"为迎合消费市场，我公司开启线上直播渠道，加大电商领域渠道拓展、产品研发和资金投入，有农商 银行结伴同行，我们有信心在电商领域开疆拓土。"公司总经理刘新利坦言道。面对传统生产线产能 低、生产成本高、投资大等问题，该公司计划在升级生产线的同时进军电商领域，但需投入大笔资金， 融资成败成为转型的关键所在。宁津农商银行客户经理在银企座谈会中了解情况后，根据"一企一策"的 原则，为企业制定了详细的融资方案，并推荐以工业厂房为抵押，成功办理2995万元的"流动资金贷"， 在金融活水的浇灌下，该公司先后开展了为期5天的"采购狂欢节"等系列活动，公司旗下4个品牌的13个 系列共38款产品同步亮相，5天时间便成功斩获1.13亿元的线上订单，促进了企业的良性循环。 宁津农商银行因地制宜、精准施策，通过紧跟政策信息、优化对接协作、创新服务机制、简化办贷流 程、政银企三方协作等措施，积极搭建电商企业及个体工商户融资服务平台，"一对一"精准服务从事电 商经营的木器、电梯产业、健身器材等企业及上下游产业链客户，以"真金白银"赋能电商产业发展。截 至3月末，宁津农商银行发放"电商产业贷"322户、1.15亿元，累计向872名电商客户提供 ...

刚刚视频中这位玩转各种健身器械的大姐，名叫卢怡蓓，今年50岁，在浙江杭州生活11年了。当同龄人开始规划退休生活时，卢怡蓓却开启了她崭新的人 生。8年前，作为全职妈妈的她第一次到健身房进行力量训练，从此便一发不可收拾地爱上了举铁。在两年时间里，卢怡蓓考取了国家职业健身教练认证， 成为一名健身教练。 在健身教练圈子里，卢怡蓓算得上是一名"大龄"教练。但她并不认为自己"老"，体脂率14.4%、卧推50kg、硬拉90kg，这样的健身成绩单，已经超越了很多 年轻人。卢怡蓓还给自己起了个英文名——Gillian，被大家亲切的称呼"连姐"。24小时，今天的遇见你，一起来认识这位健身大姐卢怡蓓。 清晨五点半，卢怡蓓就起床了。早餐是牛奶、鸡蛋、玉米和面包，利落吃完收拾好，她便静悄悄出了门，早上6点半前她要赶到健身房，准时开启第一节早 课。 今年50岁的卢怡蓓，带的是高强度混合训练课程。来上课的多是有健身基础的老学员。卢怡蓓教得很认真，从动作角度到呼吸节奏，手把手地抠细节。 卢怡蓓细致耐心的教学方式，获得了不少学员的喜欢和信任。她还有个好听的英文名叫Gillian，大家都顺口叫她"连姐"，还有人亲切地喊她"连妈"。 当健身教练已 ...

这是新消费智库第 2 6 2 4 期文章 新消费导读 1. 甘源推出两种全新风味坚果 新消费 1. 甘源推出两种全新风味坚果 近日， J immy Choo 与 Malbon 再度推出高尔夫联名限定系列，最新系列巧妙融合 Malbon 在高尔夫休闲服饰领域的经典美学与 J immy Choo 标志性的奢华格调，并在第一代成功合作基础上全新升级 。 （ TOPBRAND ） 2. DQ 推出 0 蔗糖减脂酸奶冰淇淋碗 3. J immy Choo 联手 Malbon 发布高尔夫联名系列 4. HOKA CLIFTON 10 跑鞋正式发布 5. 李子园推出 AD 钙奶 6. 中粮包装今日正式从港交所退市 7. Happy Howl 获得种子轮融资 8. 百合股份拟收购新西兰 Ora 56% 股权 9. 女性健康品牌 Moom Health 获融资 10. Argand Partner s 收购舞蹈服饰品牌 Capez io 母公司 11. BOSS 官宣崔胜哲为全球品牌代言人 12. 24 小时无人健身空间 The Gym Pod 登陆香港 13. 紫燕食品在长沙成立新餐饮公司 14. Blue Bottle C ...

一、主要会计数据和财务指标 | 名称 | 持有数量(万股) | 占总股本比 | 增减情况 | | --- | --- | --- | --- | | | | 例(%) | (万股) | | 海南江恒实业投资有限公司 | 4066.20 | 27.51 | 不变 | | 安徽景曦私募基金管理有限公司-景曦长盛一号私募证券投 | | | | | 资基金 | 359.97 | 2.44 | 新进 | | 苏广超 | 188.57 | 1.28 | 新进 | | 上海浦东发展银行股份有限公司-银华数字经济股票型发起 | | | | | 式证券投资基金 | 181.03 | 1.22 | 新进 | | 江西中文传媒（600373）蓝海国际投资有限公司 | 172.78 | 1.17 | 新进 | | 吕飞标 | 157.56 | 1.07 | 新进 | | 中国对外经济贸易信托有限公司-外贸信托-华夏未来领时对 | | | | | 冲1号集合资金信托计划 | 153.24 | 1.04 | 新进 | | 华夏未来资本管理有限公司-华夏未来泽时进取1号基金 | 143.55 | 0.97 | 新进 | | 方良 | 13 ...

Core Insights - Jiangsu Kangliyuan Sports Technology Co., Ltd. (Kangliyuan) reported a complex financial situation in its 2024 annual report, with a significant decrease in net cash flow from operating activities and a notable increase in net profit excluding non-recurring items [1] Financial Performance - Revenue for 2024 reached 686,808,736.18 yuan, a 12.74% increase from 609,207,485.64 yuan in the previous year, driven primarily by the fitness equipment segment, which accounted for 98.63% of total revenue [2] - International revenue was 552,569,444.63 yuan, representing 80.45% of total revenue and a 19.37% increase year-on-year, while domestic revenue decreased by 8.24% to 134,239,291.55 yuan, accounting for 19.55% of total revenue [2] Profitability Analysis - Net profit attributable to shareholders was 81,225,070.95 yuan, a 16.20% decline from 96,922,853.33 yuan in the previous year, primarily due to the recognition of substantial government subsidies in 2023 [3] - Net profit excluding non-recurring items increased by 20.77% to 81,249,252.80 yuan from 67,277,429.65 yuan, indicating improved core business profitability [3] Earnings Per Share - Basic earnings per share decreased by 26.51% to 1.22 yuan from 1.66 yuan, reflecting the decline in net profit, while the basic earnings per share excluding non-recurring items remained stable at 1.22 yuan [4] Expense Analysis - Sales expenses rose by 24.56% to 106,995,782.97 yuan, mainly due to increased e-commerce platform costs, indicating a strategic investment in expanding online sales channels [5] - Management expenses increased by 1.76% to 24,274,759.17 yuan, reflecting stable cost control, while financial expenses decreased by 58.13% to -38,110,343.37 yuan due to increased interest income [5] - R&D expenses grew by 6.21% to 21,000,440.55 yuan, representing 3.06% of total revenue, highlighting the company's commitment to product innovation [5] Cash Flow Situation - Net cash flow from operating activities decreased by 81.82% to 24,731,681.29 yuan, primarily due to increased cash outflows for purchasing goods and services, raising concerns about liquidity [6] - Net cash flow from investing activities was -405,707,632.67 yuan, a significant increase in outflows due to higher investments in financial products [6] - Net cash flow from financing activities decreased by 107.28% to -42,514,148.19 yuan, reflecting reduced inflows following the peak of initial public offering fundraising [6] R&D and Personnel - R&D investment continued to increase, with 21,000,440.55 yuan allocated in 2024, supporting multiple projects such as smart treadmills and fitness bikes, which have received positive market feedback [7] - The number of R&D personnel rose by 9.20% to 95, with a higher proportion of staff holding bachelor's degrees or above, indicating a focus on enhancing the R&D talent pool [8]

Core Viewpoint - The fitness industry is experiencing increased attention due to government initiatives promoting health, yet Keep, a leading fitness platform, reported a significant increase in losses, raising questions about its profitability despite growing user engagement [1][2]. Group 1: Industry Trends - The National Health Commission announced a "Weight Management Year" initiative aimed at promoting healthy lifestyles over the next three years, aligning with previous plans to create a supportive environment for weight management starting in 2024 [1]. - The growing interest in fitness and health policies may lead to a surge in users for platforms like Keep, similar to the user growth seen during the pandemic [2]. Group 2: Company Performance - Keep's financial report for 2024 revealed a net loss that expanded by 59% compared to the previous year, despite an increase in user engagement and fitness participation [1]. - The company has significantly increased its R&D spending, particularly in AI, which is seen as a long-term investment to enhance its competitive edge [1][7]. Group 3: Competitive Landscape - Keep faces competition from social media platforms that offer free fitness content, raising concerns about user retention and engagement [3][4]. - However, Keep's structured and systematic training programs differentiate it from the fragmented content available on social media, positioning it as a provider of comprehensive fitness solutions rather than just content consumption [4][5]. Group 4: AI Integration Strategy - Keep is investing heavily in AI to enhance user experience and content production efficiency, aiming to transform from a content-centric model to a service-oriented model [8][9]. - The introduction of AI-driven features is expected to significantly increase the average revenue per user (ARPU) by providing personalized training plans and real-time feedback [8][9]. Group 5: Financial Outlook - Despite the increased losses in the second half of 2024, Keep's stock price remained stable, indicating investor confidence in its strategic direction towards AI [11]. - The company maintains a healthy cash flow and continues to see growth in membership subscription revenue, suggesting resilience in its core business [11].

不浪、不作、不膨胀 作者 丨高珮莙 如果仅从两位创始人的个性观察，中国运动健身连锁品牌"乐刻"呈现出两种截然不同的气质。 创始人韩伟是个不折不扣的理想主义者。创办乐刻，是为了实现全人群、全场景、全覆盖的运动平 权。投入资金做AI辅助的居家健身品牌LITTA，是为了让偏远山区的人和年纪更大的人，也能以尽 可能低的价格拥有更好的身体机能。 他甚至"异想天开"地提出要把高尔夫的价格打到99元，因为数字太离谱，被团队集体"摁住了"。 最终的十周年发布会上，韩伟还是宣布："我希望让中国每一个人都可以花99打一场高尔夫球，花99 坐一次游艇。""再有几年时间，我们一定把这个事打透，一定实现高尔夫平权。" 他喜欢用"一定""最好""所有人"这样的词和刻意加重的语气，来强调自己的决心。 而联合创始人、联席CEO夏东恰恰相反，理性、精密，不确定的市场，先投石问路；商业模型没跑 通，迅速纠偏；运营细节出错，及时调整。他表达逻辑清晰，对每一个数字熟稔于心、信口拈来， 但如果要喊口号、立flag，一定是慎之又慎。 在实现"百城万店"目标的路上，不亏钱，比什么都重要。 乐刻埋头"搬砖"的十年，恰恰是中国健身行业风起云涌的十年。新业态不 ...

多场景品牌矩阵是乐刻进入下一个发展阶段的重要布局。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 在 2025年4月14日成立十周年之际，乐刻 正式对外发布其多场景品牌矩阵。 这意味着 ，乐刻正通过多品牌布局，构建和完善其运动健康生态，以满足更多元化、细分化的用户 需求。经过十年发展，乐刻现已在全国 40个城市拥有近2000家门店，平台累计注册用户数超1400 万。 乐刻创始人兼 CEO韩伟表示，"我们希望通过更精准的品牌定位，提供社会价值、创造优质产能供 给、提高产业效率，覆盖更多运动场景，满足更多消费者需求，让更多人动起来。" 乐刻联合创始人兼联席 CEO夏东 进一步 指出，多场景品牌矩阵是乐刻进入下一个发展阶段的重要 布局 ， "随着用户需求的日益细分化，单一品牌难以全面覆盖各类运动场景偏好，我们基于对趋势 的判断，近年来开始系统性地孵化和布局多个子品牌。" 本次发布的品牌矩阵，以用户基础较广的 "国民健身房"乐刻健身为核心，同时延伸出多个子品牌。 其中，高标准私教馆"FEELINGME"全国门店数已近400家，是乐刻旗下第二个实现规模化的品牌； 新兴市场综合 ...

乐刻平台累计注册用户数超1400万。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 乐刻运动 于 4月14日 在其创立十周年之际，正式对外发布其多场景品牌矩 阵。 换言之， 乐刻正通过多品牌布局，构建和完善其运动健康生态，以满足更多元化、细分化的用户需 求。经过十年发展，乐刻 现 已在全国 40个城市拥有近2000家门店，平台累计注册用户数超1400 万。 乐刻联合创始人兼联席 CEO夏东 指出， 多场景品牌矩阵是乐刻进入下一个发展阶段的重要布局， "随着用户需求的日益细分化，单一品牌难以全面覆盖各类运动场景偏好，我们基于对趋势的判断， 近年来开始系统性地孵化和布局多个子品牌。" 本次 发布的品牌矩阵，以用户基础较广的 "国民健身房"乐刻健身为核心，同时延伸出多个子品牌。 其中，高标准私教馆"FEELINGME"全国门店数已近400家，是乐刻旗下第二个实现规模化的品牌； 新兴市场综合健身空间"闪电熊猫健身"已进入多个地级市；此外还布局了体能训练社区"FitTribe飞踹 运动"、专业瑜伽普拉提馆"YOGAPOD小瑜荚"、专业铁馆"LOVEFI ...

Group 1: Core Themes of the Event - The 32nd China International Sporting Goods Expo will focus on the theme of "Exploring New and Quality Transformation and Upgrading Paths" [1] - The exhibition will cover over 160,000 square meters with more than 1,700 participating companies, setting a new record [1] - The event will feature three core exhibition areas: fitness, sports venues and equipment, and sports consumption and services, along with over 50 concurrent activities [1] Group 2: Weight Management and Personalized Solutions - The expo will highlight personalized weight management solutions, including AI smart devices that create individualized training plans based on body posture monitoring [2] - Equipment designed for older adults will emphasize safety and accessibility, while youth-focused fitness devices will incorporate engaging interactive features [2] - Home fitness solutions will include smart fitness mirrors and compact "one-square-meter gym" options, catering to fragmented home workout needs [2] Group 3: Digital Empowerment in Sports Facilities - The sports venue and equipment exhibition area will showcase innovations such as digital technology-enabled flexible sports flooring and advancements in artificial turf systems [3] - The trend towards sustainable development will continue, with many exhibitors presenting low-carbon materials and energy-efficient facility solutions [3] - The commercial fitness area will explore integrated gym operations, introducing smart management systems to optimize resource allocation [3] Group 4: Sports Consumption Trends - The sports consumption and services area will reflect the theme of "Upgraded Sports Consumption," featuring new products in niche markets like pickleball, sports bicycles, and roller skating [4] - Government sports departments will participate to provide policy insights and project information, aiming to foster collaboration between government and enterprises [4] - The event is expected to attract over 100,000 visitors, including approximately 3,000 pre-registered international attendees from nearly 60 countries and regions [4]