Investment Rating - The report maintains an "Outperform" rating for the liquor industry [5][6] Core Viewpoints - The current market for the liquor sector shows divergence, with significant year-on-year performance declines expected for Q3 2025, yet both valuation and holdings are at low levels, indicating potential positive changes in supply and demand dynamics [1][4] - Historical analysis from 2013-2015 suggests that the current cycle has strong similarities, indicating that buying opportunities may accelerate [1][4] - The report anticipates a two-phase recovery in industry valuations, with the first phase driven by demand recovery and the second phase contingent on improved supply-demand relationships and market confidence in long-term liquor assets [4][17] Summary by Sections Price and Performance Analysis - Most companies confirmed their stock price bottoms between Q4 2013 and Q1 2014, with performance declines starting in Q3 2013, while stock prices remained relatively stable [2][7] - The report highlights that stock price performance is closely linked to fundamental performance, with regional leaders showing less decline compared to the overall market [2][13] Company Strategies - Companies are leveraging channels to enhance brand and product advantages during the adjustment phase, with a focus on maintaining brand strength for high-end products [3][30] - Regional leaders are concentrating on core markets and enhancing distribution channels, while expansion-oriented companies are increasing their presence in mid-to-low-end products [3][30] Investment Recommendations - The report suggests that the industry is entering a layout phase, recommending investments in stable-performing companies with long-term growth potential, such as Luzhou Laojiao, Guizhou Moutai, and Shanxi Fenjiu, while also monitoring Wuliangye and Yanghe for potential recovery [4][5]

Core Viewpoint - The recent trend in the Chinese liquor industry is a shift towards low-alcohol white spirits, with major brands launching products with alcohol content below 30 degrees, aiming to attract younger consumers and adapt to changing consumption preferences [1][3][5]. Group 1: Market Trends - Numerous brands showcased low-alcohol white spirits at recent trade fairs, reigniting discussions on the trend of lower alcohol content in white liquor [1][3]. - The market for low-alcohol white spirits is significant, with approximately 450 billion yuan in market size, accounting for nearly half of the total white liquor consumption [7]. - The penetration rate of low-alcohol spirits is increasing, with regions like Hebei and Shandong showing over 80% and 70% penetration rates, respectively [7]. Group 2: Consumer Preferences - Younger consumers prefer low-alcohol options for their comfort and drinking experience, moving away from traditional drinking cultures [5][11]. - The perception that higher alcohol content equates to better quality is fading, with consumers now prioritizing flavor and overall drinking experience [11][12]. - The trend towards low-alcohol spirits is seen as a response to the lifestyle changes of younger generations, who favor casual drinking and home cocktail preparation [5][11]. Group 3: Industry Response - Major liquor companies are actively developing low-alcohol products, with brands like Wuliangye and Gujinggong launching new offerings specifically targeting younger demographics [4][10]. - The industry is undergoing a transformation, with a focus on creating products that emphasize flavor and experience rather than just alcohol content [10][12]. - The introduction of new standards for low-alcohol spirits aims to address quality concerns and align with consumer demand for diverse and personalized products [9][10]. Group 4: Challenges and Future Outlook - The transition to low-alcohol products requires time and successful market examples to educate consumers [12][13]. - Companies must not only adjust alcohol content but also enhance brand positioning and marketing strategies to resonate with younger consumers [13]. - The future of the industry may see a complete redefinition of quality metrics, moving away from alcohol content as the primary indicator of product value [10][12].

Core Viewpoint - Zhang Kun, a prominent fund manager at E Fund, has disclosed the top ten holdings of four funds as of Q3 2025, indicating a strategic shift in investment focus towards consumer and technology sectors, while also reflecting on the long-term growth potential of China's consumption market [1][9]. Fund Holdings Summary - The combined top ten holdings of Zhang Kun's four funds include Tencent Holdings, Alibaba-W, Kweichow Moutai, Luzhou Laojiao, Shanxi Fenjiu, Wuliangye, JD Health, Yum China, CNOOC, and Focus Media [1]. - The total market value of the top holdings is as follows: - Tencent Holdings: 56.18 billion - Alibaba-W: 56.16 billion - Kweichow Moutai: 51.36 billion - Luzhou Laojiao: 51.13 billion - Shanxi Fenjiu: 50.69 billion - Wuliangye: 50.64 billion - JD Health: 45.02 billion - Yum China: 28.69 billion - CNOOC: 27.60 billion - Focus Media: 26.44 billion [2]. Changes in Holdings - Compared to Q2 2025, the only change in the top ten holdings was the exit of SF Express, replaced by Focus Media [2]. - In Q3, Zhang Kun reduced his holdings in Tencent and Alibaba by 2.465 million shares and 17.392 million shares, respectively, likely due to price increases of 31% and 61% during the quarter [5]. - In the liquor sector, there was an increase in Kweichow Moutai by 48,100 shares, while reductions were made in Luzhou Laojiao, Shanxi Fenjiu, and Wuliangye [6]. Sector Analysis - In the consumer sector, there were reductions in Luzhou Laojiao and Shanxi Fenjiu, but increases in Kweichow Moutai and Wuliangye, indicating a positive outlook on premium liquor [7]. - The new investments in Yum China and Focus Media reflect expectations of recovery in the restaurant and advertising sectors [7]. - In the technology sector, there were reductions in Tencent and Alibaba across all funds, while new positions were taken in Google-A and reductions in ASML and TSMC, indicating a shift towards more globally competitive tech giants [8]. Long-term Outlook - The team believes that China's consumption growth is likely to outpace GDP growth, supported by a low consumer spending ratio relative to GDP compared to other major economies [9]. - The potential for a unified market of 1.4 billion people offers significant scale advantages for product development and sales [9]. - The current low valuation levels provide a safety margin for investments in the domestic consumption market, which is expected to remain fertile ground for long-term investment [9].

Core Viewpoint - The Shanghai Composite Index rose to 4000 points, reflecting a 0.21% increase, while the liquor sector showed mixed performance with a slight decline of 0.09% in the afternoon session [1] Company Performance - Kweichow Moutai closed at 1447.00 CNY per share, up 0.46% - Wuliangye closed at 120.35 CNY per share, up 0.05% - Shanxi Fenjiu closed at 189.12 CNY per share, up 2.31% - Luzhou Laojiao closed at 131.16 CNY per share [1] Market Analysis - According to Huachuang Securities, the performance in different consumption scenarios varies, with business banquets showing weak demand, while mass consumption and wedding banquets remain relatively strong with a smaller decline in Q3 - There is an observed improvement in high-end gifting ahead of the festival season - Liquor companies are adopting a more pragmatic approach, accelerating adjustments to clear inventory and reduce channel pressure [1]

Core Viewpoint - The Shanghai Composite Index rose to 4000 points with a 0.21% increase, while the liquor sector showed mixed performance with a slight decline of 0.09% in the afternoon session, despite 18 liquor stocks experiencing gains [1] Company Performance - Kweichow Moutai closed at 1447.00 CNY per share, up 0.46% - Wuliangye closed at 120.35 CNY per share, up 0.05% - Shanxi Fenjiu closed at 189.12 CNY per share, up 2.31% - Luzhou Laojiao closed at 131.16 CNY per share, up 1.36% - Yanghe Brewery closed at 69.82 CNY per share, up 0.07% [1] Market Analysis - According to Huachuang Securities, the business banquet segment is performing weakly, while mass consumption and wedding banquet scenarios remain relatively strong with a smaller decline in Q3 - High-end gifting is showing improvement ahead of the holiday season [1] - Major liquor companies are adopting a more pragmatic approach, accelerating adjustments to reduce channel pressure, while also cutting investment and enhancing operational efficiency [1] Collection Progress - Leading liquor companies such as Moutai, Wuliangye, and Fenjiu have achieved over 80% collection progress - Regional liquor companies are performing adequately with most reaching around 70% - Mid-tier liquor companies are facing greater pressure [1]

Core Viewpoint - Zhang Kun, a prominent fund manager at E Fund, has demonstrated strong performance across his managed funds, focusing on domestic consumption and technology sectors while adjusting his portfolio in response to market conditions [1][2][14]. Fund Performance - As of September 30, 2025, all four funds managed by Zhang Kun outperformed their respective benchmarks, with a total managed scale of approximately 56.544 billion yuan [1]. - The E Fund Blue Chip Select Fund reported a net asset value of 36.413 billion yuan, with a net value growth rate of 16.37%, surpassing the benchmark return of 13.25% [3][8]. - The E Fund Quality Select Fund achieved a net value growth rate of 17.58%, outperforming its benchmark of 13.57% [8]. Portfolio Adjustments - In Q3 2025, Zhang Kun increased his focus on domestic consumption, adding positions in companies like Kweichow Moutai and Wuliangye, while reducing holdings in JD Health and other stocks [4][5]. - The E Fund Blue Chip Select Fund saw a significant net redemption of 2.078 billion shares, marking the second-highest redemption record since its inception [3]. - The E Fund Quality Select Fund saw changes in its top ten holdings, with notable increases in Kweichow Moutai and Wuliangye, while JD Health and other stocks were reduced [7][9]. Sector Focus - Zhang Kun emphasized the potential of China's domestic consumption market, predicting that the growth rate of Chinese consumption will exceed both GDP growth and global GDP growth in the long term [2][14][15]. - The portfolio adjustments reflect a strategic shift towards sectors with sustained growth potential, particularly in consumer goods and technology [14][16]. Geographic Allocation - There has been an increase in holdings in Hong Kong, Taiwan, and the U.S., while exposure to South Korean stocks has significantly decreased [2][12]. - The E Fund Asia Select Fund, the smallest among Zhang Kun's managed funds, has seen a rise in its holdings in major markets, with Google entering its top ten holdings for the first time [12][13]. Investment Philosophy - Zhang Kun maintains a long-term investment philosophy, focusing on companies with strong business models and competitive advantages, despite short-term market volatility [14][15][16]. - He believes that the current low valuation levels in the market provide a significant margin of safety for long-term investments in quality companies [16].

Group 1 - The three major indices closed collectively higher, with the Shanghai Composite Index approaching 4000 points, continuing to refresh its yearly high, while the ChiNext Index rose nearly 2% [1] - The food and beverage sector continued to experience a pullback, with the Tianhong Food and Beverage ETF (159736) declining by 0.14% on October 27, despite a trading volume exceeding 34 million yuan [1] - The Tianhong Food and Beverage ETF has seen continuous inflows, accumulating over 87 million yuan in the last five trading days, indicating that investors are buying more as prices drop [1] Group 2 - In September, the overall operation of the consumer market remained stable, with total retail sales of consumer goods reaching 4.20 trillion yuan, a year-on-year increase of 3.0% [2] - Zhujiang Brewery reported a revenue of 5.07 billion yuan for Q3 2025, a year-on-year increase of 3.8%, and a net profit of 944 million yuan, up 17.1% year-on-year [2] - The outlook report from Zhongyou Securities indicates that the white liquor market is gradually bottoming out, with continued demand for mass-market tea chains and snack foods, while the dairy and catering supply chain sectors are improving [2]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [10] Core Views - The report highlights significant personnel changes at Kweichow Moutai, with Chen Hua, the director of the Guizhou Provincial Energy Bureau, appointed as the new chairman [6] - The white liquor sector is experiencing a mixed demand landscape, with consumption scenarios and price bands showing divergence, particularly in banquet and self-drinking contexts [6] - The overall demand for white liquor is still in a bottoming phase, with a focus on high-dividend leaders like Kweichow Moutai, Wuliangye, Luzhou Laojiao, and Fenjiu, as well as more elastic stocks like Jiu Gui Jiu and Shede Liquor [6][58] Summary by Sections Industry News - Major liquor companies, including Luzhou Laojiao and Yanghe, are increasing investments in AI technology [18] - A new 50,000-ton craft beer project has been launched in Guangyuan, and the beer production in Sichuan province has increased by 4.9% from January to September [18] Company News - Kweichow Moutai has appointed a new chairman and has denied rumors of opening 650 new specialty stores [19] - Wuliangye is actively constructing a smart factory project in its industrial park [19] Key Company Feedback - The report provides insights into the performance of key companies, indicating that the white liquor sector is under pressure with high inventory levels, while consumer goods are showing signs of recovery [7][9] Industry Data Trends - The cumulative production of white liquor in 2024 is reported at 4.145 million tons, a decrease of 7.72% year-on-year, while the industry revenue reached 796.4 billion yuan, an increase of 5.3% [34] - The seasoning industry is projected to grow significantly, with market size expected to increase from 259.5 billion yuan in 2014 to 687.1 billion yuan by 2024, reflecting a CAGR of 10.23% [37] Investment Strategy - The report suggests focusing on companies with long-term value and high dividends in the white liquor sector, while also considering companies that have shown resilience and potential for recovery [58]

Core Insights - Shenzhen Jinrui Yijia Investment Partnership (Limited Partnership) has been established with a capital contribution of approximately 476 million yuan, focusing on investment activities and enterprise management consulting [1][2]. Company Information - The partnership is registered in Nanshan District, Shenzhen, with a business scope that includes investment activities using its own funds and enterprise management consulting [1][2]. - The partnership is set to operate indefinitely, with its registration date being October 24, 2025 [2]. Ownership Structure - The main contributors to the partnership include Luzhou Laojiao Group's subsidiary Sichuan Jinjue Investment Co., Ltd., which is a significant stakeholder [1][3]. - The ownership distribution shows that Gehan Guang Electronics Technology (Shanghai) Co., Ltd. holds 52.47% with a contribution of 250 million yuan, while Sichuan Jinchuan Investment Co., Ltd. holds 47.51% with a contribution of approximately 226.34 million yuan [3].

Core Viewpoint - The stock market showed positive momentum with all three major indices rising over 1%, indicating a favorable trading environment for investors [1] Industry Summary - The liquor sector closed at 2281.44 points, up 0.27%, with 12 liquor stocks experiencing gains [1] - The current price-to-earnings ratio (PE-TTM) for the Shenwan liquor index is 18.94X, which is considered reasonably low at 4.69% compared to the past decade [1] - Leading liquor companies are providing attractive dividend returns, making them appealing investment options [1] Company Summary - Kweichow Moutai closed at 1443.64 CNY per share, down 0.44% [1] - Wuliangye closed at 120.25 CNY per share, down 0.03% [1] - Shanxi Fenjiu closed at 183.75 CNY per share, down 0.34% [1] - Luzhou Laojiao closed at 130.15 CNY per share, down 0.07% [1] - Yanghe Brewery closed at 69.70 CNY per share, up 0.69% [1] - The terminal sales showed a mild recovery in September, and the third quarter of 2025 is expected to accelerate inventory clearance [1]