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泡泡玛特回应“卖79有点贵”直播事故
Xin Jing Bao· 2025-11-07 03:11
Core Viewpoint - The recent controversy surrounding the pricing of the DIMOO blind box by Pop Mart has sparked significant public dissatisfaction, particularly regarding the perceived high price of 79 yuan for a single item, leading to internal reviews and potential adjustments in response to customer feedback [1][3][8]. Group 1: Product Details - The DIMOO blind box series, launched in November, includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [3][4]. - The price for a single DIMOO blind box is set at 79 yuan, while a complete box containing all items is priced at 474 yuan [3][4]. Group 2: Company Performance - Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, including a 185% to 190% increase in China and a 365% to 370% increase in overseas markets [10]. - The DIMOO brand is identified as Pop Mart's fifth-largest artist IP, generating 1.105 billion yuan in revenue during the first half of 2025, accounting for 8% of the company's total revenue [10]. Group 3: Management Actions - Pop Mart's CEO, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling approximately 1.562 billion HKD, indicating a significant personal financial move [12].
不会开除涉事员工,泡泡玛特最新回应
Di Yi Cai Jing Zi Xun· 2025-11-07 03:08
Core Viewpoint - The incident involving Pop Mart's live streaming has become a trending topic, with the company stating it is under investigation and will not dismiss the involved employees [1] Group 1 - On November 7, Pop Mart responded to the live streaming incident, indicating an ongoing investigation [1] - During the live stream, a staff member commented that the price of a DIMOO blind box at 79 yuan was "a bit expensive," to which another staff member replied, "It's okay, someone will buy it" [1] - Following the incident, Pop Mart's stock price fell over 4% in the secondary market [1]
泡泡玛特回应直播事故称正在调查,不会开除涉事员工
Cai Jing Wang· 2025-11-07 03:01
Core Viewpoint - The incident involving a live broadcast by Pop Mart has gained significant attention, with the company stating that it is currently under investigation and will not terminate the employees involved in the incident [1]. Group 1: Incident Details - During a live stream, a staff member commented that the price of a DIMOO blind box, priced at 79 yuan, was "a bit expensive," to which another staff member responded that "someone will buy it anyway" [1]. - The incident has led to a surge in discussions on social media, propelling it to the top of trending topics [1]. Group 2: Company Response - Pop Mart has officially stated that it is investigating the matter and has decided not to dismiss the employees involved in the live broadcast incident [1].
泡泡玛特直播间翻车,员工吐槽DIMOO定价,多方回应
YOUNG财经 漾财经· 2025-11-07 02:58
Core Viewpoint - The article discusses a recent incident involving Pop Mart's DIMOO product launch, highlighting internal employee comments that raised concerns about product pricing and consumer perception, leading to a broader discussion on "emotional pricing" among consumers [2][9][13]. Product Launch and Employee Comments - On November 6, Pop Mart launched the new DIMOO series "New Diary," which includes a blind box priced at 79 yuan. During a live stream, an employee remarked that the price seemed high, prompting another employee to suggest that consumers would still purchase it [2][9]. - The incident sparked significant discussion on social media, with many interpreting the comments as a critique of the company's pricing strategy and suggesting that consumers are being taken advantage of [9]. Consumer Reactions and Product Performance - Consumer sentiment regarding the DIMOO product is polarized. Some fans consider it the best design yet, while others criticize its similarity to previous products, questioning the value for money [10]. - Data from the Dewu app indicates that the DIMOO "New Diary" series sold out quickly, with the black hidden variant "Sense of Security" reaching a resale price of 819 yuan, a 7.3 times markup. The top three regular variants also saw significant price increases [10]. Financial Performance - Pop Mart reported strong financial results, with a projected revenue growth of 245% to 250% year-on-year for Q3 2025. Domestic revenue is expected to grow by 185% to 190%, while overseas revenue is projected to increase by 365% to 370% [11][12]. - The company noted substantial growth across various channels, with offline sales up by 130% to 135% and online sales increasing by 300% to 305% [11]. Company Response to Incident - Following the live stream incident, Pop Mart stated that it is investigating the matter and will not terminate the involved employees. The company is taking the feedback seriously and is currently verifying the situation [13][14].
不会开除涉事员工,泡泡玛特最新回应
第一财经· 2025-11-07 02:57
Core Viewpoint - The incident involving Pop Mart's live streaming has become a trending topic, raising concerns about the company's public image and employee conduct [1] Group 1 - On November 7, Pop Mart responded to the live streaming incident, stating that an investigation is underway and that no employees involved will be dismissed [1] - During the live stream, a staff member commented that the price of a DIMOO blind box chain, priced at 79 yuan, was "a bit expensive," to which another staff member replied, "It's okay, someone will buy it" [1] Group 2 - In the secondary market, Pop Mart's stock has dropped over 4% as of the time of reporting [2]
泡泡玛特港股早盘一度跌5%
Mei Ri Jing Ji Xin Wen· 2025-11-07 02:51
每经AI快讯,11月7日,泡泡玛特港股早盘一度跌5%。 ...
泡泡玛特直播“翻车”:一工作人员:“这东西卖79?”
Core Viewpoint - The live streaming event of Pop Mart experienced a significant mishap, raising concerns about the company's product pricing and quality control issues [1] Group 1: Incident Details - During a live stream on November 6, a staff member mistakenly stated that a DIMOO blind box was priced at 79 yuan, to which another staff member responded that "someone will buy it" [1] - This incident reflects potential internal communication issues within the company regarding product pricing [1] Group 2: Quality Control Issues - Prior to the live stream incident, Pop Mart faced criticism for quality control problems with its new Skullpanda tableware series, where some products were found to have incorrect branding, being stamped as "POP MAET" instead of "POP MART" [1] - Following the discovery of these issues, the affected products were urgently taken off the market [1] Group 3: Stock Performance - Since August, Pop Mart's stock price has been on a downward trend, with the price reported at 208.6 HKD per share as of November 7 at 10:15 [1]
泡泡玛特回应直播事故:正在调查,不会开除涉事员工
Xin Lang Cai Jing· 2025-11-07 02:43
Core Viewpoint - The company confirmed a live streaming incident occurred and is currently under investigation, but it will not terminate the employees involved in the incident [1] Group 1: Incident Details - A live streaming accident took place during a promotion for a product priced at 79 yuan, where private conversations between staff were unintentionally broadcasted [1] - One staff member questioned the high price of the product, while another assured that "someone will buy it" [1] Group 2: Company Response - The company is conducting an urgent investigation into the incident [1] - There were rumors about the termination of the involved staff and accountability for related departments, which the company has addressed [1]
泡泡玛特回应直播事故:正在调查中 不会开除涉事员工
Di Yi Cai Jing· 2025-11-07 02:42
Core Points - The incident involving Pop Mart's live streaming has become a trending topic, reaching the top of social media discussions on November 7 [2] - During the live stream, a staff member commented that the price of a DIMOO blind box chain, priced at 79 yuan, was "a bit expensive," to which another staff member responded that "someone will buy it anyway" [2] - Pop Mart has stated that they are investigating the incident and will not dismiss the employees involved [2]
泡泡玛特回应直播事故,涉事员工被内部处理
Xin Lang Ke Ji· 2025-11-07 02:27
Group 1 - The core incident involved a live streaming accident on Douyin where a staff member commented on the price of a DIMOO blind box, which is priced at ¥79, leading to public discussion [1] - Following the incident, the company announced that it is conducting internal handling of the involved staff and will verify the situation [1] - The official customer service stated that there has been no notification regarding any price adjustments for the mentioned product [1]