36氪
Search documents
凭什么中国人吃水果可以这么便宜?
36氪· 2025-10-12 09:06
Core Viewpoint - The article discusses the evolution of China's fruit industry, highlighting the significant advancements in production, technology, and market accessibility that have transformed fruit consumption from a luxury to a more affordable staple for the general population [5][12]. Group 1: Historical Context - In the 1950s and 1960s, fruit was considered a luxury item in China, with limited availability and high prices, making it unaffordable for many [14][27]. - The lack of proper agricultural practices and market information led to high wastage and low profitability for fruit farmers, resulting in minimal fruit cultivation [20][25]. Group 2: Current Market Dynamics - The planting area for Sunshine Rose grapes has increased from less than 150,000 acres in 2015 to approximately 1.5 million acres today, while blueberry cultivation reached 1.4 million acres last year [10]. - Technological advancements, such as AI-managed nutrient solutions and large-scale planting bases, have significantly improved fruit production efficiency [10][12]. Group 3: Price Reduction and Accessibility - The article emphasizes that the reduction in fruit prices is akin to a technological revolution, driven by large-scale production and the development of superior fruit varieties [28][30]. - The availability of high-quality fruits at lower prices has made them accessible to a broader audience, with examples like blueberries dropping from 24.9 yuan per box to 5 yuan during promotions [7][10]. Group 4: Branding and Market Positioning - The lack of international branding for Chinese fruits limits their pricing power, as seen in the comparison between New Zealand's Zespri and China's Qifeng Fruit Industry [78]. - The article suggests that with ongoing improvements in standardization and branding, China could develop its own premium fruit brands in the future [80]. Group 5: E-commerce and Labor Dynamics - The rise of fruit e-commerce has eliminated middlemen, allowing for direct sales from producers to consumers, which has also led to price reductions [81]. - The shift towards e-commerce has restructured labor needs in the fruit industry, creating new job opportunities in logistics and customer service for previously underemployed individuals [82][84].
第一批回县城开球馆的羽球人,快撑不下去了?
36氪· 2025-10-12 09:06
Core Viewpoint - The article discusses the rising trend of badminton courts opening in county towns, highlighting the shift from limited options to an abundance of choices for badminton enthusiasts, driven by lower costs and increased demand for recreational activities [6][7][11]. Group 1: Market Dynamics - The number of badminton courts in county towns has surged, with one individual noting that five new courts opened in their hometown, providing a total of 46 courts [6][12]. - The cost of playing badminton in county towns is significantly lower than in major cities, with prices as low as 10 yuan for casual play and 20 yuan for court rental, compared to at least 100 yuan in cities like Beijing [6][12]. - The influx of badminton courts has transformed the experience for local players, shifting from "hard to find a court" to "too many choices" [7][11]. Group 2: Entrepreneurial Opportunities - Many young entrepreneurs are returning to their hometowns to open badminton courts, inspired by the success of previous ventures like coffee shops [10][11]. - The concept of "geographical arbitrage" is evident, as entrepreneurs leverage lower costs in county towns to replicate successful business models from larger cities [18]. - Initial investments for opening badminton courts are relatively low, with one entrepreneur spending 350,000 yuan to set up a facility, including rent and equipment [18]. Group 3: Challenges and Competition - Despite the initial success, many new badminton courts face challenges in attracting consistent customers, especially as competition increases [28][36]. - Pricing strategies are crucial; setting fees too high can deter customers, while too low may not cover costs. For instance, one entrepreneur had to adjust their pricing from 50-70 yuan to 19.9 yuan for three hours to attract players [30][31]. - The market is becoming saturated, leading to concerns about sustainability as many courts may struggle to maintain profitability once the initial excitement fades [39][44]. Group 4: Community Engagement - Successful badminton courts are focusing on creating a community atmosphere, offering free snacks and engaging with customers on a personal level [41][43]. - The social aspect of playing badminton in county towns is emphasized, with players often forming groups with friends and family rather than just meeting strangers [44]. - Entrepreneurs are adapting their facilities to cater to local preferences, such as using vibrant colors for court surfaces to attract younger players [25][39].
《技能五子棋》血洗全网,加入AI好好玩,要爆了
36氪· 2025-10-12 02:08
Core Viewpoint - The article discusses the rise of AI-generated music, highlighting how platforms and tools are democratizing music creation, allowing non-professionals to produce songs easily and quickly, exemplified by the viral song "Skills Gobang" [6][12][21]. Group 1: AI Music Creation Tools - Various AI music creation platforms have emerged, such as Suno, which offers high-quality sound and detailed emotional expression, and Udio, which allows for style transfer in music [13]. - AIVA, an established AI music generator, uses mathematical models based on classical composers to create music, and has gained recognition from major companies [13]. - Domestic platforms like ByteDance's Sponge Music and Kunlun Wanwei's SkyMusic cater to the Chinese market, providing comprehensive music creation services [13]. Group 2: Case Studies of AI Music Success - The song "Seven Days Lover" gained popularity after being created by a programmer using AI tools, demonstrating the potential for non-musicians to succeed in music creation [16]. - The creator of "Seven Days Lover" capitalized on its success by launching a series of similar songs, although subsequent releases did not achieve the same level of popularity [16][20]. - The viral nature of AI-generated songs often stems from their catchy and simple melodies, making them suitable for short video platforms [20]. Group 3: Controversies and Challenges - The rise of AI-generated music has led to debates about copyright and competition, with some traditional musicians questioning the legitimacy of AI-assisted creations [20]. - Despite claims of proper copyright attribution, the creator of "Seven Days Lover" faced scrutiny and legal inquiries from music associations [20]. - The article emphasizes that while AI can help materialize creative ideas, the essence of music lies in the emotional connection it creates with listeners [21].
社交小能手,可爱温顺跟你走|萌宠寻人启事157期
36氪· 2025-10-12 02:08
这里是「萌宠寻人启事」第157期。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过3年。 为了帮助它们更快找到新家,36氪发起公益活动「萌宠寻人启事」,每周定期推出待领养流浪动物的信息。 如需传播支援,欢迎流浪动物救助机构/救助站/送养者邮件联络我们: yanmeixue@36kr.com 。 领养代替购买。领它回家。 封面来源 | Pexels 今天我们为大家带来了五只来自合肥的猫猫狗狗。如果你对它们感兴趣,并且符合基本的领养条件,欢迎添加相关联系人,询问领养事宜。 本期我们的合作伙伴是北京爱它动物保护公益基金会(简称「它基金」)——中国大陆第一个致力于动物保护的公益基金会。 基本信息: 已驱虫、待接种疫苗、待适龄绝育 救助故事: 在自家楼下发现了这只8-9个月大的小橘弟弟,它自带「治愈属性」,不仅外形软萌,性格更是温顺亲人。见人就会主动凑上前蹭腿撒娇,毫 无距离感,更难得的是,它与小狗相处时也十分友好,没有丝毫抵触,像个乖巧的「社交小能手」。目前它仍在等待一个能给予安稳生活的家庭,期待有 人能为它驱散漂泊,带来长久的温暖。 领养条件: 合肥本地领养;年 ...
打司美格鲁肽的中年男人,困在「减肥羞耻」里
36氪· 2025-10-12 02:08
Core Viewpoint - The article discusses the increasing trend of middle-aged men using the drug Semaglutide for weight loss, highlighting the societal pressures and personal motivations behind this phenomenon [5][16][38]. Group 1: Usage of Semaglutide - Semaglutide, a GLP-1 receptor agonist, allows users to maintain a sense of fullness, leading to rapid weight loss, as exemplified by an individual who lost 20 pounds in 15 days [5][13]. - The drug is primarily prescribed to individuals with a BMI over 30 or those with obesity-related comorbidities, but many men use it without medical guidance, leading to potential misuse [9][10]. - The price of Semaglutide has decreased significantly over the years, making it more accessible, with the cost dropping from 1120 RMB to around 421.34 RMB for a 2mg dose [36]. Group 2: Societal and Psychological Factors - There is a societal stigma around men discussing weight loss, leading to a culture where they prefer terms like "body management" over "dieting" [6][17]. - Middle-aged men often experience a sense of shame and anxiety regarding their weight, which is compounded by societal expectations of appearance and health [11][22]. - The desire for a healthier appearance is often driven by professional and social pressures, as men in mid-level positions feel the need to present themselves well in business contexts [18][20]. Group 3: Health Implications and Challenges - Many men face health issues related to obesity, such as high blood pressure and cholesterol, which often serve as a wake-up call for weight management [19][18]. - The article notes that men generally have lower self-discipline in weight management compared to women, often requiring external motivation to maintain a healthy lifestyle [33]. - The long-term effects of using Semaglutide remain uncertain, with medical professionals advising caution and regular health checks for those using the drug [41]. Group 4: Market Trends and Future Outlook - The market for weight loss drugs is expanding, with numerous companies developing alternatives to Semaglutide, indicating a growing demand for effective weight management solutions [38]. - The introduction of oral versions of Semaglutide is expected to further increase accessibility and appeal to a broader audience [37]. - As societal norms shift towards valuing a fit appearance, the relationship between weight management and social status is becoming more pronounced, potentially linking obesity to economic and social factors [21][26].
每天200万人出境游,都去了哪里?
36氪· 2025-10-11 13:35
Core Insights - The article highlights the contrasting trends in outbound tourism from China during the National Day holiday, with Japan experiencing a surge in popularity while Thailand faces a significant decline in tourist interest [4][5][10]. Group 1: Japan's Tourism Boom - Japan has become the top destination for Chinese tourists during the National Day holiday, with search interest nearly doubling compared to the previous year [5]. - Data from JINTO indicates that from January to August 2025, the number of visitors from China to Japan reached 671.26 million, marking a 46.1% increase from the same period in 2024 [7]. - The overall inbound tourism market in Japan is diversifying, with significant growth from emerging markets such as Indonesia (77.8% increase) and Russia (100% increase) [6][8]. Group 2: Thailand's Tourism Decline - Thailand's appeal to Chinese tourists has waned, with only 3.3 million visitors from China from January to September 2025, a 35% drop compared to the previous year [10]. - Safety concerns, including fears of scams and crime, have been cited as major factors contributing to the decline in tourist confidence in Thailand [12]. - Despite promotional efforts by the Thai tourism board, forecasts suggest a continued decrease in Chinese visitors during the holiday period [10]. Group 3: Changing Consumer Behavior - Chinese tourists are increasingly prioritizing value for money, leading to a shift from high-spending shopping sprees to more budget-conscious travel experiences [15][16]. - The average spending per tourist in Japan has slightly decreased, reflecting a change in consumer preferences towards more affordable shopping options [16]. - The trend towards rational consumption is expected to continue, with tourists focusing on experiences rather than luxury goods [19]. Group 4: Destination Decentralization and Experience - The rise of "decentralization" in tourism is evident, with travelers exploring lesser-known destinations in Japan, such as Fukuoka and Izu Peninsula, which have seen significant increases in search interest [21][23]. - The demand for deep experiential travel is growing, with destinations that offer unique cultural experiences gaining popularity [20][24]. - This trend is not limited to Japan, as similar patterns are observed globally, with travelers seeking more meaningful and personalized travel experiences [20][24]. Group 5: Opportunities for Chinese Enterprises - Chinese companies are increasingly establishing a comprehensive service ecosystem in Japan, covering all aspects of the travel experience from transportation to payment solutions [30][32]. - The restaurant sector is benefiting from the influx of tourists, with significant growth reported by local dining establishments due to increased group bookings [32]. - However, challenges such as labor shortages and high operational costs in Japan pose significant hurdles for Chinese enterprises looking to expand [37][40].
「反叛」的电动车:雅迪摩登如何把「通勤」变成「出片」?
36氪· 2025-10-11 13:35
Core Viewpoint - Brand rejuvenation is a systematic transformation starting from product strength [38] Group 1: Brand Engagement with Youth - Young people use social media to showcase their experiences, creating a demand for brands to engage meaningfully [3][4] - Brands face challenges in standing out and avoiding aesthetic fatigue among consumers [4][5] - Yadea's innovative approach includes opening a creative store in a culturally rich area, integrating local culture and appealing to young consumers [6][9] Group 2: Unique Marketing Strategies - The opening event featured high-profile collaborations and interactive elements, attracting significant foot traffic and engagement [8][33] - Yadea's strategy emphasizes emotional connection and cultural relevance, moving beyond mere trend-following [9][16] - The brand's focus on aesthetics and safety in product design resonates with young consumers' desires for both functionality and style [39][42] Group 3: Product Innovation and Emotional Value - Yadea redefines electric scooters as fashion accessories and social tools, highlighting the importance of emotional value in purchasing decisions [22][23] - The brand's collaboration with Sanrio introduces beloved characters, enhancing emotional appeal and marketability [29][30] - Yadea's product design reflects a deep understanding of female consumers' needs, integrating safety and aesthetic preferences [43] Group 4: Retail Experience and Community Engagement - Yadea's creative stores serve as experiential spaces, transforming traditional retail into community hubs for interaction and engagement [44] - The brand's marketing efforts include participation in major events and collaborations with influencers to enhance visibility and emotional resonance [46][48] - Yadea's approach emphasizes understanding consumer pain points and fostering emotional connections to drive sales [48]
只用了3年,中国人就把磷酸铁锂捧上了王座
36氪· 2025-10-11 13:35
以下文章来源于差评X.PIN ,作者差评君 差评X.PIN . 如果你有计划买一辆新能源车, 选磷酸铁锂电池还是三元锂电池 ,这几乎是人人绕不开的一个问题。 这搁前几年,还有个不成文的鄙视链,高端车清一色用三元锂电池,讲究的就是一个"尊",谁家旗舰车用了磷酸铁锂电池,估计得被键盘党们喷出粑粑来。 而磷酸铁锂电池,几乎就是低端车、网约车的代名词,买这就约等于凑活用呗,还能咋的。 要知道,2019年的时候,三元锂电池的市占率一度占到了新车销售的65%,隐隐有种贵有贵的道理,咬咬牙也得上三元锂的感觉。 结果几年下来,时代变了, 磷酸铁锂电池装车量超过了80% ,三元锂已经被挤压到不到20%了。 如今车子价格高不高,品牌牛不牛都不妨碍用磷酸铁锂电池了。 Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 便宜比什么噱头都管用。 文 | 八戒 编辑 | 江江 面线 来源| 差评(ID:chaping321) 封面来源 | IC photo 你看隔壁一百来万的仰望U8、小米Yu7的标准版和Pro版都皈依磷酸铁锂电池神教了。 甚至还出现加价1万5,从三元锂电池"升级"成磷酸铁 ...
宗馥莉辞职,「大女主」剧本难演
36氪· 2025-10-11 13:35
以下文章来源于雷达Finance ,作者X编辑 雷达Finance . 遨游广袤的财富世界。 宗馥莉,危险。 文 | 周慧 编辑 | 深海 来源| 雷达 Finance (ID:leidaplus) 封面来源 | IC photo 10月10日,多家媒体报道称,从接近娃哈哈的人士了解到,宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法人代表、董事及董事长等相关职务并已通 过集团股东会和董事会的相关程序。 此前在9月26日,香港高等法院在官网公布相关文件,判决结果是驳回以宗馥莉为代表的被告人在传票中提出的上诉许可申请。 与此同时,宗馥莉还面临"娃哈哈"商标不能使用的风险。 9月13日,一份由宗馥莉主导的杭州娃哈哈宏辉食品饮料有限公司"关于开展2026销售年度经销商沟通工作的通知"内部文件流出,并引起全网热议。 该文件显示,自娃哈哈集团创始人宗庆后离世后,由于"娃哈哈"品牌复杂历史遗留问题一直没能得到解决,为规避相关法律风险,公司决定从2026年新的销 售年度起,更换使用新品牌"娃小宗"。 有分析人士认为,种种迹象显示,围绕宗庆后的遗产争夺战日趋白热化,宗馥莉的"大女主"剧本不好演。 宗馥莉接连受挫 已经辞职的 ...
降价卖车这事上,特斯拉已经尽力了
36氪· 2025-10-11 09:10
以下文章来源于36氪财经 ,作者丁卯 张帆 36氪财经 . 36氪旗下官方账号。洞见市场,比99%的投资者更聪明。 "以价换量"是特斯拉巩固领先优势、 支撑"能源科技巨头"叙事逻辑的基础。 文 | 丁卯 编辑 | 张帆 来源| 36氪财经(ID:krfinance) 封面来源 | IC photo 国庆假期期间,特斯拉在北美市场推出两款平价版车型。分别为售价39990美元的Model Y Standard和36990美元的Model 3 Standard。 相比之前的长续航版本,这两款平价版车型分别便宜了5000和5500美元,直接将特斯拉的起售价格拉入了3.5万-4万美元的区间。 在售价下探的同时,平价版特斯拉的配置也做了一些减法。例如,标准版取消了车头与车尾的光条灯、内饰使用织物材质、方向盘与外后视镜需手动调 节、且仅前排座椅支持加热等。而在辅助驾驶配置上,两款车型也仅搭载了交通感知巡航控制系统,而均未配备特斯拉的Autopilot自动辅助驾驶。 对于特斯拉此次的"降价+减配"措施,市场似乎并不买账。消息发布后,特斯拉股价下跌近5%,市值一度蒸发约670亿美元。 那么,特斯拉能否凭借平价版车型延续高销量神 ...