商品消费走弱但品类分化、服务消费韧性较强、城镇消费明显放缓。 进入四季度，随着去年高基数效应显现和前期政策效果减弱，社会消费品零售总额当月同比进一步回 落，10~11月均值已经降至2%左右。此前笔者在《需充分重视中国消费出现的七大结构性分化》中梳理 了国内消费市场的一系列分化，四季度以来，有些分化还在延续，同时出现了一些新变化。 本篇文章中，笔者分析了近期消费数据的新特征新趋势，并结合中央经济工作会议部署提出了一些短期 政策建议，以期更好推动消费回暖、缓解结构分化。 商品消费持续走弱，但细分品类表现分化 四季度以来，由于去年同期基数较高以及政策效果减弱，商品零售额当月同比增速连续6个月走弱，11 月降至1%，创2023年8月以来的最低增速。 以旧换新相关商品零售明显放缓。限额以上单位商品零售中，11月家用电器和音像器材、汽车类零售同 比增速分别下降了19.4%和8.3%。作为最早纳入以旧换新补贴范围的两大品类，家电、汽车消费的透支 效应显现。房地产相关的家具（-3.8%）、建筑及装潢材料（-17.0%）类零售增速也显著回落。 同时，通讯器材、办公用品的较快增长存在不确定性。11月通讯器材、文化办公用品类零售同 ...

本报记者 刘萌 12月19日，商务部消费促进司负责人谈2025年11月我国消费市场情况时表示，11月份，社会消费品零售总额4.39万亿元， 同比（下同）增长1.3%。1-11月份，社会消费品零售总额45.6万亿元，增长4.0%，累计增速快于去年同期0.5个百分点。 三是新型消费需求旺盛。1-11月份，网络零售额增长9.1%，其中实物商品网上零售额增长5.7%。据商务部商务大数据，11 月份，重点监测平台运动相机、具身智能机器人、一级能效电视销量增长均超20%。据汽车流通协会数据，11月份新能源乘用 车渗透率达59.3%。 四是乡村消费快于城镇。县域商业体系不断健全，下沉市场消费潜力加速释放。1-11月份，乡村消费品零售额增长4.4%， 增速比城镇快0.5个百分点；11月份，乡村消费品零售额增长2.8%，增速比城镇快1.8个百分点。 （编辑 黄力） 一是商品消费保持平稳。11月份，商品零售额增长1.0%。基本生活类商品销售平稳增长，其中限额以上单位粮油食品、服 装鞋帽零售额分别增长6.1%和3.5%。部分升级类商品销售较快增长，其中金银珠宝、化妆品零售额分别增长8.5%和6.1%。以 旧换新相关品类快速增长，其 ...

三是新型消费需求旺盛。1-11月份，网络零售额增长9.1%，其中实物商品网上零售额增长5.7%。据商务 部商务大数据，11月份，重点监测平台运动相机、具身智能机器人、一级能效电视销量增长均超20%。 据汽车流通协会数据，11月份新能源乘用车渗透率达59.3%。 四是乡村消费快于城镇。县域商业体系不断健全，下沉市场消费潜力加速释放。1-11月份，乡村消费品 零售额增长4.4%，增速比城镇快0.5个百分点；11月份，乡村消费品零售额增长2.8%，增速比城镇快1.8 个百分点。 11月份，社会消费品零售总额4.39万亿元，同比(下同)增长1.3%。1-11月份，社会消费品零售总额45.6 万亿元，增长4.0%，累计增速快于去年同期0.5个百分点。 一是商品消费保持平稳。11月份，商品零售额增长1.0%。基本生活类商品销售平稳增长，其中限额以 上单位粮油食品、服装鞋帽零售额分别增长6.1%和3.5%。部分升级类商品销售较快增长，其中金银珠 宝、化妆品零售额分别增长8.5%和6.1%。以旧换新相关品类快速增长，其中通讯器材、文化办公用品 零售额分别增长20.6%和11.7%。 二是服务消费较快增长。1-11月份，服务零 ...

Core Viewpoint - The central economic work meeting emphasizes the importance of domestic demand and plans to implement a rural and urban resident income increase plan as a priority for 2026 economic tasks [1][2]. Group 1: Economic Policy Focus - The 2026 economic strategy will focus on increasing urban and rural residents' income through multiple channels to enhance consumption capacity and stimulate effective demand [2]. - The policy aims to combine "investment in goods" and "investment in people" to create an endogenous growth model driven by domestic demand and consumption [3]. Group 2: Consumption Trends - Recent data shows significant growth in retail sales of household appliances and communication devices, with year-on-year increases of 14.8%, 18.2%, and 20.9% respectively for the first 11 months of the year [2]. - The shift in consumption patterns indicates a move towards equal emphasis on goods and service consumption, with service consumption expected to be a key focus in 2026 [3]. Group 3: Infrastructure and Investment - To unlock consumer potential, there is a need to enhance investment in consumer infrastructure such as parking lots, charging stations, and healthcare services, which will support consumption structure upgrades [3]. - The policy will also focus on increasing the proportion of investment in livelihood-related sectors to support consumption growth [3].

国家统计局最新公布的数据显示，今年1至11月份，我国社会消费品零售总额同比增长4%，累计增速好 于去年。核心数据稳定增长、结构持续优化升级、新动能加快培育……前11个月，我国消费市场有看点 有新意。 看总量。在去年同期基数逐步抬高的背景下，今年社会消费品零售总额始终保持平稳增长态势。1至11 月份，社会消费品零售总额增长4%，增速比上年同期高0.5个百分点；扣除汽车类商品后，消费品零售 额增长4.6%，增速比上年同期高0.9个百分点。 看结构。服务消费成为引领增长的核心动力。1至11月，服务零售额同比增长5.4%，且占比持续提升。 文化和数字消费供给持续优化，文体休闲服务类零售额延续两位数增长，全国电影票房收入同比增长 19.5%。国家统计局新闻发言人付凌晖分析，居民精神文化需求不断扩大，文化体育等消费新场景新供 给加快培育，冰雪运动等体育活动普及发展，促进了相关服务零售较快增长。 看需求。在消费需求升级的带动下，美容化妆、金银饰品等相关商品销售增势较好。11月份限额以上单 位化妆品类、金银珠宝类商品零售额同比分别增长6.1%、8.5%。此外，银发群体消费需求增加，带动 养老服务需求多元增长。1至11月份，老 ...

Economic Growth Overview - In November 2025, China's industrial added value grew by 4.8% year-on-year, slightly down by 0.1 percentage points from the previous month[3] - The service production index increased by 4.2% year-on-year, a decrease of 0.4 percentage points compared to October[3] - Retail sales of consumer goods rose by 1.3% year-on-year, down 1.6 percentage points from the previous month[3] Sector Performance - High-tech manufacturing added value increased by 8.4%, accelerating by 1.2 percentage points from the previous month, outpacing the overall industrial growth rate by 3.6 percentage points[3] - The export delivery value showed a marginal recovery, with a year-on-year decline of 0.1%, improving by 2.0 percentage points from October[3] - The service retail sales grew by 5.4% year-on-year from January to November, with a 0.1 percentage point increase compared to the previous month[3] Investment Trends - Fixed asset investment saw a cumulative year-on-year decline of 2.6% from January to November, a drop of 0.9 percentage points from the previous month[3] - Infrastructure and manufacturing investments maintained expansion, with cumulative year-on-year growth rates of 0.1% and 1.9%, respectively[3] - Equipment purchase investment rose by 12.2% year-on-year, contributing 1.8 percentage points to overall investment growth[3] Risks and Outlook - Risks include potential underperformance of growth stabilization policies, unexpected severity of overseas economic downturns, and escalation of geopolitical conflicts[3]

中新社北京12月15日电 (记者 陈溯)中国国家统计局15日公布，11月全国社会消费品零售总额同比增长 1.3%。国家统计局新闻发言人付凌晖当天表示，近期社会消费品零售总额增速有所回落，主要因为去 年同期基数较高。从累计增速来看，今年社会消费品零售总额增长好于去年。 来源：中国新闻网 国家统计局：今年中国社会消费品零售总额累计增长好于去年 付凌晖在国务院新闻办公室举行的发布会上表示，今年以来，提振消费专项行动深入实施，消费品以旧 换新政策发力显效，带动了消费潜能释放。1至11月，社会消费品零售总额同比增长4%，增速不仅快于 上年同期，也快于上年全年。 从11月份情况看，付凌晖表示，中国市场销售继续扩大，服务消费增长较快，新型消费继续壮大。 付凌晖表示，1至11月，中国服务零售额同比增长5.4%，增速比上月加快0.1个百分点，连续3个月回 升，且快于商品零售额增速，这意味着服务消费在全部消费中的比重提升。中国居民精神文化需求不断 扩大。1至11月，文体休闲服务类零售额保持两位数增长，网络影视等网上娱乐消费持续活跃，服务消 费潜力继续释放。 此外，新型消费稳步成长，线上消费、新兴消费发展向好。1至11月，实物商品 ...

Core Insights - The consumer market in China maintained a steady growth trend in October, with continuous release of consumption potential [1] Group 1: Goods Consumption - In October, retail sales of goods increased by 2.8%, with significant growth in sales of trade-in related products [1] - Retail sales of communication equipment, cultural and office supplies, and furniture for enterprises above designated size grew by 23.2%, 13.5%, and 9.6% respectively [1] - Demand for upgraded consumer goods remained strong, with retail sales of gold, silver, and jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, retail sales of services grew by 5.3%, driven by holiday travel demand [1] - Retail sales in tourism consulting and leasing services, transportation services, and cultural and recreational services all maintained a growth rate of over 10% [1] - In October, restaurant income increased by 3.8% [1] Group 3: New Consumption Trends - In October, sales of smart health devices increased by over 20%, while sales of smart wearable devices grew by approximately 4% [1] - Sales of certain first-level energy-efficient home appliances increased by over 10% [1] - E-commerce played a positive role in boosting consumption, with online service consumption growing by 21% [1]

Core Insights - The consumer market in October showed stable growth, with service consumption emerging as a key economic highlight [1][2] - Service retail sales from January to October increased by 5.3% year-on-year, outpacing the growth rate of goods retail sales by 0.9 percentage points [1] - The National Bureau of Statistics indicated that the growth in service consumption is becoming a significant driver of overall consumer spending [1][2] Group 1: Service Consumption Growth - Service retail sales growth accelerated by 0.1 percentage points compared to the first three quarters of the year [1] - The increase in service consumption was driven by the National Day and Mid-Autumn Festival, leading to higher spending in dining, accommodation, and entertainment sectors [1] - Dining revenue rose by 3.8% year-on-year in October, with a significant acceleration of 2.9 percentage points compared to September [1] Group 2: Transportation and Travel Trends - During the National Day and Mid-Autumn holiday, the total inter-regional movement of people reached 2.433 billion, averaging 304 million per day, a 6.3% increase compared to the 2024 holiday [2] - The growth in travel-related services, including tourism and transportation, saw retail sales increase by over 10% from January to October [2] Group 3: Policy Support and Future Outlook - Recent government meetings emphasized the need for policies to enhance the adaptability of supply and demand in the consumer market [2] - Experts suggest that expanding consumption scenarios and breaking institutional barriers are crucial for future economic growth, particularly in sectors like education, healthcare, and elderly care [3] - The National Bureau of Statistics highlighted the importance of implementing special actions to boost consumption and innovate new consumption models [3]

Group 1 - The core viewpoint of the article highlights the ongoing efforts to boost consumption across various regions and sectors in China, with a focus on initiatives such as trade-in programs for consumer goods and the promotion of digital and service consumption [1][6] - In October, retail sales of sports and entertainment products increased by 10.1% year-on-year, while cosmetics retail sales grew by 9.6%, indicating a shift in consumer spending towards upgraded experiences and products [3][4] - The trade-in policy for consumer goods has shown significant effects, with retail sales of communication equipment rising by 23.2% and cultural office supplies by 13.5% in October, both outpacing the overall retail sales growth [4] Group 2 - Service consumption has also seen positive growth, with retail sales accelerating by 0.1 percentage points compared to the previous months, driven by the National Day and Mid-Autumn Festival holiday effects [5] - Retail sales in the tourism, information services, and cultural and recreational services categories maintained a growth rate of nearly 10% in October, reflecting strong consumer demand in these sectors [5]