Core Viewpoint - The performance report of Mixue Group shows significant revenue and profit growth, yet the stock price declined sharply, indicating market concerns despite positive financial results [1] Financial Performance - For the first half of 2025, Mixue Group reported revenue of 14.87 billion yuan, a year-on-year increase of 39.3%, and a net profit attributable to shareholders of 2.69 billion yuan, up 43.1% year-on-year [1] - In comparison, competitor Gu Ming achieved revenue of 5.66 billion yuan, a 41.2% increase, and a net profit of 1.63 billion yuan, a remarkable 121.5% growth [1] - Hu Shang Ayi's revenue grew by 9.7% to 1.82 billion yuan, with a net profit increase of 20.9% to 200 million yuan, indicating a focus on cost control [1] Market Dynamics - The introduction of delivery subsidies has revitalized the tea beverage market, with major platforms like JD, Ele.me, and Meituan engaging in aggressive subsidy wars [2] - Mixue Group, as a leading player, benefits directly from these subsidies, which enhance sales during the high-demand summer season [2] - Gu Ming's CEO noted that lower-priced brands like Mixue benefit more from these subsidies, which could impact the long-term profitability of the tea beverage sector [2][3] Store Expansion and Challenges - As of June 30, 2025, Mixue Group had 4,733 overseas stores, a decrease of 162 stores from the beginning of the year, indicating challenges in international expansion [3][5] - The company reported a total of 53,014 stores, with 48,281 in mainland China, reflecting a net increase of only 1,800 stores, primarily driven by the expansion of its coffee sub-brand, Lucky Coffee [4] - Concerns arise regarding the saturation of the domestic market and the declining number of overseas stores, leading to investor skepticism about future growth [5]

坚持全产业链效率优化，与加盟商"利益与共"以保障长期增长，下半年费用率有望维持稳定态势 公司持续强化供应链布局，H1海南新生产基地如期投产、产能规模仅次于河南基地。公司计划将产业 链进一步延伸至上游，围绕重点农产品布局工厂并提升合作种植基地标准化水平。展望下半年，公司将 持续降本增效，同时让利消费者和加盟商，实现规模经济共享，综合考虑资源投入和规模效应带来的费 用摊薄，该行预计下半年费用率仍有望保持稳定态势。 关注海外存量门店优化运营效果 在东南亚市场，门店日均营业额已实现同比正增长，同时积极调整和优化存量门店，印尼、越南市场出 现净关店，此外，公司同步优化门店布局，搬迁后的门店单店日销+50%;在马来和泰国，门店数量保持 稳健增长。公司预计用1-2年优化东南亚供应链，应对口味差异、法规限制、库存调配等问题。同时， 公司展现区域拓展新突破，中亚已签约十余家待开门店，美洲筹备美/墨/巴首店。 中金主要观点如下： 1H25业绩略超出该行预期 公司H1营收同比+39.3%至148.7亿元，归母净利润同比+42.9%至26.9亿元，归母净利润率同比+0.5ppt至 18.1%。业绩略超出该行预期，主因单店收入增速超预 ...

该行估计1H25同店收入同比提升约13%，或主要受外卖补贴带动。公司维持积极拓店节奏，计划未来 继续渗透空白点位(如旅游景区、高速服务区、产业园区等)和下沉乡镇市场。幸运咖随单店模型打磨取 得一定成效，果咖热销带动产品力提升(多款果咖6-7月销量进入TOP5)，今年加码开店扶持政策(7月针 对老加盟商推出约5万元开店补贴、8月针对新加盟商推出约3.5万元开店补贴)并加快拓店步伐，截至8 月2日全国签约门店已达7,300家。 坚持全产业链效率优化，与加盟商"利益与共"以保障长期增长，下半年费用率有望维持稳定态势 中金发布研报称，蜜雪集团(02097)明年仍有望凭借稳健拓店及对盈利能力较强掌控度实现双位数业绩 增长。该行上调25-26年归母净利润预测9%/4%至59.3/67.4亿元。当前股价对应25-26年27/23x P/E。维持 跑赢行业评级。考虑今年外卖补贴带来明年高基数压力，维持目标价555港元，对应25/26年33/28x P/E，上行空间21%。 中金主要观点如下： 1H25业绩略超出该行预期 公司H1营收同比+39.3%至148.7亿元，归母净利润同比+42.9%至26.9亿元，归母净利润率同比+ ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a price increase of 5% to 15% over the next 6 to 12 months [5][13]. Core Insights - The company reported a revenue of 14.875 billion yuan for the first half of 2025, representing a year-on-year growth of 39.3%, and a net profit attributable to shareholders of 2.693 billion yuan, up 42.9% year-on-year [2]. - Revenue exceeded expectations, with strong cost control leading to profits also surpassing forecasts. The sales from products and equipment reached 14.495 billion yuan and 0.38 billion yuan respectively, with year-on-year growth of 39.6% and 29.8% [3]. - The company accelerated its store openings, surpassing 53,000 global stores, with a net increase of 6,535 stores in the first half of 2025 [4]. - Domestic growth remains robust while international expansion is being optimized, particularly in Southeast Asia and Central Asia [4]. Financial Performance - The company has adjusted its profit forecasts upwards, expecting net profits of 5.953 billion yuan, 6.436 billion yuan, and 7.183 billion yuan for FY2025, FY2026, and FY2027 respectively, with corresponding P/E ratios of 27, 25, and 22 [5]. - Key financial metrics indicate a revenue growth rate of 49.55% for 2023, with a projected growth of 22.29% in 2024 [10].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][16][17] Core Insights - The company achieved a 43% year-on-year increase in net profit attributable to shareholders for the first half of 2025, with total revenue reaching 148.7 billion yuan, reflecting a 39.3% growth [1][8] - The company continues to expand its store network, with a total of 53,014 stores by mid-2025, including 52,996 franchise stores and 18 directly operated stores [1][10] - The company's focus on improving operational quality in Southeast Asia, while continuing to penetrate domestic markets, is evident in the net addition of 6,534 franchise stores during the first half of 2025 [2][10] Financial Performance - For the first half of 2025, the company reported a gross profit margin of 31.6%, with a net profit margin of 18.1%, indicating effective cost control and a reduction in the tax rate [3][12] - The company has adjusted its net profit forecasts for 2025-2027 to 60.3 billion, 74.5 billion, and 92.2 billion yuan respectively, reflecting an upward adjustment of 9%, 12%, and 18% [3][16] - The projected earnings per share (EPS) for 2025 is 15.88 yuan, with a price-to-earnings (PE) ratio of 26.5 [4][18] Store Expansion and Market Strategy - The company added 7,721 franchise stores and closed 1,187, resulting in a net increase of 6,534 franchise stores in the first half of 2025 [1][10] - The geographical distribution of stores shows a strong focus on mainland China, with 48,281 stores, while international markets are being explored, including Central Asia and the Americas [2][10] - The company is experiencing significant growth in its sub-brand, with over 7,800 stores for the brand "Lucky Coffee" as of August 22, 2025, and a strong product launch pipeline [3][16]

Summary of Mixue Group (2097.HK) Earnings Call Company Overview - **Company**: Mixue Group - **Ticker**: 2097.HK - **Market Cap**: HK$174.8 billion / $22.4 billion - **Enterprise Value**: HK$156.0 billion / $20.0 billion - **Industry**: Freshly-made drink (FMD) sector in China and globally Key Points from the Earnings Call 1. Business Performance and Strategy - Mixue aims to solidify its leadership in the China market through increased store penetration and overseas expansion, enhancing supply chain operations, and strengthening brand awareness of Snow King IP for sustainable growth [1][16][28] - The company has seen a boost in sales volume due to food delivery subsidies in 1H25, which positively impacted store-level profitability, although management expects these subsidies to normalize [1][19] - The Lucky Cup brand is set for rapid expansion, with plans to enhance product offerings and accelerate nationwide growth in the second half of the year [1][21] 2. Overseas Market Adjustments - The decline in overseas store count in 1H25 was attributed to operational adjustments in Vietnam and Indonesia, but per store sales showed positive growth [1][23] - Expansion into new markets, including Kazakhstan and various countries in the Americas, is underway, with a focus on improving store quality and operations [1][21][23] 3. Financial Outlook - Revenue projections for 2025-2027 have been adjusted upwards by an average of 2%, reflecting solid growth in the China business and positive signs from overseas adjustments [2][27] - The company maintains a long-term gross profit margin target of approximately 30%, with diversified raw material sourcing helping to mitigate price risks [1][25] 4. Supply Chain and Operational Efficiency - Mixue is enhancing its supply chain infrastructure and digitalization efforts to support growth, with five major domestic production bases established [1][21][24] - The company plans to locally source some raw materials in overseas markets to improve supply chain efficiency [1][24] 5. Market Position and Competitive Landscape - Mixue is positioned as the largest FMD company in China and globally by store count, with a strong brand and value-for-money offerings [28] - The competitive landscape in the freshly ground coffee market is still evolving, with Mixue leveraging its supply chain for differentiated advantages [22] 6. Risks and Challenges - Key risks identified include store network management, competition, food cost inflation, food safety, and challenges in overseas expansion [28][30] 7. Financial Metrics and Projections - **Revenue Growth**: Expected to grow from Rmb 24,828.9 million in 2024 to Rmb 44,104.8 million by 2027 [6][14] - **EBITDA Growth**: Projected to increase from Rmb 5,920.9 million in 2024 to Rmb 10,252.5 million by 2027 [6][14] - **EPS Growth**: Expected to rise from Rmb 11.84 in 2024 to Rmb 20.59 by 2027 [6][14] 8. Investment Rating - The company is rated as a "Buy" with a target price of HK$570, reflecting a potential upside of 23.8% from the current price of HK$460.40 [1][16][30] Conclusion Mixue Group is strategically positioned for growth in both domestic and international markets, with a focus on enhancing operational efficiency and brand strength. The company faces challenges but has a solid plan to navigate them while capitalizing on its market leadership in the freshly-made drink sector.

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company has exceeded revenue and profit growth expectations, with a total of 53,000 stores globally as of June 30, 2025 [8] - The company has strengthened its brand presence in mainland China, with a significant increase in store openings, particularly in lower-tier cities [8] - The company has adjusted its profit forecasts upwards for 2025-2027, reflecting strong operational performance and store expansion [8] Financial Performance Summary - Total revenue for 2023 is projected at 20,302 million, with a year-on-year growth of 49.55% [1] - Net profit attributable to shareholders for 2023 is projected at 3,137 million, with a year-on-year growth of 57.13% [1] - The earnings per share (EPS) for 2023 is estimated at 8.26, with a price-to-earnings (P/E) ratio of 50.86 [1] Store Expansion and Sales Performance - As of June 30, 2025, the company has 53,000 stores, with a year-on-year increase of 23% [8] - The average sales per store have significantly improved, with product and equipment sales revenue reaching 145.0 billion, a year-on-year increase of 39.3% [8] - The company has opened 7,721 new franchise stores in the first half of 2025, exceeding its guidance [8] Profitability Metrics - The gross margin for the first half of 2025 is 31.6%, with a net profit margin of 18.3%, reflecting a stable increase due to operational scale effects [8] - The company’s net profit for the first half of 2025 is 26.9 billion, a year-on-year increase of 42.9% [8] Future Earnings Projections - The projected net profit for 2025 is 58.5 billion, with corresponding P/E ratios of 27 for 2025, 24 for 2026, and 22 for 2027 [8]

Core Insights - Both Mixue Group and Guming reported strong interim results for the first half of 2025, marking their first mid-term performance since going public [2][5] Group 1: Mixue Group Performance - For the first half of 2025, Mixue Group achieved revenue of 14.87 billion RMB, a significant increase of 39.3% year-on-year [3] - Gross profit reached 4.71 billion RMB, up 38% from the previous year, with a gross margin of approximately 31.6% [4] - Net profit for the period was 2.72 billion RMB, reflecting a 44.1% increase year-on-year, indicating strong profitability despite competitive pressures [4] - The company's store count expanded to 53,014, with 9,796 new stores added compared to the same period last year, surpassing Starbucks in terms of store numbers [4] Group 2: Guming Performance - Guming reported revenue of 5.66 billion RMB for the first half of 2025, a year-on-year increase of 41.2% [5] - Gross profit was 1.79 billion RMB, up 41% year-on-year, with a gross margin of 31.5% [7] - The net profit for the period reached 1.63 billion RMB, a substantial increase of 119.8% year-on-year, indicating strong growth in profitability [7] - Guming's store network grew to 11,179, a 17.5% increase from the previous year, covering over 200 cities [6] Group 3: Market Reactions - Despite strong performance, both companies' stock prices fell post-announcement, with Mixue down 5.27% and Guming down 3.75% [8] - Market analysts suggest that the decline may be due to profit-taking by investors after significant stock price increases since their IPOs [8]

Core Viewpoint - The article highlights the significant growth and expansion of the company, Mixue Group, showcasing its impressive financial performance and strategic initiatives in both domestic and international markets [2][5]. Financial Performance - For the first half of 2025, Mixue Group reported a revenue of 14.87 billion RMB, a year-on-year increase of 39.3%. Gross profit reached 4.71 billion RMB, up 38.3%, while net profit was 2.72 billion RMB, reflecting a 44.1% growth [2]. - The company's cash and cash equivalents increased to 17.6 billion RMB, a 58.5% rise compared to the end of 2024 [3]. Store Expansion - As of June 30, 2025, Mixue Group's global store count reached 53,014, with an addition of 9,796 stores over the past year [5]. - The company has focused on expanding its presence in lower-tier cities, with 27,804 stores located in third-tier cities and below, accounting for 57.6% of its domestic store base [5]. Global Strategy - Mixue Group is actively pursuing globalization, with a focus on Southeast Asia and recent market entries in Indonesia and Vietnam. The company opened its first store in Kazakhstan in April 2025 [5][6]. - The brand Lucky Coffee, under Mixue Group, is also preparing for global expansion, having opened its first overseas store in Malaysia in August 2025 [6]. Supply Chain and Production - The company's procurement network spans 38 countries across six continents, enhancing its scale purchasing advantage. A significant procurement deal worth 4 billion RMB was signed with Brazil [8]. - Mixue Group has established five production bases in China and over 70 smart production lines, achieving 100% self-production of core beverage ingredients [9]. Operational Efficiency - The company has improved its logistics network, with 29 warehouses in China and a distribution network covering 33 provincial-level regions and over 300 cities [9]. - Smart dispensing machines have been tested in over 5,600 stores, enhancing operational efficiency and product standardization [9]. Product Innovation - In the first half of 2025, Mixue Group expanded its product offerings, with top-selling items including fresh lemon water and new product lines like the True Fruit Coffee series, which achieved over 100 million RMB in sales in its first month [11][13]. - The company is also focusing on brand IP development, with flagship stores attracting significant customer traffic and sales [12][14].

Core Insights - The company reported a revenue of RMB 14.875 billion for the first half of 2025, representing a year-on-year growth of 39.3% [1] - Net profit reached RMB 2.718 billion, with a year-on-year increase of 44.1% [1] - Basic earnings per share were RMB 7.23, up 38.2% compared to the previous year [1] Revenue Structure - Revenue growth was primarily driven by sales of goods and equipment, as well as franchise-related services [1] - Sales of goods and equipment increased from RMB 10.384 billion in 2024 to RMB 14.495 billion in 2025, a growth of 39.6% [1] - Franchise and related service revenue rose from RMB 293 million to RMB 380 million, marking a 29.8% increase [1] Store Expansion - The franchise model is the core driver of store expansion, with 46,500 franchise stores at the beginning of 2025, adding 7,721 new stores and closing 1,187 during the period [1] - As of June 30, 2025, the company operates over 53,000 stores globally, with 48,300 located in mainland China [2] Market Presence - The company has a presence in 12 countries, with approximately 4,700 stores in overseas markets [2] - The distribution of stores in China includes 2,356 in first-tier cities (4.9%), 8,878 in new first-tier cities (18.4%), 9,243 in second-tier cities (19.1%), and 27,800 in third-tier and below cities (57.6%) [2] Product Offerings - The core products of the "Mixue Ice City" brand are priced between RMB 2-8, with top-selling items including lemon water and fresh ice cream [2] - The "Lucky Coffee" brand offers products priced at RMB 5-10, introducing over ten new fruit coffee products during the first half of 2025 [2] Brand Development - The brand IP "Snow King" has been successfully operated, with the animated work "Snow King Arrives" released in multiple languages [3] - The company has engaged in online and offline marketing, achieving over 54.2 billion views on Douyin for the "MixueIceCity" topic [3] Financial Performance - Sales costs for the first half of 2025 were RMB 10.168 billion, a 39.8% increase from RMB 7.274 billion in 2024 [3] - The gross margin for goods and equipment sales slightly decreased from 30.5% to 30.3%, while the gross margin for franchise services improved from 81.7% to 82.7% [3] Cash Position - As of June 30, 2025, the company had cash and cash equivalents totaling RMB 17.612 billion, a 58.5% increase from RMB 11.110 billion at the end of 2024 [4]