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一生嗦粉的中国人,“嗦”出三千亿米粉产业
Zhong Guo Shi Pin Wang· 2025-07-24 11:40
一碗热气腾腾的粉,早已成为中国当代饮食图景中不可或缺的日常。从清晨巷弄的烟火气到深夜食堂的灯火通明,"嗦粉"已然跨越地域界限,融入亿 万人的生活节奏。 社交媒体的热度印证了米粉的国民地位:今年上半年,社媒平台上的相关讨论量同比增长超30%,全网声量超十亿级。2020年引爆的螺蛳粉,到2022 年风靡的肥汁米线,再到今年的生烫米线……即便吃粉已成常态,新锐品类仍不断涌现,试图征服国人日益挑剔的味蕾。 由一根米粉牵引,一个产业规模已达3000亿元的庞大赛道正蓬勃兴起[1],米粉产业已发展出完整涵盖种植、生产、加工、分销、销售等环节的全产业 链。市场快速扩容,玩家蜂拥入局,品类加速裂变,行业格局已呈"群雄逐鹿"之势。从品类拓展到创新内卷,竞争日趋白热化。 这碗寻常粉面,如何串起舌尖乡愁与时代经济的脉搏?CBNData将透过数据视角的层层拆解,溯源米粉发展脉络,剖析行业现状,并解码龙头玩家的 制胜策略。 中国人有多少种粉可以嗦? 中国米粉的发展是一部充满智慧的地方饮食史。 西周时期,人们将稻米蒸熟捣成"糗"状,作为长途迁徙与远行的充饥干粮,也奠定了米粉的雏形。南北朝时期,江南先民改良西北地区用小米制作条 状食物的技术 ...
咸甜+Q弹+香滑,年轻人正在疯狂迷上这种“点心系面包”!
东京烘焙职业人· 2025-07-22 07:57
很多面包新品失败的原因,不是没有创意,而是口感乱、节奏错、主次不分明,吃起来"啥都有又啥 都记不住"。 而成功的"叠叠乐"型产品,往往遵循三个基本逻辑: 面团的底层口感 在烘焙市场日益追求"低甜不腻""味觉层次丰富""文化感拉满"的当下,那些融合地域风味、创新口 感组合的产品,正逐步走向主流。 在这个"什么都要讲究复合式"的时代,单一口味早已无法满足年轻人的嘴了。 甜要甜得有深度,咸要咸得恰到好处,最重要的是——不能腻,还要有嚼头、有变化、有记忆点。 于是,又咸又甜、又软又Q弹...这种看似集矛盾于一身的复合新风味,正迅速俘获Z世代的味蕾! 面包体决定了一款产品的"基础印象"与"口感基调",是入口即化,还是麦香浓郁,亦或是更耐吃的 咀嚼感,都要靠面团完成。 馅料是勾起情绪的"高光" 馅料的组合,是让产品"出圈"的核心。甜而有质感,咸却不发腻,或者拉丝、Q弹、爆浆,都是"风 味惊喜感"。风味协同、尾韵留香,是实现"风味叠叠乐"的关键一环。 值得思考的搭配技巧: 质感对比: 糯 vs 爽、滑 vs 粘、蓬松 vs 弹牙 风味呼应: 甜中带咸、香中带鲜、浓中带淡 结构顺序: 咸的靠前,Q弹居中,柔滑垫底,更有节奏感 ...
“没有什么情绪价值,是一碗三江早酒给不了的!”
新华网财经· 2025-07-17 02:29
"一碗甜早酒,活到九十九" 这是流传于南昌县三江镇的一句俗语 随着"隔壁昌南吃早酒"成为江西早酒文化的新"导航" 越来越多的人们来到千年古镇三江 用"早酒三件套"唤醒热辣滚烫的时光 没有什么情绪价值,是一碗三江早酒给不了的 不信的话,就到三江集市来一份"早酒三件套"试试吧 "干杯吧,时光" "你喝的不是甜酒,是穿越千年的温暖" 翻开早酒文化起源,便有这样的感叹 三江镇,因抚河支流箭江、隐溪和澎湾三条河流交汇而得名 是赣江水道的咽喉 过去,三江早酒是船家、码头工人通宵劳作后 消困解乏、充饥驱寒的"活命汤" 后来,三江镇成为重要的蔬菜基地 忙活半夜的菜农们,"喝完早酒好困觉" 如今,三江早酒是当地人生活的仪式感 无论志得意满,还是满心惆怅 无论众人欢聚,还是一人独饮 甜甜的早酒,热腾的牛杂汤,劲道的拌粉 便是人间至味 "登场吧,三江" "农历三六九,一座也难求",这是每到赶集日时 三江早酒集市的热闹场景 对本地人而言,早酒唤醒"父辈酒碗中的温情" 越来越多的外地人,又因何来到这里举杯共饮? 是触动心灵的家常美味? 三江镇既是蔬菜基地,又是黄牛集散地 丰富的食材供应使得下酒菜价格亲民 沾着晨露的蔬菜、现宰的猪牛肉、 ...
「寻找下一个烘焙界的“顶流”品牌」2025“爱真杯”首届中国烘焙主理人创业大赛启动
东京烘焙职业人· 2025-07-05 00:42
Group 1: Competition Background - The "Aizhen Cup" inaugural Chinese Baking Entrepreneur Competition aims to discover new industry talents and promote innovation in the Chinese baking sector, themed "My Baking, My City" [1] - The competition provides a platform for aspiring bakers to showcase their creativity and skills, with support from investment institutions and industry experts [1] - The event is guided by the China Bakery and Confectionery Industry Association and organized by Beijing Bakery Exhibition Service Co., Ltd., with various sponsors and partners involved [1] Group 2: Competition Highlights - Winners will receive brand entrepreneurship funds, supply chain support, and certification from authoritative bodies to enhance brand credibility [3] - Participants will have opportunities for direct communication with well-known chain brands and attract interest from top investment institutions [3] - The competition includes media exposure with support from platforms like Xiaohongshu, Douyin, and Video Number, reaching millions of users [3] Group 3: Participation Criteria - Participants must have at least one store or brand, with social media traffic exceeding 5,000 and overall followers above 10,000, along with a minimum rating of 4.0 on review platforms [5] - The competition is open to both home bakers and established businesses with unique baking concepts and entrepreneurial passion [5] Group 4: Competition Schedule - The online preliminary registration phase runs from now until August 15, 2025, followed by the evaluation phase from August 16 to September 15, 2025 [6][7] Group 5: Submission Requirements - Contestants must create a baking product that includes at least one cake, reflecting regional cultural characteristics [8] - Participants are required to submit a video detailing their brand story, including the brand's origin, innovative use of local ingredients, and marketing achievements [8] - Evaluation will be based on multiple criteria, including votes, shares, social media engagement, and assessments from experts [8] Group 6: Special Benefits - Contestants can access high-quality ingredients from leading suppliers like Weiyi and Nanshun, enhancing the flavor and theme of their creations [12] - Free samples of cream and barley flour are available for participants [12] Group 7: Final Awards - Brands that reach the finals will receive the "Annual Spark Master Brand" award, along with various prizes and support for product promotion and entrepreneurship [10]
2025年烘焙行业深度资讯全解析 | 第十期
东京烘焙职业人· 2025-07-05 00:42
Core Viewpoint - The article emphasizes the importance of sharing timely updates and insights within the baking industry, including supplier product information, service provider trends, educational training dynamics, industry events, and competition progress to facilitate better understanding and development of the sector [1][2]. Equipment - Key baking equipment includes: - Jin Cheng Refrigeration's cold bread display cabinet for fresh sales [10] - Han Bei's MASTER commercial oven designed for professional use [14] - San Neng's SN9108-4 football mold for efficient production of baked goods [17] - Ai Ze Sen's Wolverine 3088 integrated tea and coffee machine for precise grinding and brewing [20] - Xin Mai's shaping machine for dough [23] - Chen Pin's Mexican pastry skin production line with automated output [24] - Heng Lian's gas oven featuring advanced safety and efficiency [27] - Guangdong Yuan Bei's push cart fermentation box with precise temperature and humidity control [29] - Fuya's new fermentation system capable of processing up to 3000 kg per hour [32]. Raw Materials - Notable raw materials in the baking industry include: - Cargill's Baifu® butter, known for its rich flavor and quality [34] - Komei's red bean paste made using sake fermentation [36] - Nestlé's milk cheese cream for a light and sweet topping [38] - Ston’s bread improver for enhancing dough properties [42] - South Shun's barley bread premix with high fiber content [46] - Yantai Taihua's Japanese bread flour with excellent elasticity [50]. Service Provider Dynamics - Recent developments include: - New Zealand's Prime Minister's visit to China, promoting baking culture exchange [95] - Rui Ben Yun's product feature updates enhancing order management and customer engagement [97]. Education and Training - Upcoming educational opportunities include: - Le Cordon Bleu's short courses in July focusing on summer culinary experiences [99] - Wang Sen Education's new semester enrollment for various culinary programs [106]. - A baking training camp for competitions to enhance skills and knowledge [103]. Industry Events/Activities - Significant upcoming events include: - The 2025 Chengdu Hotel and Catering Exhibition scheduled for July 24-26, showcasing over 1500 exhibitors [115]. - The successful completion of the first Guangdong Youth Baking Skills Competition [117]. - The launch of the "Love True Cup" inaugural Chinese Baking Master Entrepreneur Competition aimed at fostering innovation in the industry [119].
日辰股份20260626
2025-06-26 15:51
Summary of the Conference Call for 日辰股份 Company Overview - **Company**: 日辰股份 - **Industry**: Food Processing and Seasoning Key Points and Arguments Financial Performance - **Q1 Revenue Growth**: Approximately 10.5% increase in revenue year-on-year, with net profit rising by 36% [2][4] - **Q2 Performance**: Decline in chain restaurant clients; however, the newly acquired 嘉兴艾贝邦 is expected to contribute approximately 50 million yuan in revenue for the year, positively impacting overall performance [2][7] - **Half-Year Outlook**: Anticipated to maintain double-digit growth in the first half, with potential improvement in the second half due to new product launches [2][5] Market Dynamics - **Chain Restaurant Sector**: The decline in the second quarter is attributed to a market downturn rather than loss of market share; demand from small and medium clients is weak, while large clients remain stable [6][8] - **Customer Base**: Focus on large clients such as 百胜, 沙普, and 三木 for revenue growth in the second half, particularly through new product launches in the autumn [9] Product and Capacity Insights - **Product Performance**: Shrimp cracker products have shown significant growth, although their low profit margin limits net profit contribution [10] - **Membership Store System**: The brand customization segment has performed exceptionally well, with revenue expected to exceed 80 million yuan by year-end [11] - **Production Capacity**: 青岛工厂 is nearing full capacity, while 嘉兴工厂 is expected to commence production between October and December, enhancing efficiency and order management [14] Strategic Initiatives - **Stock Incentive Plan**: A new stock incentive plan targets mid-to-senior management, with performance metrics set for a compound annual growth rate of 20% [3] - **C-end Strategy**: The company is adopting a contraction strategy in the C-end market, avoiding large-scale investments in distributors or offline supermarkets due to poor returns [24] - **Expansion Plans**: Plans to expand the 爱必诺 production line to reduce dependency on 百胜, which currently accounts for over 80% of its revenue [22] Challenges and Risks - **Market Environment**: The overall market remains cautious, with pressure from customer price negotiations impacting profit margins, which are expected to stabilize between 38% and 39% [18] - **Future Growth**: If the restaurant sector does not recover in the next three years, the company aims to achieve growth through new client acquisition and enhancing existing client contributions [29] Additional Insights - **Traditional Supermarket Channels**: Limited engagement in traditional supermarkets, with lower profit margins compared to overall business [12] - **Product Development**: Ongoing product development efforts with a focus on market feedback to align with consumer preferences [26][27] This summary encapsulates the essential insights from the conference call, highlighting the company's financial performance, market dynamics, strategic initiatives, and potential challenges.
白糖数据日报-20250617
Guo Mao Qi Huo· 2025-06-17 04:01
// 化。前期ICE原糖跌至18美分/磅以下触发国内买船,近月采购量超百万吨,预计6月中下旬起进口糖将陆续到港,三季度供 结 应压力增加。巴西配额外进口成本降至5980元/吨,与国内现货价差缩窄至150元/吨,进口利润修复刺激后续采购。1-3月 糖浆及预拌粉进口24.2万吨(折糖约15. 6万吨),低价替代品持续挤占国产糖消费空间。综上所述,郑糖维持震荡偏弱。 | | | 巴西糖配额外进口利润 --- 2019 -- 2020 ----- 2021 23/24 - 19/20 ------ 20/21 ------ 21/22 ------- 22/23 - 24/25 2400 800 2023 -- 2022 2024 1600 600 800 400 -800 200 -1600 -2400 0 12月 11月 5月 10月 1月 2月 3月 4月 6月 7月 8月 9月 郑糖9-1月差 柳州-09基差 - SR1909-SR2001 SR1809-SR1901 ---- SR2009-SR2101 -- SR1909 - SR1809 ------ SR2009 ==== SR2109 SR2109- ...
本味主义、堆料策略、非遗加成,2025年第一季度爆品趋势盘点
Sou Hu Cai Jing· 2025-06-16 06:22
Core Insights - The article emphasizes the importance of creating popular products for the restaurant industry to enhance performance, with a focus on product innovation and quality improvement through trend release events in 2025 [1] Group 1: Trends in Flavor and Ingredients - The rise of "original flavorism" focuses on maximizing the natural taste of ingredients, with a trend towards more refined flavor profiles, such as the emergence of ginger-spicy dishes in Q1 2025 [3][5] - The demand for healthy eating has led to a surge in products marketed as free from preservatives and additives, aligning with consumer preferences for natural ingredients [7] Group 2: Innovation in Traditional Dishes - Traditional dishes have a strong market acceptance, and minor innovations on these dishes can lead to successful new products, such as variations of the popular Northeast dish "Guo Bao Rou" [9] - The "stacking strategy" in the hot pot industry creates visual impact and high perceived value, with examples of dishes that emphasize quantity and presentation [10] Group 3: New Cooking Techniques and Trends - "Dry steaming" has emerged as a new trend, emphasizing health and the preservation of natural flavors, with significant social media engagement indicating its popularity [12] - The increasing interest in "intangible cultural heritage" foods is being leveraged by restaurant brands to enhance visibility and attract customers, with a notable rise in related discussions on social media platforms [12][13] Group 4: Data-Driven Insights for Product Development - The company aims to utilize big data to identify trends in popular restaurant products, assisting businesses in product innovation and menu optimization to drive revenue growth [15]
日辰股份20250612
2025-06-12 15:07
日辰股份 20250612 摘要 请分享一下从四五月份到现在的渠道管理情况及餐饮业分析,尤其是下游景气 度趋势。 今年一季度公司实现了双位数的收入增长,但未达到预期。四、五月份的表现 更加平淡,尤其是中小客户的数据表现不佳。虽然大客户相对稳定,但整体餐 饮市场较为萎靡。我们预计全年收入增长在 10%至 15%之间,尽管压力较大。 品牌定制渠道表现强劲,同比增长接近 50%,但食品加工和连锁餐饮渠道仅实 现个位数增长。品牌定制渠道主要受益于山姆等大客户扩张及产品销量稳定。 大客户在餐饮渠道中的表现如何? 大客户如百胜等头部企业相对稳定,有部分客户的增长率达到 30%左右,但也 有一些出现下降情况,不便具体透露是哪家企业。 2025 年餐饮行业整体疲软,大众餐饮受影响较小。消费者外食意愿降 低,转向在家做饭,追求健康清淡饮食,超市销售情况好转,餐饮市场 趋于平淡。 消费者对重口味调味品需求下降,倾向于健康清淡口味。湘式辣较川式 辣更受欢迎,烧烤调料夏季或有较好表现。公司已布局湘式辣和烧烤调 料,并接到多个客户订单。 如何看待二季度与去年同期相比的增速? 二季度同比增速可能比一季度更平稳甚至更有压力。如果 6 月份 ...
白糖数据日报-20250611
Guo Mao Qi Huo· 2025-06-11 10:09
投资咨询业务资格:证监会许可【2012】31号 ITC国贸期货 白糖数据日报 | 1 | | | 农产品中心 | 期货从业资格证号 | | 投资咨询证号 | 2025/6/11 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | 谢威 | F03087820 | | Z0019508 | | | 团自 | | 地区 | 2025/6/10 | 涨跌值 | 升贴水 | 与2509基差 | 涨跌值 | | / 报 糖 | 广西 | 南宁仓库 | 6170 | 0 | 0 | 453 | 17 | | 吨价现 | | 昆明 | 5900 | 0 | -100 | 283 | 17 | | いで貨 | 云南 | 大理 | 5820 | -10 | -140 | 243 | 7 | | 元集 | 山东 | 日照 | 6185 | 0 | 100 | 368 | 17 | | 数盘 | | SR09 | 5717 | -17 | SR09-01 | | -7 | | 据 面 | | SR01 | 5580 | -10 | | 137 | | | म्ब ...