Core Viewpoint - The air conditioning industry is undergoing a critical phase of "breaking through and restructuring," driven by policies promoting low-carbon transformation, extreme high temperatures, and consumer subsidy policies, leading to increased market demand. The shift in consumer preferences is moving from basic temperature control to "comfort + health + high-end" features, with comfort and health-oriented air conditioners emerging as new growth points in the industry [1]. Group 1: Environmental Factors - The dual drivers of policy and technological innovation are reshaping the air conditioning market, promoting energy-efficient products and supporting the green transformation of the industry [2]. - National subsidy policies have reduced consumer purchase costs, while extreme high temperatures have directly stimulated market demand, enhancing air conditioning sales and positively impacting the related supply chain [3]. Group 2: Market Dynamics - The air conditioning market is entering a mature phase with stable growth, where online sales account for 60% of the market, and traditional e-commerce remains the core traffic entry point [5]. - The online price landscape shows a K-shaped differentiation, with both low-priced (below 1599) and high-priced (3000+) 1.5P wall-mounted units seeing increased market share [5]. Group 3: Consumer Demand - Social media discussions reflect the upgraded demand for air conditioning, with energy efficiency, comfort, cooling performance, aesthetics, and health being the top ten topics in 2025 [9]. - The evolution of air conditioning is shifting from a "single temperature regulator" to a "quality lifestyle hub" that integrates comfort, health, and aesthetics [11]. - The demand for high-end air conditioning is evolving towards a comprehensive experience that combines "extreme comfort + health purification + aesthetic integration + smart connectivity" [13]. Group 4: Opportunities - The transition from "selling products" to "selling lifestyles" is emerging, focusing on specific living scenarios, spatial functions, and emotional needs of users [15]. - The air conditioning market is seeing new segmentation, with specific user groups such as families with newborns or elderly members, and pet owners driving demand for features like air purification and no direct airflow [38][40]. Group 5: Purchasing Behavior - The main consumer groups for air conditioning are shifting, with post-00s and post-90s families becoming the primary buyers, particularly in first-tier cities where comfort is a significant concern [19]. - The motivation for purchasing air conditioning is evolving from basic needs to a desire for higher quality, better experiences, and compatibility with home environments [21]. - Consumers are increasingly rational and mature in their purchasing decisions, focusing on performance, quality, and comprehensive experience rather than just price sensitivity [28]. Group 6: Product Features and Feedback - High satisfaction rates (99%) are reported for features like "no wind feeling," "soft wind," and "quiet operation," indicating a strong consumer preference for comfort and health functionalities [56]. - The integration of health features, such as air purification and self-cleaning technologies, is becoming a key selling point for high-end air conditioning products [55]. Group 7: Industry Collaboration - Major e-commerce platforms like JD.com are collaborating with leading air conditioning brands to promote comfort and health technologies, achieving significant sales success [59].

Market Overview - The white goods sector experienced a decline of 1.0% on November 18, with major stocks like Deep Konka leading the drop [1] - The Shanghai Composite Index closed at 3939.81, down 0.81%, while the Shenzhen Component Index closed at 13080.49, down 0.92% [1] Stock Performance - Key stocks in the white goods sector showed varied performance, with the following notable changes: - Snow Qi Electric: Closed at 14.38, up 0.14% - Gree Electric: Closed at 40.11, down 0.20% - Midea Group: Closed at 77.40, down 0.68% - Haier Smart Home: Closed at 26.34, down 0.87% - Deep Konka A: Closed at 5.38, down 2.89% [1] Capital Flow - The white goods sector saw a net outflow of 312 million yuan from institutional investors, while retail investors contributed a net inflow of 385 million yuan [1] - Detailed capital flow for specific stocks includes: - Deep Konka A: Net outflow of 55.04 million yuan from institutional investors, with a retail net inflow of 43.96 million yuan [2] - TCL Smart Home: Net outflow of 20.99 million yuan from institutional investors, with a retail net inflow of 15.50 million yuan [2] - Gree Electric: Net outflow of 3.94 million yuan from institutional investors, with a retail net inflow of 32.46 million yuan [2]

Group 1: Key Points on Jiachi Technology - Jiachi Technology is positioned as a core supplier of stealth materials for aerospace, with expected continuous growth in performance driven by the accelerated demand for stealth materials due to the ramp-up of aerospace equipment [1][2] - The projected net profit for Jiachi Technology from 2025 to 2027 is estimated at 5.35 billion, 7.73 billion, and 9.94 billion yuan, with corresponding EPS of 1.34, 1.93, and 2.48 yuan [1][2] - A target price of 83.68 yuan has been set for Jiachi Technology, with a recommendation to "increase holdings" [1][2] Group 2: Key Points on Public Utilities - Recent policies in Jiangsu and Guangdong provinces aim to reduce vicious competition in electricity trading, which is expected to enhance market valuation [5][31] - The electricity market is gradually improving, with encouragement for private enterprises to enter the nuclear power sector, indicating a trend towards marketization [5][31] - The guidance on promoting renewable energy consumption includes a commitment to add at least 200 million kilowatts of new renewable energy installations annually to meet increasing electricity demand [31][32] Group 3: Key Points on Transportation - Anhui Expressway's acquisition of group road assets is expected to significantly enhance performance, with the completion of expansion projects driving accelerated profit growth [9][10] - The projected net profit for Anhui Expressway in 2025 has been revised upwards to 20 billion yuan, with a target price adjustment to 19.66 yuan [9][10] - The company is expected to benefit from a proposed acquisition of a 7% stake in Shandong Expressway, which could add approximately 200 million yuan to annual investment income [10][11]

Core Insights - Haier's smart lock P50 Pro achieved a 26% year-on-year sales growth during the Double 11 shopping festival, while the new S3 model surpassed 10,000 units in online sales, and the T15 model maintained its position on JD's electronic lock leaderboard [1] Product Innovation - The P50 Pro features the new Zongmu TMAI multi-dimensional vision system with upgraded dual cameras, integrating AI palm vein and 3D facial recognition for enhanced security and user experience [1] - The product's ultra-wide-angle lower camera increases the visible range by 130%, providing comprehensive coverage of the entrance area, which helps prevent package theft [1] - The high-performance AI chip enhances image clarity even in low-light conditions, ensuring detailed visibility [1] User Experience - The P50 Pro offers multiple unlocking methods to cater to different family needs, making entry more convenient for users of all ages [1] - Features like 3D facial recognition prevent unauthorized access through photos or videos, ensuring safety for users [1] - The lock adapts to different family members' fingerprint characteristics, becoming more sensitive with use [1] Smart Living Enhancement - The P50 Pro supports remote video calls with visitors via mobile devices and includes a voice-changing feature for added security, particularly for individuals living alone [2] - The lock automatically captures and sends video footage to the user's phone if unusual activity is detected outside, proactively mitigating risks [2] Brand Recognition - Haier's smart locks have been recognized with the "2025 Smart Lock Industry Leadership Brand Award," emphasizing their role in ensuring home security and enhancing smart living experiences for users [3]

证 券 研 究 报 告 华创证券研究所 证券分析师：韩星雨 邮箱：hanxingyu@hcyjs.com 执业编号：S0360525050001 证券分析师：陆偲聪 邮箱：lusicong@hcyjs.com 执业编号：S0360525050002 家电行业 2025Q3 基金重仓分析 重仓家电比例下降，家电上游及清洁电器获 推荐（维持） 增配 行业研究 家电 2025 年 11 月 18 日 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 80 | 0.01 | | 总市值(亿元) | 20,320.65 | 1.67 | | 流通市值(亿元) | 18,146.56 | 1.85 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 5.4% | 8.0% | 9.9% | | 相对表现 | 3.4% | -9.4% | -4.7% | -11% -2% 8% 18% 24/11 25/01 25/04 25/06 25/09 25/11 2024-11-18~2025-11 ...

Core Insights - Haier Smart Home is focusing on emerging markets and high-end product positioning, recently launching the Vista series of refrigerators in Pakistan to enhance its strategic presence in the high-end refrigerator market [1][2] - The Vista series features significant technological advancements, addressing traditional refrigerator issues such as manual defrosting and uneven cooling, and includes smart IoT capabilities tailored for local needs [1] - Haier Pakistan has achieved a 33% revenue growth in refrigerator sales and holds a 48% market share, maintaining its position as the top player in the industry for eight consecutive years [2] Group 1 - The launch of the Vista series refrigerator attracted over 200 core partners and industry leaders, showcasing Haier's commitment to user needs and technological innovation [1] - The Vista series includes features like a 360° multi-airflow system, HCS freshness technology, and T.ABT sterilization technology, enhancing food preservation and user experience [1] - The product is designed to integrate seamlessly into modern kitchens with a full stainless steel panel and is optimized for local power supply issues with dual inverter technology [1] Group 2 - Haier Pakistan has introduced localized products such as large-capacity double-door refrigerators and the Turbo series, which addresses specific consumer needs in the region [2] - The Turbo series refrigerator features a "direct cooling + pressurized turbo fan" solution, improving cooling speed by 20% and reducing energy consumption by 30% [2] - The company aims to continue focusing on local market demands to provide valuable smart home experiences in the future [2]

Core Viewpoint - The article emphasizes the shift in the A-share market from theme-based investments in the first half of the year to a focus on high-quality leading companies in the second half, with Haier Smart Home being a prime example of a company with solid fundamentals and stable profitability [1]. Group 1: Market Performance - The CSI 300 index showed limited growth in the first half of the year, but has increased by 18.09% since the beginning of the second half [1][3]. - Haier Smart Home is highlighted as a typical example of a company that has attracted capital due to its strong profitability [1]. Group 2: Haier Smart Home's Financial Performance - Haier Smart Home has achieved double-digit profit growth for five consecutive years, with growth rates of 57.68%, 17.26%, 12.71%, 15.27%, and 14.7% in the first three quarters of each year [4][5]. - The company is the only home appliance firm among the 72 companies in the A-share market that maintained a 10% growth in net profit for five consecutive years, representing only 1.32% of the total [7][8]. Group 3: Future Growth Drivers - Haier Smart Home's future growth is expected to rely on continuous user recognition, supported by strategies such as global localization, digital transformation, smart product innovation, and a smart home ecosystem [10][13]. - The company has seen a compound annual growth rate of 25.39% in overseas revenue from 2015 to 2024, with a 10.5% growth in the first three quarters of this year despite a challenging overseas environment [14]. - Digital transformation has led to significant improvements in profitability, with sales and management expense ratios decreasing to 10.6% and 3.8% respectively in the first three quarters of 2025 [18][19]. - The introduction of AI-driven products has allowed Haier to capture user needs effectively, with top-selling products during the Double 11 shopping festival [22][23]. Group 4: Smart Home Ecosystem - The smart home market in China is projected to reach 575.2 billion yuan in 2023, with a compound annual growth rate of 13.84% from 2015 to 2023 [26]. - Haier Smart Home has established a strong presence in the smart home sector, with over 13 million active users of its "Three Wings Bird" program and significant user registrations in North America and Europe [27][28]. Group 5: Institutional Investor Preference - Haier Smart Home has been frequently recommended by brokerage firms, being the only home appliance company to receive such recommendations in September and October [30]. - The reasons for institutional preference include stable growth, robust cash dividends, excellent corporate governance, attractive investment value, and its representation of China's manufacturing capabilities [32].

Group 1: Fixed Income Market - The main economic indicators weakened in October, leading to expectations of interest rate cuts and reserve requirement ratio reductions to support the economy [7] - The three pillars supporting the economy are under pressure, with negative growth in infrastructure and real estate investments [7] - The central bank has indicated the need for counter-cyclical and cross-cyclical adjustments, suggesting that policy rate cuts and new tools may be key to economic support in the coming months [7] Group 2: Pharmaceutical Industry - The small nucleic acid drug market is expected to grow significantly, with a projected market size of approximately $62 billion in 2024 and $467 billion by 2033, reflecting a compound annual growth rate of 25% [12] - Alnylam Pharmaceuticals is a leader in the siRNA field, with strong commercialization performance and a revenue of $2.617 billion in the first three quarters of 2025, a 58% year-on-year increase [13] - The industry is characterized by a high degree of activity in business development transactions, with over $45 billion in cumulative transactions in the siRNA sector from 2018 to November 2025 [12] Group 3: Consumer Electronics - The 2025 "Double Eleven" shopping festival saw a total e-commerce sales of 1.695 trillion yuan, a year-on-year increase of 14.2%, with the home appliance sector showing resilience and growth [14][15] - Home appliances accounted for 266.8 billion yuan in sales during the event, representing a 38.2% increase year-on-year, indicating a shift towards smart and integrated appliances [15] - Companies like Haier, Midea, and TCL achieved significant sales milestones, with over 10 billion yuan in transactions during the festival [15] Group 4: Transportation Industry - The express delivery sector experienced record volumes during the "Double Eleven" period, with 13.938 billion packages collected, marking a 117.8% increase in daily average volume compared to regular operations [20] - The oil transportation market is expected to strengthen in December, with VLCC daily earnings reaching $124,000, the highest since Q2 2020, driven by increased demand from the Middle East and Brazil [22] - The logistics sector is benefiting from improved collaboration with e-commerce platforms, enhancing operational efficiency and supporting consumer demand [20] Group 5: Precious Metals - The precious metals market is poised for potential upward movement, with gold prices recently rebounding but not surpassing previous highs, influenced by the end of the U.S. government shutdown and upcoming economic data releases [36][38] - Gold and silver prices have shown recent increases, with gold reaching $4,071.10 per ounce and silver at $52.01 per ounce, reflecting market reactions to economic conditions [35] - The market is closely monitoring key upcoming economic reports, including non-farm payrolls and GDP revisions, which could impact precious metal prices [38]

Core Viewpoint - Haier's comprehensive efforts in the aging-friendly sector, from product innovation to public welfare initiatives, highlight the growing digital needs of the elderly population in China, which is accelerating towards an aging society with 300 million seniors [1][28][29] Group 1: Product Innovation - The launch of the Haier TV Q60C represents a significant advancement in addressing the "screen usage difficulties" faced by the elderly, integrating AI health models and user-friendly features [8][9][28] - Research indicates that 78% of elderly individuals watch TV for over 4 hours daily, yet over half struggle with complex remote controls, leading to a high error rate of 62% in button presses [5][6] - The Q60C features simplified controls, large icons, and voice recognition in 24 dialects, aiming to enhance usability for seniors [9][10][21] Group 2: Public Welfare Initiatives - The "Send You a Little Red Flower" project aims to connect products, services, and emotional support, ensuring that aging-friendly products are integrated into the daily lives of seniors [9][12][10] - The project emphasizes long-term service and community engagement, with regular maintenance and feedback collection to adapt to the needs of the elderly [12][14] - Activities like the "Gathering on Double Ninth Festival" showcase the project's focus on social interaction and emotional fulfillment for seniors [14][16] Group 3: Industry Standards and Ecosystem Building - Haier, in collaboration with JD.com, has established the "Aging-Friendly TV AI Technology Requirements" standard to unify industry efforts and enhance product design for the elderly [18][20] - The initiative has evolved into an open ecosystem, inviting various partners to contribute to aging-friendly solutions, emphasizing that aging support requires collective societal efforts [17][29] - The project aims to create a sustainable cycle where product sales fund further research and community support, balancing commercial success with social responsibility [23][24]

Investment Rating - The report indicates a positive outlook for the home appliance sector, highlighting the resilience and growth potential driven by AI technology and consumption upgrades [2][5][12] Core Insights - The 2025 "Double Eleven" shopping festival saw a robust e-commerce sales growth of 14.2%, with home appliances leading the category at a total sales of 266.8 billion yuan, representing a year-on-year increase of 38.2% [2][6][11] - The home appliance industry is experiencing a structural upgrade, with nearly 60% of consumers in first- and second-tier markets opting for AI-integrated products, reflecting a shift towards smart, scenario-based, and service-oriented appliances [2][14] - Companies like Haidar, Xinhuike, and Hefei Gaoke are positioned to benefit from the growth in the home appliance sector, with Haidar recognized as a "little giant" enterprise in Jiangsu province [2][17][19] Summary by Sections Section 1: E-commerce Sales Performance - The overall e-commerce sales during the "Double Eleven" event reached 1.695 trillion yuan, with a 14.2% year-on-year increase, while comprehensive e-commerce sales totaled 1.619 trillion yuan, up 12.3% [2][6] - Instant retail sales surged by 138.4% to 67 billion yuan, indicating a significant shift in consumer purchasing behavior [2][6] Section 2: Market Trends and Consumer Behavior - The home appliance category accounted for 16.5% of total sales during the event, showcasing its dominance in the market [2][11] - Major brands such as Haier, Midea, and TCL reported significant sales growth, with over 2,000 home appliance brands on JD.com achieving sales increases exceeding 100% [12][14] Section 3: Stock Performance and Valuation - The median stock price change for consumer service stocks on the North Exchange was +1.68%, with 80% of companies experiencing an increase [26][29] - The median price-to-earnings (P/E) ratio for the consumer sector rose from 49.7X to 52.1X, indicating a positive market sentiment [27][28] Section 4: Company Announcements - Wuxi Crystal Sea has completed the registration of its wholly-owned subsidiary in the United States to expand its overseas market presence [44][46]