反内卷式竞争

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淘宝闪购吹响“反内卷”号角,实现正向激励
Zhong Guo Jing Ji Wang· 2025-07-02 03:54
Core Viewpoint - The article discusses the issue of "involution" in the e-commerce sector, particularly focusing on the ineffective and vicious competition that leads to low-quality products and a negative cycle among platforms, merchants, and consumers. It highlights how Taobao Flash Sale is taking significant steps to break this cycle and promote a healthier competitive environment [1][4]. Group 1: Involution in E-commerce - Involution refers to excessive and disordered competition that contradicts economic principles, leading to low-quality and homogenized products [1]. - The current state of e-commerce in China is characterized by high platform commissions, resulting in a deadlock for delivery riders, merchants, and consumers [1]. - The article emphasizes the need for a shift from a "multi-loss cycle" to a "multi-win cycle" in the e-commerce landscape [1]. Group 2: Taobao Flash Sale's Strategies - Taobao Flash Sale is implementing two main strategies to combat involution: resource integration and substantial financial subsidies [2]. - The first strategy involves integrating resources from platforms like Fliggy, Ele.me, and Taotian to achieve economies of scale, which will lead to a geometric increase in order volume [2]. - The second strategy includes a 500 billion yuan subsidy for merchants over the next 12 months, aimed at improving profit margins and alleviating competitive pressure [2][3]. Group 3: Impact on Merchants and Consumers - The 500 billion yuan investment will provide various subsidies to merchants, including store, product, and delivery subsidies, which will help restore their profit margins [3]. - Consumers will also benefit from significant discounts and promotional offers, which will drive more traffic to merchants and enhance their sales performance [3]. - The article suggests that this initiative will enable merchants to focus on improving product quality, thereby enhancing consumer experience and confidence, ultimately stimulating domestic demand [2][3]. Group 4: Broader Implications for the Industry - Taobao Flash Sale's approach is seen as a potential model for addressing the challenges of involution in the Chinese e-commerce market [4]. - The article posits that the goal is for every Chinese merchant to achieve reasonable profits through differentiation, moving from low-end to high-end supply chains, and contributing to high-quality development in China [4]. - The actions taken by Taobao Flash Sale are viewed as a significant step towards rectifying the issues of involution and fostering a healthier competitive ecosystem in the e-commerce sector [4].
17家车企承诺应付账款不超过60天,或将助力改善产业链资金周转效率
Guang Zhou Ri Bao· 2025-06-11 15:43
Core Viewpoint - Major Chinese automotive companies have committed to a maximum supplier payment term of 60 days, effective from June 1, 2025, as part of a new regulation aimed at improving cash flow for small and medium-sized enterprises [1][7]. Group 1: Supplier Payment Terms - 17 key automotive manufacturers have pledged to adhere to a 60-day payment term for suppliers, which is a response to the new regulation from the State Council [1]. - The average payment cycle for major companies is significantly longer, with BYD at 127 days, Chery at 143 days, Great Wall at 163 days, NIO at 195 days, and Changan exceeding 200 days [3][5]. Group 2: Financial Impact on Suppliers - Extended payment terms lead to increased financial costs for upstream suppliers, resulting in reduced profits [3]. - The ratio of accounts payable to revenue is a critical indicator of a company's operational health, with NIO at 52%, Changan at 49%, Great Wall at 39%, SAIC at 38%, and BYD at 31% [3][5]. Group 3: Industry Competition and Profitability - Intense competition has caused component procurement prices to decline by 10%-15% annually, putting additional pressure on profitability and supply chains [6]. - The automotive industry's profit margin was reported at 4.3% in 2024, decreasing to 3.9% in the first quarter of 2025 [6]. Group 4: Future Considerations - The commitment to a 60-day payment term is seen as a positive step towards reducing risks in the automotive supply chain and promoting sustainable development [7]. - There are still many operational details that need clarification, such as the calculation methods for payment terms and the types of payment instruments used [7][8].