Core Insights - The pet industry in China is experiencing significant growth, with a market size projected to reach 811.4 billion yuan by 2025, up from 97.8 billion yuan in 2015, reflecting a compound annual growth rate (CAGR) of 25.4% [1] - The consumer demographic is increasingly younger and more educated, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize quality and personalized pet care [3] - The shift in pet ownership perception is moving from functional companions to family members, driving emotional and quality-based spending in the pet sector [4] Market Dynamics - The pet food market is evolving towards high-quality and refined products, with trends such as "human-pet synergy" becoming prominent, leading to increased demand for premium offerings like baked and fresh pet food [4] - The integration of technology in pet care is notable, with over 70% of pet hospitals in first-tier cities adopting AI diagnostic tools, enhancing health management for pets [4] - The number of new businesses in the pet sector has surged from 25,000 in 2014 to 1.895 million in 2023, indicating a robust growth trajectory with a CAGR of 54.9% [4] Consumer Behavior - The rise of "self-consumption" and "emotional consumption" trends is influencing spending patterns, with consumers willing to invest more in pet-related services and products that enhance their pets' quality of life [4][5] - The diversification of pet consumption is leading to innovative applications across various industries, creating new revenue opportunities for brands and businesses [5]

农林牧渔 分析师：张蔓梓 登记编码：S0730522110001 zhangmz@ccnew.com 13681931564 畜禽价格低迷，宠物食品 618 消费表 现亮眼 ——农林牧渔行业月报 证券研究报告-行业月报 强于大市(维持) 盈利预测和投资评级 | 公司简称 | 24EPS 25EPS | | 25PE | 评级 | | --- | --- | --- | --- | --- | | 牧原股份 | 3.30 | 3.76 | 10.26 | 增持 | | 普莱柯 | 0.27 | 0.52 | 26.60 | 增持 | | 秋乐种业 | 0.31 | 0.33 | 58.86 | 增持 | | 乖宝宠物 | 1.56 | 2.03 | 48.59 | 增持 | | 中宠股份 | 1.34 | 1.48 | 36.11 | 增持 | | 佩蒂股份 | 0.75 | 0.91 | 15.46 | 增持 | 农林牧渔相对沪深 300 指数表现 资料来源：Wind，中原证券研究所 -15% -10% -4% 1% 6% 12% 17% 22% 2024.06 2024.10 2025.02 2025.06 ...

点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 （赵乃迪/ 蔡嘉豪/王礼沫 ） 2025-06-22 您可点击今日推送内容的第2条查看 【农林牧渔】"618"战报出炉，宠物消费同比高增——光大证券农林牧渔行业周报（20250616-20250622） 25年"618"结束，宠物经济持续兑现高景气。根据京东"618"战报，超400个宠物品牌商家销售额同比增长超 100%，宠物成交用户同比增长32%、新晋养宠用户同比增长39%。 今 日 聚 焦 【有色】5月国内家用空调销量增长2.3%、产量同比下降1.8%——铜行业周报（20250616-20250620） 小结：矿端持续扰动，废铜端5月废铜国内产量、进口同步回落；需求端，5月国内空调产量低于此前预期，关 税备货效应减弱以及国内进入淡季 ...

点击注册小程序 查看完整报告 根据博亚和讯，6月20日全国外三元生猪均价为14.22元/kg，周环比上涨1.43%，15公斤仔猪均价31.85元/ 公斤，周环比下跌3.16%。根据涌益咨询数据，本周商品猪出栏均重为128.28kg，周环比下跌0.54kg，全国 冻品库容率为14.04%，环比上升0.15pct。库存去化顺畅，均重保持快速下降。猪价跌破14元/公斤后，多 省二次育肥进场情绪提升，市场流通猪源减少，屠宰企业采购有一定难度，支撑猪价连续上涨。随后养殖 端逐渐恢复增量出栏，同时学校陆续放假、气温升高，白条走货难度或进一步加大，需求端无明显利好支 撑。 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 25年"618"结束，宠物经济持续兑现高景气 根据京东"618"战报，超400个宠物品牌商家销售额 ...

跨境圈的"年轻新生力"有多"野"？不管是大厂离职的00后双平台头部亿级卖家、还是医科男跨界逆袭成 TikTok美区美妆个护头部选手，又或者甩掉体制"铁饭碗"、零电商经验起盘的东北虎妞，跨境青年成为 圈内的靓丽身影。 新一期南都·湾财社《湾财出海观》对话多位青年卖家、操盘手，从爆品成长到品牌营销，解读操盘方 法论。6月26日，这些跨境青年操盘手也将来到跨境新生力跨境电商千商峰会现场，带来精彩分享。 00后千万级操盘手吴丹慧： 爆品预判不能靠直觉要看数据 来自东北的00后吴丹慧，是TikTok上的美国车载类目头部卖家，年营收超千万。成熟的快速起盘打法， 用吴丹慧 Cherry的话来讲，是"乱拳打死老师傅"。毕业放弃了体制内的"铁饭碗"，吴丹慧的跨界入局， 始于认识的好友在做TikTok相关的软件。意识到了这是风口，胆大的吴丹慧只身入局。 没有电商运营的基因，吴丹慧靠着兴趣电商、内容运营的讨巧，在跨境电商赚到了第一桶金。 别看美妆高毛利，解决消费信任才有复购盈利 宠物类目双平台"第一"亿级卖家吕小璇： 不是所有的品牌都适合红人营销 红人营销，作为品牌流量、新品起量的关键动作，究竟如何用？ 曾在安克创新履职，00后的 ...

今年以来，由潮玩IP、国潮黄金、宠物经济、新茶饮引发的新消费投资潮日益火热。尤其是 二季度以来，多家新消费企业股价涨幅超30%，吸引了上百家公募基金、保险资管、外资等 机构投资者多次调研。 新消费企业被密集调研 今年以来，新消费龙头股表现亮眼， 泡泡玛特 、 老铺黄金 、 中宠股份 等股价走势强劲， 多家新消费企业迎来机构投资者的密集调研。 例如，4月中旬以来国际金价高位波动，潮宏基、周大生等被机构广泛关注。二季度以来，潮 宏基被178家机构合计调研3次，其中包括39家公募基金、7家保险公司及保险资管公司，以 及9家外资机构。二季度以来，潮宏基股价涨幅为74.71%，近一年来涨幅达183.42%。 潮宏基 旗下有"CHJ潮宏基""VENTI梵迪"及"FION菲安妮"等品牌，业务收入以黄金、时尚珠 宝和女包为主。2024年，潮宏基加盟门店逆势增长。2025年，潮宏基推进品牌"出海"业务， 在柬埔寨金边永旺商场、西港Umall商场开设门店，为其品牌的国际化战略布局奠定基础。 周大生 吸引了216家机构调研，合计调研14次，其中包括45家公募基金、11家外资机构、 15家保险公司及保险资管公司。6月19日，周大生发 ...

Core Insights - The pet industry in China is experiencing significant growth, with the market size increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and projected to reach 811.4 billion yuan by 2025, reflecting a compound annual growth rate of 25.4% [1] - The number of pets in China is expected to reach 430 million by 2024, with cat owners numbering 40.88 million, indicating an average of two cats per owner, and this figure is projected to grow to 570 million by 2029 [1] - The growth of the pet economy is driven by emotional factors, policy support, and technological innovation, which have encouraged companies to invest in research and development and improve product quality [1] Market Dynamics - The consumer base for pets is becoming younger and more educated, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize the quality of life and personalized needs for their pets [2] - High-income, well-educated individuals tend to spend more on their pets, reflecting a trend of late marriage and childbearing, leading to increased emotional value and high-quality living for pets [2] - Online channels have become the primary sales avenue for pet food, although offline channels remain important for providing better shopping experiences and additional services [2] Product Trends - There is a shift towards high-quality and refined pet food, with trends such as "human-pet similarity" gaining traction, leading to increased demand for premium products like baked and fresh food [3] - The integration of technology in pet health management is on the rise, with over 70% of pet hospitals in first-tier cities adopting AI-assisted diagnostic tools [3] - The aging population and emerging markets are creating new growth opportunities, as more elderly individuals view pets as family members, leading to diverse consumption needs, particularly in food, health, and smart devices [3]

一只宠物猫患普通肠胃炎被误诊为猫瘟，账单从500元飙升至3000元；同一只患胰腺炎的狗，在不同医 院诊疗费相差近万元。 近年来，国内宠物经济发展迅猛。数据显示，2024年城镇宠物猫犬数量突破1.2亿只，相关的宠物经济 市场规模突破3000亿元。然而，宠物行业蓬勃发展的同时，也面临着一些问题。在城镇过亿只宠物背 后，看病贵、收费乱、理赔难成为九千万宠物主的共同痛点。 而这一问题，不仅仅困扰着宠物主，同样也影响了行业的健康有序发展。 南方财经全媒体记者 孙诗卉 实习生 关晶月 上海报道 更深层的矛盾在保险端爆发。蚂蚁保宠物险运营负责人张艺琦透露，因诊疗不规范及用户欺诈导致的额 外赔付成本占比超20%，推高整体赔付率，使其成为财产险赔付率最高的产品之一。"部分保司仍处于 亏损状态"，一方面，医院过度诊疗、用户篡改病历套费等乱象共生，保司不得不设置单次赔付上限以 控制亏损；另一方面，宠物险是逆选择的高发区，"有病才去买"是普遍现象，而宠物健康信息不透明， 也不像人类会进行定期体检，进一步推高宠物险赔付风险。 三方看似对立，实则被同一根锁链捆绑。宠物主为"安全感"多付保费，医院为生存压榨单客价值，保司 为降低被欺诈成本 ...

Group 1: Swine Industry - The swine industry is expected to maintain growth in hog output until at least September 2025, but overall hog prices are projected to remain under pressure, leading to a potential decline in profitability for the industry [1] - The number of breeding sows has started to decline since December 2024, with a slight increase in February 2025, and a 1.03% decrease in April 2025 compared to the peak in 2024, indicating a low overall capacity reduction in the industry [1] - The price of piglets has begun to decline since May 2025, which may prompt breeding farms to actively cull sows, leading to an expected simultaneous drop in hog and piglet prices in the second half of the year [1] Group 2: Feed Industry - China's feed production reached 10.3 million tons from January to April 2025, a year-on-year increase of 11%, driven by the recovery in hog stocks, increased aquaculture, and stable poultry stocks [2] - Vietnam's animal feed production also saw growth, with a total output of 4.72 million tons (up 7.69% year-on-year) and aquaculture feed production of 2.84 million tons (up 8.37% year-on-year), indicating a robust demand for feed [2] - The growth in livestock and aquaculture stocks, along with increased feed penetration rates, suggests that Chinese feed companies are likely to experience good growth opportunities abroad [2] Group 3: Pet Industry - The export of pet food from China has been growing, with a total export volume of 110,200 tons from January to April 2025, representing a year-on-year increase of 16%, and an export value of 3.22 billion yuan, up 6% [3] - Domestic consumption of pet food remains strong, with online sales of cat and dog food reaching 9.05 billion yuan from January to April 2025, reflecting a year-on-year increase of 17% [3] - The chain rate of pet hospitals in China is still relatively low compared to developed countries, indicating potential for improvement in this area [3]

Core Insights - The pet industry is undergoing significant transformation driven by the "adopt, don't shop" philosophy and increasing demand for purebred pets, reflecting diverse consumer attitudes towards pet ownership [1] - The traditional image of "pet dealers" is evolving into professional "pet breeders," yet issues like "weekend pets" and backyard breeding persist, highlighting a conflict between commercial interests and ethical considerations [1] Group 1: Industry Challenges - The phenomenon of "weekend pets" involves unregulated sellers offering sick animals, creating a risk for consumers and damaging the industry's reputation [2][5] - Price wars among breeders are leading to a decline in quality and service standards, as some breeders resort to undercutting prices to survive in a competitive market [5][9] - The emergence of small pets like snakes and lizards is impacting the sales of traditional pets, causing a cooling effect on their prices [6] Group 2: Ethical Considerations - The lack of respect for life and excessive profit-seeking among some breeders contribute to the proliferation of "weekend pets," necessitating stricter controls at the breeding source [9][10] - Responsible breeders emphasize the importance of using purebred stock and maintaining a healthy breeding environment to ensure the well-being of the animals [10][11] - There is a call for consumers to be more informed and cautious when purchasing pets, encouraging them to verify breeders' credentials and the health of the animals [11]