Group 1 - The core point of the article is that Great Wall Motors Co., Ltd. has obtained a patent for a control method and device for a door lock, with the patent number CN119507747B, applied for on August 2023 [1] - Great Wall Motors was established in 2001 and is located in Baoding City, primarily engaged in the automotive manufacturing industry [1] - The registered capital of Great Wall Motors is approximately 8.56 billion RMB [1] Group 2 - Great Wall Motors has invested in 75 companies and participated in 2,894 bidding projects [1] - The company has a total of 5,000 trademark records and 5,000 patent records [1] - Additionally, Great Wall Motors holds 640 administrative licenses [1]

Core Viewpoint - Great Wall Motors has announced an employee stock ownership plan for 2025, aiming to enhance corporate governance and align core personnel with the company's long-term value [1][3]. Group 1: Employee Stock Ownership Plan - The employee stock ownership plan is set at a maximum scale of 80 million yuan, covering up to 50 core personnel, including directors and senior management [1][3]. - The performance assessment targets for 2026 include a sales volume of no less than 1.8 million vehicles and a net profit of no less than 10 billion yuan [3][4]. - The plan includes a dual assessment mechanism, with company-level targets based on sales volume and net profit, each weighted at 50% [3][4]. Group 2: Sales Performance and Challenges - In the first 11 months of 2025, Great Wall Motors achieved a sales volume of 1.1997 million vehicles, a year-on-year increase of 9.26% [1][4]. - The Haval brand contributed significantly to sales, with 692,100 vehicles sold, up 11.13% year-on-year, while the Ora brand saw a decline of 31.4% to 40,200 vehicles [4][5]. - The company reported a revenue of 61.25 billion yuan in Q3 2025, a year-on-year increase of 20.51%, but a net profit decline of 31.23% to 2.298 billion yuan [5][6]. Group 3: Strategic Initiatives - The establishment of direct sales channels, such as the Great Wall Smart Selection stores, is expected to boost sales, particularly for the WEY brand, which saw a 93.94% increase in sales volume [4][5]. - The company is investing in new models and technologies, which has led to increased sales expenses of 7.948 billion yuan, up 55.52% year-on-year [5][6]. - The CEO has expressed dissatisfaction with the current status of the high-end brand WEY, indicating that it has not yet met expectations [4][5].

Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, expressed that China does not have a true high-end automotive brand, regardless of sales figures, indicating that all brands, including Great Wall, fall under the same category of high-end products [1] Group 1: High-End Brand Strategy - Wei Jianjun emphasized that technology, laboratory capabilities, and even quality are not barriers to establishing a high-end brand. Instead, a high-end brand must possess a value proposition that resonates with consumers on a spiritual level [3] - He highlighted the complexity of operating an automotive brand, which requires a CEO to have comprehensive skills across research and development, production, supply, sales, and service [3] Group 2: Leadership Changes - The newly appointed CEO of Wei brand, Zhao Yongpo, responded to concerns about pressure, stating that he feels comfortable in his role due to the advanced technology available at Great Wall Motors. He has over 20 years of experience within the company, having risen from technical positions to management [6] - Zhao Yongpo has previously led technical upgrades for several key SUV models and is now overseeing a brand that has seen significant growth, with Wei brand's sales reaching 89,000 units in the first 11 months of the year, marking a 93% year-on-year increase [6]

Group 1 - The appointment of Zhao Yongpo as CEO of Weipai marks the ninth leadership change in the brand's nine-year history, indicating a strategic shift within the company [1] - Weipai has taken on the role of testing advanced intelligent driving technologies within the Great Wall system, with models like Lanshan and Gaoshan showing improved product capabilities and stabilizing sales after integrating higher-level intelligent driving solutions [1] - The VLA (Vision-Language-Action model) adopted by Lanshan has emerged as a significant technological direction in the advanced driving assistance field, with competitors like Li Auto and XPeng also investing in similar technologies [1] Group 2 - The Haval Menglong is set to enhance its intelligent driving features, becoming a key model for Haval in this domain, with a clear stratification strategy for its configurations [2] - The top model of Menglong will utilize the Yuanrong Qixing solution to support advanced urban NOA capabilities, while the mid and low configurations will adopt a less advanced solution from Momenta, focusing on cost control and stable delivery [2][3] - The collaboration between Yuanrong Qixing and Great Wall began prior to the Menglong project, with a $100 million investment in Yuanrong Qixing in November 2024, laying the groundwork for long-term cooperation in advanced intelligent driving [3] Group 3 - Great Wall is forming a clear path for intelligent advancement, with Weipai exploring high-level technology and Haval focusing on functional segmentation to control costs and promote scalability [3] - The transition from "technology demonstration" to "scale operation" in intelligent driving raises the challenge of balancing technological advancement with commercial efficiency across different brands and price points [3]

Core Viewpoint - The pickup truck market in China is experiencing significant growth, with strong sales and export performance, particularly in the southwestern and northwestern regions, while the demand in eastern developed areas is relatively weak [2][3][9]. Group 1: Overall Market Analysis - In November 2025, the pickup truck market sold 56,000 units, a year-on-year increase of 22% and a month-on-month increase of 17%, marking a high point in the last five years [2][8]. - From January to November 2025, the total sales reached 519,000 units, up 8% year-on-year [8]. - The production of pickup trucks in November 2025 was 52,000 units, a year-on-year increase of 8%, with a total production of 527,000 units from January to November, reflecting a 14.5% increase [2][8]. Group 2: Export Performance - In November 2025, China exported 32,000 pickup trucks, representing a year-on-year increase of 54% and a month-on-month increase of 19% [3][10]. - The total exports from January to November 2025 reached 268,000 units, a 22% increase compared to the previous year [10]. - By November 2025, exports accounted for 57% of total pickup truck sales, indicating a strong international demand for Chinese-made pickups [10]. Group 3: New Energy Pickup Trucks - In November 2025, sales of new energy pickup trucks reached 8,000 units, a year-on-year increase of 152% and a month-on-month increase of 40% [3][14]. - Cumulatively, from January to November 2025, 67,000 new energy pickups were sold, reflecting a staggering growth of 335% [14]. - The market for new energy pickups is expected to grow rapidly, driven by increasing domestic and international demand [14]. Group 4: Regional Sales Characteristics - The main demand for pickup trucks is concentrated in the southwestern and northwestern regions, which accounted for 46% of total demand in November 2025 [15][18]. - The eastern developed regions are showing weaker performance, with significant growth observed in smaller cities and rural areas [18][20]. - The market dynamics are shifting, with urban areas experiencing a decline while county and township markets are recovering [20][31]. Group 5: Competitive Analysis - Great Wall Motors continues to dominate the pickup truck market, holding nearly 50% of the domestic market share, with strong performances from Changan, SAIC Maxus, and Zhengzhou Nissan [23][26]. - The competitive landscape is evolving, with emerging players like Geely and new energy brands gaining traction [26][31]. - The export performance of major manufacturers is robust, with Great Wall Motors leading, followed by Changan and SAIC Maxus [28][31].

【#魏建军谈长城为何不搬到一线城市#】12月25日，长城汽车创始人、董事长魏建军发布一则视频，在 视频中他谈到为什么长城汽车不搬到一线城市。魏建军表示，一线城市不等于核心实力："奔驰、保时 捷等品牌所在城市比保定还小。当然'闭门造车'肯定不行，走出去交流是非常必要的，所以今年要继续 参加CES向行业伙伴交流和学习。" ...

赵永坡表示："为什么这么说呢？因为魏牌有长城公司，最好的技术，最前沿的技术都汇聚在这儿。对 于我这一个技术出身的来说，应该说好像找到了自己的老本行。那我的任务就非常明确了，就是把长城 这些最好的技术转化成用户能够看得见、摸得着，最踏实、最聪明的一个产品体验。" 据媒体报道，长城汽车董事长魏建军首度公开回应魏牌CEO变动，表示："有人说我们(魏牌)换了不少 的CEO了，的的确确是这么回事，不是我们辞退人家，不让人家干了，是他们自己感觉到压力特别 大。" 凤凰网科技讯12月25日，长城汽车（601633）魏牌CEO赵永坡发视频透露，明年是魏牌10周年，将发布 公司的新技术平台和旗舰产品。 对于"从哈弗总经理转任魏牌CEO压力大吗"这一问题，他在视频中回应称："谈不上，在哈弗有哈弗的 乐趣，在魏牌有魏牌的挑战。我觉得来到魏牌对于我自己来说，反而进入了一个舒适区。" ...

此外，25款、23款蓝山与全新蓝山智能进阶版是不同的辅助驾驶方案，因硬件差异不支持现有的VLA 大模型的移植。不过公司会持续优化算法，为用户们带来更佳的出行体验。 据介绍，23款指2023年4月13日上市的蓝山DHT-PHEV；25款蓝山指2024年8月21日上市的全新蓝山；智 能进阶版是2025年12月22日上市的蓝山。 同时，25款蓝山可通过软、硬件升级的方式实现尾灯小蓝灯的功能，但后视镜小蓝灯不能实现加装。23 款蓝山因硬件系统限制，不支持升级小蓝灯。 凤凰网科技讯12月25日，长城汽车（601633）魏牌CEO赵永坡发文称，今天将对23款蓝山、高山车型进 行智能座舱系统OTA大升级，新增哨兵模式、灵控球、智能感光、四驱模式专属按钮等；并优化了影像 记录仪、NOH最高车速等部分功能。 ...

Core Insights - China's goods trade surplus reached a milestone of $1.08 trillion in the first 11 months of this year, marking a significant achievement in both Chinese foreign trade history and globally [1] - The automotive export sector is one of the fastest-growing segments, with predictions indicating that China's oil vehicle exports will surpass Japan's, solidifying its position as the world's largest automotive exporter [2][3] Automotive Export Growth - In the first 11 months of this year, the overall sales of China's passenger car market grew by 6.1%, while exports surged by 17.2%, significantly outpacing the domestic market [2] - Companies like BYD and Great Wall Motors reported record overseas sales, with BYD's overseas monthly sales exceeding 130,000 units in November, a 297% year-on-year increase, and accounting for nearly 30% of its total sales [3] Overseas Market Strategy - Chinese automakers are increasingly focusing on overseas markets as their primary battleground, with many companies planning to establish local production facilities abroad [4][5] - By 2025, the planned production capacity of overseas factories established by major Chinese automakers is expected to exceed 1.2 million units, contrasting sharply with the overcapacity situation in the domestic market [4] Production Capacity and Investment - A detailed overview of various Chinese automakers' overseas production plans reveals significant investments in local manufacturing, with companies like Geely, BYD, and Changan actively expanding their global footprint [5][6][7] - The shift from exporting complete vehicles to establishing full-process production bases abroad allows companies to better utilize local resources and mitigate tariff impacts [6] Profitability in Overseas Markets - Chinese automakers are experiencing higher profit margins in overseas markets compared to domestic sales, with BYD's overseas gross margin at 27.3%, significantly higher than its domestic margin of 17.7% [12][13] - The trend of higher pricing and lower competition in international markets is driving the profitability of Chinese brands, making overseas expansion a lucrative opportunity [12][13] Market Penetration and Competition - Chinese brands are increasingly gaining market share in traditional automotive strongholds like Europe, with their presence doubling in the first ten months of this year despite tariff challenges [14] - The recent announcement of increased tariffs on Chinese vehicles by Mexico poses a significant challenge, as Mexico has become the largest destination for Chinese automotive exports [15][16]

Core Insights - The intelligent driving industry is entering a "survival of the fittest" phase, where competition will focus on technology, profitability, and commercial viability [1][5][6] Market Restructuring - The intelligent driving company Haomo Zhixing has reportedly come to a complete halt, with many employees not receiving salaries for months. The company, backed by Great Wall Motors, once had a valuation exceeding 10 billion yuan but is now facing layoffs and executive departures [2] - Other companies like Zongmu Technology and Qingyan Weishi have also faced bankruptcy or deep restructuring despite previous funding rounds [2] Resource Concentration - The Ministry of Industry and Information Technology has conditionally approved two L3 autonomous driving models for trial operations in specific areas, marking a shift from "practice allowed" to "official road use" [3] - Companies like Yuanrong Qihang and Zhuoyue Technology have secured significant investments, indicating a trend of resource concentration towards leading firms [3] International Competition - Global giants like General Motors are seeking expertise from former employees of failed ventures to enhance their autonomous vehicle initiatives, reflecting a diverse technological approach in the industry [4] - The investment landscape has cooled significantly since its peak in 2021, with a notable shift towards funding established players rather than startups [4][5] Industry Challenges - Companies face significant challenges in establishing sustainable business models, with only a few profitable among the major listed intelligent driving firms [6][7] - The focus has shifted from merely technological capabilities to include cost control, compliance, and mass production capabilities as essential criteria for success [7] Future Outlook - The industry is expected to consolidate further, with independent autonomous driving companies facing increased pressure and potential mergers or acquisitions [5][6] - Predictions indicate a shift towards fully autonomous driving solutions in the next 5 to 10 years, driven by advancements in data and AI technologies [7][8]