Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report highlights a decline in new housing transaction volume and value, with a year-on-year decrease of 4.0% in sales area and 6.5% in sales value for the first seven months of 2025 [5][14] - The report indicates a continued downward trend in sales data, with July showing a significant drop of 7.8% in sales area and 14.1% in sales value compared to the previous year [5][14] - The report notes that the construction data shows a narrowing decline, with new construction area down 19.4% year-on-year, while completion area decreased by 16.5% [6][20] - The report emphasizes that the investment in real estate development has seen an increasing decline, with a 12.0% drop in investment amount for the first seven months of 2025 [7][24] - The report mentions that the funding available to real estate developers has decreased by 7.5%, with only personal mortgage loans showing a month-on-month increase [7][27] Summary by Sections Sales Data - In the first seven months of 2025, the total sales area of commercial housing was 516 million square meters, down 4.0% year-on-year, with residential sales area down 4.1% [5][14] - The sales value for the same period was 4.96 trillion yuan, a decrease of 6.5% year-on-year, with residential sales value down 6.2% [5][14] Construction Data - The new construction area for the first seven months was 352 million square meters, down 19.4% year-on-year, with residential new construction down 18.3% [6][20] - The completion area was 250 million square meters, down 16.5% year-on-year, with residential completion down 17.3% [6][20] Investment Trends - Real estate development investment for the first seven months was 5.36 trillion yuan, down 12.0% year-on-year, with residential investment down 10.9% [7][24] - The funding available to developers was 5.73 trillion yuan, down 7.5% year-on-year, with domestic loans and personal mortgage loans showing slight increases [7][27] Investment Recommendations - The report suggests that the traditional off-season in July and August will see continued weakness in supply and demand, with a recommendation for strong credit real estate companies that can capture improvement-driven customer demand [8][33] - It also highlights companies benefiting from both residential and commercial real estate recovery, as well as those with high-quality property management services [8][33]

消息面上，北京近期发布楼市新政策，明确符合条件家庭在北京市五环外不再限制购房套数，并从从住 房套数认定、可贷款额度、贷款提取等方面加大了住房公积金支持力度。东方证券指出，北京此轮楼市 新政在节奏上超出预期，信号意义明显，深圳、上海限购政策松绑预期提升。 智通财经APP获悉，内房股涨幅居前，截至发稿，建发国际集团(01908)涨4.22%，报18.53港元；华润置 地(01109)涨3.51%，报33.5港元；龙湖集团(00960)涨3.03%，报10.88港元；新城发展(01030)涨2.6%，报 2.76港元。 国信证券指出，考虑到当前地产基本面转弱，房价持续下跌，地产股很难有趋势性行情，但北京新政或 是新一轮放松的开始，意味着地产股的博弈窗口有望开启。整体上，房价走势基本决定了地产股中期超 额收益的变化。但2022年至今，地产股超额收益经历了8次较为明显的脉冲，大多来自政策面，且政策 说法越新颖，反应越大。4月和7月中央政治局会议淡化地产，但若房价保持跌幅，可以期待政策"新说 法"。 ...

Core Viewpoint - The China Securities Index for Hong Kong Real Estate has shown significant growth, with a 3.85% increase over the past month, 11.21% over the past three months, and 18.11% year-to-date [1]. Group 1: Index Performance - The China Securities Index for Hong Kong Real Estate is currently at 1690.69 points [1]. - The index is based on a sample of up to 50 eligible Hong Kong-listed companies that reflect the real estate theme, with a base date of November 14, 2014, set at 3000.0 points [1]. Group 2: Index Holdings - The top ten weighted companies in the index are: - Sun Hung Kai Properties (14.13%) - Beike-W (12.29%) - China Resources Land (11.61%) - Cheung Kong Property (8.01%) - China Overseas Land & Investment (6.29%) - Wharf Real Estate Investment (4.49%) - Sino Land (4.44%) - Henderson Land Development (4.22%) - Longfor Group (2.96%) - China Resources Mixc Lifestyle (2.74%) [1]. Group 3: Market and Industry Composition - The index's holdings are entirely composed of the real estate sector, with 100% representation from the Hong Kong Stock Exchange [2][3]. - The index samples are adjusted biannually, with adjustments occurring on the second Friday of June and December [3].

Core Viewpoint - Longfor Group's subsidiary, Chongqing Longfor Enterprise Development Co., Ltd., has received approval from bondholders for the early redemption of its "2022 Second Tranche Medium-Term Notes" [1] Group 1: Bond Details - The bond, identified as "22 Longfor Development MTN002," has a total issuance amount of 2 billion yuan [1] - The bond's interest rate is set at 3.00%, with a maturity date of November 30, 2025 [1] - The bond's interest commencement date is November 29, 2022, and the redemption is scheduled for August 28, 2025 [1]

Core Viewpoint - The real estate market is stabilizing due to various policies aimed at supporting the housing market, leading to a noticeable reduction in the sales decline of real estate companies [1][4]. Group 1: Sales Performance - In the first seven months of 2025, the total sales of the top 100 real estate companies reached 2.07 trillion yuan, representing a year-on-year decline of 13.3%, a significant narrowing compared to a 40.1% decline in the same period last year [3][11]. - Poly Development ranked first in sales, achieving a signed area of 8.0453 million square meters and a sales amount of 163.185 billion yuan, down 26.81% and 17.85% year-on-year, respectively [3][5]. - Other companies like Greentown, China Overseas, China Resources, and China Merchants also entered the billion-yuan sales club, but all experienced varying degrees of sales decline compared to last year [5][10]. Group 2: Pricing Strategies - Many real estate companies adopted a "price for volume" strategy, resulting in average sales prices generally lower than last year, indicating a shift in sales tactics [4][11]. - For instance, Greentown's average sales price in July was 26,733 yuan per square meter, down from 29,755 yuan per square meter in July of the previous year [10][12]. - The trend of lowering prices is prevalent among listed real estate companies, with many reporting decreased sales prices compared to the previous year [10][12]. Group 3: Market Outlook - Analysts suggest that the narrowing sales decline reflects a bottoming out of the real estate market, with potential for further stabilization as policies continue to support the sector [4][11]. - Positive signals from policy changes, such as the recent easing of purchase restrictions in Beijing, may contribute to a recovery in the housing market, particularly in core cities [13]. - Despite the ongoing challenges, some companies like Jinmao reported sales growth, indicating that certain segments of the market may be more resilient [10][12].

Investment Rating - The report maintains an "Outperform" rating for the real estate sector [6][8]. Core Views - The real estate fundamentals are weakening, but the reshuffling of property companies is nearing completion [4]. - New home sales have turned negative again, with a 4% year-on-year decline in sales area for new residential properties in the first half of 2025 [1][16]. - The proportion of existing home sales is increasing, with second-hand homes accounting for 46% of total residential transactions in 2024, up 16 percentage points from the lowest point in 2021 [2][92]. - The competition landscape is becoming clearer, with major state-owned enterprises dominating sales rankings [4]. Summary by Sections New Home Sales and Market Dynamics - In the first half of 2025, the total sales area of new homes was 4.6 billion square meters, down 4% year-on-year, while the sales area of new residential properties was 3.8 billion square meters, accounting for 84% of total sales [1][16]. - The average selling price of existing homes was 0.8 million yuan per square meter, while the average price for new homes was 1.1 million yuan per square meter [1][37]. Second-Hand Housing Market - The transaction volume of second-hand homes has been steadily increasing, with a 13% year-on-year growth in the first half of 2025 [2][112]. - The average ratio of second-hand to new home transactions in major cities has risen to 2.3, indicating a shift towards second-hand homes [2][112]. Land Transaction and Competition - The structure of land transactions is changing, with a 28% year-on-year increase in total transaction value for residential land in the first half of 2025, despite a 3% decline in transaction area [3][65]. - Major state-owned enterprises continue to lead in sales and land acquisition, with the top four companies maintaining their positions [4][4]. Investment Recommendations - Given the current weakening fundamentals in the real estate sector, the report suggests that while there may not be a strong upward trend in real estate stocks, recent policy changes in Beijing could signal the beginning of a new round of easing [5][5]. - Recommended stocks include China Jinmao, China Overseas Grand Oceans Group, Beike-W, and Wo Ai Wo Jia [5][8].

Group 1 - The core viewpoint of the article indicates that the real estate market in major cities is experiencing a traditional off-season in July, with a general decline in second-hand housing transaction volumes and a continuation of the "price for volume" phenomenon [1][60] - On the policy front, the central government is shifting its focus from large-scale expansion to improving existing stock, with key tasks outlined in the recent Central Urban Work Conference [1] - The State Council has introduced the "Housing Rental Regulations" to encourage the use of private housing for rental purposes and to support the revitalization of old properties for rental [1] Group 2 - In July, the average price of second-hand residential properties in 100 cities fell by 0.77% month-on-month and 7.32% year-on-year, while the top ten cities saw a month-on-month decline of 0.64% and a year-on-year decline of 5.10% [5] - Major cities like Wuhan and Nanjing experienced significant price drops, with Wuhan's month-on-month decline at 1.17% and year-on-year at 9.66% [5][36] - Beijing's second-hand housing transactions decreased by 15.6% month-on-month and 17.9% year-on-year, with prices down 0.61% month-on-month and 4.91% year-on-year [8][6] Group 3 - In Shanghai, second-hand housing transactions fell by 7.9% month-on-month and 6.7% year-on-year, with prices down 0.57% month-on-month and 4.41% year-on-year [13] - Guangzhou's second-hand housing prices decreased by 0.82% month-on-month and 5.52% year-on-year, with significant downward pressure on prices [20] - Shenzhen's second-hand housing market showed a slight increase in transaction volume, with 4,656 units sold, reflecting a 3.4% month-on-month growth [28] Group 4 - Chengdu's second-hand housing market remained active with 20,202 transactions in July, a 5.1% month-on-month increase, while prices fell by 0.20% month-on-month [43] - The overall sentiment in the real estate market is cautious, with high inventory levels leading to continued price pressures, despite some cities showing resilience [60][1] - The political bureau meeting on July 30 provided a positive outlook for the macroeconomic situation, which may help stabilize the market [60]

Group 1: Real Estate Development Support - Fuzhou has issued 16 measures to support real estate project development, focusing on streamlining planning and construction approvals, optimizing floor area ratio calculations, and enhancing project management and acceptance mechanisms [1] - The measures aim to simplify development processes, reduce the burden on enterprises, and improve operational efficiency and capital recovery for local real estate companies [1] Group 2: Green Town's Bond Purchase - Greentown Real Estate Group announced that it has purchased bonds in the secondary market, with a total amount reaching 2.134 billion yuan, showcasing its commitment to maintaining bond value and protecting investor interests [2] - This action is expected to enhance the attractiveness and stability of Greentown's bonds in the market, setting a positive example for other real estate companies [2] Group 3: Longfor's Early Bond Redemption - Longfor Properties has received approval for the early redemption of its 2 billion yuan medium-term notes, demonstrating strong financial management and reduced debt pressure [3] - The early repayment is set to occur approximately three months ahead of schedule, which is likely to boost market confidence in quality private real estate firms [3] Group 4: Yuzhou Group's Restructuring Efforts - Yuzhou Group is accelerating its efforts to meet restructuring conditions, with a target completion date set for August 31, 2025, despite some conditions still pending [4] - Successful restructuring could optimize the company's debt structure, alleviate financial pressure, and enhance market confidence, potentially revitalizing project progress and sales [4] Group 5: Poly Developments' Convertible Bond Adjustment - Poly Developments announced an adjustment to the conversion price of its 8.5 billion yuan convertible bonds, lowering the price from 16.09 yuan to 15.92 yuan per share [5] - This adjustment benefits investors by reducing conversion costs and increasing potential returns, while also potentially alleviating the company's debt burden in the long term [5]

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [4] Core Viewpoints - Since September 2024, the central government's clear requirement has been to "stabilize the real estate market and the stock market" to boost social expectations and facilitate domestic demand circulation. The emphasis on building quality housing and high-quality residential projects is expected to lead to a development wave in this sector [5][51] - The report suggests focusing on real estate companies with strong land acquisition capabilities and product strength in core cities, as well as second-hand housing intermediaries and property management companies [5] Market Performance - The Shanghai Composite Index rose by 2.1%, the Shenzhen Component Index by 1.2%, the ChiNext Index by 0.5%, and the CSI 300 Index by 1.2%. The real estate sector (Shenwan) increased by 2.2% during the week [5][8] - The top five stocks in terms of growth were: Heimu Dan (+18.1%), *ST Rong Control (+16.7%), Yatong Co. (+14.9%), Huali Family (+13.5%), and Shangshi Development (+12.9%). The bottom five were: Zhujiang Co. (-6.8%), Haitai Development (-3.5%), *ST Jinke (-2.1%), Jintou Chengkai (-1.7%), and Hainan Airport (-1.0%) [5][8] Data Tracking New Housing Transactions - In the week of August 2-8, 2025, 42 key cities saw a total new housing transaction of 1.41 million square meters, a decrease of 31.2% week-on-week and a decrease of 19.2% year-on-year. The cumulative new housing transaction for August (up to the week of August 8) was 1.64 million square meters, down 11.2% month-on-month and down 22.3% year-on-year [5][15][22] - In the same week, first-tier cities accounted for 330,000 square meters, second-tier cities for 825,000 square meters, and third and fourth-tier cities for 259,000 square meters [15] Second-Hand Housing Transactions - In the week of August 2-8, 2025, 21 key cities recorded a total second-hand housing transaction of 1.72 million square meters, a decrease of 7.8% week-on-week and a decrease of 4.4% year-on-year. The cumulative second-hand housing transaction for August (up to the week of August 8) was 2.02 million square meters, down 5.8% month-on-month and down 3.2% year-on-year [5][33][37] Industry News - Beijing has canceled the purchase limit for properties outside the Fifth Ring Road and optimized the housing provident fund policy in four aspects: first home recognition, second home quota, accumulation speed, and down payment usage. Shanghai is promoting high-quality urban development through discussions on the "14th Five-Year Plan" [47] - The Jiangsu provincial government held a special meeting to promote consumption, focusing on stabilizing the real estate market and enhancing the supply of quality housing [47] - New regulations in Hunan Province limit the height of high-rise residential buildings to 26 floors and set a maximum floor area ratio of 3.1. Chengdu has introduced guidelines for quality housing design, while Suzhou has implemented new regulations for the self-renewal of private housing [47]

Core Viewpoint - Longfor Group demonstrates strong debt management capabilities by proactively repaying debts, including a recent plan to repay HKD 9.2 billion in overseas syndicated loans, which reflects its financial stability amidst liquidity challenges faced by many private real estate companies [1][2]. Debt Management - Longfor has repaid over RMB 10 billion in public bonds since 2025, showcasing its proactive debt management strategy. This includes early repayments of bonds totaling RMB 39.77 billion in January and RMB 9.5 billion in August [1][2]. - The company's debt maturity structure is optimized, with no overseas debts maturing before 2027 and a reasonable distribution of domestic bond maturities. Longfor plans to repay RMB 2 billion of mid-term notes due in November 2025 ahead of schedule [2][3]. Financial Performance - In the first seven months of 2025, Longfor achieved contract sales of RMB 41.01 billion and operating income of RMB 15.45 billion, with significant contributions from its operational and service segments [6][10]. - The company maintains a healthy financial position, with a net debt ratio of 51.7% and cash reserves of RMB 49.42 billion as of the end of 2024, ensuring a cash-to-short-term debt ratio of 1.63 [7][10]. Investment Strategy - Longfor's investment strategy remains selective, focusing on high-quality land in core cities, resulting in a total land acquisition of approximately RMB 2.11 billion in 2025 [8][10]. - The company has also optimized asset allocation, exemplified by the sale of a 49% stake in four Tianjie projects to enhance its financial strength, generating approximately RMB 1.203 billion in revenue [9][10]. Future Outlook - Longfor is expected to reduce its debt scale to around RMB 140 billion by the end of 2025, further strengthening its financial structure. The company's focus on quality and prudent financial management positions it well for competitive advantage in the evolving real estate market [10].