Core Viewpoint - The ongoing dispute between Juzi Biotech and Huaxi Biotech highlights significant issues within the domestic beauty industry, including unclear standards and a crisis of consumer trust [4][7][26]. Group 1: Company Developments - Juzi Biotech's major shareholder announced plans to increase its stake in the company by at least 200 million HKD, leading to a temporary stock price increase of 4.15% [3][18]. - Despite the initial stock price rise, Juzi Biotech's shares fell again shortly after, indicating a lack of sustained investor confidence [4][5]. - In contrast, Huaxi Biotech reported a significant decline in revenue and profit, with a revenue of 5.317 billion RMB, down 11.61% year-on-year, and a net profit drop of 70.59% to 174 million RMB [22][25]. Group 2: Market Dynamics - The competition between Huaxi Biotech and Juzi Biotech has drawn attention to the effectiveness of hyaluronic acid versus the emerging trend of recombinant collagen, with predictions indicating that the collagen market could surpass hyaluronic acid by 2026 [19][25]. - Juzi Biotech's revenue reached 5.539 billion RMB, a year-on-year increase of 57.17%, while its net profit grew by 42.4% to 2.062 billion RMB [22][25]. Group 3: Industry Issues - The dispute has revealed a lack of rigorous standards and clear definitions in the beauty industry, contributing to consumer skepticism [7][26]. - Industry insiders have pointed out that the marketing strategies often overshadow research and development, with Juzi Biotech's R&D expenditure being significantly lower than that of its competitors [27][29]. - The ongoing debate over ingredient efficacy may serve as a catalyst for improved transparency and standards within the industry, potentially benefiting consumers and companies alike [29][30].

Group 1 - The core viewpoint of the report from Guosen Securities maintains an "outperform" rating for the domestic consumption sector, highlighting its strong performance driven by multiple factors [1] - The report identifies key areas of growth within the domestic consumption sector, including beauty care, gold and jewelry, IP toys, and cross-border e-commerce, which are expected to attract more investment due to their performance certainty [1] - During the 618 shopping festival, significant sales data was reported, with JD.com and Tmall showing impressive growth in transaction volume and user engagement, indicating a robust market response [1] Group 2 - The 618 promotion has evolved with extended timelines and changes in promotional rules, such as the elimination of cross-store discounts, which simplifies the shopping experience for consumers [2] - Instant retail platforms like Meituan's flash purchase have played a crucial role in enhancing offline sales by collaborating with local merchants, thereby expanding geographical reach and customer base [2] - AI technology has been deeply integrated into the shopping experience, improving operational efficiency for merchants and enhancing consumer interaction through features like digital live streaming and intelligent product recommendations [2]

Core Viewpoint - Lin Qingxuan, a domestic skincare brand, has officially initiated its IPO process by submitting a prospectus to the Hong Kong Stock Exchange, aiming for a valuation of approximately 38.26 billion RMB with a projected revenue of 1.209 billion RMB and a net profit of 187 million RMB for 2024 [2][15]. Financial Performance - In 2024, Lin Qingxuan's revenue is expected to reach 1.209 billion RMB, with a net profit of 187 million RMB, marking a significant increase from a loss of 5.93 million RMB in 2022 [2][15]. - The company's revenue structure remains heavily reliant on direct sales, with 398 million RMB from direct stores, accounting for over 90% of total revenue, while income from franchise and joint venture stores is only 45.76 million RMB [3][5]. Market Positioning - Lin Qingxuan positions itself as a high-end brand, comparable to foreign brands, but faces challenges in establishing a strong market presence and brand recognition in high-end retail environments [8][14]. - The brand's gross margin stands at 86% for direct stores, significantly higher than the 71.5% for cooperative stores, indicating a disparity in profitability between the two sales channels [5][13]. Growth Strategy - The company has opened its franchise system in 2023 to accelerate offline expansion, but the results have not yet yielded significant revenue growth, with franchise and joint venture stores showing lower efficiency compared to direct stores [3][7]. - Lin Qingxuan's future growth strategy will focus on optimizing its joint venture model and enhancing product development and financial structure to support long-term valuation [2][15]. Competitive Landscape - Compared to competitors like Maogeping, Lin Qingxuan's market share and positioning in the high-end skincare segment are still developing, with both brands claiming to be the only domestic brands competing with foreign counterparts [8][11]. - The brand's R&D investment is relatively low at 2.56% of revenue, which is below industry leaders, indicating a need for increased investment in innovation to strengthen its high-end positioning [14]. Leadership and Market Sentiment - The founder, Sun Laichun, has significantly influenced the brand's growth through active participation in live-streaming sales, which has raised concerns about the sustainability of this growth model [15][16]. - Recent market trends show a recovery in the Hong Kong consumer sector, providing a favorable environment for Lin Qingxuan's IPO, as other beauty brands have seen their stock prices double [17].

Group 1 - The core viewpoint emphasizes the importance of price control as a critical competitive advantage for brands in the integrated e-commerce and traditional retail market [2] - Establishing a scientific price management system is fundamental for effective price control, considering factors like product development costs, market positioning, competitor pricing, and consumer price sensitivity [5] - Brands should implement a regular price monitoring mechanism on e-commerce platforms, utilizing both manual inspections and software to track pricing in real-time [6] Group 2 - Early-stage price management is strategically significant for long-term brand development, contrary to the belief that it is less important when sales volume is low [8] - A unified pricing system fosters market trust, as demonstrated by a startup skincare brand that achieved a 90% renewal rate among distributors in its first year through strict price control [9] - Failure to address pricing chaos early can lead to significantly higher costs later, with some brands spending over 2 million yuan to rectify pricing issues due to initial neglect [10] Group 3 - Brands must navigate legal boundaries regarding price control, as direct price restrictions may violate antitrust laws, yet effective management strategies can still be pursued within legal frameworks [11] - Utilizing compliant complaint channels, such as intellectual property protections, is essential for brands to achieve price control objectives [12] - Establishing flexible pricing guidance mechanisms, like sales rebates, can help brands encourage compliance among distributors while minimizing legal risks [13]

Group 1 - The event held in Guangzhou on June 10 focused on enhancing cross-border cooperation between Guangdong and ASEAN countries, aiming to boost bilateral trade and investment [1][3] - Multiple cooperation outcomes were achieved, including the signing of a memorandum of cooperation between Guangdong Provincial Council for the Promotion of International Trade and ASEAN business organizations, and the establishment of the "Guangdong-ASEAN International Supply Chain Cooperation Alliance" [1][10] - The total trade volume between Guangdong and ASEAN is projected to account for one-fifth of China's trade with ASEAN by 2024, highlighting the growing importance of this partnership [3][6] Group 2 - The "Yue Chain ASEAN" online platform was launched to facilitate cross-border cooperation and enhance the level of supply chain collaboration between Guangdong and ASEAN [9][10] - Guangdong enterprises are increasingly investing in ASEAN markets, with significant projects in sectors such as green energy, digital economy, and manufacturing [3][6] - The establishment of trade and investment service centers in Cambodia, Malaysia, Singapore, Indonesia, and Vietnam aims to support Guangdong enterprises in expanding their market presence [10][12] Group 3 - The beauty and cosmetics industry is expected to see significant growth in trade between China and ASEAN, with bilateral trade projected to reach $982.3 billion by 2024 [6] - Guangdong's manufacturing capabilities and technological innovation are seen as key advantages for ASEAN countries, particularly Indonesia, which is looking to strengthen its industrial base [4][6] - The collaboration between Guangdong and ASEAN is expected to create new business opportunities and enhance the efficiency of regional supply chains [3][10]

Core Viewpoint - The Hong Kong Stock Exchange (HKEX) is becoming an ideal platform for beauty and consumer brands to go public, with Ying Tong Holdings Ltd. recently passing the listing hearing, positioning itself to become the "first Chinese fragrance stock" by 2025 [1][3]. Group 1: Company Overview - Ying Tong Holdings has successfully navigated the IPO process in less than a year, indicating a favorable environment for beauty brands in Hong Kong [5]. - The company operates 75, 34, and 8 offline stores in mainland China, Hong Kong, and Macau, respectively, as of March 31, 2025 [6]. - Ying Tong Holdings manages 72 external brands, with 52 being fragrance brands, and its own brand, Santa Monica, which sells eyewear and entry-level high-end fragrance products [6][29]. Group 2: Financial Performance - The revenue for Ying Tong Holdings is projected to grow from approximately 1.699 billion yuan in 2023 to 2.083 billion yuan by 2025, with fragrance sales being the primary driver [18]. - Fragrance products account for 80.9% of total revenue by March 31, 2025, although their share is gradually declining from 88.5% in 2023 [20]. Group 3: Market Dynamics - The Chinese fragrance market is expected to grow at a compound annual growth rate (CAGR) of 14.0% from 2023 to 2028, with entry-level and high-end fragrances experiencing slower growth rates of 10.4% and 15.3%, respectively [22]. - The company faces challenges due to its heavy reliance on external brands for revenue, with its own brand generating only 5.3 million yuan in 2023, accounting for just 0.3% of total revenue [29]. Group 4: Strategic Considerations - The CEO of Ying Tong Holdings expressed intentions to enhance organizational capabilities through the IPO, aiming to strengthen acquisition potential and attract better talent [18]. - The company is expanding its skincare and makeup product lines to maintain competitiveness amid a slowing fragrance market [27].

极目新闻记者 康旭阳 随着618购物节的临近，直播电商再次成为公众关注的焦点。 6月9日，互联网博主"约翰啥都懂"发布的一则视频引发热议，视频中揭露的直播电商佣金比例之高远超想象，特别是目前风头正盛的"聊播"模式，其商业变 现效率与分成比例令人咋舌。 什么是聊播？聊播为何分成如此之高？为何这么多品牌愿意付出高额佣金？聊播所售胶原蛋白面膜不含胶原蛋白？极目新闻进行了了解。 互联网博主"约翰啥都懂"视频截图 "聊播"模式异军突起 "聊播"这一新型直播形式源于去年某平台算法调整。平台为了提升用户黏性，在推荐算法中大幅增加了用户停留时长的权重指标。这一变化催生了一批以聊 天为主要内容、间歇性插播卖货的主播，他们通过吸引用户长时间停留来获得平台流量倾斜，进而实现更高的转化率。 博主"约翰啥都懂"介绍，在众多聊播主播中，某雪凭借传奇的情感经历迅速崛起，成为该类目的领军人物，据传其去年GMV（商品交易总额）超过20亿 元。 某直播电商平台运营总监李明（化名）向记者解释："聊播之所以能实现如此高的变现效率，关键在于它完美契合了平台算法的偏好。用户因为对主播个人 故事感兴趣而停留，平均观看时长是传统叫卖式直播的3-5倍，这使直 ...

Core Viewpoint - The beauty industry is experiencing a cyclical trend, shifting from "all-in-one" products to specialized efficacy and back to multi-functional products, indicating a potential evolution in consumer behavior towards more rational and simplified choices [1][3][28]. Group 1: Trends in Skincare - The skincare market is witnessing a significant trend towards "multi-functional" products, particularly in serums and sunscreens, with brands increasingly promoting the concept of "one bottle for multiple effects" [3][10]. - Serums are evolving from targeting single skin issues to offering combined benefits such as anti-aging, whitening, and repair, with products like Proya's dual anti-aging serum exemplifying this trend [4][6]. - The traditional boundaries between sensitive skin care and advanced efficacy are being blurred, with brands launching multi-functional products specifically designed for sensitive skin, such as Winona's silver core cream [8][16]. Group 2: Innovations in Sunscreen - Sunscreen products are transitioning from basic UV protection to "skincare-grade" experiences, incorporating multiple skincare benefits while maintaining high SPF [10][12]. - The combination of "sunscreen + whitening" is a prominent trend, with brands like Mentholatum and Lancaster launching products that emphasize dual certification for efficacy [12][14]. Group 3: Developments in Makeup - The makeup sector is embracing the "N-in-one" concept, focusing on simplifying application processes and meeting diverse consumer needs through innovative product forms and functional integration [17][27]. - Brands are launching multi-use products that combine various makeup functions, such as the "气色多用膏" from 彩棠, which serves as a blush, eyeshadow, and lip color [19][23]. - The trend of integrating skincare benefits into makeup products is evident, with Perfect Diary's bionic film foundation offering moisturizing and anti-aging properties alongside coverage [25][27]. Group 4: Consumer Behavior and Market Dynamics - Consumers are increasingly knowledgeable about skincare science, leading to a demand for products that address multiple concerns efficiently, reflecting a shift towards rational consumption [14][28]. - The competitive landscape in skincare and sunscreen is characterized by high levels of homogeneity, prompting brands to differentiate through multi-functional claims and innovative formulations [15][29]. - The beauty market in China is evolving towards a more mature stage, with consumers seeking precise solutions and simplified routines, aligning with global trends of rational consumption [29][30].

Group 1 - Foreign companies are increasingly focusing on innovation as a key strategy for investment and operations in China, aiming to create a collaborative ecosystem for growth [2][3] - L'Oréal has been actively investing in innovation in China, including partnerships with local biotech firms and the establishment of investment funds for beauty brands [2] - The local market understanding allows foreign companies like Eppendorf to develop products tailored to Chinese needs, achieving nearly 90% localization in their offerings [3] Group 2 - Eppendorf is expanding its manufacturing capabilities in China, with a significant investment of 500 million RMB in the Xi'an factory, which will become its largest global production base [3] - Meiji is enhancing its local development and production efforts in China, aiming to launch new products that cater to the Chinese market first [4] - The Chinese government is supporting foreign investment in key sectors, with measures to encourage multinational companies to enhance their regional headquarters' capabilities [4][5] Group 3 - From January to April this year, there were 18,832 new foreign-invested enterprises established in China, reflecting a 12.1% year-on-year increase, indicating strong foreign confidence in the Chinese market [5]

新消费市场关注度显著提升，投资者积极寻找潜力股，但传统龙头公司 的高分红和竞争力亦带来投资机会。华泰证券建议关注能反映未来消费 趋势、提供情绪价值的消费品，如潮玩、黄金珠宝、美妆等。 新消费板块波动性预期增加，但部分龙头公司业绩超预期增长驱动股价 上涨，估值虽不便宜，但相对于未来复合增长率，PEG 小于 1，市场空 间大、竞争力强、产品上限高的公司仍值得重点推荐。 2025 年新消费投资主线包括国货崛起、情绪消费、银发经济及 AI 智能 家居。必选消费方面，重视大市值白马股价值重估，关注 AH 溢价较大 或即将港股 IPO 的大市值公司。 潮玩行业 IP 运营成熟，渠道拓展多样，海外市场确定性增加，资金层面 估值体系容忍度提高。泡泡玛特和名创优品作为龙头公司，在多元化变 现和海外市场拓展方面表现突出。 茶饮行业景气度较高，连锁茶饮仍是首推赛道。蜜雪冰城跳脱出茶饮品 类，更具生命久期，长期隐形壁垒深厚，值得关注。古茗的区域效率最 大化模式构成其独特护城河，成长空间值得期待。 再论新消费的投资节奏、方向 20250609 摘要 Q&A 对于当前新消费市场的关注度如何评价？ 当前新消费市场关注度极高，从去年（202 ...