编者按 | 中国遍地都是奶茶店，谁家品牌更能赚？ 近日，大河财立方智库发布了关于新茶饮品牌最新研究报告，聚焦蜜雪冰城、霸王茶姬、茶百道、古茗、沪上阿 姨五大头部品牌，多维度分析新茶饮竞争态势。即日起，大河财立方推出《立方智库研报》系列报道，从单店经 营能力、加盟商投入成本、品牌增长趋势、市场发展空间等角度，起底全国奶茶界的"霸总"。今日推出《1家霸 王茶姬单日营收≈4家蜜雪/沪上阿姨，谁家奶茶品牌更赚钱》。 【大河财立方 记者 郝楠楠】单店日均GMV（单店日均零售额）、日均销量等是门店赚钱能力PK的关键。数据 显示，头部新茶饮品牌中，2024年霸王茶姬单店日均GMV、日均销量均实现领跑；令人意外的是，"国民茶 饮"蜜雪冰城遭遇了滑铁卢。 蜜雪单店日均销量下降明显 沪上阿姨多维"失速" 新茶饮是中国消费产业的奇迹，受益于中产阶层定格支撑，从雄鸡初晓之地，长奔至喜马拉雅山脚下。 这其中，前述五大品牌的势力范围与市场纵深最有优势。具体来看，上述五大头部新茶饮品牌中，2024年霸王茶 姬以单店日均GMV超1.7万元的战绩，将其他品牌远远甩开。事实上，去年正是霸王茶姬高速发展的一年。招股 书显示，2023年—2024年 ...

Core Insights - Lucky Coffee has rapidly increased its presence, signing 7,300 stores by August 2, 2023, up by 2,300 since March, with over half of these signed in July [2] - The company aims to reach 10,000 stores by 2025, focusing on first-tier cities in the Yangtze River Delta and Pearl River Delta regions [2] - Lucky Coffee is currently the fourth largest fresh coffee brand in China, and achieving its store target would mean a 1.5x expansion rate this year, posing a significant challenge to competitors like Luckin and Kudi [2] Company Background - Lucky Coffee was established in 2017 and was initially an independent brand funded by Mixue Ice City, which later acquired it in 2020 [3][4] - The brand has expanded from fewer than 500 stores to over 2,300 in two years, primarily in lower-tier markets [5] Market Challenges - In 2023, Lucky Coffee faced intense competition from the 9.9 yuan coffee war initiated by Luckin and Kudi, leading to a decline in new store openings [6][7] - By the first half of 2024, Lucky Coffee experienced negative growth in store numbers [8] Strategic Initiatives - In response to competition, Lucky Coffee launched promotional campaigns, such as the "66 Lucky Season" with prices starting at 6.6 yuan [9] - The company has integrated its supply chain with Mixue Ice City, which has helped in expanding to remote markets [10][11] Expansion Efforts - In the latter half of 2024, Lucky Coffee added nearly 1,000 new stores, shifting its strategy to attract franchisees with significant incentives [12] - The company has implemented fee waivers and subsidies for new and existing franchisees, particularly in major cities [13][14] Competitive Landscape - The coffee market is becoming increasingly competitive, with Luckin opening nearly 4,000 new stores in the first half of the year [24] - Kudi has also accelerated its expansion, opening over 1,000 stores in April and May [25] Financial Considerations - Lucky Coffee's pricing strategy is based on a low-cost model, with a focus on maintaining a competitive edge through its supply chain [17] - The company has signed a significant procurement deal for coffee beans, enhancing its cost structure [18] Product Development - Lucky Coffee has increased its product launches, introducing 32 new items in the first half of the year, an 88% increase from the previous year [21] - However, the brand's marketing efforts are perceived as less aggressive compared to competitors, which may hinder its growth potential [21] Market Positioning - Currently, about 70% of Lucky Coffee's stores are located in third-tier cities or below, while competitors have a more balanced distribution [22] - The company is adjusting its store model to focus on smaller, more cost-effective locations in first-tier cities [22] Future Outlook - The coffee market is evolving, with potential overlaps between coffee and tea segments, which could impact Lucky Coffee's positioning [28][29] - The brand needs to establish a unique strategy to differentiate itself from Mixue Ice City and other competitors in the market [29]

"海外市场调研和门店反馈表明，海外市场潜力十分可观。"蜜雪冰城中亚五国总经理冯豪说，上海合作组织成员国市场具备良好的文化和经 贸基础，未来将是重点开拓领域，蜜雪冰城将用一杯杯茶饮，为更多消费者带去甜蜜与快乐。 新华社郑州7月26日电（记者牛少杰 徐正源）7月23日至27日，上海合作组织媒体智库峰会在河南省郑州市举行。在峰会"大使茶座"活动现 场，来自俄罗斯、哈萨克斯坦、巴基斯坦等多个国家的大使、媒体人士品茶香赏茶艺话合作。而在会场门口，河南本土品牌"蜜雪冰城"在售卖现 制茶饮，为到会嘉宾提供不一样的味蕾体验。 这是7月24日在河南省郑州市拍摄的上海合作组织媒体智库峰会智库论坛现场。新华社记者 郝源 摄 蜜雪冰城于1997年在河南创立，为消费者提供高质平价的现制果饮、茶饮、冰淇淋和咖啡等产品。截至2024年底，该品牌在中国及海外共拥 有46479家门店，已超过星巴克成为全球门店规模第一的现制饮品企业。 当前，蜜雪冰城正不断加快海外市场拓展。今年4月9日，蜜雪冰城中亚首店在哈萨克斯坦阿拉木图市塞福林大街Forum购物中心试营业，冰 淇淋仅售200坚戈（约合2.8元人民币）、珍珠奶茶900坚戈。正式开业首日营业额即 ...

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [4]. Core Insights - The report highlights that the liquor industry is gradually releasing pressure from distribution channels, indicating a potential for future growth. It suggests focusing on three main lines: leading brands, high-certainty regional liquors, and elastic stocks benefiting from recovery and increased risk appetite [1][2]. - The snack sector shows significant growth potential, with companies like Yanjing Beer and Zhujiang Beer being highlighted for their strong performance. The report emphasizes the importance of channel leadership and growth potential in selecting stocks [3][6]. Summary by Sections Liquor Industry - The report notes that the liquor industry is experiencing a deep adjustment, shifting from scale growth to high-quality development. It emphasizes the importance of brand strength and strategic initiatives to capture new consumer trends [2]. - The expected revenue for Zhenjiu Lidong in H1 2025 is projected to be between 2.4 billion to 2.55 billion yuan, reflecting a year-on-year decline of 38.3% to 41.9% due to economic uncertainties and policy impacts [2]. Beer and Beverage Sector - The beer segment shows promising results, with Huiquan Brewery reporting a revenue of 351 million yuan in H1 2025, a year-on-year increase of 1.03%, and a net profit of 40 million yuan, up 25.52% [3]. - Unified Enterprises China achieved a revenue of 17.087 billion yuan in H1 2025, representing a 10.6% year-on-year growth, with a net profit of 1.287 billion yuan, up 33.2% [3]. Snack Sector - The snack sector is highlighted for its recovery in stock prices, with expectations for continued high growth due to new product launches and channel transformations. The report notes a narrowing decline in raw milk prices, which may positively impact the dairy segment [6].

Investment Rating - The investment analysis opinion indicates a positive outlook for traditional consumer leading companies, suggesting they have long-term investment value from a dividend and yield perspective [5]. Core Viewpoints - The report emphasizes that the head companies in traditional consumption have undergone adjustments and are now positioned for long-term investment value. It highlights the potential for performance differentiation among food stocks characterized by new consumption trends, with a focus on companies that possess long-term competitiveness and improvement potential [5]. - In the liquor sector, the report notes that due to slow macro demand recovery and further restrictions on consumption scenarios, sales pressure is expected to remain significant this year, with financial statements also under pressure. Key recommendations include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao, while also paying attention to Wuliangye, Jinshiyuan, and Yingjiagongjiu [5][6]. - For the mass consumer goods sector, the report suggests that cost advantages will support profitability, and the emergence of new products and channels will foster growth. It recommends leading companies in mature sectors like dairy and beer, and highlights growth opportunities in new retail formats driven by consumer trends towards self-indulgence, health, and convenience [5][7]. Summary by Sections 1. Weekly Industry Insights - The food and beverage sector saw a 0.63% increase last week, with liquor rising by 0.38%. However, it underperformed the broader market, lagging by 1.48 percentage points [4]. - The report ranks the food and beverage sector 26th among 31 sub-industries in terms of performance [4]. 2. Liquor Sector Analysis - Moutai's bottle price is reported at 1875 RMB, with a week-on-week increase of 15 RMB, while the box price remains stable at 1910 RMB. Wuliangye's price is approximately 870 RMB, also stable [6][19]. - The report suggests that high-end liquor prices have stabilized since July, but future trends remain uncertain, advising patience for fundamental changes in the industry [6]. 3. Mass Consumer Goods Sector Analysis - The report increases its recommendation for Uni-President China, noting that the company's mid-year performance exceeded expectations. Forecasted net profits for 2025-2027 are 2.315 billion, 2.579 billion, and 2.843 billion RMB, respectively, with year-on-year growth rates of 25%, 11%, and 10% [7][10]. - The report highlights the continuous improvement in profitability driven by structural upgrades in food and beverage businesses, alongside a focus on expanding into dining, gift boxes, and family consumption scenarios [7]. 4. Market Performance of Sub-sectors - The food and beverage industry underperformed the Shenwan A index by 1.29 percentage points during the period from August 4 to August 8, with various sub-sectors showing mixed performance [35]. - The report indicates that the liquor sector has consistently lagged behind the market, with a notable decline in excess returns compared to the Shenwan A index [36].

Group 1 - The total salary of A-share listed company secretaries in 2024 reached 4.086 billion yuan, with an average annual salary of 700,000 yuan [1] - In the dairy industry, the average salary of secretaries from 28 listed companies is 850,800 yuan, which is higher than the market average [1] - The age distribution shows that 54% of secretaries are aged between 40 and 50, 29% are over 50, and approximately 18% are between 30 and 40 [1] Group 2 - The majority of secretaries hold a bachelor's degree (46%), followed by master's degrees (39%), with a few having associate degrees (3) and one holding a doctorate [2] - The salary range of 500,000 to 1 million yuan is the most common, accounting for 39%, followed by the range of 300,000 to 500,000 yuan at 29% [2] - The highest-paid secretary is Shen Xiaoyan from Bright Dairy, earning 1.3559 million yuan, followed by Xie Yi from Miaokelando at 1.2499 million yuan [2] Group 3 - In the past year, 19 companies saw an increase in secretary salaries, with notable increases including Qiu Xiangmin from Yili Group, whose salary rose by 199,800 yuan to 755,300 yuan [2] - Four companies reported salary reductions for their secretaries, with Fan Chonglan from Huanlejia experiencing a decrease of 37,100 yuan to 842,900 yuan [2]

Core Insights - The report highlights that in 2024, the total salary of A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The dairy industry has the highest average salary for secretaries at 850,800 yuan, surpassing the market average [1] - The majority of secretaries are aged between 40 and 50 years, accounting for 54% of the total [1] Salary Distribution - The salary range of 500,000 to 1 million yuan is the most common, representing 39% of secretaries [5] - There are five secretaries earning between 1 million and 2 million yuan, while three earn between 100,000 and 300,000 yuan [5] - The highest-paid secretary is from Bright Dairy, earning 1.3559 million yuan, followed by the secretaries from Miaokelando and Yantang Dairy with salaries of 1.2499 million yuan and 1.2299 million yuan respectively [5] Changes in Salary - Nineteen companies reported salary increases for their secretaries, with notable increases including 199,800 yuan for Yili's secretary [6] - Four companies experienced salary reductions, with the largest decrease being 37,100 yuan for Huanlejia's secretary [6] - The lowest salary recorded was 140,000 yuan for the secretary of Weiweisheng, while the second lowest was 159,300 yuan for Xibu Muye's secretary [6] Educational Background - The majority of secretaries hold a bachelor's degree, accounting for 46%, followed by master's degree holders at 39% [3]

光明乳业董秘沈小燕薪酬最高，达到135.59万元；其次是妙可蓝多董秘谢毅，薪酬124.99万元；此外， 燕塘乳业董秘李春锋薪酬122.99万元，海融科技董秘庄涛薪酬110.7万元，新乳业董秘郑世锋薪酬109.33 万元，均超过100万。 剔除2024年开始任职数据，薪酬最低的是维维股份（维权）董秘于航航，仅为14万元。此外，西部牧业 董秘梁雷薪酬15.93万元，仅次于维维股份。 从学历来看，本科为主力，占比达到46%；其次是硕士，占比为39%；此外有3名专科，1名博士。 从薪酬来看，50万（含）-100万为主力，占比达到39%；其次是30万（含）-50万，占比达到29%。100 万（含）-200万年薪的董秘有5名，还有3名董秘年薪在10万（含）-30万。 专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年 度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪75.43万元。 分行业来看，A股乳制品行业28家上市公司董秘薪酬均值为85.08万元，高于市 ...

从年龄来看，40（含）-50岁为主力，占比达到54%；50（含）岁以上占比为29%；30（含）-40岁占比 约为18%。 专题：专题|2024年度A股董秘数据报告：1144位董秘年薪超百万 占比超21% 从学历来看，本科为主力，占比达到46%；其次是硕士，占比为39%；此外有3名专科，1名博士。 从薪酬来看，50万（含）-100万为主力，占比达到39%；其次是30万（含）-50万，占比达到29%。100 万（含）-200万年薪的董秘有5名，还有3名董秘年薪在10万（含）-30万。 董秘作为连接投资者与上市公司的"桥梁"，在上市公司资本运作中发挥着关键作用。新浪财经《2024年 度A股董秘数据报告》显示，2024年A股上市公司董秘薪酬合计达40.86亿元，平均年薪75.43万元。 分行业来看，A股乳制品行业28家上市公司董秘薪酬均值为85.08万元，高于市场均值。 剔除2024年开始任职数据，薪酬最低的是维维股份董秘于航航，仅为14万元。此外，西部牧业董秘梁雷 薪酬15.93万元，仅次于维维股份。 去年有19家公司董秘薪酬在增加，其中伊利股份董秘邱向敏涨薪19.98万元至75.53万元。三元股份张娜 涨薪14. ...

Core Insights - The report highlights that in 2024, the total salary of A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The dairy industry has the highest average salary for secretaries at 850,800 yuan, surpassing the market average [1] - The majority of secretaries are aged between 40 and 50 years, accounting for 54% of the total [1] Salary Distribution - The salary range of 500,000 to 1 million yuan is the most common, representing 39% of secretaries [5] - There are five secretaries earning between 1 million and 2 million yuan, while three earn between 100,000 and 300,000 yuan [5] - The highest-paid secretary is from Bright Dairy, earning 1.3559 million yuan, followed by the secretaries from Miaokelando and Yantang Dairy with salaries of 1.2499 million yuan and 1.2299 million yuan respectively [5] Changes in Salary - Nineteen companies reported salary increases for their secretaries, with notable increases including 199,800 yuan for Yili's secretary [6] - Four companies experienced salary reductions, with the largest decrease being 37,100 yuan for Huanlejia's secretary [6] - The lowest salary recorded was 140,000 yuan for the secretary of Weiweisheng [6]