永辉超市股份有限公司二〇二四年年度股东大会 会议资料 永辉超市股份有限公司 二〇二四年年度股东大会会议资料 二〇二五年五月 1 永辉超市股份有限公司二〇二四年年度股东大会 会议资料 目 录 | 永辉超市股份有限公司二〇二四年年度股东大会会议议程 | | 3 | | --- | --- | --- | | 永辉超市股份有限公司二〇二四年年度股东大会会议议案 | | 4 | | 议案一：关于《永辉超市股份有限公司 2024 | 年度董事会工作报告》的议案 4 | | | 议案二：关于公司 2024 年度财务决算和 2025 年度财务预算的议案 | | 11 | | 议案三：关于公司 2024 年度利润分配的议案 | | 12 | | 议案四：关于公司 2024 年度关联交易执行情况及 2025 | 年关联交易计划的议案 | 13 | | 议案五：关于公司 2024 年度授信、贷款使用情况及 2025 | 年度申请授信计划的议案 | 14 | | 议案六：关于继续授权公司购买理财产品的议案 | | 16 | | 议案七：关于续聘 2025 年会计师事务所的议案 | | 18 | | 议案八：关于《公司董事、监事 2 ...

Core Viewpoint - AEON's first comprehensive department store in mainland China, located in Guangzhou Tianhe City, is set to close in June 2023 due to a renovation plan that will see Yonghui Supermarket replace it [2][12][20]. Company Overview - AEON Tianhe City store opened in July 1996 and has been operational for nearly 29 years [5][13]. - AEON currently operates 16 other stores in Guangzhou and has a total of 40 stores in Guangdong, including 21 comprehensive department stores and 19 supermarkets [21][23]. Market Dynamics - The closure is attributed to the mismatch between rental costs and revenue, as AEON's brand appeal and product competitiveness have declined over time [20]. - AEON's revenue from its mainland operations has been on a downward trend since 2018, with a reported revenue of HKD 4.339 billion in 2024, down 4.68% year-on-year, and an operating loss of HKD 65.856 million [23]. Competitive Landscape - Yonghui Supermarket will take over the space vacated by AEON, launching a new store format that focuses on optimizing product structure and enhancing the shopping environment [25][27]. - Yonghui's new store is expected to feature a product structure similar to that of its successful "Pang Dong Lai" format, with a significant increase in ready-to-eat products and a focus on customer service enhancements [25][26]. Future Plans - Despite the closure of the Tianhe City store, AEON plans to open eight new stores in Guangdong in 2023, indicating a strategy to expand its footprint despite challenges [21][23].

Core Insights - The retail industry is undergoing significant changes, with traditional hypermarkets closing while local supermarkets are rapidly transforming and opening new stores [1][2][3] Group 1: Market Exit of Traditional Hypermarkets - Aeon supermarket will close its last store in Beijing on May 16, marking its exit from the market after over 20 years of operation [2] - The closure of the last BHG store in Beijing is also imminent, reducing BHG's presence to only two stores in the city [2] - Increased competition from local supermarkets and emerging e-commerce platforms has led to a decline in market share for foreign hypermarkets [2] Group 2: Emergence of Local Supermarket Formats - Local supermarkets like Yonghui are rapidly opening transformed stores, with over 60 modified locations nationwide [3] - The new store formats focus on enhancing customer experience through improved layout, service, and product offerings [3] - Yonghui's recent store modifications have resulted in increased customer satisfaction and shopping efficiency [3] Group 3: Financial Performance and Challenges - Yonghui reported a revenue of 67.574 billion yuan for 2024, a year-on-year decrease of 14.07%, and a net loss of 1.465 billion yuan, marking its fourth consecutive year of losses [4] - Despite initial success, customer traffic at modified stores has begun to normalize, raising concerns about long-term sustainability [4] Group 4: Strategies for Competitive Advantage - Experts suggest that traditional supermarkets must develop differentiated competitive advantages to thrive in a changing market [5] - Successful models include private label products and cost-effective strategies, as seen with brands like Sam's Club and Aldi [5] - Establishing a strong core competency is essential for traditional supermarkets to navigate the ongoing transformation [5]

Group 1 - Yonghui Supermarket Co., Ltd. has applied for the registration of multiple "Yonghui Online Supermarket" trademarks [1] - The international classification of the trademarks involves food, advertising sales, financial property management, and website services [1] - The current status of the trademarks is pending substantive examination [1]

Investment Rating - The investment rating for the retail industry is "Positive" (maintained) [1] Core Insights - The retail industry is experiencing a slow recovery in social consumption, with overall business pressure on retail enterprises. The report emphasizes the importance of emotional consumption and suggests focusing on high-quality companies in high-growth segments [4][27] - The report identifies key segments within the retail industry, including traditional retail, gold and jewelry, cosmetics, and medical aesthetics, each with unique dynamics and investment opportunities [4][27] Summary by Sections Retail Market Overview - The retail industry index rose by 0.88% during the week of May 6 to May 9, 2025, underperforming the Shanghai Composite Index, which increased by 1.92% [6][15] - The brand cosmetics sector showed the highest growth, with a weekly increase of 2.89% and a year-to-date increase of 15.91% [18][21] Investment Strategy - The report recommends focusing on high-quality companies in segments driven by emotional consumption, including: 1. **Gold and Jewelry**: Emphasizing brands with differentiated products and consumer insights, recommending companies like Laopuhuangjin, Chaohongji, and Zhou Dasheng [7][48] 2. **Offline Retail**: Highlighting companies that are actively transforming and exploring new models, recommending Yonghui Supermarket and Aiyingshi [7][48] 3. **Cosmetics**: Focusing on domestic brands with strong growth potential, recommending brands like Pola, Shangmei, and Juzi Biological [7][49] 4. **Medical Aesthetics**: Suggesting attention to differentiated product manufacturers and leading medical aesthetic institutions, recommending Aimeike and Kedi-B [7][49] Segment Analysis - **Traditional Retail**: The report notes that offline retail must leverage its strengths in customer service and emotional satisfaction to attract consumers back from online channels [4][28] - **Gold and Jewelry**: The industry is shifting from supply-driven to demand-driven, with emotional consumption becoming a key factor. High-end and fashionable gold segments are emerging as significant opportunities [4][36] - **Cosmetics**: The industry is stable in the short term, with a long-term trend favoring domestic brands. Emotional consumption is spreading across various cosmetic categories [4][41] - **Medical Aesthetics**: The industry is experiencing accelerated differentiation, with high-end products showing resilience due to their safety and scarcity [4][44]

Core Viewpoint - Yonghui Supermarket acknowledged the issue of "reverse rounding" in cash transactions and committed to rectifying the situation, highlighting the importance of consumer trust and adherence to market regulations [1][3]. Group 1: Issue Identification - "Reverse rounding" refers to the practice where merchants round up the total amount during cash transactions, resulting in consumers being overcharged by a few cents [1]. - This practice has raised concerns about consumer rights and market fairness, as it violates the Price Law of the People's Republic of China, which prohibits charging beyond the marked price [1][3]. Group 2: Consumer Impact - The issue primarily affects vulnerable groups such as the elderly and children, who are more sensitive to pricing and less equipped to advocate for their rights [2]. - The erosion of consumer trust due to "reverse rounding" negatively impacts the overall shopping experience, leading to dissatisfaction among customers [1][4]. Group 3: Regulatory and Corporate Responsibility - Regulatory bodies are urged to enhance market supervision and enforce penalties against such pricing violations to maintain a fair market environment [3]. - Companies must reflect on their business practices and prioritize integrity over short-term gains, as damaging consumer trust can have long-term repercussions on their reputation and customer loyalty [3].

Group 1: Core Insights - The retail industry is experiencing a slow recovery in social consumption, with overall business pressure on retail enterprises [27][28] - The report emphasizes the importance of emotional consumption, suggesting that companies should focus on enhancing consumer service experiences and emotional satisfaction to drive positive accumulation [28][32] - The investment strategy highlights four main themes: gold and jewelry, offline retail, cosmetics, and medical aesthetics, each with specific recommendations for companies to watch [4][7][49] Group 2: Industry Dynamics - Traditional retail is facing challenges as online traffic growth approaches its peak, and issues like e-commerce tax audits arise, making offline experiences more valuable [4][28] - The gold and jewelry sector is shifting from supply-driven to demand-driven, with emotional needs like self-appreciation and national pride becoming significant [4][36] - The cosmetics industry is witnessing a rise in domestic brands, with emotional consumption trends spreading to various segments, including functional skincare and home fragrances [41][49] Group 3: Company Recommendations - For gold and jewelry, companies like Lao Pu Gold, Chao Hong Ji, and Zhou Da Sheng are recommended for their differentiated product offerings and consumer insights [7][48] - In offline retail, companies such as Yonghui Supermarket and Ai Ying Shi are highlighted for their proactive transformation and exploration of new business models [7][48] - In the cosmetics sector, brands like Pechoin, Mao Ge Ping, and Juzi Biological are noted for their strong performance and ability to adapt to market trends [7][49] Group 4: Market Performance - The retail industry index rose by 0.88% in the week of May 6-9, 2025, but has decreased by 5.81% since the beginning of the year, underperforming the broader market [6][15] - The brand cosmetics sector showed the highest growth, with a weekly increase of 2.89% and a year-to-date increase of 15.91% [18][21] - Individual stocks such as Huazhi Wine and New Xunda saw significant weekly gains of 13.4% and 12.2%, respectively [24][25]

Investment Rating - The industry is rated as "Buy" with an expectation of an increase exceeding 15% over the next 3-6 months [1]. Core Insights - Offline Retail: Yonghui Supermarket continues its store renovation process, with 71 stores renovated as of May 9, 2025. The latest seven stores opened in cities such as Shenzhen and Chongqing show high product delisting rates between 60% to 70%, with baked goods and ready-to-eat food making up over 20% of the offerings. Employee salaries have increased by at least 20% [1][11]. - Online Retail: The 618 shopping festival is approaching, with strategies from various platforms diverging. The event starts about a week earlier than last year, maintaining a trend of extended promotional periods. Platforms like Taobao and Douyin simplify user engagement, while JD and Kuaishou offer richer interactions and emphasize national subsidies alongside official discounts [1][17][18]. Summary by Sections 1. Core Insights and Company Dynamics - Yonghui Supermarket's renovation includes 71 stores, with seven new openings showing significant product changes and employee salary increases [1][11]. - The 618 shopping festival strategies vary, with platforms adapting their approaches to attract consumers [1][17][18]. 2. Industry Data Tracking - GMV performance for April's fourth week shows a year-on-year increase of 51.43% for Tmall and JD combined [21]. - The top five categories for growth include furniture, home appliances, consumer electronics, shoes and bags, and healthcare [21]. 3. Market Review - From May 6 to May 9, 2025, the Shanghai Composite Index rose by 1.92%, while the retail sector increased by 0.88%, ranking 28th among primary industry sectors [3][27]. - Notable stock performances include gains from Maoye Commercial and Bubugao, while declines were seen in companies like Debi Group and Huazhi Wine [3][27].

Core Insights - The chairman of Miniso, Ye Guofu, has taken on a leadership role in Yonghui Supermarket's reform, announcing a supply chain transformation plan aimed at eliminating intermediaries and establishing direct procurement relationships with suppliers to ensure product quality [1] - Yonghui aims to incubate 100 products with sales exceeding 100 million yuan within three years and plans to launch 60 new private label products by 2025, targeting a 40% contribution from private labels to overall sales [1][5] - Currently, the contribution of Yonghui's private label sales ranges from 5% to 15% depending on the region and store, with a long-term goal to match the private label revenue contributions of international retail giants like Walmart and Costco [1][5] Supply Chain Strategy - Yonghui's private label development began in 2002, with a focus on understanding consumer demand and adapting to market changes [2] - The company has previously set ambitious targets for private label sales, including a goal of 15% to 20% by 2020, but faced challenges in execution [2][3] - Yonghui's acquisition of Dameng, a major retail service provider, was seen as a strategic move to enhance its private label offerings and strengthen its supply chain [2] Operational Changes - In 2023, Yonghui's private label sales reached 3.54 billion yuan, accounting for 5% of total revenue, with an 8.26% year-on-year growth [5] - The company is undergoing a transformation by reducing the number of private label SKUs and restructuring its team to improve efficiency and focus on core products [6][13] - Yonghui is learning from competitors like Pang Donglai, which has successfully developed a high percentage of private label products, and aims to adopt a more customer-centric approach [6][12] Future Directions - Yonghui's supply chain upgrade is intended to enhance bargaining power and cost efficiency while paving the way for private label development [8] - The company emphasizes a shift from being a mere distributor of brands to focusing on product quality and customer needs [8][10] - Yonghui plans to establish deeper collaborations with core suppliers to create differentiated private label products that add value for consumers [12][14]

Group 1 - Rumors circulated about Jack Ma's return to Alibaba, but he stated he had not heard of such plans [1] - Alibaba CEO Wu Yongming emphasized the need for the company to return to its entrepreneurial roots and embrace innovation in the face of AI technology [2][3] - Alibaba has reportedly reconnected internal network permissions across various business units, allowing employees to collaborate more effectively [3] Group 2 - Tmall's 618 shopping festival will feature a simplified discount model, offering a 15% reduction on purchases, with additional coupons and discounts available [4] - Douyin has intensified efforts to combat fraudulent tipping practices in live streaming, recovering over 1,000 accounts in the first quarter [5] - Dazhong Dianping has launched a reporting channel for users to report harassment from merchants related to reviews [6] Group 3 - The e-commerce platform Dewu reported a doubling of annual sales for 6,120 brands, with over 500 million users, primarily targeting the post-95 demographic [7] - Xiangdao Travel announced a C-round financing of over 1.3 billion RMB and plans for an IPO in Hong Kong [8] - Shenzhou Car Rental initiated a "dirty must compensate" service quality month to enhance vehicle cleanliness standards [9] Group 4 - Google Pay's regulatory oversight by the U.S. Consumer Financial Protection Bureau has been revoked, reversing a previous decision [10] - Tencent has launched an open-source video generation tool, enhancing capabilities for creating customized videos [11] - Semiconductor manufacturer SMIC indicated potential downward adjustments in inventory targets from smartphone clients due to market conditions [13] Group 5 - TSMC reported a 48.1% year-on-year increase in sales for April, reaching 349.57 billion NTD [14] - Major U.S. tech companies discussed the need for increased infrastructure investment and reduced regulatory barriers for AI at a congressional hearing [15] - Elon Musk's AI startup xAI is in talks for new funding, with a potential valuation increase from $80 billion to $120 billion [17] Group 6 - New Hope reported a sales volume of 1.596 million pigs in April, with a revenue of 2.278 billion RMB [33] - Fangzheng Securities announced a leadership change with the retirement of its president and the appointment of a new president [34] - Fosun Pharma received FDA approval for clinical trials of its self-developed product aimed at treating androgenetic alopecia [35][36] Group 7 - Shimao Group reported a cumulative contract sales amount of approximately 9.07 billion RMB for the first four months of 2025 [37]