Summary of Key Points from Conference Call Records Industry Overview - **Snack Retail Industry**: The snack retail sector showed strong performance in Q1, but single-store revenue declined due to the Spring Festival. The pace of new store openings accelerated in April and May, particularly in new markets like Yunnan and Guangdong. Future single-store revenue is expected to remain stable, with room for operational improvements such as SKU replacement and display optimization [1][3]. - **Frozen Food Sector**: Demand in the restaurant segment has not significantly improved, with market concerns arising from the alcohol ban. However, entering a low base period may lead to sequential improvements through new channels and products. Companies like Lihai Foods reported double-digit growth in order shipments in April and May, primarily from new customers in the Sam's Club and restaurant channels [1][6]. - **Ready-to-Drink Beverage Sector**: The fundamentals are strong, with companies like Guming, Chabaidao, and Mixue Ice City reporting double-digit same-store sales growth. The increase in delivery sales has led to a decline in profit margins, but absolute profit amounts continue to rise, and enthusiasm among franchisees for opening new stores is increasing [1][13]. Company-Specific Insights - **Lihai Foods**: Orders in April and May maintained double-digit growth, with a focus on new product launches and expanding restaurant channel customers. The company expects a revenue growth of approximately 15% for the year, with profits slightly better than revenue [1][9]. - **Weizhi Xiang**: The company plans to implement an equity incentive program in 2025, targeting a 20% revenue growth. After a decline in Q1, there was a slight improvement in April and May, with expectations for significant growth in the second half of the year driven by partnerships with Sam's Club, expansion into group meal services, and opening franchise stores in lower-tier towns [1][10]. - **Kang Shifu**: The company experienced slight growth in January and February, but sales declined in March due to price increases. Overall revenue is expected to slightly decrease in the first half of the year, but profit growth will significantly outpace revenue growth due to raw material price declines and efficiency improvements [1][15]. - **Yanjing Beer**: The company continued to show good growth from January to May, with U8 maintaining rapid growth and accounting for over 23% of total sales. The company is focusing on product upgrades and cost savings, which are expected to enhance profit margins [1][27][28]. - **Wan Zhou International**: The core business is expected to grow year-on-year in Q2, benefiting from favorable US pork prices and high profit margins in the meat products segment. The company anticipates a dividend payout ratio of about 50%, with a projected dividend yield of around 6% [1][24]. Market Trends and Recommendations - **Investment Opportunities**: The snack sector is currently experiencing high market sentiment, with recommendations for leading companies like Yanjin Puzhi and Youyou Foods due to their strong fundamentals and growth potential. Second-tier companies like Ximai and Jin Zai are also worth attention [2]. - **Frozen Food Sector**: Companies with low valuations are recommended for bottom-fishing and tracking, particularly Lihai Foods, which is expected to see improved profitability with new product launches [6]. - **Ready-to-Drink Beverage Sector**: Companies like Guming and Mixue Ice City are recommended due to their leading positions and significant expansion potential across the country [13][14]. - **Overall Market Sentiment**: The overall sentiment in the snack retail and beverage sectors remains positive, with expectations for continued growth driven by new product launches and market expansions [1][2][3].

Summary of Lehui International Conference Call Company Overview - **Company**: Lehui International - **Industry**: Craft Beer Key Points and Arguments 1. **Sales Growth and Pricing Strategy**: Lehui International maintains a unit price of over 15,000 yuan per ton for beer, achieving a year-on-year sales growth of 35% through services, rebates, and incentive measures, indicating strong market competitiveness [2][4] 2. **Channel Expansion**: The company is actively expanding its convenience store channels, deepening cooperation with FamilyMart, and positioning craft beer as a new growth point within the CVS system, reflecting a strategic adjustment in channel strategy and enhanced market penetration [2][6] 3. **Patent Protection and Brand Recognition**: To combat product design imitation, Lehui International is actively applying for patent protection and enhancing brand recognition through market education and advertising investments [2][8] 4. **Franchise Model for Taverns**: The company has shifted its tavern strategy from direct operation to a franchise model, increasing recruitment efforts to reduce heavy asset operations while expanding self-controlled sales channels [2][10] 5. **Financial Performance**: In Q1 2025, the Jin Guang segment reported revenue of approximately 33 to 36 million yuan, with EBITDA exceeding 2 million yuan, significantly reducing losses through cost reduction and sales growth [2][13] 6. **Innovative Operations in Dining**: Lehui International has innovated its dining operations by increasing franchise fees, opening ODM business, and deploying draft beer machines, with about 2,000 machines already placed in Q1 2025 [2][14] 7. **Production Capacity and Future Plans**: The company has a total production capacity of 38,000 tons, with new factories in Changchun and Kunming expected to be operational by April 2027, although capital expenditures have been delayed due to low current capacity utilization [2][22] Additional Important Insights 1. **Sales Channel Distribution**: Last year's sales channels included KA channels and distributors, each accounting for about 40% of total sales, with taverns at 10-12% and e-commerce at 5%. The company plans to maintain these channels in 2025 [4] 2. **Distributor Policies**: The company did not adjust rebate policies for distributors last year, allowing high-quality distributors to benefit from increased rebates based on their purchase volumes [5] 3. **E-commerce Strategy**: Lehui International has been focusing on e-commerce, collaborating with top influencers for live-stream sales, and plans to continue evaluating partnerships that align with brand values [12] 4. **Market Trends**: The market for private brands and small factory OEM production is growing rapidly, with increasing demand for quality and consistency, where Lehui International holds a competitive advantage [24] 5. **New Product Development**: The company has launched a new flavor, Honeydew 2, for online sales and plans to continue developing new flavors, particularly in the fruit beer category [25] This summary encapsulates the key insights from the conference call, highlighting Lehui International's strategic initiatives, financial performance, and market positioning within the craft beer industry.

Core Viewpoint - The Chinese liquor industry, particularly the baijiu sector, is experiencing a significant downturn due to new government regulations prohibiting alcohol consumption at official dining events, leading to a sharp decline in stock prices for major baijiu companies [1][6][27]. Group 1: Market Performance - On June 13, all 20 baijiu stocks listed saw declines, with Jinhuijiu leading at a drop of 5.24%, and Kweichow Moutai has been on a downward trend for a month [1]. - Following the new regulations, Kweichow Moutai's market value evaporated by over 40 billion yuan, with other brands like Wuliangye and Luzhou Laojiao experiencing even steeper declines [6][12]. Group 2: Regulatory Impact - The new regulation from May 18 explicitly bans the presence of baijiu at official dining tables, directly impacting a major consumer base for the industry [6][27]. - Previous regulations in 2012 had already limited government spending on baijiu, which accounted for about 40% of the market, particularly affecting high-end products [4][27]. Group 3: Changing Consumer Preferences - Younger consumers are shifting away from traditional baijiu, favoring a more diverse range of alcoholic beverages, including craft beer and fruit wine, with craft beer market growth projected to reach 680 billion yuan by 2024 [19][21]. - The fruit wine market also showed strong growth, with a 88% increase in sales in Q1 2024, indicating a shift in drinking culture among younger generations [23]. Group 4: Industry Response - In response to declining sales, major baijiu brands are engaging in price wars, with Kweichow Moutai's prices dropping significantly from previous highs [8][14]. - The industry is urged to innovate and adapt to changing consumer preferences, with calls for a return to the essence of baijiu as a beverage rather than a status symbol [27][29].

食品饮料行业 超配 （维持） 结构分化，聚焦景气 食品饮料行业 2025 年中期投资策略 2025 年 6 月 13 日 分析师：黄冬祎 SAC 执业证书编号： S0340523020001 电话：0769-22119410 邮箱： huangdongyi@dgzq.com.cn 食品饮料（申万）指数走势 资料来源：同花顺，东莞证券研究所 相关报告 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 投 资 策 略 行 业 研 究 推荐 证 券 研 究 报 告 ◼ 食品饮料行业今年1-5月跑赢沪深300指数。2025年1-5月份（截至 2025年5月31日），SW食品饮料行业指数整体下跌1.52%，涨幅在所有 申万一级行业指数中居第二十一位，跑赢同期沪深300指数约0.89个 百分点。细分板块中，多数细分板块跑赢同期沪深300指数。 ◼ 维持对行业的超配评级。白酒板块：近期，受外部市场环境、需求弱 复苏、政策强化等因素影响，板块波动较大。从白酒企业公布的业绩 来看，板块内部呈现分化。政策面来看，5月1 ...

Market Performance - The Shanghai and Shenzhen 300 Index decreased by 0.25%, while the Shenwan Food and Beverage Index fell by 4.28% during the week of June 9 to June 13, 2025 [1] - The top five performing stocks included Jiaotong University Anli, ST Chuntian, Xianle Health, Ximai Food, and New Dairy [1] Institutional Insights - Guosheng Securities suggests focusing on three main lines in the liquor sector: leading brands, high certainty regional wines, and elastic stocks benefiting from recovery [2] - Key recommended stocks include Kweichow Moutai, Wuliangye, and Shanxi Fenjiu among leading brands, and Jiangsu's Jiansi Yuan and Yingjia Gongjiu for high certainty wines [2] - In the consumer goods sector, high-growth stocks like Yanjing Beer and Dongpeng Beverage are highlighted, along with policy beneficiaries such as Qingdao Beer and Yili [2] Regulatory Developments - The State Administration for Market Regulation is cracking down on illegal food additives in weight-loss products, specifically targeting the addition of non-food substances [4] - A notification was issued to enhance enforcement and provide guidelines for testing and identifying harmful substances in food products [4] Industry Trends - The digital transformation plan for the food industry aims for an 80% digital management adoption rate among key food enterprises by 2027, with significant advancements in automation and digital tools [5] - The National Bureau of Statistics reported a 0.1% year-on-year decline in consumer prices in May, with food prices specifically down by 0.4% [6] Pricing Dynamics - During the 618 shopping festival, liquor prices saw significant reductions, with Moutai being offered at around 1900 yuan, reflecting intense competition among e-commerce platforms [7] - The price of Moutai has dropped below 2000 yuan, with reports of wholesale prices at 1990 yuan per bottle, influenced by seasonal demand and promotional activities [10] Company Developments - Moutai and Yanghe have seen substantial increases in employee numbers, with Moutai adding over 1000 employees, reflecting growth in the sector [8] - Jiangsu's Jiansi Yuan is leveraging local football league sponsorships to enhance brand visibility and market presence [11] - China Resources Beer faces skepticism regarding its "dual empowerment" strategy in both beer and liquor markets, with challenges in profitability and operational integration [13]

Group 1 - The 34th Beijing International Yanjing Beer Culture Festival will take place from July 11 to July 20 at the Capital International Exhibition Center, lasting for 10 days [1][3] - The festival will feature a music festival with performances from well-known bands and singers, with ticket prices starting at 9.9 yuan, and exclusive beer flavors available only at the event [1][3] - The main venue will include a dining area, tasting area, and upgraded international food corridor, showcasing over 70 types of global cuisine and more than 100 craft beers [3][5] Group 2 - The festival will also include various entertainment options such as a campus dance competition, youth singing contest, and unique attractions like a robot football challenge and a children's amusement area [3][4] - The event will provide 3,700 parking spaces and public transport options, including dedicated bus services to facilitate access for residents [4] - Ticket options include basic tickets at 9.9 yuan, tasting tickets at 19.9 yuan, and special packages for tents and starry rooms, with early bird discounts available [4][5] Group 3 - The festival has evolved over 30 years to become a significant platform for showcasing the economy, culture, and cuisine of Shunyi, and is recognized as a key consumption promotion activity by the Ministry of Commerce [5]

Core Insights - The retail industry is undergoing significant transformation driven by the integration of digital technologies, focusing on building intelligent operational systems to promote smart retail growth [1] Group 1: Event Overview - The event "Digitalization Drives Smart Retail Growth New Engine - Tencent Cloud TVP Visits Tsingtao Brewery" was successfully held on May 22-23, featuring experts sharing industry dynamics, technological advancements, and case studies [3] - The event included a visit to Tsingtao Brewery, allowing participants to experience the blend of traditional craftsmanship with modern digital management and production technologies [3] Group 2: Tencent's Role - Tencent Smart Retail aims to assist retailers in achieving digital transformation and comprehensive business growth, providing a platform for open and equal communication among industry partners [6][9] - Tencent's investment in technology and product capabilities is evident, with R&D expenditures reaching 18.9 billion yuan, a 21% year-on-year increase, indicating a strategic move towards the next generation of technology ecosystems [12] Group 3: Tsingtao Brewery's Digital Transformation - Tsingtao Brewery, established in 1903, is the fifth-largest brewery globally and is focusing on digital solutions for the fast-moving consumer goods sector through its subsidiary, Jiuyuan Technology [9] - The digital transformation journey of Tsingtao Brewery includes comprehensive coverage of the end-to-end business chain, utilizing technologies like "one code for one item" for data collection and sharing [15] - The brewery's digital marketing strategy involves creating an integrated service platform for distributors and leveraging a multi-code interconnected data ecosystem to enhance consumer engagement [15] Group 4: Smart Manufacturing and Sustainability - Tsingtao Brewery's smart manufacturing project aims to evolve into a sustainable lighthouse factory by 2024, focusing on personalized cloud customization and end-to-end demand management [24][25] - The brewery has implemented advanced technologies such as supply planning platforms and manufacturing execution systems to support its sustainable development goals [25] Group 5: Industry Trends and Future Outlook - The exploration of AI in retail is shifting from isolated tool applications to a comprehensive reconstruction of the entire supply chain, emphasizing the importance of embracing change and innovation [12] - The concept of "smart enterprises" is evolving, with a focus on replacing repetitive tasks with intelligent systems, allowing human resources to concentrate on higher-value activities [19][20]

Core Viewpoint - Yantai City is actively developing industrial tourism to cultivate new industrial momentum and expand tourism opportunities, transforming old industrial sites into cultural landmarks [2][3][4] Group 1: Industrial Tourism Development - Yantai has redefined tourism experiences, with young people increasingly visiting places like the Yantai Brewery for leisure activities [2] - The city is home to significant industrial heritage sites, including the Yantai Brewery and other historical factories, which are being repurposed as tourist attractions [2][3] - The local government aims to build a world-class cultural tourism city, achieving notable progress with multiple national and provincial industrial heritage sites [3] Group 2: Industrial Heritage and Cultural Significance - The transformation of old factories into cultural landmarks reflects the city's historical and emotional connections to its industrial past [2][3] - Yantai's industrial tourism is seen as a way to showcase the city's unique character and craftsmanship, emphasizing the importance of preserving industrial history [3] Group 3: New Tourism Products and Initiatives - The establishment of the first state-owned capital investment company, Guofeng Group, has led to the promotion of four industrial tourism routes, integrating various themes such as aerospace and marine resources [4] - These new tourism products aim to attract both domestic and international visitors, enhancing the overall tourism landscape in Yantai [4]

Core Viewpoint - The "Qingdao Beer Exchange" has become a popular attraction, merging the experience of drinking beer with stock trading, creating a unique consumer experience that drives sales and engagement during the beer season [2][4][10]. Group 1: Business Model and Consumer Engagement - The "Qingdao Beer Exchange" allows consumers to buy various types of beer, such as Qingdao Pure Draft and Qingdao White Beer, using a stock-like trading mechanism where prices fluctuate based on real-time demand [2][4]. - The exchange has seen significant foot traffic, with daily visitor numbers exceeding 10,000 during the Dragon Boat Festival, and beer sales reaching 120,000 milliliters in a single day [4][5]. - This innovative model combines elements of financial trading with consumer behavior, creating a social and engaging atmosphere that enhances the overall drinking experience [4][10]. Group 2: Market Trends and Consumer Preferences - The trend of "dopamine consumption" is emerging in the beverage market, with consumers seeking new and exciting experiences, such as the interactive nature of the beer exchange [6][10]. - A report indicates that diverse flavors, including tea and floral-infused beers, are gaining popularity among consumers, reflecting a shift towards more varied taste preferences [6]. - The beer industry is increasingly focused on attracting younger consumers by providing emotionally engaging experiences, which is essential for driving sales in a competitive market [8][10]. Group 3: Future Implications and Innovations - Experts suggest that the "Qingdao Beer Exchange" represents a new marketing model that could lead to a transformation in consumer experiences, moving from traditional consumption to emotionally-driven engagement [10]. - The concept of integrating trading-like experiences into beverage consumption could be replicated in various settings, potentially changing how consumers interact with beer and other alcoholic beverages [10].

Core Insights - The "New Chinese" flavored craft beer is gaining popularity, with over 20,000 notes on Xiaohongshu and related topics exceeding 5 million in heat [1][6][12] - The market for flavored craft beer, particularly tea and fruit variants, is expected to grow significantly, with tea beer sales projected to reach 18 billion yuan by 2025 [12] Market Trends - "New Chinese" flavored craft beers, such as jasmine and Longjing green tea beers, are dominating the craft beer shelves in retail locations [3][4] - The rise of flavored craft beers is attributed to the localization of flavors and the curiosity of younger consumers for new tastes [1][8] Consumer Demographics - The primary consumers of "New Chinese" craft beers are young women, with female consumers making up nearly 60% of the market for certain brands [11] - The shift in consumer preferences towards emotional value and social sharing is driving the demand for these innovative products [7][11] Industry Growth - The craft beer market in China has entered a phase of rapid growth and expansion since 2021, with a focus on product differentiation and innovation [6][12] - The competition in the craft beer sector is intensifying, necessitating brands to innovate in taste, variety, and consumption scenarios to capture market share [11][12] Future Outlook - The "New Chinese" flavored craft beer segment is expected to mature, but brands must learn from past mistakes in the low-alcohol beverage sector to avoid rapid market exits [13] - The craft beer industry is evolving, with increasing consumer demands for quality and value, indicating a shift towards more personalized and diverse beer offerings [12][13]