2025.04. 14 郎学红表示，去年国家统筹安排1500亿元左右超长期特别国债资金，大力支持大规模设备更新与消 费品以旧换新，由于政策逐层落地后时间相对较长，最终这笔专项基金实际上还有所结余。今年国家 继续安排3000亿元超长期特别国债用于支持消费品以旧换新，而政策落地更早，有望更大程度上激 发市场活力。"方案的核心在于在稳住产品类消费的同时，更大力度释放服务类消费需求，增加优质 服务消费的供给。相较于汽车产品等实物性消费，服务类消费领域蕴含着巨大的发展潜能，亟待通过 高质量供给的精准投放来激活。" 本文字数：1517，阅读时长大约3分钟 作者 | 第一财经 武子晔 汽车消费再迎利好政策。4月12日上午，"上海商务"官微发布消息称，为进一步做好2025年本市汽车 以旧换新工作，将汽车置换更新补贴范围扩大至外牌旧车。 "去年就有一些省市出台这样的政策，即在何处购买就享受何处的购车补贴政策，且很多地方对报废 或转让车辆的牌照归属地并不限制。地方政府出台此类政策的目的十分明确，就是吸引周边省市的消 费者将购车消费落地到政策出台地，从中也可以看出各地对促消费的重视程度，通过此类政策吸引周 边消费者到当地购买。"中 ...

Group 1 - The core viewpoint of the articles highlights the significant potential and growth space in the consumer market, as evidenced by the 1.26 billion domestic trips during the Qingming Festival, representing a 6.3% year-on-year increase, and total domestic spending of 57.549 billion yuan, up 6.7% year-on-year [1] - The "Special Action Plan to Boost Consumption" emphasizes increasing income and reducing burdens to enhance consumer capacity, prioritizing actions to increase urban and rural residents' income [1] - Key measures include promoting reasonable growth in wage income, broadening channels for property income, and ensuring farmers' income growth through various initiatives [1] Group 2 - The articles stress that boosting consumption requires coordinated efforts across various departments and sectors, with economic policies reflecting a consumer-oriented approach [2] - It is noted that reducing burdens on households, such as medical expenses and childcare costs, is crucial for stabilizing consumer expectations and enhancing consumption capacity [2] - The relationship between income growth and burden reduction is highlighted, indicating that both aspects should be addressed systematically to strengthen consumer confidence and contribute to economic resilience [2]

本周，当清明小长假的热度还未走远，新一轮消费热潮已然开启。 看全国，4月13日，以"共享开放机遇，共创美好生活"为主题，第五届中国国际消费品博览会在海南海 口正式开馆，这既是开年以来我国举办的首场重大国际性展会，也是我国唯一以消费为主题的国家级展 会。 看成都，旨在培育消费新动能，在"2025成都首发季"启动仪式上，《成都市推动首发经济发展三年行动 计划（2025—2027年）》发布，"成都市首发经济服务中心"正式挂牌成立，未来"FA@成都"活动品牌影 响力将进一步打响。 回答"享哪些服务"，要以消费环境的优化持续激发更多活力。 实现一站式"购物+退税"，4月8日"即买即退"服务措施从多地试点推广至全国，成都作为试点城市之 一，目前已有49家商户取得了相应资格；激发"焕新"消费热情，自杭州市2025年旧房装修补贴全面启动 以来，截至本周二，已有4900多户业主申请了旧房装修补贴，申请金额近6000万元……良好的消费环境 是提振消费信心、促进消费增长的重要一环。有了好的消费环境，更多消费需要、资源供给才能更好落 地。 消费是拉动经济最主要、最稳定、最持久的动力，也是人民美好生活需要的直接体现。当"能消费"的场 ...

Group 1 - The core viewpoint of the article is that the "Special Action Plan to Boost Consumption" serves as a guiding light for the consumption market, providing significant development potential for the company Haohuihua [1] - The plan advocates for the organic integration of online and offline consumption, aligning with Haohuihua's strategy to assist physical merchants in expanding their online presence [3] - Haohuihua aims to attract more offline merchants to join its platform, offering a unified digital platform that enhances consumer experience and provides a points system that can be converted into vouchers, benefiting both consumers and merchants [3] Group 2 - The consumption surge triggered by the plan will enable the platform to accumulate vast and diverse user and merchant data, enhancing its data collection and analysis capabilities [5] - Based on these insights, the platform can create personalized marketing strategies for merchants, ensuring their products and services effectively reach target users and improve marketing conversion rates [6] - Haohuihua acts as a connector between merchants and users, providing tailored solutions and helping merchants adjust inventory and optimize product structures based on market dynamics [6] Group 3 - The "Special Action Plan to Boost Consumption" presents comprehensive development opportunities for Haohuihua, which will leverage this chance to innovate and optimize, achieving a win-win situation for itself, merchants, and consumers [8]

Core Viewpoint - The Central Committee of the Communist Party of China and the State Council have issued a "Special Action Plan to Boost Consumption," prompting Agricultural Bank of China (ABC) to launch ten measures to stimulate consumption through credit cards, aiming to enhance the quality of life for the public [1] Group 1: Consumption Promotion Measures - ABC credit cards are expanding support for the "old-for-new" consumption initiative, collaborating with local governments, UnionPay, and online platforms to enhance resource participation [2] - The bank plans to conduct over 1,000 "Automobile Festivals" throughout the year, focusing on large consumer goods like automobiles and promoting green travel through financial support for electric vehicles [2] - ABC is enhancing its home decoration installment services and expanding partnerships in smart home sectors [2] Group 2: Daily Consumption Scene Engagement - ABC is launching various promotional activities targeting daily consumption scenarios, including discounts on scenic tickets, hotel stays, and specialty dining, in collaboration with local governments and major platforms [3] - The bank is innovating with initiatives like "Wednesday JD Agricultural Bank Day" to boost online payment collaborations with leading platforms, leveraging traffic and resource synergies [3] - ABC is expanding its network of quality merchants around its branches to provide offline service discounts, integrating into urban convenience living circles [3] Group 3: Inclusive Financial Services - ABC is developing personalized and diverse financial service solutions, particularly for rural markets, with the launch of an upgraded rural revitalization credit card [4] - The bank is introducing new credit card products tailored for study abroad and business travel, offering various benefits such as overseas cash withdrawal discounts and cross-border transportation cashback [4] - ABC is collaborating with card organizations to create cross-border activity brands, enhancing services for outbound consumption during peak travel seasons [4] Group 4: Technological Innovations in Payment - ABC is leveraging regulatory policy benefits to accelerate the implementation of remote credit card signing trials, creating a centralized and responsive online card issuance model [5] - The bank is expanding customer loyalty programs by introducing point redemption features on platforms like Alipay and JD [5] - ABC is enhancing its acceptance of foreign card transactions at domestic POS merchants, supporting high-level openness in the payment sector [5] Group 5: Future Development Focus - ABC aims to align its development with the public's aspirations for a better life, focusing on government subsidy distribution, merchant scene penetration, and customer consumption needs [5] - The bank is committed to continuously improving the competitiveness of its credit card products and services, providing personalized financial solutions to support consumption expansion and quality upgrades [5]

根据国家统计局公布数据，今年前2个月，我国社会消费品零售总额同比增长4%，比上年全年加快0.5个 百分点。其中，消费品"以旧换新"政策带动了相应品类商品零售额较快增长。 本文首发于《21世纪经济报道》2025.03.27 3月17日，在国新办新闻发布会上，国家发展改革委副主任李春临介绍，日前出台的《提振消费专项行动 方案》注重供需两端综合发力、统筹促消费和惠民生、强化消费政策协同。 政府工作报告把大力提振消费、提高投资效益，全方位扩大国内需求列为今年各项重点任务之首，并明确 提出实施提振消费专项行动。 从前2个月数据看，房地产的总体需求量有所回升，稳楼市方面应当有更大力度的举措，因为随着楼市稳 定，家装、家电、电梯等相关的产业品类需求也会迎来上升。 同时，今年前两个月的出口增长有所回落。因此，我们认为，消费增速今年全年达到5%以上，可以确保 今年GDP目标的完成。国家已经出台了一系列提振消费专项政策，后续政策落地仍需要多方努力。 消费增速超5%： 今年GDP增长关键 《21世纪》 今年1-2月份，社会消费品零售总额83731亿元，同比增长4.0%，延续修复态势，当前消费结 构中有哪些重要支撑？今年消费对经济增 ...

Core Viewpoint - The article emphasizes the importance of implementing paid annual leave to stimulate consumer spending and enhance the tourism market in China, highlighting the need for better enforcement of labor rights and flexible vacation policies [1][3][4]. Group 1: Consumer Demand and Vacation Policies - The strong demand for travel during holidays reflects the potential for holiday and cultural tourism consumption in China, necessitating increased service supply and encouragement for employees to utilize paid annual leave [1][3]. - The implementation of paid annual leave is crucial for promoting consumer spending, as it allows families to travel during school breaks and encourages off-peak travel [3][4]. Group 2: Economic Impact of Leisure Time - Research indicates that increasing leisure time can significantly boost economic growth, with a 1% increase in leisure time potentially leading to a 0.3 to 0.5 percentage point increase in China's economic growth [3][4]. - International comparisons show that countries with higher income levels benefit from reduced working hours and increased leisure time, which in turn supports economic growth [3][4]. Group 3: Challenges in Implementing Paid Leave - Despite the legal framework established in 1994 for paid annual leave, challenges remain in its effective implementation, with many employees still facing difficulties in taking time off [6][7]. - Experts suggest that companies should be incentivized to adopt paid leave policies, potentially through subsidies or rewards for those that comply effectively [7][8]. Group 4: Spring and Autumn Breaks in Education - The proposal to explore spring and autumn breaks for students is seen as a way to enhance family travel opportunities and stimulate consumption during these periods [9][10]. - The successful implementation of these breaks could lead to increased family outings and educational activities, provided that parents can align their work schedules with their children's school holidays [11].

近日，中共中央办公厅、国务院办公厅印发《提振消费专项行动方案》（以下简称《方案》），部署8 方面30项重点任务，受到国际舆论广泛关注。接受本报记者采访的国际人士表示，中国采取一系列行动 和举措提振国内消费，彰显推动经济结构优化升级、实现高质量发展的决心。中国国内消费潜力不断释 放，将推动中国经济高质量发展取得更大成效，为各国共享中国市场带来更多机遇。 "提升外界对中国经济发展的信心" 去年以来，中国一系列扩内需促消费政策发力显效。《方案》按照以增收减负提升消费能力、以高质量 供给创造有效需求、以优化消费环境增强消费意愿的政策思路提出一系列举措，着眼进一步扩大消费需 求、提升消费能力，更好发挥消费在畅通国民经济循环、拉动经济增长中的积极作用。 "中国的总体消费水平具有很大的提升潜力。中国政府采取举措提振消费，将有力带动中国进一步扩大 内需，为经济高质量发展注入动力。"日本帝京大学教授露口洋介特别关注到《方案》中提出服务消费 提质惠民行动。他认为，服务业吸纳就业能力较强。推动服务消费发展，将促进服务业更加丰富多元， 创造更多就业机会，有效提升居民收入，进而扩大消费，实现良性循环。 阿联酋红木房地产公司创始人艾哈迈 ...

今年以来，各地区各部门相继推出一系列促消费、惠民生政策，带动消费市场亮点频现，消费者信心指 数持续回升。 提振消费，是今年宏观政策的发力重点。近日，《提振消费专项行动方案》出台，为完善财政、金融等 促消费支持政策明确方向。相关部门扎实落实行动方案要求，从供给和需求两端发力加强消费激励、提 振消费信心。 财政部表示，将强化各类政策资源的协同，以更大力度和更精准的措施，支持增加优质供给、改善消费 环境。具体来看，一是安排超长期特别国债3000亿元支持消费品以旧换新加力扩围，已提前下达2025年 首批资金810亿元，将尽快下达其余资金；二是支持推广消费新业态新模式，支持部分人口基数大、带 动作用强、发展潜力好的重点城市开展消费新业态新模式的试点；三是支持深化国际消费中心城市便利 化建设，营造国际化消费环境；四是支持强化财政政策与金融联动，拟通过财政贴息的方式，引导带动 信贷资源支持消费市场稳健发展。 中国人民银行表示，将强化金融与财政政策、产业政策的协同，引导金融机构积极满足各类主体多样化 的资金需求。中国人民银行提出四方面政策举措：一是实施好适度宽松的货币政策，综合运用准备金、 再贷款再贴现、公开市场操作等多种货 ...

Core Viewpoint - The article emphasizes the importance of boosting consumer confidence and increasing the income of low- to middle-income individuals as key strategies for stimulating domestic consumption and economic growth in China [1][5]. Group 1: Consumption Growth and Economic Impact - In the first two months of this year, China's total retail sales of consumer goods reached 837.31 billion yuan, showing a year-on-year growth of 4%, which is an acceleration of 0.5 percentage points compared to the previous year [6][7]. - The consumption structure has shown significant support from categories such as sports and entertainment products, with double-digit growth in home appliances, furniture, and communication equipment, while automotive consumption has slightly declined [6][7]. - The government has introduced a series of policies aimed at boosting consumption, and it is believed that consumption growth could exceed 5% this year, which is crucial for achieving the GDP growth target [7]. Group 2: Policy Measures and Subsidies - The "old-for-new" consumption policy has been effective, with last year's subsidies of 150 billion yuan leading to 1 trillion yuan in corresponding consumption, particularly benefiting home appliances, electric vehicles, and mobile phones [8][9]. - This year, the subsidy scale for the "old-for-new" policy has increased to 300 billion yuan, which could potentially drive 2 trillion yuan in consumption, contributing approximately 4 percentage points to overall consumption growth [8][9]. - There is a need to differentiate between policy-driven consumption increases and inherent consumer demand, as the current "old-for-new" policy primarily benefits discretionary spending rather than essential goods [9]. Group 3: Income Growth and Structural Reforms - Increasing residents' income is essential for boosting consumption, with suggestions for enhancing social security measures and optimizing the wage system in state-owned enterprises [12][16]. - The article highlights the importance of targeted subsidies for low-income populations, as rural consumption is growing faster than urban consumption, indicating significant potential in rural markets [15][18]. - The government is encouraged to simplify unemployment insurance processes and increase support for unemployed individuals to enhance their purchasing power [17]. Group 4: Service Consumption and Urbanization - Service consumption in China has been growing faster than physical goods consumption, indicating a shift in consumer behavior and preferences [19]. - Urbanization policies that encourage population movement to larger cities could further stimulate service consumption, as larger urban areas benefit from economies of scale [19].