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抖音对商家的扶持,已经到了next level
Xin Lang Cai Jing· 2025-12-11 11:17
又是一年千川大会,这是自今年巨量千川整体并入抖音电商的组织架构调整以来,首次面对行业的大型发布活动,官方在会上公布了一个并不让人感到意 外的指标:过去一年,使用千川投放的商家销售额增速远超行业平均值。 众所周知,抖音电商今年的大动作相当频繁,在大厂普遍被外卖大战牵扯精力的时候,抖音反而选择将重点放在提高电商商家经营状况上,要给营商环境 提质的态度已经明牌。 随着最新的综合营销产品「千川·乘方」面世,商家如今在经营上有了一套更加完善的解决方案,而接下来抖音扶持商家的发力方向,基本可以从两个明 显的信号里找。 一是所有使用千川·乘方的订单服务费降至0.6%,也就是说除了第三方支付平台收取的交易手续费外,千川平台把自己的服务费直接降到了0。这意味着抖 音商家在成本不变的前提下,还可以享受最新的技术成果; 二是启动百亿补贴优惠券专项扶持计划,所有面向用户的补贴将以智能优惠券的形式发放,确保精准触达进一步提升转化效率,让商家的经营回报变得更 加确定。 简单来说,就是商家在抖音电商业务上投放的性价比变高了,如今花着更少的钱,已经可以做到更多的事。 单纯用「定心丸」来形容抖音电商的这波操作已经不够全面了,更准确的说法,是在 ...
一旦人民币快速升值,世界将会是“舌尖上的欧美,指尖上的中国”
Sou Hu Cai Jing· 2025-12-11 11:13
Group 1 - The core observation is that agricultural products, particularly U.S. soybeans, have become a focal point in the trade dynamics between China and the U.S. following the ceasefire in the trade war [1] - The U.S. has seen a shift in focus towards Europe, Japan, and India, with the previous discussions about "decoupling from Chinese manufacturing" fading away [5] - China's exports have increased by 6% despite a 28% decline in U.S.-China trade volume over the first eleven months of the year, indicating a resilience in China's export capabilities [5] Group 2 - France is seeking to export more agricultural products like brandy and wine to China, while Spain anticipates better access for its agricultural goods in the Chinese market [3] - The establishment of an Amazon smart hub warehouse in Shenzhen signals a commitment to facilitate Chinese exports globally, enhancing the trade relationship [3] - The appreciation of the Chinese yuan post-ceasefire suggests a completed adjustment in China's industrial structure, with a shift towards technology innovation and a transition to a "big consumption era" [5]
亚马逊放大招!全球低价电商混战再升级,谁才是最终赢家?
Sou Hu Cai Jing· 2025-12-11 11:01
Core Insights - Amazon has officially entered the ultra-low-price e-commerce market, launching its low-price mall Haul and the independent platform Bazaar in 26 countries, targeting products priced under $10, directly competing with Temu and SHEIN [1][5] - The competition is shifting from price wars to localized operations and ecosystem development, indicating a more strategic approach by major players [1][5] Group 1: Amazon's Strategy - Amazon's Haul and Bazaar are designed to appeal to different markets, with "Haul" resonating with younger audiences in the West and "Bazaar" connecting with local consumers in regions like the Middle East and Latin America [3] - The Bazaar app allows for flexible marketing strategies, including social giveaways and promotional pop-ups, enhancing its appeal to local sellers [3] Group 2: Competitive Advantages - Amazon possesses significant advantages such as a global logistics network, Prime membership trust, and a large base of loyal users, which positions it well against competitors like Temu and SHEIN [5] - The company aims to leverage Bazaar to engage the 69% of small sellers who currently only sell within their own countries, providing them with localized interfaces and compliance support [5] Group 3: Market Positioning - Amazon is pursuing a dual strategy: maintaining its main site for high-end brands while using Bazaar to capture price-sensitive consumers in lower-tier markets, thereby expanding its market share [7] - The low-price strategy is not merely about undercutting competitors; it is about establishing a long-term dominance in the market through a comprehensive ecosystem [7]
氪星晚报|朱啸虎:十年后中国AI肯定领先美国;夸克AI眼镜“一机难求”,核心供应商曝已新增产线;钉钉8.1.10版本上线,AI可以自动回复同事的聊天
3 6 Ke· 2025-12-11 10:43
Group 1: Quark AI Glasses - Quark AI glasses are experiencing high demand, leading to a situation where they are hard to obtain both online and offline [1] - Core suppliers have added a new production line, with capacity expected to be released starting next week [1] - The goal is to fully release production capacity by January next year to meet the consumption surge during the Spring Festival [1] Group 2: Tencent Hunyuan - Tencent Hunyuan has simplified its English name to Tencent HY based on user feedback regarding recognition and pronunciation [2] - The new name will be used starting from Hunyuan 2.0, with the latest models being Tencent HY 2.0 Think and Tencent HY 2.0 Instruct [2] Group 3: Kingdawei - Kingdawei's coenzyme Q10 expansion project is progressing smoothly, with the main construction nearly complete [3] - Once fully operational, the annual production capacity will reach 920 tons [3] - The company utilizes advanced biological fermentation methods, ensuring high product quality and reduced production costs [3] Group 4: High Measurement Co. - High Measurement Co. is rapidly developing planetary roller screw grinding equipment and reducers for humanoid robots in collaboration with North American clients [4] - The reducer products are still in the early stages of development, indicating some uncertainty [4] Group 5: Bilibili - Bilibili has denied rumors regarding a full membership system for accessing video content and plans to pursue legal action against those spreading false information [5] Group 6: Kuaishou - Kuaishou has introduced a new incentive policy for creators, offering up to 10,000 yuan in cash rewards for individual creators uploading new series on its platform [6] - The platform has seen daily consumption of 7 million for comic dramas, with revenue sharing favoring partners [6] Group 7: Yonghui Supermarket - Yonghui Supermarket has issued a risk warning regarding its stock, citing potential market overheating and high speculation risks [7] - The company confirms that its operations are normal and there are no undisclosed significant events [7] Group 8: Financing News - "Youlian Intelligent" has completed a $5 million angel round of financing, with funds allocated for the development of intelligent control systems and AI data center power systems [8] - "Jizhao Energy" has announced the completion of several million yuan in financing, aimed at product development and team expansion for its liquid metal battery storage systems [9] Group 9: AI Drug Development - The "AI Kongming" platform for drug development has been launched, focusing on intelligent design throughout the drug development process [10] Group 10: AI in Regulatory Affairs - The head of the National Medical Products Administration has emphasized the need for AI in drug regulation and the exploration of AI-assisted reviews [11]
35亿港元!刘强东拿下香港黄金地标
Xin Lang Cai Jing· 2025-12-11 10:11
刘强东又一次用大手笔刷新了市场对京东战略的认知。 以35亿港元收购香港中环中国建设银行大厦50%权益。 这座前身为丽嘉酒店、楼高27层的甲级写字楼,地下直通中环港铁站,是香港金融区公认的"黄金地标",11202平方米的办公面积足以支撑大规模业务布 局。 但在业内人士看来,这笔交易的意义远不止"置业"那么简单,更像是京东扎根香港、剑指全球的战略宣言。 很多人好奇,为何京东、阿里等巨头纷纷把真金白银砸向香港?答案藏在一组数据里: 2025年10月香港零售业总销货额达352亿港元,同比增长6.9%,其中网上销售占比14.6%。 这个数字看似不低,但对比内地电商动辄过半的线上渗透率,仍有巨大增长空间。 更关键的是,香港作为连接内地与国际的枢纽,既有成熟的商业规则和资本市场,又能辐射东南亚乃至全球市场,恰好契合互联网流量见顶后巨头们的增 量需求。 京东对香港的布局,其实早从2015年就已启动,如今已是一张覆盖物流、零售、技术研发的全产业链网络。 物流作为京东的核心优势,在香港的落地尤为扎实。 2024年,京东产发以18亿港元收购的沙田利丰中心,不仅是其在港首个工业项目,更凭借精准的布局获选"香港年度最佳交易"。 目前, ...
抖音电商发布“千川・乘方” AI提效叠加扶持政策支持商家长期发展
Huan Qiu Wang· 2025-12-11 09:51
2025年12月11日,抖音电商千川大会在上海举行。会上,抖音电商千川负责人卢忠浩发布了全新营销产品"千川・乘方"。依托AI技术,"千川・乘方"围绕策 略托管、动态智能服务、精准推荐三大能力搭建起一站式智能营销体系,并叠加惠商扶持政策,为商家降本增收、长期经营提供双重支撑。 数据显示,过去一年使用千川的商家经营成效明显,销售额增速远超行业平均值。为进一步扶持商家长期发展,让商家经营更省心省钱,千川推出"千川·乘 方"全新营销产品,通过"千策""千意""千寻"三大核心模块,从成本管控、智能运营到增量获取打通商家经营全流程,为商家提供更具确定性的生意增长。 在成本管控方面,"千策"模块可实现预算与ROI(投入产出比)的一体化智能调度。商家无需再分别管理营销广告、达人合作、技术服务费等多维度成本, 只需设定整体预算与综合ROI目标,系统即可自动完成预算分配、出价调控及选品匹配。针对达人合作这一关键场景,产品对星图和精选联盟做了升级,将 广告花费与达人佣金统一核算,优先放大高利润率内容的流量价值,既保障商家获得增量订单与利润,也让制作好内容的达人得到激励,形成正向循环。 AI驱动的全链路智能服务是"千川・乘方"的核心 ...
1元抢大牌火锅套餐、牛羊肉卷9.9元/斤!京东生鲜火锅节超级秒杀日热辣来袭
Jin Rong Jie Zi Xun· 2025-12-11 09:25
Core Viewpoint - The upcoming winter season has prompted a surge in demand for hot pot ingredients, leading to the launch of the JD Fresh Hot Pot Festival Super Flash Sale, featuring over 500 premium fresh products at competitive prices [1][3]. Group 1: Event Details - The JD Fresh Hot Pot Festival Super Flash Sale commenced on December 11 at 8 PM, offering significant discounts on various hot pot ingredients, including original cut beef and lamb rolls priced as low as 9.9 yuan per jin [1][3]. - Consumers can participate in a special promotion where they can purchase high-quality hot pot sets for just 1 yuan, including offerings from renowned brands like Haidilao and Donglaishun [3][4]. - The event includes a live broadcast segment to enhance the shopping experience, allowing consumers to enjoy a one-stop shopping experience for hot pot ingredients [1][6]. Group 2: Product Highlights - Featured products include imported and domestic original cut beef and lamb rolls, emphasizing quality and flavor, with specific items like the imported original cut fatty beef roll and domestic yellow cattle beef slices [3][4]. - JD Fresh has also introduced its own brand, Xianjingcai, which sources premium beef and lamb directly from farms, ensuring freshness and competitive pricing through direct procurement [4][6]. - The quality of the products is strictly monitored, with specific standards for items like shrimp balls and beef balls to ensure high quality and safety [6]. Group 3: Additional Promotions - On December 12, consumers can also find seasonal fruits and seafood at flash sale prices, catering to diverse shopping needs [6]. - The JD Hot Pot Season will run until February 28, offering discounts of up to 20% on hot pot ingredients throughout the New Year festival period [6][7]. - Daily promotions include significant price reductions on various brand products, with additional rewards such as JD Beans for purchases made during the event [7].
黑猫投诉11月数据说:电商投诉持续增长
Xin Lang Cai Jing· 2025-12-11 09:09
黑猫大数据中心联合黑猫投诉 【下载黑猫投诉客户端】平台发布11月数据说,截至2025年11月底,黑 猫投诉平台累计收到消费者有效投诉超3116万件,企业回复超2409万件,投诉解决近1042万件,其中11 月有效投诉超80万件。 黑猫大数据中心依托消费投诉数据,从分布、趋势、行业热点问题等多个角度全面梳理、盘点消费者投 诉情况及关注热点,全面客观地反映消费行业发展动态、热点舆情事件、企业服务质量。 11月消费投诉领域热点频发。汽车行业长安福特蒙迪欧因车机卡顿这一普遍问题,引发大量车主集体维 权。随着双十一大促活动持续推进,电商平台的投诉量呈持续攀升态势。美妆、服饰等相关行业投诉量 也有较大增长,并爆发多起集体投诉。 汽车行业投诉涨幅近三成 受长安福特集体投诉影响,11月汽车行业投诉超过2700件,相比十月增长近三成,其中国产品牌投诉较 多。 长安福特车机问题引发集体投诉 11月底长安福特蒙迪欧车型因出现车机卡顿的通病,导致大量蒙迪欧车主进行投诉维权,相关投诉超过 400单,其中11月26日汽车行业单日投诉近300单。 国产品牌理想回复较差 国产品牌中大多汽车商家回复率较高,极氪、小米、蔚来等商家回复率为100 ...
互联网电商板块12月11日跌1.6%,丽人丽妆领跌,主力资金净流出1.39亿元
以上内容为证券之星据公开信息整理,由AI算法生成(网信算备310104345710301240019号),不构成投资建议。 从资金流向上来看,当日互联网电商板块主力资金净流出1.39亿元,游资资金净流出703.38万元,散户 资金净流入1.46亿元。互联网电商板块个股资金流向见下表: 证券之星消息,12月11日互联网电商板块较上一交易日下跌1.6%,丽人丽妆领跌。当日上证指数报收 于3873.32,下跌0.7%。深证成指报收于13147.39,下跌1.27%。互联网电商板块个股涨跌见下表: ...
价值研究所|即时零售迎“奇点”,巨头激战正酣
中国基金报· 2025-12-11 08:21
Core Viewpoint - The instant retail market in China is expected to reach 971.4 billion yuan in 2025, with a year-on-year growth of 24.4%, indicating a significant shift in consumer behavior towards faster delivery services [2][5]. Market Expansion - The instant retail industry is expanding rapidly, with projections indicating a market size of 2 trillion yuan by 2030 and a compound annual growth rate of 25% [5]. - Major e-commerce platforms like Alibaba, JD, and Meituan have invested nearly 60 billion yuan in instant retail in Q3 this year, highlighting the high investment and growth potential in this sector [5]. Consumer Behavior - The "post-95" generation values delivery speed more than previous generations, with over 50% preferring same-day or even two-hour delivery [5][6]. - Instant retail meets the demand for immediate gratification, reshaping consumer experiences and brand connections [6]. Channel Transformation - The beauty and personal care sector is experiencing significant growth in instant retail, with brands like Betaini and Proya quickly adapting to this model due to the high demand for timely delivery [8]. - Sportswear brands such as Li Ning and Anta are also entering the instant retail space, enhancing consumer convenience through local store fulfillment [10]. Operational Innovations - Qingdao Beer has successfully integrated instant retail, achieving a tenfold increase in GMV from 2 billion yuan to nearly 20 billion yuan in five years, with a compound annual growth rate exceeding 50% [11]. - Instant retail allows for cold chain delivery, ensuring product quality for sensitive items like fresh beer and frozen foods [10]. Market Dynamics - Instant retail is creating new growth avenues for retail companies, shifting from traditional "goods and space" models to "instant service" approaches [11]. - The "Good Idea Snack Paradise" brand has seen a 200% increase in order volume over three months, with over 90% of new customers coming from online channels [12]. Competitive Landscape - Despite the rapid growth, major players are currently in a "burning cash" phase, with significant cash flow losses reported by Meituan, Alibaba, and JD [13]. - Retail brands face challenges from aggressive platform subsidies and competition from private label products, necessitating a reevaluation of their business models [14]. - Companies that can enhance supply chain efficiency through digital transformation are likely to thrive in the instant retail era [14].