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京东Q2增收653亿却少赚50%:外卖狂飙成"利润刺客",这笔账到底怎么算?
3 6 Ke· 2025-08-15 12:45
Core Viewpoint - The takeaway from the news is that JD.com is experiencing significant revenue growth in its core retail business, but this is accompanied by a sharp decline in net profit due to high investments in new business areas like food delivery, indicating a strategy focused on long-term growth despite short-term losses [2][7][10]. Group 1: Financial Performance - In Q2 2025, JD.com reported revenue of 356.66 billion yuan, a year-on-year increase of 22.4%, marking a record growth rate for nearly three years [2]. - The net profit attributable to shareholders was 6.178 billion yuan, down 50.8% year-on-year, with a 13.7% decline in net profit for the first half of the year [2]. - JD Retail's revenue reached 310.08 billion yuan in Q2, up 20.6% year-on-year, with operating profit of 13.9 billion yuan, a 37.9% increase, and an operating profit margin of 4.5%, the highest for any major promotional quarter in JD's history [3]. Group 2: User Growth and Engagement - User engagement metrics showed significant improvement, with both PLUS members and regular users growing over 50% year-on-year, and quarterly active user numbers and shopping frequency increasing over 40% [4]. - During the "618" shopping festival, JD's app daily active users reached 212 million, a 52.1% increase year-on-year, with order numbers more than doubling [4]. Group 3: Investment in New Business - JD's new business, including food delivery, saw revenue surge by 199% year-on-year to 13.9 billion yuan, but incurred an operating loss of 14.8 billion yuan, resulting in an operating profit margin of -107% [7]. - The company has been heavily investing in marketing and operational costs, with Q2 expenses rising to 57.5 billion yuan, a 62% increase from the previous year [8]. Group 4: Strategic Initiatives - JD is focusing on creating synergies between its retail and new business sectors, with plans to enhance user experience and operational efficiency through technology [5][11]. - The company is also expanding its offline presence and international operations, including a proposed acquisition of European retailer Ceconomy for 2.2 billion euros, aiming to leverage local supply chains for faster delivery services [12].
JD.com Stock: Just Too Cheap To Ignore
Seeking Alpha· 2025-08-15 12:15
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京东外卖账单出炉:二季度外卖所在新业务收入近139亿,同比增长198%
Sou Hu Cai Jing· 2025-08-15 11:13
资料配图 图据视觉中国 这是京东入局外卖以来的半年成绩单。从业绩来看,外卖所在的新业务板块,为京东拉高了营收,同时需要大量投入。 红星资本局8月15日消息,昨日晚间,京东集团(JD.US;09618.HK)公布2025年二季度业绩,期内营收3566.6亿元,同比增长22.4%;归属于普通股股东的 净利润62亿元,同比下滑51%。 京东集团2025年第二季度成本 图源:京东财报 红星资本局注意到,京东对外卖业务,还有自己的一笔账。今年6月,京东集团创始人、董事局主席刘强东曾表示,投入很大成本做京东外卖划算。他解 释,在京东买餐饮外卖的消费者中有40%的人会交叉去买京东的电商产品,"我们做外卖亏的钱,比去抖音、腾讯买流量要划算"。 京东方面透露,二季度,京东集团的季度活跃用户数和购物频次均同比增长超过40%。财报显示,其核心业务京东零售收入3100.75亿元,同比增长 20.62%,经营利润率达4.5%。 按京东的说法,他们做外卖业务追求的不是一个月、两个月的成绩,而希望能够长期做下去,5年、10年,甚至是20年。7月22日,京东提出要投入百亿资金 建设新型供应链,并计划三年内在全国建设一万家"七鲜小厨"——由京 ...
六福珠宝成毅黄金礼盒京东独家首发 内含明星小卡、足金钥匙扣等惊喜周边
Zhong Jin Zai Xian· 2025-08-15 11:10
8月17日晚8点,六福珠宝将在京东独家首发成毅同款「奇趣坚果」限量礼盒,礼盒包含明星钥匙扣、限 量小卡、趣味玻璃贴等专属独家宠粉周边福利。现在打开京东APP搜索"六福珠宝成毅",即可预约成毅 同款足金转运珠水晶手链,还可享230元礼盒专属补贴券、3期免息等多重福利。京东六福珠宝官方旗舰 店直播间还将限量抽取成毅亲笔签名,惊喜好礼不容错过。 8月17日晚8点起,六福珠宝联合京东带来专属礼赠福利,购买成毅同款礼盒可在部分商品9.6折、满200 减20的基础上,叠加使用专属230元补贴券。消费者不仅能以超值的价格轻松拿下成毅同款黄金手链, 还可获得足金金章及成毅形象钥匙扣、精美小卡、趣味玻璃贴、豪华首饰箱等周边。此外,8月17日晚7 点及18日晚8点,京东六福珠宝直播间还将开启专场直播,限量抽成毅亲笔签名。 临近七夕,京东还携手六福珠宝带来多款成毅同款黄金饰品,都是表达爱意的送礼佳选。冰·钻光影玫 瑰黄金吊坠,精致立体的玫瑰造型,如钻石火彩般炫闪;冰·钻光影5G炫彩黄金转运珠,男女款配有不 同编绳,满足爱侣互赠需求;有备婚计划的消费者还可以选择福满传家浪漫轨迹黄金戒指,以莫比乌斯 环为灵感,搭配镂空铜钱纹,是纪念爱 ...
6个月入账6500亿,京东外卖突进,刘强东定调要做20年
8月14日,京东公告称,4-6月营收3567亿元,包含外卖在内的新业务板块,收入同比飙升199%至139亿 元。 (文章来源:21世纪经济报道) ...
京东外卖的三笔账|智氪
36氪· 2025-08-15 10:44
Core Viewpoint - JD Group's Q2 2025 financial report shows strong retail performance but significant losses in the new food delivery business due to high marketing expenditures and subsidies [5][21][35]. Group 1: Financial Performance - JD Group achieved Q2 2025 revenue of 356.66 billion RMB, a year-on-year increase of 22.4%, while net profit dropped by approximately 51% to 6.178 billion RMB [5][22]. - The retail segment alone saw revenue of 310.075 billion RMB, growing 20.6% year-on-year, with operating profit increasing by 37.9% to 13.939 billion RMB [22][32]. - New business revenue, including food delivery, surged nearly 200% year-on-year to 13.852 billion RMB, but operating losses expanded to 14.777 billion RMB [10][12]. Group 2: Impact of Food Delivery Business - The food delivery business has been categorized under new business metrics, which previously included JD's other ventures [9]. - The rapid increase in operating expenses, particularly marketing costs, which rose by 128% to 27.013 billion RMB, is the primary driver of losses in the food delivery segment [15][19]. - The food delivery business is expected to continue incurring high marketing expenses in the short term due to competitive pressures in the market [35]. Group 3: User Engagement and Ecosystem Synergy - The food delivery service has positively impacted user engagement, with active user growth exceeding 40% year-on-year and increased shopping frequency on the platform [19][36]. - JD plans to enhance cross-category shopping capabilities, integrating food delivery with traditional retail to optimize user experience [20][26]. Group 4: Future Outlook - To mitigate the financial impact of the food delivery business, JD needs to scale operations to cover rider costs and gradually reduce subsidies [35]. - The company is investing in its self-operated food delivery service "Seven Fresh Kitchen" to differentiate itself from competitors, although this will be a long-term process [35][36]. - Despite short-term profit volatility, the long-term synergy between food delivery and retail could yield significant benefits for JD's ecosystem [36].
京东Q2营收劲增22.4%!外卖协同显效,零售利润率创纪录
Hua Xia Shi Bao· 2025-08-15 10:33
Core Insights - JD.com reported Q2 2025 revenue of 356.7 billion yuan, a year-on-year increase of 22.4%, marking the highest growth rate in nearly three years [2] - The company is innovating its "local life" supply chain, reshaping the platform economy through collaboration with its retail business [2][5] - JD's CEO emphasized that the core retail business will remain the foundation of the company's operations while exploring new growth areas [2] New Business Developments - JD's new business revenue, including food delivery, reached 13.85 billion yuan in Q2, a year-on-year growth of approximately 200% [2] - The food delivery service has seen daily order volumes exceed 25 million during the 618 shopping festival, with over 1.5 million quality merchants onboarded [2][4] - JD's food delivery service is operational in 350 cities, with a full-time rider workforce exceeding 150,000 [2] Strategic Positioning - JD has taken a restrained approach in the competitive food delivery market, focusing on sustainable business models rather than short-term gains [3][4] - The company aims to enhance user, merchant, and rider experiences while avoiding disruptive pricing practices [4] - JD's supply chain capabilities, including local warehousing and a network of 1.3 million riders, are leveraged to reduce initial investment costs in the food delivery sector [4] Synergy and User Engagement - The food delivery service has significantly boosted JD's overall user engagement, with active user numbers and shopping frequency both increasing by over 40% year-on-year [5] - The food delivery business has attracted younger users, with JD PLUS membership purchase frequency rising by over 50% [5] - There is a 40% overlap in sales between food delivery and e-commerce, indicating strong cross-selling potential [5] Retail Performance - JD's retail segment generated 310.1 billion yuan in Q2, a year-on-year increase of 20.6%, accounting for 87% of total revenue [6] - The operating profit for the retail segment was 13.9 billion yuan, up 37.6%, with a record operating margin of 4.5% for any major promotional quarter [6] - The company’s self-operated model in retail is enhancing its competitive edge by lowering procurement costs and improving efficiency [6] Expansion and Future Strategy - JD has completed the acquisition of Hong Kong's Jia Bao Food Supermarket, aiming to enhance its supply chain in the Greater Bay Area [7] - The company plans to optimize its supermarket operations to better meet the demands of food delivery users [7] - JD recognizes the importance of instant retail as a complement to its core e-commerce business, focusing on enhancing operational capabilities [7]
京东外卖的三笔账
3 6 Ke· 2025-08-15 10:30
8月14日晚,京东集团公布了2025年第二季度业绩报告。 (原标题:京东外卖的三笔账) 作者 | 范亮 编辑 | 丁卯 根据财报数据,京东集团二季度实现营业收入3566.6亿元,同比增长22.4%;归母净利润为61.78亿元, 同比下滑约51%。 毫无疑问,利润同比下滑主要是受到了外卖业务补贴的影响,资本市场对此也已有一定预期。如果不考 虑外卖业务的影响,本季度京东零售仍实现了远超预期的增长,营业收入同比增长20.6%,经营利润同 比增长达到37.9%,核心业务厚实也是京东发力外卖业务的底气所在。 那么,外卖业务究竟通过怎样的路径影响京东的业绩,其核心基本面表现究竟如何? 外卖投入百亿,冲击利润表现 随着外卖大战的愈演愈烈,京东二季度财报中外卖业务对其业务的具体影响是市场最为关注的焦点。 从财报披露看,京东将外卖业务归类到了新业务口径中。此前,新业务口径主要包括京东产发、京喜和 海外业务,本季度则增加了京东外卖。 因此,从新业务口径的营业收入、营业成本、经营费用、经营利润等财务数据,就可以把握京东外卖业 务的财务变化。 下图为京东2024年至今,新业务营业收入、经营利润的季度变化数据。可以看到,其新业务营收从 ...
电厂 | 京东增收不增利,责任都在外卖?
Sou Hu Cai Jing· 2025-08-15 10:20
京东对外卖业务的投入在其最新财报中得到了充分体现。 8月14日,京东发布2025年第二季度业绩,总收入为3567亿元,同比增长22.4%,为近三年以来最快增幅;但经营利润变成了经营亏损,为9亿 元;非美国通用会计准则下,京东经营利润和归属于上市公司普通股股东的净利润分别为9亿元、74亿元,同比均出现大幅下滑。 在叠加618大促和国补政策效应的第二季度,京东的收入涨了,利润却降了,增收不增利的原因已经写在了财报里——对于新业务的战略投入增 加,而这里的"新业务",主要是指外卖。 从收入结构来看,零售板块收入的增长,依然是京东收入增长的主要动力。来自零售、物流、新业务三个板块的收入分别同比增长了20.6%、 16.6%、198.8%——新业务收入虽然成倍增长,但基数较低。具体到收入占比最大的零售板块,商品收入为2824亿元,同比增长20.7%。其中,大 头的带电品类表现突出,收入同比增长23.4%;日用百货品类的增速为16.9%,增速有所加快,但逊色于前者。 | | | 截至以下日期止三個月 | | | 截至以下日期止六個月 | | | --- | --- | --- | --- | --- | --- | -- ...
京东集团-SW(09618):港股公司信息更新报告:2025Q2电商表现好于预期,外卖投入利润短期承压
KAIYUAN SECURITIES· 2025-08-15 10:16
Investment Rating - The investment rating for JD Group is "Buy" (maintained) [1] Core Insights - JD Group's Q2 2025 performance exceeded expectations, with revenue of 356.7 billion yuan, a year-on-year increase of 22.4%, surpassing Bloomberg consensus estimates of 335.5 billion yuan [5] - Non-GAAP net profit for Q2 2025 was 7.4 billion yuan, a decline of 49% year-on-year, but also better than the expected 5.35 billion yuan [5] - The company has adjusted its non-GAAP net profit forecasts for 2025-2027 to 27.7 billion, 46 billion, and 52.6 billion yuan respectively, reflecting a year-on-year growth rate of -42%, +66%, and +15% [4] Revenue and Profit Analysis - Revenue from product sales grew by 20.7% year-on-year, with core electronics and home appliances increasing by 23.4% [5] - Service revenue rose by 29.1%, driven by a 21.7% increase in platform and advertising services due to user traffic growth [5] - The retail operating profit margin improved by 0.6 percentage points to 4.5%, while logistics operating profit margin decreased by 1.1 percentage points to 3.8% [5] Business Strategy and Market Position - The company is benefiting from the "trade-in" policy for electronics and home appliances, which has significantly improved core business performance [4] - Continued investment in the food delivery business is expected to enhance user engagement and cross-purchase rates, contributing to long-term growth [6] - JD Group's share buyback program has repurchased approximately 2.8% of its outstanding shares, with a remaining buyback amount of 3.5 billion USD [6] Financial Summary and Valuation Metrics - For 2025, the projected revenue is 1,313.5 billion yuan, with a year-on-year growth of 13.3% [7] - The projected diluted EPS for 2025 is 8.7 yuan, with a corresponding P/E ratio of 12.7 times [7] - The gross margin is expected to remain stable around 15.5% for the coming years [7]