Investment Rating - The report maintains an "Overweight" rating for the real estate development and service sectors [5] Core Insights - New home sales in July 2025 experienced seasonal adjustments, with a month-on-month decline of 38.1% and a year-on-year decline of 23.2%, indicating a weakening market momentum [1] - The report highlights an expected acceleration in the implementation of real estate policies, particularly in first-tier cities and core areas, which may exceed expectations [1] - The sales threshold for the top 10 real estate companies increased significantly, while sales amounts for various tiers of companies showed a month-on-month decline [2] - The concentration of top real estate companies has increased, with the top 10 companies accounting for 52.8% of total sales among the top 100 companies, reflecting a trend towards consolidation [3] - Overall market activity in the real estate sector has declined, suggesting a traditional off-season, with a recommendation to focus on companies with advantages in core city layouts [4] Summary by Sections New Home Sales - In July 2025, new home sales saw a month-on-month decrease of 38.1% and a year-on-year decrease of 23.2%, with cumulative sales from January to July down 14.4% year-on-year [1] Sales Thresholds - The sales thresholds for the top 10, 20, 30, 50, and 100 real estate companies were 616 billion, 217 billion, 147 billion, 77 billion, and 25 billion respectively, with the top 10 showing a year-on-year increase of 5.0% [2] Company Concentration - The top 10 companies' sales accounted for 52.8% of the total sales of the top 100 companies, indicating a slight increase in concentration compared to the previous year [3] Market Activity - The market activity for new and second-hand homes in 44 cities showed a month-on-month decline of 34.4% and 28.2% respectively, indicating a seasonal downturn [4] Recommendations - The report recommends focusing on real estate developers with strong credit, good city locations, and quality products, as well as top property management companies and REITs benefiting from asset revaluation in Hong Kong [4]

Core Viewpoint - The real estate market in China is experiencing a significant downturn, with the top 100 real estate companies reporting a total sales revenue of 20,730.1 billion yuan from January to July 2025, reflecting a year-on-year decline of 13.3% [1] Group 1: Sales Performance - In July 2025, the sales revenue of the top 100 real estate companies also saw a decline, with a year-on-year drop of 18.2% [1] - The average sales revenue for the top 10 real estate companies in the first seven months was 1,010.3 billion yuan, down 13.6% year-on-year [2] - Among the top 20 real estate companies, only seven firms, including Jianfa Real Estate and Yuexiu Property, reported an increase in sales, while the rest experienced varying degrees of decline [2][3] Group 2: Company Rankings and Changes - Companies like Jindi Group and New Town Holdings saw their sales drop by over 50%, causing them to fall out of the top 20 rankings [3] - Poly Developments, China Overseas Property, and China Resources Land experienced sales declines between 10% and 20%, aligning with industry trends [4] - The top 20 real estate companies saw a reshuffling in rankings, with nine companies improving their positions, while six companies, including Vanke and Longfor Group, saw their rankings decline [4] Group 3: Future Market Outlook - The Central Political Bureau's recent meeting emphasized maintaining policy continuity and stability, suggesting that more supportive measures may be introduced to stabilize the market [5] - The new housing market is expected to continue experiencing low transaction volumes in August, with significant differentiation between cities and projects [5]

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6]. Core Insights - The focus of urban renewal should be on the transformation of urban villages and the renovation of dilapidated housing. It is anticipated that urban village renovation projects will continue to increase in volume by 2025, with attention on the pace of PSL (Policy-based Financial Instruments) issuance in the second half of the year [2][3]. - The report suggests that the fourth quarter of this year will face a high base period, but there is an expectation of policy strengthening in the third quarter to alleviate fundamental pressures and aim for stabilization. If sales do not stabilize in the fourth quarter, there may be sales pressure on blue-chip developers in the first half of 2025 [5][6]. - The report highlights the importance of high-quality urban renewal as a key theme in this year's important meetings, emphasizing the need for effective implementation of urban renewal policies [5][10]. Summary by Sections Investment Recommendations - The report recommends maintaining an "Overweight" rating, with specific stock picks including: 1. Development: Vanke A, Poly Developments, China Merchants Shekou, and JinDi Group in A-shares; China Overseas Development in H-shares 2. Commercial and Residential: China Resources Land, Longfor Group, and New Town Holdings 3. Property Management: Wanwu Cloud, China Resources Vientiane Life, China Overseas Property, Poly Property, and New Dazheng 4. Cultural Tourism: Overseas Chinese Town A [5][6]. Key Company Earnings Forecasts - The report provides earnings per share (EPS) forecasts for key companies, with all listed companies receiving an "Overweight" rating. For example: - Vanke A: EPS forecast for 2024A is -4.17 CNY - Poly Developments: EPS forecast for 2024A is 0.42 CNY - China Overseas Development: EPS forecast for 2024A is 1.43 CNY [6].

Investment Rating - The report maintains an "Overweight" rating for the real estate and property management sectors, indicating a positive outlook for these industries [3][19]. Core Insights - The report emphasizes the need for sustained macroeconomic policy support, including more proactive fiscal policies and moderately loose monetary policies, to stabilize the economy and support urban renewal initiatives [3][6]. - Urban renewal is highlighted as a key focus, with the central government calling for high-quality implementation of urban renewal projects, particularly in core first- and second-tier cities [3][11]. - The report suggests that the current real estate market is transitioning from a focus on quantity to quality, aligning with the "good housing" development direction, which is expected to create significant opportunities for quality real estate companies [3][11]. Summary by Sections Macroeconomic Policy - The central government aims to enhance fiscal spending and maintain liquidity to lower financing costs for businesses and residents [3][6]. - The emphasis is on accelerating government bond issuance and improving fund utilization efficiency [3][6]. Urban Renewal - The report notes that urban renewal is being positioned as a critical measure to boost demand, particularly through the transformation of urban villages [3][11]. - The central government has set higher standards for urban renewal, indicating a shift towards improving existing urban environments rather than merely expanding [3][11]. Real Estate Market Dynamics - The report identifies a potential bottoming out of broad housing demand, with expectations for policy measures to further stimulate the market, including urban renewal and mortgage rate reductions [3][11]. - Quality real estate companies are expected to lead the recovery, with improvements in return on equity (ROE) driven by better inventory management rather than increased leverage [3][11]. Investment Recommendations - The report recommends focusing on high-quality real estate firms with strong product capabilities and inventory management, such as Jianfa International, Binjiang Group, and China Resources Land [3][11]. - It also highlights undervalued firms like Xincheng Holdings and China Overseas Development as potential investment opportunities [3][11].

Core Viewpoint - New City Holdings Group has announced the issuance of mid-term notes with a maximum amount of 1 billion RMB, aimed at enhancing liquidity and funding residential project developments [1] Group 1: Issuance Details - The total issuance amount is capped at 1 billion RMB, with a maturity period of 5 years [1] - Up to 500 million RMB of the raised funds will be used to supplement the liquidity of the issuer and its subsidiaries [1] Group 2: Fund Utilization - The remaining funds will be allocated for the development and construction of ordinary residential projects [1] - Additional uses include repurchasing and repaying the issuer and its shareholder New City Development Holdings Limited's offshore US dollar bonds [1]

新城控股拟发行至多10亿元人民币中票，募资用于住宅项目开发建设等。 ...

Group 1: Real Estate Development and Property Services Valuation - As of July 25, 2025, the real estate sector (Shenwan) has a price-to-book ratio (PB) of 0.78, ranking in the 90.45th percentile historically since 2024 [3] - The Hang Seng real estate and construction sector has a PB of 0.44, ranking in the 98.69th percentile historically since 2024 [3] - From July 1 to July 25, 2025, the real estate sector (Shenwan) increased by 7.8%, outperforming the CSI 300 index by 2.93 percentage points [3] - Key A-share real estate companies with the highest gains during this period include New Town Holdings (+12.2%), China Merchants Shekou (+9.3%), and Gemdale Corporation (+7.4%) [3] Group 2: Property Services Market Performance - From July 1 to July 25, 2025, the property services sector (Shenwan) rose by 3.7%, underperforming the CSI 300 index by 1.20 percentage points [4] - The Hang Seng property services and management index increased by 5.1%, also underperforming the Hang Seng index by 0.37 percentage points [4] - Key A-share property service companies with the highest gains include TeFa Service (+10.4%), World Union (+9.2%), and Ningbo Fuda (+5.9%) [4] Group 3: Public Fund Holdings in Real Estate - As of the end of Q2 2025, public funds held a total market value of approximately 48.4 billion yuan in real estate stocks, down from 54.8 billion yuan at the end of Q1 2025 [5] - This represents about 0.14% of net asset value and 0.67% of stock investment value, indicating a lower allocation compared to standard industry benchmarks by 0.56 percentage points [5] Group 4: Market Trends and Opportunities - In the first half of 2025, the sales amount of commodity residential properties in six major cities (excluding affordable housing) reached 913.3 billion yuan, reflecting a 6.0% increase [6] - The average transaction price of land in core cities increased by 22.8% to 12,009 yuan per square meter [6] - Notable real estate companies with strong sales performance include China Jinmao (36.8 billion yuan, +19.6% YoY) and Yuexiu Property (36.9 billion yuan, +10.8% YoY) [6]

Investment Rating - The report maintains a "Buy" rating for key companies in the real estate development sector, including Poly Developments, China Merchants Shekou, and Binjiang Group, while also giving a "Buy" rating to China Overseas Development, China Resources Land, and China Jinmao in the H-share sector [37][71]. Core Insights - The real estate sector has shown resilience, with the real estate (Shenwan) index rising by 7.8% from July 1 to July 25, 2025, outperforming the CSI 300 index by 2.93 percentage points [29][37]. - The report highlights a structural alpha opportunity in the real estate sector, particularly for leading companies with strong brand recognition and product reputation, despite a weak beta performance overall [4][65]. - The report emphasizes the importance of urban renewal and structural optimization in high-capacity core cities, which are expected to benefit from ongoing real estate policies [70][71]. Summary by Sections Real Estate Development Sector Valuation and Key Companies - As of July 25, 2025, the real estate (Shenwan) price-to-earnings (P/E) ratio is 42.93, with a historical percentile of 99.45% [11][20]. - The top-performing A-share real estate companies from July 1 to July 25, 2025, include New Town Holdings (+12.2%), China Merchants Shekou (+9.3%), and JinDi Group (+7.4%) [29][31]. Property Services Sector Valuation and Key Companies - The real estate services (Shenwan) P/E ratio is 46.73, with a historical percentile of 86.21% as of July 25, 2025 [2][40]. - The top-performing A-share property service companies during the same period are TeFa Service (+10.4%), World Union (+9.2%), and Ningbo Fuda (+5.9%) [51][55]. Public Fund Holdings in Real Estate Sector - As of the end of Q2 2025, public funds held a total market value of approximately 484.4 billion yuan in real estate stocks, representing a decrease from 548.4 billion yuan at the end of Q1 2025 [3][63]. Market Trends and Sales Performance - In the first half of 2025, the sales amount for commodity residential properties in major cities increased by 6.0%, while the overall sales amount for the top 100 real estate companies decreased by 11.4% [4][66]. - The report notes a significant increase in land transaction prices and areas in key cities, indicating a potential recovery in the real estate market [67][70]. Investment Recommendations - The report suggests focusing on three main lines for investment: stable leading companies with high product reputation, companies with rich existing resources, and the long-term growth potential of the property services sector [71][70].

Group 1 - The core viewpoint highlights the ongoing development of commercial real estate, particularly in retail, with various companies expanding their operations and enhancing consumer experiences through innovative strategies [3][5][8] - Multiple cities are implementing or enhancing tax refund policies to stimulate inbound consumption, with notable examples including Guangzhou and Dalian, which have introduced convenient tax refund services for foreign tourists [5][6] - Companies like China Resources and Poly are expanding their commercial footprints through strategic partnerships and new project developments, targeting both core cities and emerging markets [10][11] Group 2 - Alibaba is raising funds to support its international e-commerce and cloud computing businesses, while competitors like JD.com and Meituan are intensifying their efforts in instant retail [4][28] - The REITs market is experiencing significant activity, with several companies, including Cinda and China Overseas, pushing for the listing and expansion of quality assets, indicating a robust interest from investors [31][33] - High-end brands are innovating their retail experiences, as seen with LV's unique store concept in Shanghai, which has attracted considerable foot traffic and consumer interest [19][21] Group 3 - The retail landscape is evolving with brands like Ba Wang Cha Ji and Lao Xiang Ji expanding into Hong Kong, indicating a trend of brands using the city as a launchpad for global expansion [18][24] - Nike is facing challenges in the Chinese market, with a reported 13% decline in revenue, while luxury brands are leveraging experiential marketing to attract consumers [19][20] - Community-focused commercial projects are on the rise, with new concepts like DT-X aiming to enhance local shopping experiences and meet consumer demands for convenience [17][18]

丨证券研究报告丨 行业研究丨行业周报丨房地产 [Table_Title] 如何看待反内卷对地产的间接影响？ ——房地产行业周度观点更新 报告要点 [Tablary] 地产行业属性与传统产能概念差别很大，直接出台相关反内卷政策的概率不高，但也会受到一 些间接影响。反内卷一定程度上将缓和物价下行压力，有助于降低实际利率，但可能对生产、 就业和收入等总量数据造成一定压力。关键还是需求端扩张性政策的配合，既提升居民就业和 收入预期，反内卷又降低实际利率，如此方能更有效地提振地产需求；但如果没有收入提升预 期，物价的提升反而会压制实际可支配收入，提振地产需求依赖总需求扩张引致的良性通胀， 而非供给侧优化之下的成本上涨。 分析师及联系人 [Table_Author] SAC：S0490520040001 SAC：S0490525060001 SFC：BUV416 刘义 侯兆熔 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_Title 如何看待反内卷对地产的间接影响？ 2] ——房地产行业周度观点更新 核心观点 止跌回稳的政策目标一定程度上对市场预期有所提振， ...