新华财经上海11月9日电（记者 杨溢仁）近几年，国内宠物数量持续增加，养宠理念也在发生变化。《2025年中国宠物行业白皮书（消费报告）》显示， 2024年中国城镇宠物（犬猫）数量超过1.2亿只，较2023年增长2.1%，宠物精细化养育渐成趋势。 眼下，宠物经济的东风同样吹到了第八届进博会上。从健康管理，到衣食住行，在本届进博会上，关于宠物经济的全产业链商品，只有你想不到，没有你找 不到。 d Ca F 187 HFF 482 47 85 Enlig FORM FOR D e GIA 0085 COMPLETE UN FOOD . GIF (8 造能切盾 a 2超能奶眉 Par ( 即日 ® 直接台 27 8 B 品 = = F 0 . t and 大 2 te 13 大切系列 EST 原标 1 1999 E BA 地球 幼暴肉大根 y 94 【在与可】 8 201 2 e - 412 天然乳鸽 全价鲜肉犬粮 Flag 自羽乳鼻+关节有序 i 7 6 m 18 214 生骨肉落子 2017 & 新聞 新聞 Ro & 120144 bee 도착屋 王母国北 一左肩,一半是冻干 480 P the the 1200 ...

展区中，宠物食品、环保猫砂、健康护理及人宠共用生活好物等"它经济"相关产品备受关注，形成了中 国宠物市场蓬勃发展的一个缩影。 为宠物埋单已日渐成为不可忽视的消费现象，宠物经济热度持续攀升。 随着中国家庭结构变化与消费观念转型，宠物经济正成为"情感消费"的代表性领域。 第八届进博会首次设立宠物主题展示区"它博萌爪航站楼"，以场景化方式呈现全球优质"宠物经济"产 品，进一步丰富展区内涵，满足多元化消费需求。 毕马威《2025年中国宠物行业市场报告》显示，2024年中国城镇犬猫市场规模已突破3000亿元，预计 2027年将突破4000亿元。宠物角色从"功能性伴侣"向"家庭成员"转变，推动食品、医疗、服务、科技等 细分赛道蓬勃发展。同时，养宠主力军呈现出显著的年轻化、高学历化特征，90后与00后合计占据超六 成份额，他们追求高性价比与产品功能性，推动市场从"量"的扩张转向"质"的升级。政策层面，各级政 府的提振消费政策与行业规范措施，共同为宠物经济的繁荣提供了有力支撑。 报告认为，中国宠物市场展现出强劲增长势头，规模预计在2025年突破8114亿元，其中宠物食品作为刚 需品类占据了行业最大的市场份额，是宠物经济的核心 ...

Core Viewpoint - The 2025 Shanghai International Pet Culture Festival, featuring the "Monaco Dog Star Contest," marks the first offline event in Asia organized by the Monaco Kennel Club since its establishment in 1927, highlighting a new collaboration in pet events between China and Monaco [1] Industry Insights - The event showcases pet entertainment and beauty contests, aimed at engaging the public and promoting the charm of professional pet event culture from Monaco [1] - The festival includes various activity zones, such as a pet market, reflecting Shanghai's pet-friendly environment and atmosphere [1] - The event is part of a broader trend of deep integration of culture, commerce, tourism, and sports, with the pet economy emerging as a significant driver of new consumption vitality [1] Company Initiatives - Shanghai West Bank Development (Group) Co., Ltd. emphasizes the importance of creating a pet-friendly leisure commercial space, integrating pet-friendly designs from the planning stage [1] - The event aims to introduce professional event culture and advanced pet-raising concepts to the public, fostering cultural exchange and promoting friendly relations between China and Monaco [1]

Core Insights - The article discusses the evolving consumer trends observed at the China International Import Expo (CIIE), highlighting a shift towards self-pleasure and emotional value in purchasing decisions, particularly in luxury goods and lifestyle products [5][10]. Group 1: Consumer Trends - The motivation for purchasing luxury goods has shifted from showcasing status to seeking personal happiness, with "self-pleasure" and "emotional value" becoming key drivers in consumer decision-making [5]. - The rise of the "pet economy" is evident, with a dedicated pet-themed exhibition area at CIIE, reflecting the growing demand for pet-related products and services [9]. - The trend of "active health management" is emerging, with consumers increasingly seeking products that offer tangible health benefits rather than just marketing concepts [10]. Group 2: Company Innovations - Bulgari introduced "Connected Jewelry," allowing consumers to trace the origins and quality of gemstones, enhancing trust and experience [6]. - Pop Mart showcased immersive experiences with popular IPs, indicating a global trend towards emotional value in consumer products [7]. - LEGO created a "City Walk" experience at CIIE, emphasizing play as a universal language and appealing to both local and international audiences [8]. Group 3: Health and Wellness - Inne, a German nutrition brand, reported significant growth in children's nutritional products, indicating a shift towards proactive health management among consumers [10]. - The introduction of innovative health products, such as liquid calcium, reflects the changing focus from traditional supplements to more comprehensive health solutions [10]. - The demand for high-quality, personalized healthcare solutions is increasing, particularly among the aging population, as seen in the offerings from Edward Lifesciences [13][14]. Group 4: Aging Population - The CIIE highlighted the "silver economy," showcasing products designed for the elderly, including safety and wellness solutions [12]. - Companies are increasingly focusing on the unique healthcare needs of older adults, with innovations aimed at improving their quality of life [14]. - The introduction of AI-driven interactive robots for elderly care reflects the growing emphasis on emotional support and safety monitoring for seniors [14].

Investment Rating - The report maintains a "Positive" investment rating for the agriculture industry [5] Core Viewpoints - The supply-side relaxation continues to suppress pig prices, with a significant acceleration in the reduction of breeding sows in October [2] - The pig farming sector is expected to benefit from recent policies and market forces that promote capacity reduction, leading to long-term performance improvements [3][38] - The planting chain shows a positive outlook with an established upward trend in grain prices, highlighting significant investment opportunities in large-scale planting [3][38] Summary by Relevant Sections Pig Farming - The current pig price is weak, with the average price for external three yuan pigs at 11.91 yuan/kg, down 4.64% week-on-week [11] - The price of 15 kg piglets is 18.93 yuan/kg, up 4.41% week-on-week [11] - The industry is experiencing a comprehensive loss phase, with pig prices dropping below 12 yuan/kg and weaning pig prices around 200 yuan/head [8][11] Poultry - The white feather broiler price remains stable at 7.09 yuan/kg, while chick prices have decreased to 3.54 yuan/chick, down 1.12% week-on-week [16] - The supply of broilers is increasing, but purchasing enthusiasm remains low [16] Feed Sector - Corn and wheat prices have decreased, while soybean meal prices have increased slightly [24] - The average price of corn is 2238.53 yuan/ton, down 0.07% week-on-week [24] Bulk Agricultural Products - The domestic natural rubber price is 14995 yuan/ton, down 0.60% week-on-week, with a new round of inventory replenishment starting [34] - The overall supply remains ample, and the market is characterized by weak demand [34] Investment Recommendations - Positive outlook for the pig farming sector with recommended stocks including Muyuan Foods, Wens Foodstuff Group, and others [3][38] - The planting sector shows promising fundamentals with recommended stocks such as Suqian Agricultural Development and Beidahuang [3][38] - The pet food sector is experiencing growth, with recommended stocks including Guibao Pet and Zhongchong Co., Ltd [3][38]

Core Insights - The eighth China International Import Expo showcases new consumer trends focusing on emotional well-being and quality of life improvements [1][4] Group 1: Consumer Experience - The demand for products that enhance emotional well-being, such as aromatherapy and sleep aids, is rapidly increasing, particularly among consumers facing high work pressure [1][4] - The "Z Generation" is becoming a major consumer force, prioritizing emotional fulfillment and personal enjoyment in their purchasing decisions [4] Group 2: Pet Industry - Pets are increasingly viewed as family members, leading to new product demands such as pet strollers, reflecting a growing emotional connection between owners and their pets [4] - The Chinese pet market is projected to reach a scale of 150 billion yuan in 2024, with an expected growth rate of nearly 9% in the first half of 2025, indicating significant growth potential [4] Group 3: Health and Wellness - Companies are focusing on products that alleviate stress and enhance health, with innovations in medical devices and wellness products being highlighted at the expo [8] - The introduction of smart health products, such as electric beds and non-invasive medical devices, aims to improve the quality of life for the aging population [8]

Core Insights - The rise of the "single economy" in China is driven by over 240 million single individuals, reflecting a significant shift in social norms and consumer behavior [1][3][5] - The single economy is projected to reach a scale of 7.92 trillion yuan by 2025, with a compound annual growth rate of approximately 20% from 5.3 trillion yuan in 2023 [3][5] - The "one-person dining" economy is expected to exceed 1.8 trillion yuan by 2025, with a remarkable annual growth rate of 15.3% [9] Demographic Trends - The single population in China represents one in every six individuals, with a declining marriage rate contributing to this trend [3][5] - Economic pressures, such as high costs of marriage and housing, are primary factors discouraging young people from marrying [7] - Gender imbalance exacerbates the difficulty of marriage, with a predicted ratio of 119 men to 100 women by 2027 among the eligible population [7] Consumer Behavior - The single demographic is becoming a core consumer group, characterized by autonomous, quality-focused, and emotional purchasing decisions [5][9] - Spending on self-improvement and quality of life is increasing, with young singles aged 20-25 spending an average of 7,700 yuan on aesthetic medical procedures [13] - The leisure and entertainment sector accounts for 36.26% of single consumer spending, with a preference for online entertainment and social activities [15] Market Opportunities - The "pet economy" is a significant pillar of the single economy, with many singles viewing pets as emotional companions and willing to spend on their care [11] - Brands are adapting to the single economy by offering "single-friendly" products, such as compact appliances and customized clothing [19][21] - Marketing strategies are evolving to resonate with single consumers, emphasizing respect for their choices and encouraging self-fulfillment [21]

Core Insights - The pet consumption market is experiencing significant growth, with Tmall leading in sales during the Double 11 shopping festival, contributing 64% of total sales and achieving an explosive growth coefficient of 280% [1][3]. Group 1: Market Performance - Tmall's pet industry has maintained double-digit growth despite its scale advantage, with pre-sale amounts surpassing last year's total within just half an hour of the Double 11 pre-sale launch [3]. - In the first hour of sales, 18 brands, including Friskies and Royal Canin, each exceeded 10 million in sales, while 587 brands saw year-on-year growth [3]. - Domestic pet food brand Xianlang broke the 100 million sales mark within four hours of opening sales, indicating Tmall's position as the preferred channel for brand scaling [3]. Group 2: Domestic Brand Growth - Domestic brands accounted for 68% of the pet brands that achieved over 10 million in sales on Tmall during the Double 11 event [3]. - Brands like Maifudi and Toptrees saw significant sales increases, with Maifudi's sales growing over 90% and Toptrees' cat food sales soaring by 170% [3]. - Even in traditionally dominated segments by imported brands, domestic products like Blue's cat food emerged as top sellers, showcasing the success of domestic brands in innovation and meeting consumer demand [3]. Group 3: Cross-Industry Integration - The trend of "cross-industry integration" is creating new growth opportunities, with brands like Adidas and Xiaomi entering the pet apparel and smart drinking fountain markets, respectively [4]. - Tmall's pet product sales growth coefficient is approaching that of the apparel category, indicating a shift away from niche markets [4]. - Tmall is becoming a core testing ground for brands exploring cross-category growth in the context of the rising "it economy" [4]. Group 4: User Demographics and Ecosystem - Since its upgrade to a primary category in 2021, Tmall's pet sector has seen continuous high growth, doubling in size and surpassing 100 million annual purchasing users [9]. - Over 30% of new customers in the pet category are young, indicating a growing, high-engagement user base [9]. - The pet industry is entering a "platform ecosystem competition" phase, with Tmall's extensive user base supporting both short-term and long-term growth through comprehensive category offerings and data insights [9].

Core Insights - The pet consumption market is experiencing significant growth, with Tmall leading in sales during the Double Eleven shopping festival, contributing 64% of total sales and achieving a high explosion coefficient of 280% [1][3] - Tmall's pet industry has maintained double-digit growth despite its scale advantage, with pre-sale amounts surpassing last year's total within just half an hour [3] - Domestic brands are increasingly dominating the pet consumption landscape, accounting for 68% of the brands that achieved over 10 million in sales on Tmall during the event [3] Group 1 - Tmall's pet industry has shown remarkable growth, with 18 brands achieving over 10 million in sales within the first hour of the Double Eleven event [3] - The trend of domestic brand replacement is evident, with brands like 麦富迪 and Toptrees showing significant sales increases of over 90% and 170% respectively [3] - The pet consumption market is witnessing cross-industry integration, with brands like Adidas and Xiaomi entering the pet apparel and smart drinking fountain markets, respectively [4] Group 2 - Since its upgrade to a primary category in 2021, Tmall's pet sector has experienced continuous high growth, doubling in scale and surpassing 100 million annual purchasing users [6] - The pet industry is entering a "platform ecosystem competition" phase, with Tmall's user base supporting both short-term and long-term growth through diverse consumer insights [6] - The rise of the "it economy" is expected to further solidify Tmall's leading position in the pet industry [6]

Core Insights - The Chinese pet market is expected to show strong growth, with a projected market size exceeding 811.4 billion RMB by 2025, driven by changing family structures and consumer attitudes towards pets [1][2] - The pet economy is becoming a significant growth area in consumer spending, with a focus on pet food, eco-friendly cat litter, health care, and shared products for pets and owners [1] - The market for urban pet dogs and cats has already surpassed 300 billion RMB in 2024, with expectations to exceed 400 billion RMB by 2027 [1] Industry Trends - The role of pets is shifting from "functional companions" to "family members," leading to growth in pet food, medical services, and technology sectors [1] - The primary pet owners are increasingly younger and more educated, with over 60% being born in the 1990s and 2000s, seeking high cost-performance and functional products [1] - Government policies aimed at boosting consumption and industry regulations are providing strong support for the pet economy's growth [1] Market Dynamics - Pet food remains the largest market segment, serving as a core driver of the pet economy, while pet medical services, supplies, and other services are also experiencing rapid growth [2] - The market is characterized by intense competition, with a continuous rise in the number of newly registered enterprises, fostering the development of competitive domestic brands [2] - Eight key trends are identified, including accelerated supply chain restructuring and domestic substitution, with companies leveraging smart technology and precise marketing to gain recognition [2]