区域管理上，理想取消了"五大战区"模式，转而采用"大区+战区"架构，共设23个区域，这标志着回归 2023年成效显著的"省区制"。当时理想通过将全国划分为20余个省级零售区，由"省长"根据本地市场自 主决策销售、渠道与人力策略，助力其年交付量达37.2万辆（同比增长超180%）。 此次调整虽保留"省区制"内核，但将合并部分规模较小的省份，以优化管理效率。核心目标是实现资源 向销售一线的精准投放，全力支持门店端构建用户运营能力。伴随调整，韩希（理想销售体系元老）回 归担任销售业务负责人，翟韶辉、吕任明分掌服务与销售支持。 同时，为强化新体系，销服板块新设市场营销部（冯威负责）和销服运营部（范辰杰负责）。此次改组 是理想在竞争加剧背景下对销服体系的优化，人工智能等业务仍由李想负责，其也将继续参与产品相关 工作。 经观汽车 8月14日讯，理想汽车对其销售与服务（销服）体系进行重组，将其整体纳入由马东辉管理的"智能汽车 群组"。此群组于6月由原研发与供应、销售与服务群组合并组建，目标是通过跨部门协同，形成面向用 户的价值创造与经营闭环。 免责声明：本文观点仅代表作者本人，供参考、交流，不构成任何建议。 ...

Core Viewpoint - The article discusses the restructuring of Li Auto's sales and service system, emphasizing a shift towards a store-centric user operation capability, with a focus on empowering store managers to enhance value delivery and order cycles [1][5]. Group 1: Organizational Changes - Li Auto has abolished the previous five regional divisions, opting for direct management from headquarters over 23 districts nationwide [1]. - The new sales business head, Han Xi, will report directly to Li Auto's president, Ma Donghui, indicating a streamlined leadership structure [1]. Group 2: Sales Strategy and Challenges - The recent reforms aim to allow sales teams to focus on value delivery, but the current pressure for orders has led to a culture of high-frequency order pushing, undermining the intended value transmission [2][3]. - Store managers are seen as crucial in managing sales teams effectively, as they typically oversee a limited number of sales personnel, making their role pivotal in the sales process [2]. Group 3: Key Insights on Sales Management - The article identifies three critical points for store managers to successfully drive sales: genuine recognition of value delivery, avoidance of excessive order pressure, and intrinsic motivation to act independently [2][5]. - The current environment, characterized by high-pressure tactics from various levels of management, has resulted in store managers becoming mere policy transmitters rather than value communicators [3][4]. Group 4: Conclusion and Future Outlook - For Li Auto to achieve its objectives, it is essential to center operations around store managers who genuinely embrace the outlined principles, which aligns with the company's goal of enhancing user operations [5][7].

新京报贝壳财经讯（记者王琳琳）8月14日，有消息称理想汽车撤销五大战区架构，任命新的销售业务 负责人。理想汽车方面对新京报贝壳财经记者回应称消息属实。 据悉，理想汽车今日召开内部会议，调整销售与服务体系组织架构，撤销 "五大战区" ，改由总部直接 管理覆盖全国的23区。原五大战区的中区负责人韩希将担任理想销售业务负责人，向理想汽车总裁马东 辉直接汇报。理想汽车此举意在把全部资源投入到对一线专家的支持，构建以门店为中心的用户运营能 力。 此外，新增"销售运营""市场营销"两个部门，负责人分别为范辰杰、冯威，由总部统一调度资源、支持 一线作战。 今年3月，原销售与服务群组负责人邹良军将下属的"零售"部门拆分成五大战区，经营权下放，韩希从 零售负责人调任至中区管理。今年6月，原"研发与供应群组"和"销售与服务群组"整合并入新成立的"智 能汽车群组"，该部门对理想汽车智能汽车业务的战略到经营闭环负责。理想汽车总裁马东辉将担任智 能汽车群组的负责人，向理想汽车董事长兼首席执行官李想汇报。 8月13日，李想在社交媒体平台表示，9月目标之一是理想i8交付超越8000辆，挑战一万辆。 ...

Group 1 - The core point of the article is that Li Auto has made significant adjustments to its sales and service organizational structure, merging the previous "five major regions" into a single "Sales" department, with Han Xi appointed as the head [1] - The company has undergone multiple adjustments to its sales service system this year, including a major transformation in March that involved the retail, after-sales service, charging, quality operations, and overseas business [1] - The new organizational structure includes the establishment of "Sales Operations" and "Marketing" departments, indicating a strategic shift in focus [1] Group 2 - Li Auto's second pure electric product, the Li Auto i8, was launched as the company's first pure electric SUV, initially offered in three versions with a starting price of 321,800 yuan, which was later unified to a single MAX configuration priced at 339,800 yuan due to user feedback [2] - The first batch of deliveries for the Li Auto i8 is set to begin on August 20, with a target of delivering over 8,000 units by the end of September, and a challenge to reach 10,000 units before the National Day holiday [2] - The company is facing negative public sentiment and has stated that it will hold accountable those involved in organized illegal activities related to negative reviews, with the CEO addressing the issue on social media [2]

Group 1 - The core point of the article is that Li Auto has made significant adjustments to its sales and service structure, consolidating its previous "five major regions" into a single sales department, with new departments for sales operations and marketing added [2] - The company has undergone multiple adjustments to its sales service system this year, including a major restructuring in March that involved the retail, after-sales service, charging, quality operations, and overseas business [2] - Li Auto's latest electric vehicle, the Li Auto i8, was launched with an initial price of 321,800 yuan, but was quickly adjusted to a single configuration priced at 339,800 yuan based on user feedback [3] Group 2 - The first batch of deliveries for the Li Auto i8 is set to begin on August 20, with a target of delivering over 8,000 units by the end of September, and a challenge to reach 10,000 units before the National Day holiday [3] - The company is facing negative public sentiment and has stated that it will pursue accountability for organized illegal activities related to negative reviews, indicating awareness of manipulation by external entities [3] - Li Auto's CEO, Li Xiang, will focus more on the AI sector while continuing to oversee product lines, branding, and strategy related to the automotive business [2]

具体而言，今年3月按地区设置的 "五大战区" 被撤销，改由总部直接管理覆盖全国的23区。原五大战区 的中区负责人韩希将担任理想销售业务负责人，向理想汽车总裁马东辉直接汇报。 今年3月，理想汽车销售与服务群组开始推行战区制，将原本26个战区合并为东、南、西、北、中五大 战区。五大战区负责人均直接向理想销售与服务高级副总裁邹良军汇报，不再单设零售业务负责人一 职。原零售业务负责人韩希转任中区零售负责人。 今年6月，理想汽车宣布新的人事任命，理想汽车总裁马东辉即日起全面负责研发、供应制造、销售业 务，向CEO李想汇报。而理想销售与服务高级副总裁邹良军调整后转任销服业务顾问。 新浪科技讯 8月14日中午消息，今日有报道称，理想汽车召开内部会议，宣布调整销售与服务体系的组 织架构。理想汽车方面确认了该消息。 责任编辑：郝欣煜 ...

【#理想调整销售服务体系组织架构##理想任命新销售业务负责人#】@晚点LatePost 获悉，理想汽车今 日召开内部会议，宣布调整销售与服务体系的组织架构。今年 3 月按地区设置的 "五大战区" 被撤销， 改由总部直接管理覆盖全国的 23 区。理想希望把全部资源投入到对于一线专家的支持，构建以门店为 中心的用户运营能力。 原五大战区的中区负责人韩希将担任理想销售业务负责人，向理想汽车总裁马东辉直接汇报。（晚点 LatePost） ...

由总部统一调配资源、支持一线作战。 时值i8上市后、i6上市前夕，为了更好地支撑一线销售作战，理想汽车对智能汽车群组的销服相关业务 又进行了一次组织上的梳理。 《21汽车·一见Auto》从多位信源处获悉，近期，理想汽车将五大销售战区合并成"销售"部，原中区负 责人韩希任销售部负责人，管理一线销售。与此同时，新增"销售运营""市场营销"两个部门，负责人分 别为范辰杰、冯威，由总部统一调度资源、支持一线作战。 这是2025年以来，理想汽车第三次调整销售与服务体系。今年3月，原销售与服务群组负责人邹良军将 下属的"零售"部门拆分成五大战区，经营权下放，韩希从零售负责人调任至中区管理。 而这次销服体系的重新梳理，回归曾经熟悉的管理制度、熟悉的管理人员之后，总部能够统一抽调资源 去支持一线作战，组织上会更加清晰，团队也将更有战斗力，为即将上市的i6做好充足的作战准备。 官宣前，韩希是五大战区负责人中职级最高、内部资历最深的那一个，工号165，在今年3月之前，一直 都是理想汽车零售负责人，管理着销售、交付；范辰杰，调整前，在产品线下负责规划，更早之前在商 业部管理商业规划，对操盘颇有经验；冯威，此前在品牌部负责市场。 这 ...

这次销服体系的梳理，和近期理想面临的舆论并不相关，更多是内部的主动调整。同时，李想重心聚焦 在产品上，而研发、供应、销售等和智能汽车业务的相关事务依然由马东辉主导。 今天早上9点，马东辉面向销服部门的所有员工召开了一次全员会，会上官宣了以上销服相关的变动。 马东辉称，这样调整是为了构建以门店为核心的用户运营能力，实现让用户满意，让自己自豪。"把一 线专家作为用户服务好了，一线专家才能更好的服务我们的用户。"上述人士补充道。 具体到销售部门的管理来说，这次理想划分为包括大区和战区在内的23个区域，可以说这是之前"省级 负责人制"的回归，即把销售地区按照省份划分，每个省有一个负责人，所有的负责人向总部汇报。 21世纪经济报道记者 易思琳 北京报道 时值i8上市后、i6上市前夕，为了更好地支撑一线销售作战，理想汽车对智能汽车群组的销服相关业务 又进行了一次组织上的梳理。 《21汽车·一见Auto》从多位信源处获悉，近期，理想汽车将五大销售战区合并成"销售"部，原中区负 责人韩希任销售部负责人，管理一线销售。与此同时，新增"销售运营""市场营销"两个部门，负责人分 别为范辰杰、冯威，由总部统一调度资源、支持一线作战。 ...

Industry Overview - The automotive air conditioning filter industry is gaining popularity as a crucial device for maintaining in-car air quality, driven by increasing environmental policies, consumer health awareness, and the growth of the electric vehicle sector [1][10] - The market size of China's automotive air conditioning filter industry was 15.316 billion yuan in 2020 and is projected to grow to 21.904 billion yuan by 2024, with a compound annual growth rate (CAGR) of 9.4% [1][10] - The application of automotive air conditioning filters is expanding into public transportation and logistics, further boosting industry growth [1][10] Industry Chain - The industry chain consists of upstream raw material suppliers, midstream production of air conditioning filters, and downstream automotive manufacturing and aftermarket services [6] - The demand for air conditioning filters is closely linked to new vehicle production, as manufacturers aim for nearly 100% integration of filters in new vehicles [12] Market Demand - The demand for automotive air conditioning filters in the aftermarket is increasing due to rising vehicle ownership, with a projected demand of 353 million units by 2024, reflecting a year-on-year increase of 5.1% [14] - The OEM market for automotive air conditioning filters is expected to reach a demand of 31.28 million units by 2024 [12] Competitive Landscape - The competitive landscape of the automotive air conditioning filter industry is characterized by a mix of multinational corporations and emerging local brands, with significant opportunities for new entrants [16] - Key players include Zhejiang Jinhai High-tech Co., Ltd., Anhui Phoenix Filter Co., Ltd., and Bosch (China) Investment Co., Ltd., among others [16][17] Development Trends - Technological innovation is a driving force for the industry, with a focus on lightweight, energy-efficient, and intelligent products [21] - The market is becoming increasingly diversified, with manufacturers needing to develop targeted products to meet the varying performance requirements of different vehicle brands and models [22] - Supply chain integration and optimization are essential for enhancing competitiveness, with manufacturers encouraged to leverage digital technologies for better supply chain management [23]