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“金九银十”看车市|“十一”车市加速放量:新车站“C位”,商超店成客流主力
Bei Jing Shang Bao· 2025-10-08 13:45
新车到店"引流" 今年国庆中秋假期前,从新能源到燃油、从经济型到豪华级,车市迎来一波产品集中上新。据不完全统 计,今年9月国内车市超70款新车被密集投放,包括上市、亮相、预售。在国庆中秋假期期间,新车集 中到店并被摆在各大门店C位,为今年"十一"车市成功引流。 今年国庆中秋假期前夕,车企通过集中推出新车、新车型集中到店,为"十一"车市预热、引流。北京商 报记者在假期期间走访发现,车企这一动作已显成效:节前上新的车型成为各门店的"C位明星",直接 带动门店订单量显著攀升。值得注意的是,为进一步抢占四季度市场份额、为全年销量冲刺提前卡位, 车企在"上新引流"之外,还同步推出"花式"让利政策,形成"新车吸引力+价格优惠"的双重刺激。事实 上,随着车市竞争持续加剧,车企早已不再试探,而是力拼全年销量目标。在"以旧换新"政策持续提振 新车消费的背景下,叠加四季度传统冲量收官的节点,国庆中秋假期已成为车企必争的销量冲刺窗口 期。 国庆中秋假期期间,特斯拉上新的Model Y L成为门店"明星"。"国庆中秋假期到店的消费者最关注的就 是Model Y L,假期前三天超六成消费者均是来咨询、试驾、下定Model Y L。"一 ...
“吸睛”假期,“好房子”点燃南京楼市
Nan Jing Ri Bao· 2025-10-07 23:42
一家新开的楼盘,10月1日公开当天就接待了超300组客户;紫金山下、南部新城、江北新区等多个新盘 也是人头攒动,据相关工作人员介绍,售楼处平均日接待量破百。业内人士表示,当下"房子是用来住 的"这句话已深入人心,现在买房客户主要关注居住品质,当下四代宅这种"好房子"恰恰符合了买房人 的自住需求,预计这波看房热潮将对后续销售带来非常积极的影响。该项目工作人员告诉记者,作为首 个新青年四代宅项目,来访客户多为首次置业的年轻群体,社区贴近生活的实际场景感比较能打动他 们。 10月3日,在南部新城首个四代宅项目丹锦园,长期关注南部新城板块的丁先生在项目119平方米的样板 间驻足了很久。他主要关注现代产品和以往产品的差别,现在户型使用率的提升,包括露台带来的"养 花种草"场景很吸引人。丹锦园的负责人表示,项目的特点是凸显实用度和耐用性,回归居住本质,毕 竟现在买房的客户主要关注的是住得舒不舒服,保值增值的金融属性已经退后了。 有楼盘假期首日到访超300组,紫金山下、南部新城新盘日均到访超百组 "吸睛"假期,"好房子"点燃南京楼市 □ 南京日报/紫金山新闻记者 冯浩 何钢 国庆假期,南京多个新盘齐开,品牌房企积极端出"好 ...
理想、小鹏等7家车企官宣国庆促销,便宜2000-3000元
Qi Lu Wan Bao· 2025-10-06 04:58
Core Viewpoint - The traditional peak sales season for the automotive industry, known as "Golden September and Silver October," has seen a significant reduction in promotional efforts this year, with discounts primarily ranging from 2,000 to 3,000 yuan, compared to previous years where discounts were more substantial [1][3][9]. Group 1: Promotional Activities - Seven automotive brands have announced National Day promotional policies, including Li Auto, Xpeng Motors, GAC Honda, GAC Toyota, FAW Toyota, FAW Audi, and SAIC Volkswagen, with promotions mainly consisting of cash subsidies and trade-in incentives [3][5]. - The maximum discount offered by GAC Toyota is 51,000 yuan, but the actual additional discount for consumers is only about 3,000 yuan due to existing promotions [6]. - Li Auto is providing a significant promotion with a trade-in subsidy of 15,000 yuan and a limited-time financial rate of 1.99% [8]. Group 2: Market Conditions - The automotive industry is experiencing a price war, leading to car prices being at a low point, which limits the potential for further discounts during the National Day period [9][10]. - Data from the China Passenger Car Association indicates that the profit margin for the automotive industry has been declining, with an average profit margin of 4.5% for the first eight months of the year [9][11]. - A report from the China Automobile Dealers Association reveals that only 30.3% of dealers met their sales targets in the first half of the year, with 52.6% reporting losses [11][13]. Group 3: Dealer Perspectives - Dealers are reluctant to offer significant discounts during the National Day promotions, as many are already selling at a loss and rely on manufacturer rebates [10][11]. - Dealers are expected to allocate more promotional funds towards year-end sales rather than during the National Day period, anticipating greater promotional efforts later in the year [10][11].
“金九”楼市回暖:百强房企9月操盘销售额破2500亿,72家业绩环比上涨
Feng Huang Wang· 2025-10-05 10:32
Group 1 - The real estate industry is showing signs of recovery as the "Golden September and Silver October" traditional peak season approaches, with the top 100 real estate companies achieving a monthly sales amount of 252.8 billion yuan in September 2025, a year-on-year increase of 0.4% and a month-on-month increase of 22.2% [1] - Among the top 100 real estate companies, 72 companies reported month-on-month performance growth in September, with 45 companies experiencing a month-on-month increase of over 30%, including major players like China Resources Land and China State Construction [1] - Cumulative sales for the top 100 real estate companies from January to September 2025 reached 2.60659 trillion yuan, a year-on-year decline of 12.2%, but the decline has narrowed by 1.1 percentage points compared to the previous period, indicating an initial recovery trend [1] Group 2 - Poly Developments ranked first in sales with 201.7 billion yuan, followed by Greentown China and China Overseas Land with sales of 178.5 billion yuan and 170.5 billion yuan, respectively [2] - The enthusiasm for land acquisition among real estate companies has increased, with the total land acquisition amount for the top 100 companies reaching 727.8 billion yuan from January to September 2025, a year-on-year increase of 36.7% [2] - Leading companies in new land value include Greentown China, Poly Developments, and China Overseas Land, with new land values of 117.5 billion yuan, 101 billion yuan, and 95.2 billion yuan, respectively [2] Group 3 - The strong performance in land acquisition and sales is primarily seen among leading state-owned enterprises and a few mixed-ownership and private companies, with quality real estate firms expected to benefit more in the future [3] - Several core cities have continued to optimize demand-side policies in September, injecting momentum into the market, such as Shenzhen relaxing purchase restrictions and Shanghai optimizing property tax policies [3] - Despite some recovery in core cities, many other cities still face relative stagnation, and the overall market remains under adjustment pressure, with a continued focus on stabilizing the market [3]
实探北京十一假期楼市:开发商花式促销送家电、推工抵房、减免物业费;有楼盘单天接待80组、卖六套房
Sou Hu Cai Jing· 2025-10-05 04:33
Core Viewpoint - The real estate market in Beijing shows signs of recovery during the National Day holiday, with increased visitor numbers at new projects, although the overall crowd is not as intense as in previous years [3][5][10]. Group 1: Market Activity - During the National Day holiday, there was a noticeable increase in foot traffic at new housing projects, particularly for those that are newly launched or about to open [3][5]. - The sales volume of new and second-hand homes in Beijing has been rising since the relaxation of purchase restrictions on August 8, with a significant 20% week-on-week increase in transactions during the third week of September [5][6]. Group 2: Promotions and Offers - Developers are actively promoting their properties with various incentives, including discounted prices, special offers, and promotional events during the holiday period [6][7]. - Specific projects are offering significant discounts, such as a reduction of around 10,000 yuan per unit for certain properties, and various promotional packages including discounts on property management fees and appliances [7][9]. Group 3: Visitor Trends - New projects are attracting more visitors compared to older ones, with some new developments receiving up to 80 groups of visitors in a single day [10][12]. - Despite the increase in visitors, the conversion of these visits into actual sales remains uncertain, and the overall impact on the market during the holiday is still to be determined [13].
成都楼市“银十”开启:有新盘售楼处置业顾问不够用,现场座无虚席
Mei Ri Jing Ji Xin Wen· 2025-10-04 23:16
Core Viewpoint - The real estate market in Chengdu is experiencing a surge in activity during the "Golden October" holiday, with increased visitor numbers and sales in various projects, particularly those that recently obtained pre-sale permits [2][11]. Group 1: Market Activity - During the National Day holiday, many real estate projects in Chengdu reported a significant increase in both visitor numbers and sales, especially for those that received pre-sale permits before the holiday [2][11]. - The New Hope D23 project saw full attendance at its sales office, indicating strong interest from potential buyers [3]. - The Vanke Jinshang Yanghua project reported visitor numbers doubling compared to regular weekends, with ongoing promotions attracting buyers [7][10]. Group 2: Supply and Demand - In September, Chengdu's new housing supply reached approximately 1.06 million square meters, driven by multiple projects obtaining pre-sale permits [11]. - The average visitor count for new homes in Chengdu increased to about 260 groups, a rise of 41 groups month-on-month, reflecting growing demand [15]. - The overall transaction volume for new homes in Chengdu in September was 6,721 units, a year-on-year increase of 20.5% [14]. Group 3: Promotional Activities - Various real estate projects launched promotional activities during the holiday, including limited-time discounts and incentives for buyers [10][12]. - Local governments in Chengdu initiated housing-related events and support policies to stimulate the market, such as home purchase subsidies and promotional exhibitions [13][14]. Group 4: Future Outlook - The combination of favorable policies and active promotions from real estate companies is expected to boost buyer confidence and market sentiment in the coming months [15].
地方车展揽客,车企抛出“一口价”拉销量
Xin Jing Bao· 2025-10-04 11:11
Core Insights - The automotive industry is experiencing a surge in consumer interest during the Golden Week, driven by attractive promotional offers and subsidies [1][4][5] - Major car exhibitions in regions like Tianjin and surrounding areas are witnessing high foot traffic and sales activity, with various brands offering significant cash discounts and promotional packages [2][4] Group 1: Promotional Strategies - Car manufacturers are implementing various promotional strategies such as "one-price" offers, low down payments, and cash discounts to stimulate sales during the Golden Week [2][3] - Specific examples include GAC Toyota's "one-price" starting at 129,800 yuan for the Venza and Honda's Accord with discounts up to 55,000 yuan, bringing the price down to 124,800 yuan [3] Group 2: Consumer Behavior - Consumers are actively seeking to take advantage of the promotional offers, with many planning to make purchases during the car exhibitions [1][2] - The presence of family members at the exhibitions indicates a collective decision-making process, with buyers comparing multiple models and offers [2][4] Group 3: Market Trends - The automotive market is expected to see a significant boost in sales during the Golden Week, supported by government subsidies and local promotional activities [4][5] - The "golden September and silver October" period is traditionally a peak season for car sales, and this year is expected to follow the trend due to the combination of festive events and promotional activities [5]
外盘铜价创年内新高
Qi Huo Ri Bao· 2025-10-04 02:38
Group 1 - The core point of the article is that copper prices have surged due to multiple factors, including supply disruptions, macroeconomic policies, and changes in supply-demand dynamics, with LME copper futures breaking the $10,500 per ton mark for the first time since May 2024 [1][2] - A significant accident at the Grasberg copper mine in Indonesia, the world's second-largest, has sharply tightened market supply expectations, leading to a downward revision of global copper mine supply forecasts for 2025-2026 [1][2] - Goldman Sachs has shifted its global copper market outlook from "oversupply" to "shortage," while JPMorgan forecasts an average LME copper price of $11,000 per ton in Q4, significantly higher than the July prediction of $9,350 per ton [1][2] Group 2 - Macroeconomic factors, particularly the Federal Reserve's interest rate cuts, are seen as an "invisible driver" of rising copper prices, with potential further rate cuts likely to boost market risk sentiment and support copper prices [2] - The tight copper supply has affected the smelting sector, with global copper concentrate production growth lagging behind refined copper, leading to low processing fees and losses for domestic smelters [2] - The domestic copper industry is entering a peak season, with increased operating rates in various sectors, including electrolytic copper rods and wire and cable production, driven by strong demand from the power and new energy vehicle sectors [2] Group 3 - Despite the U.S. government's tariff exemptions on copper concentrate and refined copper, the U.S. Geological Survey's classification of copper concentrate as a critical mineral may lead to increased competition for copper resources [3] - Analysts believe that copper prices still have the potential to rise further due to tight global copper concentrate supply, although high prices may dampen industry demand [3] - Factors supporting strong copper prices include the Federal Reserve's loose monetary policy, ongoing mine production cuts, and increased orders in the domestic power and new energy vehicle sectors, although caution is advised due to potential demand pressures and global trade risks [3]
卖房也要“反内卷”!北京“金九”二手房网签破1.5万套 协会倡议中介不得恶意压价
Hua Xia Shi Bao· 2025-10-03 00:26
Core Viewpoint - The real estate industry in Beijing is experiencing a significant shift with new regulations aimed at curbing unethical practices among real estate agents, coinciding with a notable increase in transaction volumes during the traditional peak season of "Golden September and Silver October" [1][4]. Group 1: Regulatory Changes - The Beijing Real Estate Brokerage Industry Association issued ten initiatives to regulate real estate brokerage behavior, prohibiting false showings, price manipulation, and unethical practices that harm homeowners' rights [1]. - The new regulations aim to address the high listing volumes and supply pressures in the second-hand housing market, emphasizing the need for fair pricing and ethical conduct among agents [2][7]. Group 2: Market Performance - In September, Beijing's second-hand housing market saw a daily average transaction of 525 units, a 22% increase from August and a 27% year-on-year growth [1]. - The total number of second-hand residential contracts signed in September reached 15,843, marking a 19.4% year-on-year increase and a 20.5% month-on-month increase [4]. - The increase in transactions is attributed to policy adjustments, an uptick in new housing supply, and a market trend of "price for volume" [4][5]. Group 3: Supply and Demand Dynamics - The high listing volume in the second-hand market is creating supply-side pressure, with 14.1 million units listed as of October 2 [1]. - The introduction of new housing projects, with nearly 6,000 units approved for sale in September, is providing buyers with more options and stimulating market activity [5]. - Analysts suggest that as supply continues to rise alongside demand, the market may stabilize, but prices are likely to remain under pressure due to competitive pricing strategies among sellers [5][6]. Group 4: Future Outlook - The real estate market is expected to maintain a high level of listing activity, with a moderate recovery in transaction volumes anticipated in the fourth quarter [6]. - The ongoing trend of "price for volume" is likely to persist in the short term, influenced by the high inventory levels and market expectations [6][7].
假期消费火热!“国补+折扣+优惠”礼包加码发力激活“金九银十”消费新潜力
Yang Shi Wang· 2025-10-02 05:59
Core Insights - The Chinese government has allocated 69 billion yuan for the fourth batch of "trade-in" subsidies to stimulate consumer spending during the National Day and Mid-Autumn Festival holidays in 2025 [1] - The implementation of "trade-in" policies has significantly boosted consumer activity, with some retail locations experiencing a doubling of foot traffic compared to regular weekends [1][3] - The combination of government subsidies, bank loans, and corporate discounts has created a robust incentive structure for consumers to upgrade their appliances and vehicles [4][6] Consumer Behavior - In Jiangsu's Taizhou, the "trade-in" policy was directly applied at local markets, leading to significant purchases of home appliances, with one consumer saving 12,000 yuan on a total purchase of 48,000 yuan [3][4] - The integration of multiple discounts has lowered the barriers for consumers to upgrade to energy-efficient and smart products, with over 80% of sales in some areas being energy-efficient appliances [3] Automotive and Agricultural Markets - The automotive market is experiencing a peak sales season, with various local governments offering combined subsidies that exceed 100 million yuan to encourage new vehicle purchases [4][6] - In Hunan, the "trade-in" policy has led to a 30% increase in agricultural machinery sales compared to previous years, as farmers take advantage of the incentives to upgrade their equipment [13] Senior Consumer Segment - The "trade-in" initiative has also targeted the elderly demographic, with tailored activities and subsidies to stimulate spending among seniors [14] - In Jinan, seniors can receive up to 3,000 yuan in subsidies for purchasing home modifications and safety equipment, resulting in a 40% increase in inquiries about these products [15] Overall Impact - By August 2025, 330 million people had applied for "trade-in" subsidies, leading to over 2 trillion yuan in related sales, indicating a strong market response to the government's initiatives [15]