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国考年龄放宽至38岁,大龄考公人的最后一搏
虎嗅APP· 2025-11-24 13:21
Core Viewpoint - The recent policy adjustment allowing individuals up to 38 years old to apply for civil service positions has sparked renewed interest among older job seekers, particularly those facing employment challenges or career stagnation [4][7][20]. Group 1: Policy Changes and Reactions - The age limit for civil service examinations has been raised from 35 to 38 years, with further extensions for recent master's and doctoral graduates up to 43 years [4]. - This policy change has led to a surge of interest among individuals over 35, many of whom are now preparing for civil service exams after facing job losses or career setbacks [7][9]. - The desire to secure stable employment in the civil service has become increasingly urgent for this demographic, as they seek the perceived security of a "iron rice bowl" job [8][14]. Group 2: Challenges Faced by Older Candidates - Older candidates face significant challenges in preparing for civil service exams, including time constraints due to family responsibilities and the need to balance study with existing job commitments [16][19]. - The competition is fierce, with an average application ratio of approximately 98:1 for civil service positions, making the path to securing a job even more daunting [20][23]. - Many older candidates report feelings of anxiety and pressure, exacerbated by the competitive nature of the exams and the realities of age discrimination in the job market [20][24]. Group 3: Experiences of Successful Candidates - Successful candidates often find that their age and experience can be advantageous during the interview process, as they bring a level of maturity and practical knowledge that younger candidates may lack [25][26]. - Despite the challenges, many individuals express a sense of relief and stability upon securing a civil service position, contrasting their previous job insecurities [28][32]. - The transition to civil service work is generally viewed positively, with many reporting a more supportive work environment compared to their previous corporate roles [29][33].
传统经销商到了最危急的时刻
虎嗅APP· 2025-11-24 09:58
Core Viewpoint - The traditional distributors in China are facing a critical moment as their foundational business model is collapsing, not merely due to poor sales but because the retail environment is rapidly changing [4][6][7]. Group 1: Threefold Impact on Distributors - The first impact is the rise of snack discount stores, which are structurally replacing traditional stores, leading to a significant drop in sales for traditional retailers [9][12][13]. - The second impact is the competition from instant retail platforms like Meituan and Taobao, which are siphoning off orders directly from distributors through online ordering and fast delivery [16][19]. - The third impact involves a price system disruption caused by new retail formats, making it increasingly difficult for traditional retailers to sustain their operations [21][22][25]. Group 2: Survival Paths for Distributors - Path 1 involves optimizing existing business operations to stabilize cash flow, including reducing inventory and focusing on core profitable brands [28][30][32]. - Path 2 suggests transitioning from being a category distributor to a brand operator, leveraging professional capabilities to achieve higher margins [33][34]. - Path 3 advocates for a shift from B2B to an integrated supply and retail model, combining product offerings with retail capabilities to enhance bargaining power [35][36]. Group 3: Transformation Considerations - Transformation is not a guaranteed solution; missteps can lead to failure, emphasizing the need for careful planning and understanding of market dynamics before making changes [37][38]. - Companies are advised to take at least six months to explore different models and learn from both domestic and international cases before committing to a transformation strategy [39][40]. Group 4: Call to Action for Distributors - Distributors are urged to take immediate actions: optimize operations to preserve cash flow, identify suitable paths for transformation, and invest time in learning from real-world examples [46].
你的钱,真的买到你想要的生活了吗?
虎嗅APP· 2025-11-24 09:58
Core Insights - The article discusses the evolving consumer behavior in 2025, emphasizing a shift from mere survival spending to investing in emotional resonance, lifestyle choices, and spiritual recognition [5][28] - A curated list of 32 products, titled "2025 Upward and New Product List," aims to guide consumers on how to enhance their lives through thoughtful spending [5][28] Group 1: Food Consumption - The focus has shifted from merely satisfying hunger to seeking quality and experience in food, with over 90% of consumers prioritizing food as a primary expenditure [6] - Consumers are now viewing meals as opportunities for self-expression and exploration, leading to a demand for products that offer both taste and experiential value [6] Group 2: Emotional Well-being - A significant 57.1% of consumers are willing to pay for emotional value, with products like blind boxes and aromatherapy becoming popular as emotional carriers [9] - The evaluation of products in this category emphasizes the authenticity and effectiveness of emotional benefits, avoiding those that create anxiety without real value [9] Group 3: Technology and AI - Consumers are increasingly seeking companionship and understanding from technology, with AI becoming an integral part of daily life, akin to utilities like water and electricity [20] - The article highlights the importance of products that serve as empathetic partners rather than mere tools, focusing on the emotional connection they provide [20] Group 4: Light Exercise - A new trend in fitness emphasizes enjoyment and comfort over intensity, with "light exercise" becoming a philosophy that integrates physical activity into daily life [24] - Products in this category are evaluated based on their ability to seamlessly blend into everyday routines while enhancing comfort and ease [24]
住房“附赠率”,不该成为主旋律
虎嗅APP· 2025-11-24 09:58
以下文章来源于真叫卢俊 ,作者真叫卢俊团队 真叫卢俊 . 认认真真聊地产,实实在在谈买房。 本文来自微信公众号: 真叫卢俊 ,作者:有漾,原文标题:《「附赠率」不该也不能成为主旋 律》,题图来自:AI生成 "您这房子建筑面积100平,我们实际交付的使用面积能到140平,得房率绝对超过100%。"这样的销 售话术,在2025年的楼市中在很多城市几乎成为常规。 现在没有赠送面积的项目根本上不了牌桌,飘窗、阳台、露台是普通手段,其中送面积最多的已经 是"四代宅"。 "四代宅"的面积赠送是一种开发商的竞赛: 你送20%,我就送30%;你送30%,我就加码送40%。 我统计了一下西安近三年的四代宅产品赠送率,直观能看到附赠率越来越高。到了今年, 实得率全 部超过100%。 | | 项目 | 附赠率 | 得房率 | 露台进深 | | --- | --- | --- | --- | --- | | 2022年 | 金地玖峯悦 | 6.02% | 91% | 1.5m | | | 华润紫云府 | 4.52% | 85% | 1.5m | | 2023年 | 绿城海棠三章 | 18. 60% | 96% | 3.3m | | ...
马斯克最新访谈:重装人类操作系统
虎嗅APP· 2025-11-24 09:58
Group 1 - The core focus of the article is on Elon Musk's recent interview discussing advancements in Neuralink, xAI, and Grok 5, highlighting his vision for AGI and the future of technology [2][3][4] - Neuralink aims to evolve from basic communication to creating "bionic superhumans," with the potential to enable paralyzed individuals to run faster than normal humans at a cost of approximately $60,000 [5][9] - Musk's acquisition of Twitter, now X, was driven by a desire to create a platform for free speech, viewing it as a "global town square" rather than a traditional social media platform [10][16][17] Group 2 - Musk's departure from OpenAI was due to a fundamental disagreement over its direction, leading him to establish xAI, which focuses on leveraging unique data and hardware capabilities to compete in the AGI space [18][20][21] - Grok 5 is presented as a significant advancement in AI, with 6 trillion parameters and a 10% probability of achieving AGI, marking a shift in Musk's perspective on the feasibility of AGI [22][25][26] - The development of GrokPedia aims to create an open-source repository of human knowledge, with plans to back it up in space, emphasizing the importance of preserving knowledge for future generations [26][27] Group 3 - Tesla's manufacturing vision includes reducing vehicle production time to 5 seconds per car, likening the factory to a "giant GPU" and emphasizing the need for rapid innovation in manufacturing processes [33][34][36] - Musk's strategy involves developing in-house chip manufacturing capabilities to meet Tesla's growing demand, as existing suppliers cannot scale quickly enough to support the company's ambitious goals [37][40][41] - The full self-driving (FSD) technology is reported to be significantly safer than human driving, with Musk aiming for a tenfold increase in safety with future iterations of the AI system [42][45]
早报|俞敏洪长文再回应并道歉;钟睒睒向一中学捐款一亿元;多地否认试点“老头乐”C7驾照;小米汽车未交车却催尾款,法院判返双倍定金
虎嗅APP· 2025-11-23 23:56
Group 1 - The founder of Nongfu Spring, Zhong Shanshan, donated 100 million yuan to establish the Zhong Ziyi Education Fund at Zhuji Middle School in Zhejiang Province, which has a history dating back to 1912 and has produced over 40,000 outstanding students [2][3] - The fund aims to support educational initiatives and is recognized as a 5A-level foundation by the Hangzhou Civil Affairs Bureau [3] Group 2 - Trump criticized the Ukrainian leadership for showing no gratitude towards the U.S. efforts, while Europe continues to purchase oil from Russia [4] Group 3 - Wentech Technology urged Nexperia Netherlands to respond constructively to resolve control issues, emphasizing the importance of global supply chain stability [5][6] Group 4 - In the first three quarters of this year, marriage registrations in China increased by 405,000 pairs compared to the same period last year, totaling 5.152 million pairs [7] - 29 provinces have extended marriage leave, with Shanxi and Gansu offering the longest at 30 days [7] Group 5 - A collaborative research team from Heilongjiang University, Tsinghua University, and the National University of Singapore published a breakthrough in the field of rare earth materials, addressing the challenge of efficient electroluminescence in insulating rare earth nanocrystals [8] Group 6 - Xibei restaurant chain has reduced prices on nearly 40 menu items by 5% to 20% as part of a nationwide adjustment [9] Group 7 - A fire incident occurred at Xiaomi's battery production line due to operational errors during equipment debugging, but it was quickly extinguished without affecting personnel safety [23][24][25] Group 8 - The German government will impose a 23% VAT on cross-border packages from China starting November 24, significantly increasing costs for cross-border e-commerce [34]
这届年轻人,背着山姆购物袋重返大集
虎嗅APP· 2025-11-23 23:56
Core Viewpoint - The article discusses the resurgence of traditional markets, or "daji," in urban areas, highlighting how young entrepreneurs are revitalizing these spaces through innovative business models and social media engagement [5][6]. Group 1: New Functions of Traditional Markets - Traditional markets are evolving to offer a diverse range of products, including fresh produce and trendy food items, at competitive prices, often lower than online platforms [9][10]. - The market experience includes interactive elements like free samples, which enhance customer engagement and satisfaction [9][10]. - The speed at which trendy food items are introduced in traditional markets surpasses that of many e-commerce platforms, allowing for rapid adaptation to consumer preferences [11][12]. Group 2: Young Entrepreneurs Transforming Markets - An increasing number of young individuals are entering the market scene, using it as a stepping stone to entrepreneurship, often starting with minimal investment [14][15]. - These new vendors are leveraging social media to build their brands and customer bases, creating private communities for direct engagement with consumers [16][17]. - The adaptability of these young entrepreneurs allows them to learn from other markets and adjust their offerings based on consumer feedback [16][18]. Group 3: Consumer Behavior and Market Dynamics - The shift back to traditional markets is influenced by a cycle of consumption where consumers, after experiencing e-commerce, seek the tangible and immediate benefits of in-person shopping [19][20]. - Social media plays a crucial role in shaping consumer perceptions and expectations, leading to increased scrutiny of vendors and their practices [19][20]. - The success of vendors often hinges on their ability to provide immediate gratification and competitive pricing, as consumers weigh the convenience of online shopping against the experience of traditional markets [20][21].
13万亿美金巨头,正酝酿一场金融革命
虎嗅APP· 2025-11-23 23:56
Core Viewpoint - BlackRock has achieved a record high in assets under management (AUM) of $13.46 trillion, a 17% year-over-year increase, with its iShares ETF platform surpassing $5 trillion in assets, maintaining its leading position in the ETF market [2][3]. Group 1: BlackRock's Crypto Asset Strategy - BlackRock's Bitcoin ETF (iShares Bitcoin Trust, IBIT) has surpassed $100 billion, making it the fastest ETF to reach this milestone and the most profitable product for the company [3][18]. - The company holds approximately 800,000 Bitcoins, making it one of the largest institutional holders of Bitcoin, with a market value of around $100 billion [18]. - BlackRock is also expanding into Ethereum ETFs, which have reached $17 billion in assets [3]. Group 2: Tokenization Ambitions - BlackRock aims to tokenize all its financial assets using blockchain technology, having already tokenized a money market fund called the BUIDL Fund, which has reached $2.8 billion in size [5][6]. - CEO Larry Fink stated that tokenization could be a crucial factor in the evolution of the global financial system, allowing seamless conversion between cash, stocks, and bonds without intermediaries [6][19]. - The company is planning to accelerate the tokenization of its $5.3 trillion ETF assets, integrating them into digital wallets [6][38]. Group 3: Historical Context and Competitive Landscape - BlackRock's shift towards crypto assets began in 2020, influenced by a global trust crisis in the monetary system and increasing demand for Bitcoin as a hedge against inflation [24][25]. - The company has strategically positioned itself in the crypto space, contrasting with competitors like Vanguard, which has maintained a cautious stance towards crypto assets [22][34]. - BlackRock's proactive approach has allowed it to capture significant market share in the crypto asset space, particularly in Bitcoin ETFs, which have become a major revenue source for the firm [34][44]. Group 4: Future Implications of Tokenization - The potential for tokenization to reshape the financial landscape is significant, as it could lower investment barriers and enhance liquidity for traditionally illiquid assets [42][43]. - Tokenization may lead to a transformation in how financial transactions are conducted, reducing costs and increasing efficiency through smart contracts and blockchain technology [43][44]. - However, the transition to a fully tokenized financial system will be gradual, facing regulatory, technological, and market acceptance challenges [50].
2025出海标杆榜单揭晓:做好世界的合伙人
虎嗅APP· 2025-11-23 13:41
Core Insights - The article discusses the transformation of Chinese companies in their overseas expansion, marking the beginning of "Overseas 2.0" era, characterized by a shift from price competition to organizational strength, innovation, and localized operations [2][3]. Group 1: Strategic Upgrades - In the past year, there has been a significant upgrade in overseas strategies, with more companies establishing global operational systems, transitioning from product export to brand export [3]. - Many manufacturing and emerging consumer brands are setting up localized teams and data management units in specific regions, enhancing innovation, service, and marketing at community and user touchpoints [3][4]. Group 2: External Challenges - The external environment for overseas expansion is becoming increasingly complex, with geopolitical factors significantly impacting companies' strategies [4]. - Trade barriers in Europe and the U.S., data protection regulations in Southeast Asia, and market access issues in the Middle East require companies to possess higher strategic sensitivity and local adaptability [4][5]. Group 3: Local Adaptation and Risk Management - Compliance has become a critical threshold, necessitating that Chinese companies develop cross-border risk control and emergency response capabilities [5]. - Companies are moving from a "hit-and-run" approach to a more rooted strategy, focusing on local talent, data, ecosystems, and teams to withstand external risks and achieve resilient growth [5][6]. Group 4: Evolving Competitive Landscape - The competitive landscape and philosophies of Chinese companies are evolving, transitioning from product sales to creating value ecosystems [6]. - The most promising sectors for overseas expansion by 2025 include smart manufacturing, consumer electronics, renewable energy, and cross-border e-commerce brands [7][8]. Group 5: Benchmark Enterprises - The article emphasizes that true benchmark enterprises are not just defined by high revenue or size but by their continuous evolution of capabilities and ecological innovation [11][12]. - The evaluation criteria for benchmark enterprises include innovation capability, localization, organizational resilience, and sustainable growth [12]. Group 6: Award Winners - The article lists several companies recognized for their outstanding performance in overseas markets, including Haier, Lenovo, Midea, Didi, and Changan Automobile, highlighting their contributions to global brand building and market penetration [16][19][20][21][22][23][24][25][26][27][28]. - New emerging companies like United Imaging, Baseus, and Fantuan are also acknowledged for their rapid rise and innovative business models in overseas markets [30][31][32][33][34][35][36][37][38][39]. Group 7: Service Providers - The article identifies key service providers that support overseas enterprises, including logistics, marketing, and payment solutions, which help lower the barriers for Chinese brands to reach global users [41][42][43][44][45][46][47][48][49][50][51]. Group 8: Future Outlook - The future of Chinese companies' overseas expansion is expected to be defined by the integration of localization capabilities, data-driven strategies, and ecological collaboration [51]. - The evolution of Chinese brands in the global market is not a sprint but a long-term contest of organizational strength, innovation, and belief [51].
我在全中国老龄化最严重的地方,观察农村老人再就业
虎嗅APP· 2025-11-23 13:41
Core Viewpoint - The article highlights the increasing trend of elderly individuals in rural areas, particularly in Ma Jiadian Village, returning to the workforce due to economic pressures and changing societal values, with a significant portion of the elderly population actively seeking employment despite their age [5][27]. Group 1: Employment Trends Among the Elderly - In Ma Jiadian Village, over two-thirds of residents aged 60 and above have found re-employment opportunities, reflecting a broader trend of elderly individuals not conforming to traditional retirement roles [5][27]. - The elderly workforce is being driven by economic necessity, with many seeking jobs in local manufacturing and agricultural sectors, where there is a demand for labor [5][27]. - The establishment of industrial parks nearby has created job opportunities that do not impose strict age limits, attracting older workers [5][27]. Group 2: Economic Factors Influencing Employment - The average income from self-cultivated land has stagnated, with farmers earning approximately 2,500 yuan per acre annually, prompting many to lease their land to larger agricultural enterprises for better financial returns [14][27]. - The shift towards land leasing has allowed elderly individuals to work for these larger farms, earning between 10 to 15 yuan per hour, thus achieving a form of "re-employment" [14][27]. - The economic conditions have led to a situation where elderly individuals are motivated to work not only for personal income but also to alleviate financial burdens on their families [27][28]. Group 3: Social and Psychological Aspects - A significant portion of elderly individuals returning to work is motivated by the desire to maintain social engagement and personal value, with 46.7% of older adults seeking employment for social fulfillment [19][27]. - The article emphasizes that many elderly workers feel healthier and more fulfilled when they remain active in the workforce, countering the stereotype of aging individuals as inactive [19][27]. - The cultural shift towards valuing the contributions of older workers reflects a broader societal change, where the elderly are seen as valuable assets rather than burdens [27][28]. Group 4: Challenges in Employment for the Elderly - Despite the growing acceptance of elderly workers, companies still exhibit hesitance in hiring older individuals due to concerns about safety, efficiency, and adaptability to workplace regulations [30][33]. - The new social security regulations have made hiring elderly workers more appealing for companies, as they are not required to contribute to social security for these employees, thus reducing labor costs [28][29]. - However, the lack of formal employment contracts and protections for elderly workers remains a significant issue, with many working as temporary laborers without adequate job security [34][35].