Core Viewpoint - Great Wall Motors has become one of the first companies in China to comply with the new national standard GB38031-2025 for electric vehicle battery safety, demonstrating its technological leadership and high compliance standards in the electric vehicle sector [1] Group 1 - Great Wall Motors announced that it passed the China Automotive Research Institute's testing in May, ahead of the new national standard implementation [1] - The new standard, which focuses on safety requirements for electric vehicle power batteries, will be mandatory for new models starting from July 1, 2026, and does not affect the normal use of already sold vehicles [1] - The company’s upgrade in battery safety reflects its commitment to leading technology in the electric vehicle safety domain [1]

Investment Rating - The report maintains an "Overweight" rating for the automotive industry, indicating a positive outlook compared to the overall market performance [10]. Core Insights - The 2026 new energy vehicle (NEV) purchase tax subsidy policy has shifted from a flat-rate model to a tiered proportional subsidy, resulting in a slight decrease in per-vehicle subsidy amounts. Companies with a higher proportion of low-end models, such as Geely and BYD, will experience a more significant subsidy reduction, while high-end brands will be less affected [2][3]. - The adjustment in subsidy policy is expected to reshape the sales structure of NEVs in 2026, with a decline in demand for low-end models and a relative advantage for mid-to-high-end models [2]. Summary by Relevant Sections Subsidy Policy Analysis - The new subsidy policy will lead to a 19% reduction for Geely and a 14% reduction for BYD, while companies like Xiaopeng, Great Wall, and Leap Motor will see a smaller impact of around 10% due to their higher proportion of mid-to-high-end models [2]. - The demand for A0 and A00 level low-end models, which previously relied heavily on subsidies, is expected to decrease significantly [2]. Sales Analysis of Key Companies - Xiaopeng Motors delivered nearly 430,000 vehicles in 2025, a 126% year-on-year increase. However, the average selling price (ASP) dropped from approximately 190,000 yuan in 2024 to 160,000 yuan in the first half of 2025 due to changes in product mix [3]. - Leap Motor achieved a delivery volume of 597,000 vehicles in 2025, doubling from 290,000 in 2024. The company plans to launch two high-end models in 2026 and aims for a sales target of 1 million vehicles [4]. - Great Wall Motors sold 1.32 million vehicles in 2025, with a 7% year-on-year growth. The company has set a sales target of 1.8 million vehicles for 2026, reflecting a 40% increase [5]. Investment Recommendations - The report suggests focusing on new energy vehicle companies with advantages in AI and robotics, such as Xiaopeng, NIO, and Li Auto, as well as component manufacturers like Yinchuan, Fuda, and Shuanghuan, which are expected to benefit from the new subsidy policies [6].

Core Viewpoint - The 2026 International Consumer Electronics Show (CES 2026) will take place from January 6 to 9 in Las Vegas, showcasing numerous A-share listed companies with their latest products in popular sectors such as robotics, smart hardware, and new energy vehicles [6]. Robotics - Ninebot will unveil a new multi-scenario lawn mowing robot, enhancing its product matrix [2]. - Stone Technology is expected to debut its "embodied intelligence black technology" as a representative of smart cleaning robots [7]. - Lingyi Technology will present a comprehensive robotics technology matrix, showcasing core components and application solutions [8]. - Zhaowei Electromechanical will showcase a new generation of dexterous hands with 20 degrees of freedom [9]. - Orbbec will release multiple 3D camera products suitable for humanoid robots, enhancing visual solutions for precise operations [9]. - Ecovacs will introduce a pool cleaning robot and the latest developments in embodied intelligence [9]. - Lens Technology will debut a highly dexterous bionic hand and head assembly, integrating self-developed reducers for improved performance [10]. - Megvii will collaborate with Yimai Intelligent to launch two new micro AI robot products [11]. Smart Glasses - Tianjian Co. will present its latest AI and AR glasses at CES 2026, focusing on AI glasses, AI headphones, and smart speakers [12]. - XGIMI Technology will globally launch its new AI glasses brand "MemoMind" [13]. - GoerTek will showcase multiple innovative MR/AR/smart glasses, enhancing the "AI + smart interaction" experience [13]. - Guangfeng Technology will present three LCoS AR optical products: Wax Girl G1, Dragonfly G1 mini, and Rainbow C1 [14]. Storage Solutions - Baiwei Storage will highlight consumer-grade storage solutions, including a Mini SSD that rivals flagship PCIe Gen4 SSDs, supporting Meta's AI/AR glasses [15]. - Jiangbolong will enhance its consumer market brand with a collaboration featuring a special edition storage product linked to the Argentina national football team [15]. - Rockchip will showcase audio and machine vision products, with its RK3588 chip being widely applied in various robotic forms [15]. Automotive Innovations - Great Wall Motors will return to CES with its full product line and core technology matrix, focusing on new energy and AI vehicles [17]. Display Technologies - TCL Technology will unveil its "machine king" series of televisions and the world's first printed OLED vehicle display solution [5]. - Hisense will launch a new generation of RGB-Mini LED display technology [5]. - BOE will showcase over 60 cutting-edge display technologies and IoT solutions, including the global debut of the "HERO 2.0 smart cockpit" [19].

Group 1 - Chery Group has set a sales target of 3.2 million vehicles for 2026, representing a 14.03% increase compared to 2025. Chery Automobile Co., Ltd. aims for 3 million units, a year-on-year growth of 14.01% [3][14] - Great Wall Motors has unveiled a new platform named "Guiyuan," which received 22,000 votes from 96,000 participants. The platform focuses on user needs and aims to simplify vehicle offerings while enhancing value [5][15] - Huawei's QianKun partnership is projected to achieve over 900,000 units in total sales by 2025, continuing its commitment to integrate intelligence into every vehicle. The sales data includes brands such as Avita, Lantu, and others [7][18] Group 2 - Employees of Changan Automobile have expressed dissatisfaction on social media regarding the cancellation of traditional year-end bonuses due to unmet sales and profit targets. An incentive plan is expected in February, but details are currently unavailable [9][20]

Core Insights - Chinese automakers are redefining the future of the automotive industry at CES, shifting focus from hardware to AI models and advanced driving architectures [1] - The competition is now centered around software capabilities and supply chain integration, marking a significant transition from manufacturing to standard-setting [1][11] Group 1: Technological Advancements - Geely introduced its "Universal AI 2.0" system, featuring the World Action Model (WAM), which enhances the vehicle's intelligence through a layered design [2] - WAM allows for a complete intelligent feedback loop, enabling continuous evolution in automotive intelligence [2] - Geely's strategy has led to a 20%-30% reduction in project numbers while enhancing quality, indicating a focus on efficiency [3] Group 2: Strategic Integration - Geely's brands, including Zeekr and Lynk & Co, have unified their driving software under the "G-ASD" system, promoting technology sharing across models [3] - This integration allows for rapid deployment of advanced technologies, such as the Thor-U chip, across different vehicle brands [3] - Great Wall Motors is pursuing a dual strategy of mechanical and intelligent advancements, showcasing its Hi4-Z hybrid architecture to address consumer concerns about range and energy consumption [4] Group 3: Supply Chain and Market Positioning - Chinese supply chain companies are demonstrating their production capabilities, with Leap Motor showcasing its aggressive electronic architecture strategy [5] - Black Sesame Intelligence presented its A2000 autonomous driving chip, targeting the L2+/L3 market, while other companies displayed advancements in lidar technology [6] - The automotive industry is expected to undergo significant changes, with a shift from funding and qualifications to AI model integration as the new entry barrier [7] Group 4: Future Industry Dynamics - The high costs associated with advanced driving technologies are leading to a consolidation trend, where only a few major players will dominate the market [9] - Companies unable to develop large models or afford high-performance chips may face significant challenges, leading to potential market exits [9] - The transition from "software-defined vehicles" to "AI-defined vehicles" will fundamentally alter the automotive business model, emphasizing AI capabilities over traditional hardware metrics [10][11]

Core Insights - The automotive industry in 2025 has experienced significant growth driven by proactive policies that enhance consumption, tap into incremental potential, and improve the competitive environment, leading to a collaborative effort to combat unhealthy competition [2] - The "Cover Story" titled "Progress 2025 - Ten Major Annual Reviews of the Automotive Industry" has been launched, marking the sixth consecutive year of such comprehensive reporting [2] Group 1: Industry Trends - The automotive sector is focusing on innovation and collaboration to achieve steady progress while addressing challenges such as unhealthy competition [2] - A series of ten thematic reports have been published, covering various aspects of the automotive industry, including annual highlights, new policies, personnel changes, and significant events [2] Group 2: Leadership Perspectives - Industry leaders emphasize the importance of face-to-face interactions to reduce misunderstandings and foster collaboration, as highlighted by Chery's chairman [6] - The call for open communication among industry leaders is seen as essential for addressing challenges and promoting a healthy competitive environment [6][7] Group 3: Safety and Technology - Geely's establishment of a world-class safety center aims to enhance automotive safety through shared resources and data accumulation, reflecting a commitment to industry-wide safety standards [7][8] - The focus on safety is underscored by the need for responsible innovation that prioritizes user safety over mere technological advancement [10][11] Group 4: Market Dynamics - BYD's chairman advocates for a leadership role that respects competitors while pushing for technological excellence, emphasizing the importance of consumer trust and respect within the industry [9][10] - The shift towards a more collaborative industry ethos is seen as vital for fostering innovation and maintaining a competitive edge [10] Group 5: Innovation and Responsibility - The automotive industry is urged to prioritize necessary technological advancements that align with user safety and regulatory requirements, as articulated by Great Wall's chairman [11] - The call for innovation driven by real user needs rather than mere technological prowess reflects a shift towards more responsible and inclusive practices in the industry [13] Group 6: Global Trade and Cooperation - BMW's chairman stresses the importance of open markets and clear rules over trade barriers, advocating for mutual support in the face of geopolitical challenges [15][16] - The emphasis on cooperation and shared prosperity highlights the need for a unified approach to global trade within the automotive sector [16] Group 7: Strategic Reflections - Volkswagen's CEO acknowledges the need for self-reflection and adaptability in response to industry changes, emphasizing the importance of proactive engagement [17][18] - Toyota's chairman highlights the significance of preparing for uncertainties rather than making predictions, advocating for a responsive strategy to market changes [18][19]

Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [12]. Core Insights - The 2026 new energy vehicle purchase tax subsidy policy has shifted from a "one-size-fits-all" model to a tiered proportional subsidy, resulting in a slight decrease in per-vehicle subsidy amounts. Companies with a higher proportion of low-end models, such as Geely and BYD, will experience a more significant subsidy reduction, while high-end brands are largely unaffected [2][3]. - The adjustment in subsidy policy is expected to significantly reshape the sales structure of new energy vehicles in 2026, with demand for low-end models likely to decline, benefiting mid-to-high-end models and companies with higher average selling prices (ASP) [3]. Summary by Sections Subsidy Policy Analysis - The 2026 subsidy policy will lead to a reduction in subsidies for companies with a higher share of low-end models, with Geely facing a 19% reduction and BYD a 14% reduction. In contrast, companies like Xiaopeng, Great Wall, and Leap Motor will see a reduction of around 10% due to their higher proportion of mid-to-high-end models [3][4]. Sales Analysis of Key Companies - **Xiaopeng Motors**: Projected delivery volume for 2025 is approximately 430,000 units, a 126% increase year-on-year. December deliveries were 37,500 units, showing a decline due to subsidy reductions. The ASP is expected to drop from nearly 190,000 yuan in 2024 to 160,000 yuan in the first half of 2025. Xiaopeng plans to launch seven dual-power models in 2026, which are expected to benefit from the policy changes [4][5]. - **Leap Motor**: Expected to deliver 597,000 units in 2025, doubling from 290,000 units in 2024. The growth is driven by new models and overseas market expansion. Despite the introduction of lower-priced models, Leap Motor has maintained its gross margin due to effective cost control. The 2026 sales target is set at 1 million units [5][6]. - **Great Wall Motors**: Anticipated sales for 2025 are 1.32 million units, a 7% increase. The company has optimized its internal structure, with new models compensating for declines in older models. The sales target for 2026 is set at 1.8 million units, reflecting a 40% year-on-year growth expectation [6]. Investment Recommendations - The report suggests focusing on new energy vehicle companies that have advantages in AI and robotics, such as Xiaopeng, NIO, and Li Auto, as well as key Tier 1 suppliers. It also recommends second-hand car companies and component manufacturers with low valuations and growth potential, such as Yinchuan, Fuda, and others [2][6].

Core Viewpoint - The automotive industry is experiencing homogenization, reflected in both products and naming conventions. Great Wall Motors has taken a unique approach by allowing the public to name its new platform, resulting in the name "Guiyuan," which signifies a return to user-centric values and a commitment to technological innovation and strategic ambition [1][3]. Naming Origin: From User Co-Creation to the Essence of "Guiyuan" - The naming process involved over 96,000 participants and more than 110,000 votes, emphasizing user engagement and co-creation, aligning with Great Wall's long-term, user-centered development philosophy [3][6]. - The name "Guiyuan" encapsulates the essence of returning to the fundamentals of automotive design and technology, focusing on genuine user needs and the core logic of industry development [3][4]. Technical Foundation: User-Centric Implementation of the Guiyuan Platform - The Guiyuan platform is designed for the next 10-20 years, emphasizing versatility with capabilities for multiple powertrains and vehicle types, catering to diverse user needs [6][10]. - The platform's compatibility with various energy forms, including gasoline, hybrid, electric, and hydrogen, reflects a strategic approach to global market demands [7][11]. Global Strategy: Guiyuan as a Vehicle for China's Automotive Expansion - Great Wall Motors aims to expand globally, recognizing that understanding local user needs and adapting to diverse market conditions is crucial for success [11][12]. - The Guiyuan platform's ability to adapt to different powertrain requirements enhances efficiency and cost-effectiveness in international markets, addressing the challenges posed by varying energy structures and infrastructure [11][12]. Conclusion - The Guiyuan platform represents Great Wall Motors' commitment to innovation and user-centric design, supported by a robust technical foundation and a strategic vision for global expansion. This approach aims to transform the Chinese automotive industry from mere scale expansion to value enhancement [12][13].

Core Viewpoint - Great Wall Motors has officially named its new "multi-power" platform as "Guiyuan," which will serve as the ecological foundation for intelligent mobility [1] Group 1: Platform Overview - The Guiyuan platform is centered around the core idea of "tracing the origin of the industry and returning to user needs," focusing on the essence of automotive mobility and technological innovation [3] - It supports "one vehicle, multiple power sources; one vehicle, multiple categories; one vehicle, multiple forms," providing comprehensive adaptability for various scenarios [3] Group 2: Technical Compatibility - The Guiyuan platform is inherently compatible with multiple power solutions, including gasoline, diesel, BEV (Battery Electric Vehicle), HEV (Hybrid Electric Vehicle), PHEV (Plug-in Hybrid Electric Vehicle), and hydrogen energy [3] - It covers a range of product categories such as SUVs and MPVs, aiming to provide technology that truly fits the needs of users in different global markets and energy conditions [3] Group 3: Strategic Implications - The platform's foundational, inclusive, and growth-oriented characteristics reflect Great Wall Motors' comprehensive layout from ecological foundation construction to global adaptation strategy [3] - Each keyword associated with the Guiyuan platform corresponds to a response to the actual interests of users, emphasizing the company's commitment to user-centric innovation [3]

爱建证券研报指出，长城汽车继续推进高端化+全球化，2026年目标180万辆。年末价格竞争加剧，公 司或主动控产去库存，12月产量同比降幅大于销量，单月销量承压，新能源车与出口表现占优。2026年 目标销量120万辆（不含出口），高端新能源车为核心增量。2026年出口目标60万辆，强化非俄市场。 随着新平台车型放量、直营渠道效率提升及海外高价值车型占比提升，规模效应与单车盈利改善有望同 步兑现，盈利弹性进入释放阶段。维持"买入"评级。 ...