Group 1 - The total salary of A-share listed company secretaries in 2024 reached 4.086 billion yuan, with an average annual salary of 700,000 yuan [1] - In the food and beverage industry, the total salary of secretaries from 127 listed companies was 97.2097 million yuan, with an average salary of 765,400 yuan, which is in line with the market average [1][2] - The age distribution shows that 44% of secretaries are between 40 and 50 years old, while only 27% are under 40 years old, with the oldest being 59 years and the youngest 31 years, and the median age is 46.5 years [1] Group 2 - The highest salary among secretaries is held by Zhang Lei from Dongpeng Beverage, who started in February 2024 and earned 5.4655 million yuan, followed by Zhu Jiafeng from Gujing Gongjiu with 2.2169 million yuan [3] - There were 74 companies with increasing secretary salaries last year, but after excluding those who started in 2023 or 2024, 48 companies had salary increases, while 30 companies saw salary reductions [3] - The largest salary decrease was for He Ru from Guangming Meat Industry, whose salary dropped from 1.6444 million yuan to 726,400 yuan, a decrease of 918,000 yuan [3]

专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年 度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪75.43万元。 分行业来看，A股食品饮料行业127家上市公司董秘薪酬总金额为9720.97万元（剔除无薪酬数据的公 司），薪酬均值为76.54万元，与市场均值持平。去年有30家公司董秘薪酬在减少，薪酬金额下降最多 的是光明肉业董秘何茹。 年龄最大的是张裕A董秘姜建勋，生于1966年，今年59岁。姜建勋从2019年5月开始履职，去年薪酬达 到99.72万元，高于行业均值，不过去年降薪25.54万元。 从学历来看，以本科为主，占比达到52%；其次是硕士，达到40%。而博士有三名，占比达到2.4%。 从薪酬来看，A股食品饮料行业董秘薪酬总金额为9720.97万元，比上年增加237.08万元。薪酬均值为 76.54万元。 薪酬最高的是东鹏饮料董秘张磊，张磊2024年2月才开始履职，不过薪酬依然546.55万元。其次是古井 贡酒董秘朱家峰，也达到221.6 ...

薪酬最高的是东鹏饮料董秘张磊，张磊2024年2月才开始履职，不过薪酬依然546.55万元。其次是古井贡酒董秘朱家峰，也达到221.69万元。最低的麦趣尔董秘姚雪，仅为3.17万元。 年龄最大的是张裕A董秘姜建勋，生于1966年，今年59岁。姜建勋从2019年5月开始履职，去年薪酬达到99.72万元，高于行业均值，不过去年降薪25.54万元。 从学历来看，以本科为主，占比达到52%；其次是硕士，达到40%。而博士有三名，占比达到2.4%。 从薪酬来看，A股食品饮料行业董秘薪酬总金额为9720.97万元，比上年增加237.08万元。薪酬均值为76.54万元。 专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪7 分行业来看，A股食品饮料行业127家上市公司董秘薪酬总金额为9720.97万元（剔除无薪酬数据的公司），薪酬均值为76.54万元，与市场均值持平。去年有48家公司董秘薪酬在上涨，其中薪 从年龄分 ...

专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪7 分行业来看，A股食品饮料行业127家上市公司董秘薪酬总金额为9720.97万元（剔除无薪酬数据的公司），薪酬均值为76.54万元，与市场均值持平。薪酬最高的是东鹏饮料董秘张磊，去年薪 从年龄分布来看，40岁-50岁是中坚力量，占比达到44%；40岁以下的董秘占比仅为27%。年龄最大的为59岁，最小的为31岁，中位数为46.5岁。 年龄最大的是张裕A董秘姜建勋，生于1966年，今年59岁。姜建勋从2019年5月开始履职，去年薪酬达到99.72万元，高于行业均值，不过去年降薪25.54万元。 从学历来看，以本科为主，占比达到52%；其次是硕士，达到40%。而博士有三名，占比达到2.4%。 从薪酬来看，A股食品饮料行业董秘薪酬总金额为9720.97万元，比上年增加237.08万元。薪酬均值为76.54万元。 薪酬最高的是东鹏饮料董秘张磊，张磊2024年 ...

Core Insights - The energy drink market in China is experiencing significant growth, with major players like Dongpeng and Red Bull reporting substantial revenue increases. Dongpeng's revenue for the first half of 2025 exceeded 10 billion yuan, marking a 36.37% year-on-year growth, while Red Bull's revenue reached 21 billion yuan in 2024, surpassing its initial targets [1][3][4]. Industry Overview - Energy drinks have become the fastest-growing segment in the beverage industry in China, accounting for approximately 70% of the functional drink category. The market size for energy drinks is projected to reach 111.4 billion yuan in 2024, which is about double that of sugar-free tea [4][7]. - The energy drink category has seen a surge in popularity due to its functional benefits, such as fatigue relief and increased alertness, appealing to a wide range of consumers including blue-collar workers, students, and professionals [3][24]. Competitive Landscape - Dongpeng and Red Bull are among the few beverage products in China that have achieved over 10 billion yuan in annual revenue. Other notable brands include Mengniu's TeLunSu and Coca-Cola, with revenues of over 30 billion yuan and 40 billion yuan respectively [7][10]. - The energy drink market has evolved since Red Bull's entry into China in 1995, with numerous domestic brands emerging and competing for market share. Dongpeng's unique marketing strategies and product innovations have allowed it to capture significant market share [10][15][16]. Marketing and Distribution Strategies - Dongpeng has focused on targeting blue-collar workers and expanding its distribution in lower-tier cities, offering competitive pricing and innovative packaging. The company has significantly increased its channel promotion expenses from 60 million yuan in 2018 to 780 million yuan in 2024 [19][20]. - Marketing efforts have shifted towards appealing to younger consumers through sponsorship of sports and esports events, while also introducing new flavors and packaging designs to attract a diverse customer base [20][21]. Consumer Trends - The consumption of energy drinks is increasingly common among various demographics, with the top three consumption scenarios being sports (31.21%), night shifts (30.12%), and late-night studying (29.44%). This trend reflects the growing need for quick energy boosts in fast-paced lifestyles [24][26]. - Despite a decline in traditional blue-collar consumers, the demand for energy drinks continues to rise among new demographics, including white-collar workers and students, indicating a potential for sustained growth in the market [26].

专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年 度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪75.43万元。 分行业来看，A股食品饮料行业127家上市公司董秘薪酬总金额为9720.97万元（剔除无薪酬数据的公 司），薪酬均值为76.54万元，与市场均值持平。 从年龄分布来看，40岁-50岁是中坚力量，占比达到44%；40岁以下的董秘占比仅为27%。年龄最大的为 59岁，最小的为31岁，中位数为46.5岁。 年龄最大的是张裕A董秘姜建勋，生于1966年，今年59岁。姜建勋从2019年5月开始履职，去年薪酬达 到99.72万元，高于行业均值，不过去年降薪25.54万元。 排在何茹之后的是舍得酒业董秘张伟，从2023年的197.75万元降至130.63万元。舍得酒业去年同样经历 了收入和净利润的减少，管理层普遍在降薪。 责任编辑：公司观察 从薪酬来看，A股食品饮料行业董秘薪酬总金额为9720.97万元，比上年增加237.08万元。薪酬均值为 7 ...

Core Insights - The report highlights that in 2024, the total salary of A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The food and beverage industry had a total salary of 97.2097 million yuan for its secretaries, with an average salary of 765,400 yuan, which is in line with the market average [5][1] - The highest-paid secretary is Zhang Lei from Dongpeng Beverage, earning 5.4655 million yuan, while the lowest is Yao Xue from Maiqu'er, earning only 31,700 yuan [7][1] Salary Trends - In the food and beverage sector, the total salary for secretaries increased by 2.3708 million yuan compared to the previous year [5] - Among 74 companies, secretaries' salaries increased, but many were newly appointed in 2023 or 2024, leading to lower previous year baselines [8] - Notably, 48 companies saw salary increases after excluding those with new appointments, with the highest increase being from Li Chunfeng of Yantang Dairy, whose salary rose from 704,000 yuan to 1.2299 million yuan [8] Salary Reductions - 30 companies experienced salary reductions, with the most significant drop being from He Ru of Guangming Meat, whose salary fell from 1.6444 million yuan to 726,400 yuan, a decrease of 918,000 yuan [9] - Guangming Meat has faced consecutive declines in revenue and net profit over the past two years, leading to collective salary cuts among its management [9] - Zhang Wei from Shede Liquor also saw a salary decrease from 1.9775 million yuan to 1.3063 million yuan, reflecting similar trends in revenue and profit declines [9] Demographics and Education - The age distribution shows that 44% of secretaries are between 40 and 50 years old, while only 27% are under 40 [1] - The educational background indicates that 52% hold a bachelor's degree, 40% have a master's degree, and 2.4% are PhDs [3]

Group 1 - The main consumption index of China Securities fell by 1.84% as of July 31, 2025, with Shanxi Fenjiu leading the decline, followed by Meihua Biological, Luzhou Laojiao, and Dongpeng Beverage [1] - The consumption ETF, Jiashi (512600), experienced a turnover of 2.39% and a transaction volume of 12.4811 million yuan, with an average daily transaction of 15.3627 million yuan over the past week [3] - As of July 30, 2025, the Jiashi consumption ETF reached a new high in scale at 529 million yuan and a new high in shares at 755 million, with a net inflow of 24.5174 million yuan over the past three days [3] Group 2 - The Jiashi consumption ETF has seen a net value increase of 6.68% over the past six months, ranking in the top two among comparable funds, with a maximum monthly return of 24.50% since inception [3] - The price-to-earnings ratio (PE-TTM) of the index tracked by the Jiashi consumption ETF is currently at 19.24 times, indicating a valuation lower than 85.71% of the time over the past year, suggesting historical low valuations [3] Group 3 - The recent performance of the liquor sector is attributed to trading factors, with liquor stocks being favored for their low valuations and high dividends, making them attractive to funds seeking stable returns [4] - The liquor sector is currently at a five-year low in valuation, with public fund holdings at a record low, indicating a favorable chip structure and low market pressure [4] - The focus for investment in the second half of the year should be on low-valuation liquor stocks, while new consumer companies should be analyzed for core competitiveness and industry trends [4] Group 4 - The Jiashi consumption ETF tracks the major consumption index of China Securities, which includes leading consumer stocks across various sectors, with liquor being the largest sector, accounting for 45% of the index [4] - The top stocks in the index include Yili Group, Kweichow Moutai, and Wuliangye, all of which experienced declines in their stock prices [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company continues to experience high growth with new products, and it is expected to develop into a comprehensive beverage group in China, with steady progress in overseas expansion, particularly in Southeast Asia [4][15] Financial Performance - In the first half of 2025, the company achieved a revenue of 10.737 billion yuan, a year-on-year increase of 36.37% - The net profit attributable to the parent company was 2.375 billion yuan, up 37.22% year-on-year, while the net profit after deducting non-recurring gains and losses was 2.270 billion yuan, an increase of 33.02% year-on-year [13] - For Q2 2025, the operating revenue was 5.889 billion yuan, with a year-on-year growth of 34.10%, and the net profit attributable to the parent company was 1.395 billion yuan, up 30.75% year-on-year [4][13] Product Performance - The company has established a diversified product matrix with a "dual-engine + multi-category" approach, which includes high-growth new products like "Bubbling Water" and strong performance from "Fruit Tea" [4][15] - In Q2 2025, the revenue from energy drinks, electrolyte drinks, and other beverages was 4.460 billion yuan, 0.923 billion yuan, and 0.503 billion yuan respectively, with year-on-year growth rates of 18.77%, 190.05%, and 61.78% [13] Regional Performance - The company's main market in Guangdong showed steady growth, while northern markets like North China performed exceptionally well, with year-on-year revenue growth rates of 74.1% in North China and 53.6% online [13] Cost and Profitability - The gross margin for Q2 2025 was 45.70%, slightly down by 0.35 percentage points year-on-year, primarily due to product mix effects [14] - The net profit margin after deducting non-recurring gains and losses was 22.27%, down by 2.38 percentage points year-on-year [14] Future Outlook - The company is projected to achieve revenues of 20.973 billion yuan, 25.901 billion yuan, and 30.961 billion yuan for 2025, 2026, and 2027 respectively, with corresponding year-on-year growth rates of 32.42%, 23.49%, and 19.53% [15] - The net profit attributable to the parent company is expected to be 4.509 billion yuan, 5.709 billion yuan, and 6.972 billion yuan for the same years, with year-on-year growth rates of 35.53%, 26.62%, and 22.13% [15]

Core Insights - Dongpeng Beverage has established a vast sales network covering over 4.2 million active terminal points across China, reaching more than 250 million unique consumers [1][4][12] - The company aims to achieve a "drink whenever you want" consumer experience by ensuring product availability in various locations [2][5] - Dongpeng is transitioning from a single product focus to a multi-category ecosystem, enhancing its brand positioning in the market [4][5][10] Distribution Network - Dongpeng has built a deep and extensive channel network, with over 3,200 distributors and significant growth in sales points compared to previous years [1][4] - The company is exploring new channels such as dining, social e-commerce, and live streaming, while also deploying smart vending machines in high-frequency consumption areas [4][10] - The "frozen display" strategy is emphasized as a key tactic for enhancing product visibility and sales conversion [10][15] Product Strategy - New product launches like "Brewed Coconut" and "Electrolyte Water" are aimed at capturing emerging consumer trends in health and wellness [5][7] - The introduction of sugar-free drinks targets the growing health-conscious demographic, injecting new vitality into the core brand [5][7] Digital Transformation - Dongpeng has implemented a digital ecosystem that integrates production, warehousing, logistics, and channels, enhancing operational efficiency [8][12] - The company has developed a comprehensive digital management system to analyze consumer data and optimize marketing strategies [8][12] International Expansion - Dongpeng is leveraging its domestic market experience to expand into Southeast Asia, establishing partnerships with local distributors and retailers [14] - The company is also exploring AI technology to improve customer service and enhance product recognition capabilities [14] Channel Ecosystem - The "channel profit-sharing" mechanism is designed to create a symbiotic relationship among manufacturers, distributors, and retailers, promoting long-term network health [15] - Dongpeng's extensive terminal network is seen as a model for deep market penetration in the fast-moving consumer goods sector [15]