以下文章来源于字母榜 ，作者张琳 字母榜 . 让未来不止于大 来源|字母榜 撰文|张琳 编辑|谭宵寒 叶国富的"钱袋子"变瘪了。 2025年第一季度，名创优品交出了一份"增收不增利"的成绩单。财报显示，名创优品收入同比增长 18.9%至44.27亿元，但经调整净利润却同比下降4.8%至5.87亿元，净利润率从16.6%下滑至 13.3%。 这主要是由于名创优品在海外大幅扩张和IP授权费用增加所致。在费用投放上，一季度IP授权费用 投入同比提升39.6%，海外直营店相关开支（包括租金及相关开支、折旧及摊销开支以及剔除以股 份支付的薪酬开支的工资）同比提升71.4%。 除此以外，一季度，名创优品同店销售再次出现中个位数同比下滑。目前，名创优品的营收增长在 很大程度上是依赖不断开设新门店扩大销售规模，其经营效率依旧在下滑。 财报发布当日，名创优品股价大幅下跌，截至当日收盘，名创优品报收于18.29美元/ 股，暴跌 17.58%。 叶国富也尝试跳出名创优品之外，寻找增长。收购永辉，是叶国富寻找新增长叙事的"关键一跃"。 掌权永辉后的叶国富开始大刀阔斧地改革，一刀砍向经营不善的门店，一刀砍向中间商，但单店改 造成本超8 ...

Group 1: Miniso's Stock Performance - Miniso's stock price dropped by 18.22% on May 26, closing at HKD 34.55, resulting in a market capitalization of HKD 432 billion [1] - Following the drop, Miniso's market value in RMB fell to 405 billion, below Yonghui Supermarket's 459 billion [1] - The decline in stock price raised concerns about Miniso's profitability and the effectiveness of its acquisition strategy, especially after a first-quarter report showing an 18.9% revenue increase but a 28.8% decline in net profit [1] Group 2: Douyin's Non-Heritage Video Growth - Douyin reported a 1625% increase in AI-related non-heritage videos over the past year, indicating a significant rise in creative content [3] - The platform saw over 2 billion new national-level non-heritage videos, with a 31% year-on-year growth in related content [3] - The commercial potential of non-heritage products is highlighted by Douyin's 6.5 billion annual sales, suggesting a growing market for cultural and tourism investments [3] Group 3: Ctrip's Strategic Initiatives - Ctrip announced the establishment of a 1 billion RMB tourism innovation fund aimed at fostering new business models in the travel industry [4] - The company formed strategic partnerships with international hotel groups from Thailand, Malaysia, and Indonesia to enhance service quality [4] - Ctrip's initiatives align with national strategies to boost inbound tourism and promote collaboration within the tourism industry [4]

Core Insights - Douyin Life Services partnered with CCTV News to launch a live streaming event titled "Foreign Trade Goodies, Buy More, Love Guangdong," aimed at creating a new channel for foreign trade products in domestic sales [1][9] - The event featured major supermarket chains such as CR Vanguard, Yonghui Supermarket, RT-Mart, and Hongqi Chain, showcasing a variety of foreign trade goods and seasonal products from the Greater Bay Area [1][3] Summary by Sections Event Overview - The live streaming event lasted three hours, attracting over 66 million views and generating more than 1.4 million orders, with total transaction value exceeding 5.09 million yuan [1] - Consumers showed strong interest in discount vouchers offered by supermarkets, facilitating a convenient shopping model of "online coupon collection and offline redemption" [1] Product Highlights - The event showcased various foreign trade products, including food, electronics, and household items, with a special focus on seasonal fruits like lychee [1][3] - CR Vanguard introduced a special coupon for lychee, allowing consumers to purchase fresh fruit at a discounted price [3] Supermarket Initiatives - CR Vanguard's Vice General Manager Xu Zhijiang outlined four key measures to support the transition of foreign trade products to domestic sales, including establishing a "direct access" for foreign goods and collaborating with unique foreign enterprises to develop private label products [3][4] - Yonghui Supermarket's representative Lai Shuzhen highlighted their commitment to supporting foreign trade products through expedited listing processes and brand promotion [4] Success Stories - A fish supply company from Zhongshan, Guangdong, successfully adapted its products for the domestic market after collaborating with CR Vanguard, leading to strong sales [4] - Yonghui Supermarket simplified the qualification review process, allowing a new tuna product to be listed in just 15 days, which garnered significant consumer interest during the live stream [4] Future Plans - Douyin Group initiated a "Douyin Foreign Trade Product Support Plan" to assist foreign trade enterprises in expanding their presence in the domestic market, aiming to invigorate offline consumption [8][9]

Core Insights - The Chinese retail market in Q1 2025 is experiencing a significant divergence, with some companies thriving while others struggle due to transformation pains and market pressures [1][29]. Group 1: Company Performance - Walmart China reported a net sales increase of 22.5% to $6.7 billion, with comparable sales up 16.8% and e-commerce sales growing by 34% [2]. - Fat East achieved a quarterly sales figure exceeding 6.3 billion, showcasing strong regional performance [20]. - Suning.com turned a profit with a net income of 1.796 million, marking a turnaround after four consecutive quarters of losses [4][5]. - Yonghui Supermarket faced a revenue decline of 19.32% to 17.48 billion, with net profit down 79.96% due to strategic transformation efforts [6]. - Lianhua Supermarket reported a revenue increase of 7.5% but a net profit drop of 59.9% [7]. - Changchun Eurasia Group's revenue grew by 0.38%, but net profit fell by 74.64% [8]. - Tianhong reported a revenue decline of 2.18%, despite a 1.8% increase in shopping center sales [9]. - Wushang Group's revenue decreased by 8.62%, while net profit increased by 2.85% [10]. - Yinzuo Group's revenue fell by 4.32%, with net profit down 20.66% [11]. - Chongqing Department Store's revenue decreased by 11.85%, but net profit increased by 9.23% [12]. - Jiajia Yue's cash flow surged by 355.7%, indicating strong operational efficiency [13]. - Li Qun Group's revenue fell by 5.14%, with net profit down 58.24% [14]. - Dazhong Group's revenue decreased by 8.04%, while net profit increased by 0.7% [21]. - Beijing Hualian's revenue grew by 7.52%, but net profit dropped by 59.92% [24]. - Youa Group's revenue fell by 14.59%, with net profit down 35.48% [25]. - Shanghai New World reported a revenue decline of 6.14% and a net profit drop of 33.95% [26]. - Sanjiang Shopping Club's revenue increased by 1.1%, with net profit up 35.3% [27]. - Renrenle's revenue plummeted by 77.81%, but net profit increased by 39.57% [28]. Group 2: Industry Trends - The retail sector is showing significant differentiation, with leading companies like Walmart and Suning leveraging operational adjustments for growth [29]. - Traditional supermarkets are under pressure, with companies like Yonghui and Lianhua experiencing substantial declines in both revenue and profit [30]. - Regional players like Fat East and Jiajia Yue are thriving due to localized operations and supply chain advantages [31]. - E-commerce and omnichannel strategies are driving growth, as seen with Walmart's e-commerce sales and Suning's offline revenue increase [32]. - Membership store models are gaining traction, with Walmart's Sam's Club expanding to 54 locations [34]. - Cost control and efficiency optimization are critical, with companies like Tianhong and Wushang improving profits despite revenue declines [37]. - Differentiated competition in niche markets, such as health and baby products, is evident with companies like Dazhong and Kid King showing strong performance [39].

Core Viewpoint - Miniso's revenue is increasing, but profits are declining, indicating potential challenges in maintaining profitability despite growth in store openings [1][2]. Financial Performance - In Q1 2025, Miniso reported revenue of 4.427 billion yuan, a year-on-year increase of 18.9% [2]. - Operating profit for the same period was 710 million yuan, down 4.51% year-on-year [2]. - Net profit for Q1 2025 was 417 million yuan, a decline of 28.92% compared to the previous year [2]. - Adjusted net profit was 587 million yuan, reflecting a decrease of 4.81% year-on-year [2]. Store Expansion and Performance - Miniso opened a total of 978 new stores in the past year, bringing the total to 7,768 stores as of March 31, 2025 [3]. - The average sales performance of new stores opened in Q1 2025 improved by 27% compared to the same period in 2024 [3]. - The company is focusing on the MINISO LAND store format, with 8 locations opened and 15 more in preparation [3]. International Growth - Revenue from overseas markets grew by 30.3%, contributing an additional 3 percentage points to total revenue [4]. - Miniso aims to enhance collaboration with international partners to improve operational efficiency and store models [4]. Collaboration with Yonghui Supermarket - Miniso's CFO reported that Yonghui Supermarket has already closed 78 stores and plans to close between 250 to 350 stores in 2025 [5][6]. - The restructuring of Yonghui Supermarket is expected to improve profitability through enhanced cost and management efficiency [6]. Yonghui Supermarket's Financial Situation - Yonghui Supermarket reported a revenue of 17.479 billion yuan in Q1 2025, a decline of 19.32% year-on-year [7]. - The company has faced significant losses over the past four years, totaling over 9.5 billion yuan [7].

商贸零售 2025 年 05 月 25 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 58% 2024-05 2024-09 2025-01 商贸零售 沪深300 相关研究报告 《2025 年 4 月社零同比+5.1%，社会 消 费 平 稳 运 行 — 行 业 点 评 报 告 》 -2025.5.19 《618 大促拉开帷幕，关注国货美妆表 现—行业周报》-2025.5.18 《关注零售行业中期投资策略：深挖 情 绪 消 费 景 气 赛 道 — 行 业 周 报 》 -2025.5.11 2025 年 4 月社零+5.1%，期待消费回暖趋势继续维持 ——行业周报 | 黄泽鹏（分析师） | 陈思（联系人） | | --- | --- | | huangzepeng@kysec.cn | chensi@kysec.cn | | 证书编号：S0790519110001 | 证书编号：S0790124070031 | chensi@kysec.cn 证书编号：S0790124070031 2025 年 4 月社零同比+5.1%，期待消费回暖趋势继续维持 本周国 ...

"我们第一时间对超市销售的内外贸一体化商品进行梳理，并在专区陈列。"永辉商品中心负责人赖淑珍说，目前企业旗下的700多家门店均对外贸商品开 放，永辉福州奥体店、大儒店、公园道店已经设置了外贸产品专区。 近日，永辉超市在"中国制造 点亮内需——外贸优品进永辉"活动上宣布，首批2个品牌的9个商品通过针对外贸受阻企业开设的绿色通道成功在北京喜隆多 店、福州奥体店、杭州滨江宝龙店、临平万达店4家门店上架售卖，后续将陆续扩大外贸商品及售卖门店数量。 超300家进入采购洽谈阶段 15天跑出"永辉速度" 面对国际经济格局振荡和贸易形势变化，永辉超市积极响应并率先行动，发布《致中国优质供应链的一封信》，开通绿色通道，提出15天极速上架、品牌推 广扶持、联合开发新品三大措施，为出口受阻企业搭建内销桥梁。 专项邮箱收到超500封合作邮件，并与超300家优质供应链企业进入洽谈阶段，品类覆盖范围广泛，主要集中在冷冻食品、休闲零食、家居用品等，其中包括 长期为山姆、开市客供货的中国制造企业。 走进位于福州海峡奥体中心商业广场的永辉超市，外贸产品专区设在大门入口处。货架上，各类食品、电器、日用百货等摆得满满当当，吸引不少顾客驻足 选购。 ...

Core Viewpoint - Yonghui Supermarket has adopted the "Fat Donglai" model for its transformation, focusing on quality retailing, with the newly renovated store in Nanjing reopening after 31 days of adjustments [1]. Product Structure Changes - The store has undergone a significant product overhaul, achieving a 55% product replacement rate, with 4010 new items added [10]. - The fresh food ratio has increased from 5% to over 20%, aligning the product structure closer to that of Fat Donglai, with imported goods now making up nearly 20% of the offerings [10]. - The bakery section features a variety of products, including the main product "Harvest Joy" European bread, made with various fruits and vegetables, and all items are free from certain additives [5][10]. Store Layout and Customer Experience - The store layout has been redesigned for better accessibility, allowing customers to move freely between sections without a forced path from entrance to checkout [11]. - New amenities include a convenience service area with health measurement tools, a pet storage area, and complimentary beverages [13][16]. - Additional customer-friendly features include magnifying glasses for older customers, gloves in the durian selection area, and seafood oxygenation services [16]. Employee Welfare and Service Quality - The number of employees has increased from around 100 to 165, with a 20% rise in overall employee compensation [17]. - Employee benefits have been enhanced, including paid vacation and improved working conditions, to ensure staff satisfaction translates into better customer service [17].

昨天，通州万达广场 内的永辉超市迎来众多顾客。 刘英文摄 货架上的商品也大变样。升级后的门店以永辉农场直供和各地时令商品相结合的模式，丰富顾客的选 择。在蔬菜区，云南定向种植的上海青与北京小汤山生菜同台亮相；在水果区，"热带风情岛"主题专区 集合了荔枝、山竹、西瓜等时令水果。此外，通过"绿色通道"引入的外贸优品也摆上货架。消费者还能 买到胖东来的啤酒、白酒、花生油等热门商品。 店内负责人介绍，开业前，店里还特别组织了烘焙品鉴会，由周边居民投票决定烘焙新品。票数较高的 手指提拉米苏、桃子慕斯蛋糕、巧克力诱惑蛋糕等新品纷纷上架。随着端午节临近，超市内还增加了现 蒸粽子、端午限定黑松露粽香酥饼等节令食品。改造后，现制现售商品比例提升至20%左右。 浓浓的烟火气中，顾客也体验到更好的服务。门店延续了以往调改店的各项服务，如在收银台、打包 台、服务台等备好一次性餐具，在便民服务区配备电子血压计、身高体重测试仪、免费茶饮、免费1小 时的充电宝等，同时，还首次增设餐吧，提供汽水、冰淇淋、热狗等商品，并配以桌椅，为顾客提供休 憩场所。 升级后，门店也为收银员、称重员等配备了专用座椅，新增员工休息室、更衣室，一线员工综合薪资提 ...

Core Insights - Yonghui Supermarket has officially opened its first self-reformed store in the city's sub-center, marking a significant expansion in its store format [1] - The number of reformed stores nationwide has reached 81, with a target of 150 by the end of July and 300 before the Lunar New Year in 2026 [1] Store Features - The new store includes a dining area with offerings such as soda, ice cream, and hot dogs, along with facilities for on-site dining [1] - Customer convenience features include disposable utensils at checkout, a health service area with blood pressure and height measurement tools, seasonal tea drinks, and free charging stations [1] - Store layout improvements include wider aisles of 4 meters, uniform shelf heights of 1.6 meters, and the removal of mandatory traffic flow [1] Product Offerings - The store combines direct supply from Yonghui farms with seasonal products, enhancing customer choices [2] - A dedicated brand area showcases products like craft beer, yogurt, and laundry pods, catering to upcoming holidays with specially selected items [2] Employee Welfare - The store has improved employee conditions by providing dedicated seating for cashiers and weighers, as well as new rest and changing rooms [2] - Employee compensation has increased by approximately 30%, with average working hours capped at 8 hours per day and 10 days of paid annual leave after one year of service [2]