Group 1 - Meituan Travel has launched a "Beginner Skiing" package starting at 99 yuan, which includes equipment, training, and lift tickets to encourage more people to participate in ice and snow sports [1] - Since November, nearly 20 million people have shown interest in ice and snow activities, with over 40% being post-95s. The highest interest is from residents in Guangdong, Jiangsu, and Heilongjiang provinces [1] - The search volume for "beginner skiing" has increased by 292% year-on-year since December, while "ski training" searches have risen by over 86% month-on-month, with individuals aged 20 to 40 making up over 78% of the search demographic [1] Group 2 - Meituan Travel has partnered with several ski resorts to offer exclusive benefits for its premium members, including free rest areas and complimentary hot drinks during the peak ski season [2] - Special events such as the "Sister Photo Shoot" at Wanlong Ski Resort are planned to capture memorable moments for skiers on December 27-28 [2]

Core Insights - The article highlights a significant increase in restaurant reservations for international cuisine during the New Year's Eve, with a year-on-year growth of 98% according to Meituan data [1] Group 1: Market Trends - Major cities for international food consumption during the New Year include Shanghai, Beijing, Guangzhou, Shenzhen, and Hangzhou, which are the top five cities [1] - Emerging cities such as Dalian, Tianjin, and Jinan have seen a surge in restaurant reservations, with increases exceeding 200% [1] Group 2: Promotional Activities - Meituan plans to launch a "Half Price on International Delicacies" campaign on December 28, offering over 50 million dining vouchers for popular cuisines including Western, Southeast Asian, Korean BBQ, and Middle Eastern [1] - This initiative aims to provide consumers with access to diverse and high-quality food at more favorable prices [1]

Core Viewpoint - The competition in the food delivery industry has intensified as companies like Meituan and Taobao Flash are offering substantial "transfer" bonuses to attract experienced delivery riders, reflecting a shift from user subsidies to human resource competition [1][2][5] Group 1: Rider Recruitment Strategies - Meituan offers a reward of 2888 yuan for riders who switch from Ele.me or JD with a monthly order volume exceeding 720, while Taobao Flash offers 3000 yuan for riders with over 140 orders in a week from competing platforms [1][3] - The recruitment efforts are localized and not part of a nationwide campaign, indicating a targeted approach based on rider distribution and order volume in specific areas [4] - The competition for riders is not just about immediate financial incentives but also about ensuring stable service quality and operational capacity during peak demand periods [5][6] Group 2: Industry Trends and Challenges - The food delivery industry is experiencing a shift where companies are not only competing for customers but also for skilled riders, highlighting the importance of rider stability and service quality as core competitive advantages [6][7] - The high turnover rate among riders, driven by attractive short-term incentives, poses challenges for long-term stability and operational efficiency within the industry [6][9] - Companies are increasingly recognizing the need to improve rider welfare and job satisfaction through benefits such as social security subsidies, housing support, and other human-centric initiatives [8][9] Group 3: Long-term Strategies - The industry is moving towards a more sustainable model that focuses on rider rights and long-term benefits rather than just short-term financial incentives [9] - Companies are implementing diverse retention strategies, including the cancellation of late penalties and the provision of housing guarantees, to build a more stable and efficient rider ecosystem [9][10] - The ability to create a stable and efficient rider workforce will be crucial for companies to differentiate themselves in a competitive market and influence the long-term market landscape [9][10]

富了即时零售的商品供给品类，加速了 "内容引流 + 电商交易 + 即时配送" 的生态深度融合，推动即时零售与内容生态的联动更紧密。 2 月 11 日，京东外卖正式启动 "品质堂食餐饮商家" 招募计划，明确 2025 年 5 月 1 日前入驻的商家可享受全年免佣金福利，同时京东将为全职骑手足额 缴纳五险一金。此次京东以 "品质外卖" 为核心切入点，正式进军即时零售赛道，直接打破了此前美团、饿了么长期主导的双强格局，让即时零售行业从 "双雄争霸" 正式迈入美团、饿了么、京东三足鼎立的 "三国杀" 时代，行业竞争格局迎来根本性重塑。 3 月 18 日，抖音小时达宣布将带货权限面向全量电商达人开放，达人无需额外申请即可通过短视频种草、直播带货等形式推广即时零售商品，消费者下 单后依托抖音配送网络，最快 30 分钟就能收到商品。这一举措不仅为广大内容创作者开辟了全新的变现路径，让流量快速转化为实际收益，还进一步丰 3 月中旬，多家媒体报道显示，2024 年朴朴超市实现首度全年盈利，全年收入约 300 亿元，毛利率达 22.5%，全段履约费用率控制在 17.5% 以内，全国布 局 400 多个大型前置仓。2025 年朴朴 ...

Core Viewpoint - The 2026 Beijing Family Gardening Carnival aims to enhance the festive atmosphere and meet the diverse floral consumption needs of citizens through a series of promotional activities and collaborations among various market entities [3][4]. Group 1: Event Overview - The carnival will feature a variety of floral exhibitions and sales activities across multiple districts, including Fengtai, Changping, and Tongzhou, showcasing the integration of floral gardening with cultural customs [3][4]. - Online platforms like JD.com and Meituan will create themed sections to promote floral products nationwide, offering discounts and special promotions during key holiday periods [4][5]. Group 2: Consumer Engagement Strategies - Supermarkets will establish dedicated floral sections, providing affordable floral products and interactive experiences, such as flash flower arrangements and floral art experiences [5][6]. - The event will focus on enhancing the floral consumption environment by creating new consumption scenarios that integrate floral products with commercial and cultural tourism [6][7]. Group 3: Digital and Cultural Integration - The initiative will leverage digital trends by promoting the integration of floral consumption with live e-commerce and instant retail, creating a modern service system for floral products [6][7]. - There will be an emphasis on cultural enrichment, aiming to combine floral products with Beijing's rich historical and cultural resources to enhance the quality and value of floral consumption [7]. Group 4: Community Involvement - The program will encourage community engagement through local flower markets and exhibitions, making floral gardening accessible to households and enhancing the quality of life for residents [7].

Core Insights - Meituan's "Safe Beauty" project is projected to reach over 12 million verification instances by the end of 2025, with 9 million verifications occurring this year [1] - The coverage of "Safe Beauty" has expanded, adding 53 cities and 772 institutions this year, now reaching a total of 140 cities and 2,500 institutions, with over 5,000 clinics [1] - In 33 cities, the penetration rate of institutions has exceeded 60% [1] Company Overview - "Safe Beauty" is a collaborative initiative between Meituan, the China Association of Aesthetic Medicine, and upstream brands and institutions in the medical beauty sector [1]

Group 1: Core Insights - The Chinese consumer market is undergoing a systemic transformation driven by technological advancements, value shifts, and model innovations, aiming for a scale of 50 trillion yuan by 2025 [1] - AI is redefining the consumer decision-making process, with significant applications observed during events like "Double Eleven," where AI tools assist consumers in navigating complex shopping scenarios [2][3] - The integration of AI in e-commerce is seen as a new engine for understanding consumer needs and enhancing transaction efficiency, with generative AI projected to create significant economic value in retail and consumer goods [3] Group 2: Structural Changes - Consumer values are evolving, with a notable rise in emotional and social consumption driven by trends like "Guochao" culture and self-care, leading to a diversified market landscape [4][5] - The "emotional economy" is expected to exceed 2 trillion yuan by 2025, reflecting consumers' increasing focus on personal fulfillment and emotional resonance in their purchasing decisions [5] - The demand for quality and functionality is rising, pushing the market towards a "quality over price" structure, with a growing acceptance of the "recycling economy" among consumers [5][6] Group 3: Scene Restructuring - The instant retail market in China is projected to reach 971.4 billion yuan by 2025, driven by technological advancements and changing consumer habits [7][8] - E-commerce giants are competing not only in online traffic but also expanding into offline spaces, enhancing the integration of online and offline experiences [8] - The rise of front warehouses is crucial for instant retail, significantly improving delivery efficiency and redefining the value chain in retail [8][9] Group 4: Future Outlook - The competition in the consumer industry will increasingly focus on product quality, brand strength, and emotional connections, as the market evolves through the interplay of policy, technology, culture, and consumer behavior [9]

Core Insights - The article highlights the competitive landscape of instant retail among major e-commerce players, indicating that 2025 is expected to be a pivotal year for the sector as companies shift from price competition to a focus on overall business ecosystem capabilities [1][8]. Group 1: Market Dynamics - On December 25, 2023, 30 stores of Qixian Xiaochu in Beijing received over 16,000 orders, driven by promotional activities such as free chocolate for users [2]. - Major e-commerce platforms like JD.com, Meituan, and Taotian are intensifying their marketing efforts with significant discounts and promotional campaigns ahead of the New Year [3][4]. - The instant retail market in China is projected to reach 971.4 billion yuan in 2023, with expectations to surpass 1 trillion yuan in 2024 and potentially reach 2 trillion yuan by 2030, reflecting an annual growth rate of 12.6% during the 14th Five-Year Plan period [7]. Group 2: Competitive Strategies - JD.com has adopted a strategy focused on quality and zero commission, achieving over 25 million daily orders within 90 days of launching its services, while also offering social security for delivery personnel [4][7]. - Meituan has shifted its focus to instant retail by closing non-core businesses and enhancing its delivery services, with over 30,000 flash warehouses established across 2,800 counties and cities [5][7]. - Alibaba is integrating its resources to enhance its instant retail offerings, with a focus on improving user experience and increasing profitability through innovative business models like the Taobao convenience store [7]. Group 3: Future Outlook - The competition in the instant retail market is expected to evolve beyond mere subsidies and order volumes, emphasizing the importance of ecosystem collaboration, operational precision, and supply chain efficiency [8].

目前，七鲜小厨已在北京开出30家，基本实现对五环内城区的覆盖。 "从今天开始营业到中午11点，店内已经送出500多单了，现在还在爆单中。"七鲜小厨北京长保大厦门 店的马店长告诉北京商报记者。 在午餐高峰期，不少京东、美团等骑手在店内寻找订单。一位常跑附近区域的骑手表示，每天大概有十 几个订单会来自七鲜小厨。 抢占节日场景 暴涨的订单主要受营销活动推动。近日，七鲜小厨正在开展北京用户下单就送免费巧克力的活动，京东 主站也将活动同步在首页上。据京东统计，营业不到3小时，北京所有七鲜小厨门店的订单量已突破1.6 万单。 今年7月底，京东在长保大厦落地首家七鲜小厨门店，并计划在3年内投入超百亿元资金，在全国范围建 设超10000个七鲜小厨。据悉，9月16日，刘强东曾罕见现身为七鲜小厨站台，首次直播做菜。 目前，七鲜小厨已在北京开出30家，基本实现对五环内城区的覆盖。据马店长介绍，长保大厦门店的客 群主要来自周边居民、上班族和学生等。 今年3月，京东以"品质"心智、0佣金、为骑手买社保等策略举起外卖大旗，杀入对手阵地。上线90天 内，日订单量即突破2500万单，入驻商家超200万。京东外卖高频消费带来的交叉销售影响让阿 ...

在不少业内人士眼中，2025年是即时零售爆发的元年。今年以来，三大电商巨头在即时零售赛道相互围 追堵截，从单一维度的价格厮杀上升为平台业务生态能力的全局检验，重塑市场格局和消费心智。当市 场规模迈向万亿，可持续性的盈利能力将是电商企业的下一个关卡。 转自：北京日报客户端 2025年，电商行业迈入速度与效率的深水区：京东、美团与阿里火拼"分钟级履约"，感受硬折扣的深 浅；抖音、小红书深挖本地生活增量；AI规模化试验电商场景，优化"无人"服务……步入存量博弈周 期，电商行业的增长逻辑正从过去的规模扩张，转向效率与可持续性。 临近元旦，电商巨头在即时零售上再次玩起花样。在销售活动带动下，12月25日，七鲜小厨北京30家门 店订单量超过1.6万单。与此同时，淘天、美团也挂上"双旦"促销横幅，释放大额会员券。各类节日礼 盒、红酒、休闲零食等品类进入热销期。 "饿了么改名后有助于阿里将本地生活从'餐饮外卖'的垂直赛道，提升至'万物到家'的广阔战场，满足顾 客对于更多品类商品即时送达的边缘需求。"电子商务交易技术国家工程实验室研究员赵振营认为。 抢占节日场景 "从今天开始营业到中午11点，店内已经送出500多单了，现在还在 ...