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是谁塑造了「腋毛羞耻」?
36氪· 2025-07-20 13:16
Core Viewpoint - The article discusses the growing trend among women to embrace their body hair, particularly underarm hair, challenging societal norms and the concept of "shame" associated with it [3][16][25]. Group 1: Societal Perception and Personal Experience - A significant percentage of women (78%) prefer not to shave their underarm hair due to potential discomfort and health risks [4]. - Personal narratives illustrate a shift in mindset, where women like Yami and Tongwen begin to question the societal standards of beauty that dictate the removal of body hair [5][12]. - The article highlights the journey of women from conforming to societal expectations to embracing their natural selves, as seen in the experiences of different women across ages [13][29]. Group 2: Historical Context and Cultural Influence - The concept of "underarm hair shame" is traced back to marketing strategies from the early 20th century, particularly by companies like Gillette, which promoted hair removal as a standard of beauty [17][21]. - The article notes that the perception of body hair has evolved, with cultural influences leading to a shift in beauty standards, particularly in Eastern cultures [21][25]. Group 3: Health and Biological Aspects - The article discusses the biological functions of underarm hair, such as protection and moisture regulation, which are often overlooked in the pursuit of beauty [23][24]. - It emphasizes that the removal of underarm hair can lead to various skin issues, including irritation and increased odor, challenging the notion that hair removal is inherently hygienic [24][25]. Group 4: Empowerment and Rebellion - The narrative showcases a growing empowerment among women, as they assert their right to choose whether or not to remove body hair, often in defiance of societal pressures [27][28]. - Women like Yami and Tongwen express their newfound freedom in choosing to embrace their natural appearance, rejecting external judgments [28][30].
「胖改」路上,永辉超市阵痛加剧
36氪· 2025-07-20 13:16
以下文章来源于斑马消费 ,作者徐霁 去年9月,名创优品通过子公司出资63亿元,抄底永辉超市,成为公司第一大股东。今年3月以来,由名创优品创始人叶国富领衔的改革领导小组,主导着永 辉改革的方向。 未来,谁将在全球遴选中胜出担任永辉超市CEO,到现在仍然充满悬念。 业绩阵痛加剧 斑马消费 . 寻找泛消费领域的斑马企业 转型进入深水区。 文 | 徐霁 来源| 斑马消费(ID:banmaxiaofei) 封面来源 | 企业官网 2025年,永辉超市的转型进入深水区,由此产生的阵痛也在加剧。 上半年,受门店调改以及关店等多种因素影响,公司由盈转亏。 2024年下半年,面对持续恶化的经营状况,永辉超市(601933.SH)开启整体战略和经营的深度转型。今年,转型进入深水区,阵痛也更加明显。 昨日,公司披露2025年半年度业绩预亏公告, 预计当期实现归母净利润-2.4亿元;扣非净利润-8.3亿元。 与上年同期相比,由盈转亏。除了2021年和2022年 的特殊外部状况,永辉超市中期亏损极为罕见。 今年一季度,永辉超市实现营业收入174.8亿元,归母净利润和扣非净利润分别为1.48亿元和1.37亿元,由此不难推算出,二季度公司 ...
情趣内衣,彻底改变苏北县城
36氪· 2025-07-20 09:27
Core Viewpoint - The article highlights the unique economic transformation of Guanyun County in Jiangsu, which has become a hidden champion in the production of lingerie, specifically adult lingerie, contributing to a significant portion of China's market share in this niche industry [3][7][9]. Summary by Sections Economic Overview - Jiangsu is recognized as a strong economic province in China, with a balanced distribution of wealth across its cities and counties, where Guanyun County, despite its low GDP ranking, has emerged as a leader in a specific industry [3][4][7]. Industry Development - Guanyun County produces 60-70% of China's adult lingerie, with over 1,000 factories dedicated to this sector, and more than 80% of its output is for export [9][22]. - The county's annual sales in this industry have reached nearly 8 billion yuan, showcasing a significant economic impact [22]. Historical Context - Initially an agricultural county known for soybean production, Guanyun transitioned to lingerie manufacturing due to market opportunities identified by local entrepreneurs [11][16][19]. Key Figures - The rise of the lingerie industry in Guanyun is attributed to local youth like Lei Congrui, who capitalized on e-commerce platforms to establish a successful business model [17][20]. - Approximately 20,000 of the county's 1 million residents are involved in the lingerie industry, indicating a substantial local workforce dedicated to this sector [21]. Market Challenges - The industry faced challenges due to the US-China trade war, which affected export dynamics and profit margins due to increased tariffs [25][31]. - The cancellation of the small parcel tax exemption in the US has led to a shift in business strategies, with local companies adapting to new market conditions [34][36]. Government Support - The local government has recognized the lingerie industry as a legitimate economic sector, implementing development plans and establishing an industrial park to support growth [41][44]. Cultural Shift - There is a notable cultural shift in the perception of adult lingerie in China, moving from taboo to a more accepted form of self-expression and fashion, as evidenced by the evolving designs and marketing strategies [46][50].
一大批香港老牌餐饮,倒在了2025上半年
36氪· 2025-07-20 09:27
餐企老板内参 . 以下文章来源于餐企老板内参 ,作者内参君 餐饮业首席经管新媒体!超500万餐饮老板、产业高端精准读者;财经作家吴晓波、源码资本等投资;业务涵盖媒体传播、峰会、培训、游学餐访、中餐出海、"餐里眼"大数据、"72 餐"供应链平台、行业报告等…(更多资讯服务下载:餐饮老板内参APP) 内地品牌席卷,"整顿"香港本土餐饮。 文 | 餐饮老板内参 内参君 来源| 餐企老板内参(ID:cylbnc) 封面来源 | unsplash 香港老牌餐饮成批"阵亡" "生意比疫情期间还差!" 香港餐饮联业协会会长黄家和前几日在电台节目提到,原因是近期整体经济低迷,本地消费力减弱,市民北上消费,餐饮业面对经营压力。 数据显示, 香港2025年上半年累计近300家商铺停业,其中餐饮占比达70%。 许多经营几十年的香港老牌餐厅,也没有躲过这一劫。 最近关闭的一家知名餐厅,是曾经拿到米其林一星推荐的 新斗记 。高峰时,这家餐厅曾在尖沙咀、铜锣湾、北角、屯门、深水埗、九龙湾等地区开出分店。 除了新斗记之外,最近一个月内, 鸿星海鲜酒家、海皇粥店、大班面包西饼 等知名连锁餐饮集团均宣布结业。 部分品牌如稻香集团、NINETY ...
三里屯狂开18家新店,北京时髦度反超上海了?
36氪· 2025-07-19 12:25
Core Insights - The article discusses the transformation of Sanlitun from a shopping destination to a lifestyle hub, where young people seek experiences that reflect their identities and aspirations [3][4]. New Openings - **y Spanish Table**: A Spanish restaurant with a large terrace, offering a relaxed dining experience. Average spending is 251 yuan, and it opened in April [6][11]. - **栋梁**: A high-end designer brand store that provides personalized shopping experiences. Average spending is 2000 yuan, and it reopened in May [13][19]. - **NORLHA**: A Tibetan brand specializing in yak wool products, with high price points reflecting quality craftsmanship. Prices start at 2900 yuan [20][24]. - **金子眼镜店**: A Japanese eyewear store featuring unique designs, with an average spending of 5000 yuan. It opened in June [28][34]. - **ZIMMERMANN**: An Australian brand known for its feminine dresses, with prices around 10000 yuan. It opened in January [35][39]. - **TOTEME**: A Swedish brand focusing on minimalist fashion, with an average spending of 2000 yuan. It opened in March [41][45]. - **VÍTOR CASTRO**: A dessert shop specializing in pistachio-based treats, with prices ranging from 11.8 to 88 yuan. It opened in May [50][54]. - **AMAM LONBAKERY TOWN**: A bakery known for its "little dog" bread, with an average spending of 48 yuan. It opened in June [56][58]. - **KNOTIFY**: An outdoor sports brand store that also organizes community events, with an average spending of 1000 yuan. It opened in April [60][63]. - **Elitebaker room**: A bakery focused on healthy, energy-boosting snacks for athletes, with a focus on low-sugar options. It opened in May [67][71]. - **Slack Off**: A jewelry store with a unique aesthetic, offering affordable accessories. It opened in June [75][79]. - **THE FUR**: A multi-functional space combining hairdressing, coffee, and dining, currently in soft opening [82][87]. - **归丛告别事务所**: A non-traditional farewell service space that aims to normalize discussions around death. It opened in June [88][92]. - **吨吨囤囤**: A craft beer bar where customers can pour their own drinks, with an average spending of 113 yuan. It opened in July [95][100].
史上最热夏天,卷出一个最热单品
36氪· 2025-07-19 12:25
Core Viewpoint - The article discusses the rising trend and challenges of sunscreen masks in the context of extreme heat, highlighting consumer experiences, market dynamics, and evolving product offerings in the industry [6][10][23]. Group 1: Consumer Experiences - Young consumers are experiencing unexpected skin darkening despite using sunscreen masks, leading to the realization that heat can also cause skin damage [6][10]. - There is a growing trend among men, especially outdoor workers, to adopt sunscreen masks as a practical solution for sun protection [10][11]. - Consumers are increasingly seeking high-quality, breathable, and aesthetically pleasing sunscreen masks that are also cost-effective [13][26]. Group 2: Market Dynamics - The demand for sunscreen masks has surged, with sales of certain styles outpacing traditional sunscreen products like umbrellas [10][11]. - The price range for sunscreen masks varies significantly, with some basic models costing around 8-10 yuan, while premium options can exceed 100 yuan [11][16]. - The market is seeing an influx of new entrants, including established brands and individual entrepreneurs, all vying for a share of the growing sunscreen mask segment [15][19]. Group 3: Product Development - The materials used in sunscreen masks have evolved from less breathable options to more comfortable fabrics like nylon and spandex, improving user experience [14][27]. - The industry is witnessing a trend towards high-end materials, such as silk, which are perceived as more luxurious and effective for sun protection [27][30]. - Companies are facing challenges with high return rates, particularly in the online retail space, which complicates profitability despite high sales volumes [23][24]. Group 4: Future Outlook - As the summer season winds down, sales of sunscreen masks are expected to decline, prompting businesses to consider inventory management and future product lines [28][30]. - Some manufacturers are exploring alternative sales channels, such as social media and cross-border e-commerce, to enhance profitability and reach [30][32].
乖乖小猫,热爱人类|萌宠寻人启事146期
36氪· 2025-07-19 12:25
如需传播支援,欢迎流浪动物救助机构/救助站/送养者邮件联络我们:wangxue@36kr.com。 领养代替购买。领它回家。 封面来源 | Pixabay 这里是 「萌宠寻人启事 」 第146期。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过3年。 为了帮助它们更快找到新家,36氪发起公益活动 「萌宠寻人启事 」 ,每周定期推出待领养流浪动物的信息。 这一期,我们为大家带来了五只来自北京的猫咪。如果身在北京的你对它们感兴趣,并且符合基本的领养条件,欢迎添加相关联系人,询问领养事宜。 本期我们的合作伙伴是「流浪拯救计划」——一个专注于流浪动物领养的社会项目。 基本信息: 已绝育/已注射疫苗/已驱虫 性格特征: 活泼好动的男孩,年纪还小所以精力旺盛,亲人亲猫。 救助故事: 北航流浪猫救助。 领养条件: 北京本地领养;有稳定居所和收入;签订领养协议;留身份证照片;视频家访、领养后回访;科学喂养、按时免疫驱虫。 联系方式: 流浪拯救计划志愿者 AiBuQiYang_ 13161186501(微信备注 36氪领养活动) 基本信息: 已绝育/已注射疫苗/已驱虫 性格 ...
一罐饮料,撑起两国首富,也带来一场9年之争
36氪· 2025-07-19 12:17
Core Viewpoint - The article discusses the ongoing legal and business disputes between Thai Red Bull and its Chinese counterpart, highlighting the challenges and market dynamics in the energy drink sector over the past nine years [3][58][81]. Group 1: Company Background - The Chuchai family, owners of Red Bull Group, topped the Forbes 2025 Thailand Rich List with a wealth of $44.5 billion (approximately 319.2 billion RMB) [3][6]. - Red Bull sold 13 billion cans in the past year, generating $12.9 billion in revenue, making it the leader in the global energy drink market [7][8]. - The brand's success is attributed to its strong performance in the energy drink sector and effective marketing strategies [7][30]. Group 2: Market Entry and Growth - Red Bull was introduced to China in 1995 after overcoming regulatory hurdles related to its ingredients [55][56]. - By 2012, Red Bull's sales in China exceeded 10 billion RMB, capturing over 80% of the functional beverage market [56]. - The brand's marketing slogans became widely recognized, contributing to its popularity [56]. Group 3: Legal Disputes - Following the death of founder Xu Shubiao in 2012, disputes arose over brand rights and profit-sharing, leading to over 60 lawsuits with claims amounting to hundreds of billions [59][63]. - The conflict has persisted for nine years, significantly impacting both companies and the brand's market position [64][81]. Group 4: Market Competition - During the ongoing disputes, competitors like Dongpeng Group's Dongpeng Special Drink have emerged, surpassing Red Bull in market share since 2021, reaching 47.9% in 2024 [74][75]. - Other brands such as "Alien" from Yuanqi Forest and "Scream" from Nongfu Spring are also gaining market share, indicating a shift in the energy drink landscape [77][79]. - The article suggests that Red Bull's internal conflicts may hinder its ability to capitalize on market opportunities [80].
3块都没人买,外卖大战的最后一个「受害者」出现了?
36氪· 2025-07-19 12:17
Core Viewpoint - The article discusses the impact of the recent price war in the ready-to-drink tea market, highlighting how companies like Xiangpiaopiao are struggling against the rise of fresh tea brands that offer lower prices and immediate consumption options [3][4][9]. Group 1: Market Dynamics - The ready-to-drink tea segment has seen explosive growth due to heavy subsidies on platforms like Meituan and Taobao, leading to a surge in sales for brands like Mixue Ice Cream and Luckin Coffee [3][9]. - Xiangpiaopiao, a traditional instant tea brand, is experiencing a significant decline in revenue, with a projected revenue of 1.035 billion yuan for the first half of 2025, representing a year-on-year decrease of over 12% [3][8]. - The shift in consumer preferences towards ready-to-drink options is evident, as younger consumers favor immediate consumption over traditional instant tea products [9][11]. Group 2: Financial Performance - Xiangpiaopiao anticipates a net loss of approximately 97.39 million yuan for the first half of 2025, which is an increase of around 67.89 million yuan in losses compared to the previous year [3][8]. - The company's stock price has dropped over 60% from its historical high of 35.09 yuan in August 2019, closing at 13.77 yuan on July 14, 2025 [8][9]. Group 3: Strategic Adjustments - In response to market changes, Xiangpiaopiao is attempting to innovate by launching new product lines, such as "original leaf fresh milk tea," which aims to meet health standards and appeal to current consumer trends [11][12]. - The company is also exploring new sales channels, particularly in the snack wholesale sector, with over 30,000 stores already collaborating with its products [11][12]. Group 4: Industry Trends - The article emphasizes that the current competition in the tea beverage market is not merely a price war but a strategic battle for market share and consumer loyalty [16][24]. - Major players like Alibaba and Meituan are heavily investing in their food delivery services, indicating a shift in focus towards integrating online and offline retail strategies [18][19][22].
钟薛高破产,雪糕刺客彻底凉了
36氪· 2025-07-19 09:53
Core Viewpoint - The article discusses the decline of the once-popular ice cream brand "Chong Xue Gao," highlighting its bankruptcy and the factors leading to its downfall, including over-marketing and loss of consumer trust [5][48]. Group 1: Company Overview - "Chong Xue Gao" was once a leading player in the ice cream market, achieving annual sales of 1 billion yuan and being referred to as the "Hermès of ice cream" [5][26]. - The company has entered bankruptcy proceedings due to an inability to repay debts, with over 25.72 million yuan in unpaid obligations [16][5]. - The founder, Lin Sheng, faces restrictions on high consumption and has limited capital maneuverability due to the pledging of shares in multiple companies [15][5]. Group 2: Market Performance - The brand has seen a significant decline in its presence in physical retail locations, with reports of its products being absent from major convenience stores and supermarkets [10][12]. - Online sales platforms have also closed, with only a few products remaining available for pre-sale, indicating a drastic reduction in consumer interest [18][19]. - The brand's attempt to launch a budget line called "Zhong Xue Bu Gao" failed to resonate with consumers, further damaging its reputation [42][43]. Group 3: Consumer Sentiment - Consumer reactions to the brand's decline are mixed, with some expressing satisfaction over its downfall due to past pricing strategies, while others lament the loss of a once-popular brand [22]. - The article emphasizes that consumer silence and dissatisfaction are more telling than any bankruptcy announcement, reflecting a broader sentiment of disillusionment with the brand [22][48]. Group 4: Marketing and Branding Issues - The brand's initial success was attributed to aggressive marketing strategies, including high-profile endorsements and premium pricing, which ultimately led to a disconnect with product quality [26][30]. - Events such as the "ice cream assassin" controversy and the "fire does not melt" incident severely damaged consumer trust, leading to a backlash against the brand [28][31]. - The article critiques the reliance on marketing over product quality, suggesting that brands must deliver real value to sustain consumer loyalty [61][60]. Group 5: Industry Insights - The article notes a shift in consumer preferences towards affordable ice cream options, with most popular products priced under 10 yuan, contrasting with the high-end positioning of "Chong Xue Gao" [50][51]. - It highlights a broader trend in the market where brands that prioritize genuine product quality over marketing hype are more likely to succeed [63][62].