丨证券研究报告丨 港股研究丨公司点评丨理想汽车-W（2015.HK） [Table_Title] 理想汽车：i6 正式上市，年轻化转型明显，上市 即交付 报告要点 [Table_Summary] 理想 i6 正式上市，定价 24.98 万元，首销权益 3.5 万元，上市即交付。理想汽车产品优势和品 牌设计深入人心，后续车型规划清晰，直营渠道结构持续优化，"双能战略"有望进一步扩大理 想汽车的优势，未来销量空间广阔。 分析师及联系人 [Table_Author] 高伊楠 王子豪 SAC：S0490517060001 SAC：S0490524070004 SFC：BUW101 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 理想汽车-W（2015.HK） cjzqdt11111 [Table_Title 理想汽车：2] i6 正式上市，年轻化转型明显，上市 即交付 1、全球经济复苏弱于预期； 2、行业竞争加剧削弱企业盈利。 请阅读最后评级说明和重要声明 丨证券研究报告丨 2025-09-30 港股研究丨公司点评 [Table_Rank]投资评级 买入丨维持 [Tab ...

伴随重磅新车陆续发布完毕，新势力们到了比拼产能的关键赛点，是否能跨过交付难关，直接左右着新 势力今年的成绩单表现。蔚来CEO李斌此前在NIO Day后的采访环节透露，乐道L90的产能将在10月达 到1.5万台，而ES8将在12月达到这个数字。小鹏汽车CEO何小鹏曾在今年8月小鹏P7开卖时立下军令 状："P7的目标是同级轿车前三，小鹏实际上就是奔着前三去准备产能的。" 9月26日，目前理想汽车旗下最小的一款纯电车型理想i6正式上市。i6全系只有一款车型、一个价格， 售价24.98万元。10月31日前为首销期，新车于9月27日起开始交付。 三个月销量承压后，理想i6是理想背水一战的纯电产品。为此，理想拿出了满满的诚意。首销期内，理 想i6直减1万元，价格为23.98万元，还标配后驱、空悬、VLA和冰箱，续航为720km。 空间方面，理想i6长4.95米，轴距3米，远超特斯拉Model Y，后者长4.8米，轴距2.98米。但在价格上， 理想i6比Model Y便宜1.37万元。 在i6的发布上，理想采取了一种新型的发布方式——跳过小订阶段，直接上市发布，用户有7天的时间 决定是否锁单。一位理想内部的员工告诉21世纪 ...

Core Viewpoint - The majority of popular Chinese concept stocks experienced an increase on Monday, with the Nasdaq Golden Dragon China Index rising by 2.03% [1] Group 1: Stock Performance - Xunlei saw a significant increase of over 9% [1] - Bilibili, Alibaba, New Oriental, Sohu, and Youdao each rose by over 4% [1] - Li Auto and JD.com increased by over 3% [1] - Baidu, NetEase, and NIO rose by over 2% [1] - XPeng experienced an increase of over 1% [1]

Company Overview - The company held a launch event for the Li Auto i6 on September 26, achieving immediate delivery upon release [1] - The i6 is positioned as a five-seat mid-large SUV, priced at 249,800 yuan, aligning with the starting price of the extended-range L6 [1] - The i6 features a 5C lithium iron phosphate battery with a maximum range of 720 km and supports 500 kW ultra-fast charging, addressing user range anxiety [1] Product Strategy - The i6 returns to a single product strategy, with solid initial sales incentives including a cash discount of 10,000 yuan and standard air suspension, further lowering the effective price [1] - The i6 is equipped with advanced technology, including laser radar and the Thor chip, enhancing high-level intelligent driving experiences [1] - The interior design emphasizes family-oriented features, such as the "queen seat" and "small living room," to attract family users [1] Technological Advancements - The company has made significant progress in self-developed chips, with the M100 chip entering the critical stage before mass production and undergoing road testing [2] - The intelligent driving base model employs an end-to-end + VLA architecture, focusing on self-research to enhance computing power and user experience in intelligent driving [2] - The company is optimistic about its forward-looking AI layout and capabilities in the broader AI field [2] Channel Development - The company is actively adjusting its channel strategy, optimizing store combinations in first to third-tier cities, and migrating inefficient stores [2] - Plans include a lightweight "Star Store" model to expand into fourth and fifth-tier cities, reducing store opening cycles and investment [2] - Management aims to enhance product SKU and configuration strategies to extend product life cycles and increase iteration frequency [2] Financial Outlook - The company maintains an outperform rating, with target prices of 108 HKD and 28 USD for Hong Kong and US stocks, respectively, indicating an 8% upside potential [2] - Profit forecasts for 2025 and 2026 are upheld, with corresponding P/E ratios of 38/28x for 2025 and 18/15x for 2026 [2]

与同级别竞品相比具备优势，打开20-30 万元家用纯电空间。此前i8 上市后出现了调整价格、配置的情 况，此次i6 价格、配置一次性到位，性价比较高。而与同级别的小米YU7、特斯拉Model Y 相比，i6 的 售价、底盘（搭载空气悬架）、娱乐性配置（支持后排娱乐屏选装）等均具备一定优势。此外i6 与小 米YU7、特斯拉Model Y 相比，更加强调家用以及内部空间，有望开辟该价格段内新的增长空间。 期待明年L 系列改款升级。公司的销量主力L 系列目前略有承压，亟待改款升级提升产品力。结合i8、 i6 两款车型的产品策略，我们认为L 系列明年改款的方向可能集中在以下几个方面：1）后续L 系列或 将全系搭载ADMax 版本，不再拥有AD Pro 版本；2）搭载大电池、超快充功能；3）SKU减少，舒适性 配置"应配尽配"，但同时保留部分选装配置；4）目前L 系列全系双电机，改款后可能推出单电机版 本；5）外观、内饰调整。 盈利预测与投资建议：i6 的成功上市打开了公司在纯电市场的新空间，但L 系列在2025 年所面临的竞 争形势依然严峻，期待后续改款升级提升竞争力，我们维持公司2025~2027 净利润预测为50 ...

Core Insights - On September 29, China Mobile made its first appearance on the Hong Kong Stock Connect active trading list in nearly a month [2] - The total trading volume of active stocks on the Hong Kong Stock Connect reached HKD 550.07 billion, accounting for 36.95% of the day's total trading amount, with a net buying amount of HKD 4.20 billion [2] - Alibaba-W led the trading volume with HKD 139.01 billion, followed by Xiaomi Group-W and SMIC with HKD 99.14 billion and HKD 67.04 billion respectively [2] Trading Activity Summary - The most frequently listed stocks in the past month include Alibaba-W and Tencent Holdings, each appearing 21 times, indicating strong interest from Hong Kong Stock Connect funds [2] - China Mobile's trading volume on that day was HKD 11.61 billion, with a net selling amount of HKD 8.15 billion, and the stock closed down by 0.12% [2] Individual Stock Performance - Tencent Holdings had a trading amount of HKD 65.16 billion with a net buying amount of HKD 14.94 billion, closing at HKD 660.000, up by 2.48% [2] - SMIC recorded a trading amount of HKD 67.04 billion with a net buying amount of HKD 3.79 billion, closing at HKD 76.500, up by 4.87% [2] - Xiaomi Group-W had a trading amount of HKD 99.14 billion with a net buying amount of HKD 9.96 billion, closing at HKD 53.550, down by 2.01% [2] - Alibaba-W's trading amount was HKD 139.01 billion with a net buying amount of HKD 35.57 billion, closing at HKD 173.400, up by 4.14% [2]

大摩维持对理想的"增持"评级，目标价36美元，看好其订单表现及市场反应，相信有助于缓解投资者对 理想汽车今年第三次发布纯电动车产品的忧虑，关注接下来十一黄金周及第四季旺季期间生产、交付及 市场推广的情况。 摩根士丹利发表研究报告指，虽然未能掌握实际订单数据，但见到理想i6在发布后首几日订单量超过5 万辆，认为符合预期，加上近期i8销量回升，令该行对理想i系列今年贡献5万辆以上的预测或存在上调 空间。 ...

| 公司名称 | 成交金额 | 净买入额 | | --- | --- | --- | | 阿里巴巴-W(09988) | 52.11 亿元 | +18.96 亿元 | | 小米集团-W(01810) | 36.91 亿元 | +5.73 亿元 | | 中芯国际(00981) | 30.22 亿元 | +3.62 亿元 | | 腾讯控股(00700) | 24.53 亿元 | +2.30 亿元 | | 盈富基金(02800) | 18.12 亿元 | -18.07 亿元 | | 华虹半导体(01347) | 12.93 亿元 | -8412.65 万元 | | 美团-W(03690) | 9.89 亿元 | +821.61 万元 | | 理想汽车-W(02015) | 8.99 亿元 | +1.25 亿元 | | 晶泰控股(02228) | 8.29 亿元 | -8819.96 万元 | | 快手-W(01024) | 8.22 亿元 | +3.71 亿元 | 沪港通（南向）十大活跃成交公司 | 公司名称 | 成交金额 | 净买入额 | | --- | --- | --- | | 阿里巴巴-W(09988) | ...

智通财经APP获悉，9月29日港股市场，北水成交净卖出16.54亿港元，其中港股通(沪)成交净卖出23.58亿港元，港股通 (深)成交净买入7.04亿港元。 北水净买入最多的个股是阿里巴巴-W(09988)、腾讯(00700)、小米集团-W(01810)。北水净买入最多的个股是盈富基金 (02800)、中国移动(00941)、华虹半导体(01347)。 | 股票名称 | 买入额 | 卖出额 | 买卖总额 | | --- | --- | --- | --- | | | | | 净流入 | | 阿里巴巴-W HK 09988 | 51.75 乙 | 35.15 乙 | 86.90亿 | | | | | +16.60亿 | | 小米集团-W HK 01810 | 33.23 乙 | 29.00亿 | 62.23 亿 +4.23 Z | | 腾讯控股 HK 00700 | 26.63 乙 | 14.00 亿 | 40.63亿 | | | | | +12.641Z | | 盈富基金 | 254.26万 | 39.79 亿 | 39.81亿 | | HK 02800 | | | -39.76 Z | | 中芯国际 | 1 ...

Core Viewpoint - Li Auto has appointed Yi Yangqianxi as its first brand ambassador, marking a significant shift from its previous strategy of relying solely on founder Li Xiang for brand representation. This move aims to present a new narrative for the brand, targeting a younger audience and expanding its market reach beyond traditional family users [2][8][19]. Brand Strategy - The automotive industry has seen a trend of founders and executives becoming brand IPs to engage directly with users, which has been effective for startups in building brand recognition and trust [4][5]. - However, as companies scale, the limitations of relying on a single founder's image become apparent, particularly in resonating with younger consumers from different generational backgrounds [5][7]. Brand Narrative Shift - Li Auto has transitioned its brand narrative from "Family" to "Home," reflecting a broader and more personalized emotional concept that appeals to a wider audience, especially the younger generation [8][11]. - This shift indicates a strategic expansion of Li Auto's target market from family users to individuals seeking quality lifestyles, where vehicles are seen as integral to personal expression and living experiences [8][15]. Product Development - The newly launched Li Auto i6 is designed to cater to young consumers by providing a "personal space" that extends beyond mere transportation, featuring innovative design and comfort elements [12][14]. - The i6 incorporates advanced technology, including AD Max advanced driver assistance and a smart assistant, enhancing the driving experience and aligning with the lifestyle aspirations of younger users [16][18]. Market Response - The market has responded positively to the i6, with over 10,000 orders placed within five minutes of its launch, indicating a successful entry into the electric vehicle segment and a positive reception of the brand's new narrative [18][19].