Core Viewpoint - The article emphasizes that advanced driver assistance systems (ADAS) should be provided without additional usage fees, as exemplified by the Li Auto i6, which will come standard with AD Max and have no usage fees, allowing more consumers to experience the benefits of artificial intelligence in vehicles [1][2]. Group 1: Electric Vehicle Market - The first half of the electric vehicle market focused on electrification, which has now been widely adopted, providing consumers with benefits such as quieter operation, environmental friendliness, lower costs, faster acceleration, and reduced maintenance costs [1]. - The key benefit of smart technology currently lies in advanced driver assistance, with future potential in autonomous driving. However, many current ADAS require additional fees, limiting consumer experience with the latest smart technologies [1]. Group 2: AD Max System - Li Auto's AD Max system is positioned as one of the top performers in the market, with the company asserting that it is either first or second in the rankings, with ongoing improvements expected to enhance its recognition [2]. Group 3: Pricing and Business Models - Discussions around pricing for AI agents suggest that costs should be significantly lower than hiring a human driver, with estimates ranging from 2,000 to 3,000 yuan per month compared to 10,000 yuan for a human driver. This could lead to a more cost-effective solution when considering insurance and charging costs [3]. - The debate on whether to charge for advanced driver assistance hinges on whether it is considered a basic need for smart vehicles. Some argue that if it becomes a productivity tool, a subscription model could be justified [4][5]. Group 4: Competitive Landscape - The establishment of a new product's business model is likely to follow the formula of user value versus payment value, considering the incremental value of new experiences over old ones and the costs associated with switching [5]. - The discussion also highlights that subscription models often arise from service providers having marginal costs, while on-device models do not incur such costs, suggesting that charging for on-device AI features may not be necessary [7].

Core Viewpoint - Li Auto's CEO Li Xiang emphasizes the necessity of advanced driver assistance systems (ADAS) without usage fees, positioning the upcoming Li Auto i6 as a leader in smart electric vehicles [1] Group 1: Company Strategy - Li Auto will launch the new five-seat pure electric SUV, Li i6, on September 26, featuring the AD Max system as standard and promising no usage fees [1] - The company aims to enhance consumer access to advanced AI technology from China by eliminating fees associated with high-level driving assistance features [1] Group 2: Industry Context - The competition in the new energy vehicle sector has shifted towards smart technology, with advanced driver assistance being a key value point [1] - Li Xiang critiques the current industry practice of charging for advanced driving features, which he believes limits user experience [1] Group 3: Product Features - The Li i6 is built on an 800V high-voltage platform, allowing for a rapid charge of 10 minutes to achieve a range of 500 kilometers, with a maximum CLTC range of 720 kilometers [1] - Li Xiang claims that the AD Max system's performance is among the best in the industry, with most consumers recognizing it as one of the top two systems available [1]

Core Viewpoint - Li Auto is set to launch its second pure electric SUV, the Li Auto i6, which features advanced battery technology and aims to address range anxiety for electric vehicle users [1][2]. Group 1: Product and Technology - The Li Auto i6 will be equipped with a new 5C lithium iron phosphate battery, supporting supercharging and discharging with a peak power exceeding 500 kW [1]. - The i6 has a CLTC range of 720 kilometers and can gain 500 kilometers of range with just 10 minutes of supercharging [2]. - Li Auto has invested over 30 billion yuan in R&D over the past three years, with annual R&D spending exceeding 10 billion yuan starting in 2023 [1]. Group 2: Market Position and Competition - The i6 is positioned in a highly competitive segment, facing rivals such as Aito M7, Xiaomi YU7, Tesla Model Y, Xpeng G9, Zeekr 7X, and NIO ES6 [2]. - Li Auto's sales target for the i6 is between 9,000 to 10,000 units per month, contributing to an overall monthly target of 18,000 to 20,000 units for its electric models [2]. Group 3: Strategic Insights - Li Auto emphasizes strong operational capabilities to navigate market cycles, avoiding reliance on specific sales targets for internal departments [3]. - Morgan Stanley analysts suggest that Li Auto must choose between maintaining a 20% gross margin and achieving monthly sales of 20,000 units, recommending a more aggressive pricing strategy for the i6 [3]. - Long-term optimism is expressed by Changjiang Securities regarding Li Auto's clear product planning and direct sales channel expansion, anticipating significant sales growth with the launch of the i6 and i8 [3].

来源：环球网 【环球网科技综合报道】9月24日，理想汽车公布了理想 i6 的电池信息。据悉，这款新车将搭载全新 5C 磷酸铁锂电池，支持 5C 超级充电、超级放电。 理想汽车CEO李想表示，理想i6的超低风阻（超长续航）和超大空间、全新磷酸铁锂电池、自研碳化硅 电机、自研热管理系统等，均处于行业顶流水准，这些都是多年研发投入的成果。 李想说，现在的磷酸铁锂电池技术已经非常成熟，搭载了磷酸铁锂电池的特斯拉Model Y和小米YU7， 都是热销车型。理想i6搭载全新磷酸铁锂电池，CLTC续航达到720公里、超充10分钟续航500公里。 李想还提到，"从2023年开始，理想汽车每年研发投入都超过100亿。让理想纯电用户像开油车一样没有 续航焦虑，一直是我们纯电车型的重点研发投入方向。"（思瀚） ...

Core Viewpoint - The Chinese lithium battery industry is accelerating its global presence driven by strong demand in electric vehicles and energy storage, despite facing challenges such as price wars and geopolitical uncertainties [1] Group 1: Industry Trends - In the first eight months of 2025, China's lithium-ion battery exports exceeded 3.003 billion units, marking an 18.66% year-on-year increase, with export value reaching $48.296 billion, up 25.79% [1] - The industry is experiencing a significant price war, particularly in the electric vehicle and energy storage sectors, with prices for energy storage systems dropping over 80% in the past three years [2][4] Group 2: Historical Lessons - The current price competition in the new energy sector mirrors the historical decline of the Chinese motorcycle industry in the 1990s, where aggressive pricing led to a loss of market trust and quality issues [2][4] - The decline in quality due to price cuts could result in a loss of overseas markets and damage the reputation of Chinese products globally [4] Group 3: Policy Responses - The Chinese government is implementing a series of anti-involution policies starting in 2024 to regulate competition in the lithium battery and new energy vehicle sectors, aiming to prevent a repeat of past industry failures [5][6] - New regulations, including the revised Anti-Unfair Competition Law, prohibit selling below cost, providing a legal basis to combat price dumping [5] Group 4: Market Adjustments - As a response to the anti-involution policies, some companies are adjusting their strategies, moving away from aggressive pricing to prioritize quality [6][7] - The lithium battery material market is showing signs of recovery, with prices for key materials like lithium hexafluorophosphate beginning to rise [7] Group 5: Sustainable Development - The focus is shifting towards a collaborative ecosystem across the entire supply chain, emphasizing the importance of maintaining healthy profit margins for all players involved [9] - The industry is encouraged to prioritize technological and quality advancements over price competition to establish a sustainable growth path [10]

具体来看，理想汽车现在已建成3200多座超充站，全国高速平均150km一个超充站，后续还将持续建 站。李想还介绍，磷酸铁锂电池技术已经非常成熟，搭载了磷酸铁锂电池的特斯拉Model Y和小米 YU7，都是热销车型。理想i6搭载全新磷酸铁锂电池，CLTC续航达到720公里、超充10分钟续航500公 里。 凤凰网科技讯 9月24日，理想汽车CEO李想发文称，"三年三百多亿研发投入，造就理想i6续航顶流表 现"。 他表示："从2023年开始，理想汽车每年研发投入都超过100亿。让理想纯电用户像开油车一样没有续航 焦虑，一直是我们纯电车型的重点研发投入方向。" ...

9月24日，理想汽车法务部发布声明称，近日公司发现IP地址位于内蒙古的某网络账号在今日头条平台 发布针对公司未上市新款车型"理想i6"的虚假及误导性信息，贴文内容杜撰使用i6时发生了售后争议， 捏造电池供应、合同条款等方面的谣言。公司法务部于信息发布当日向警方报案。经公安机关深入调 查，确认该账号实际控制人为某科技中心旗下MCN机构。该MCN机构为吸引流量，通过收购多个网络 账号，编造虚假信息在网络平台散布，非法牟利。公安机关已于近日对涉案MCN机构相关人员作出治 安管理处罚决定。 ...

Group 1 - The company has reported incidents of false and misleading information being spread about its upcoming model "Li Auto i6" on social media platforms, leading to legal action against the responsible parties [1] - A specific self-media account published a video that misrepresented the performance of the "Li Auto i8," which has harmed the company's product reputation and disrupted fair market competition [2] - The company delivered 28,529 new vehicles in August 2025, bringing the total cumulative delivery to 1,397,070 vehicles as of August 31, 2025 [4] Group 2 - The company is committed to providing high-quality products and services while actively combating malicious rumors and defamation against its brand [1] - The company has gathered evidence against the self-media account and plans to pursue legal action to hold the responsible parties accountable [2] - The company is cooperating with relevant authorities to maintain a healthy market environment and uphold its brand reputation [1]

【#理想法务连续三天公示整治动作# 】9月24日，@理想汽车法务部 发布微博表示，近日，该司发现IP 地址位于内蒙古的某网络账号在今日头条平台发布针对未上市新款车型"理想i6"的虚假及误导性信息， 贴文内容杜撰使用i6时发生了售后争议，捏造电池供应、合同条款等方面的谣言。理想法务部于信息发 布当日向警方报案。经公安机关深入调查，确认该账号实际控制人为某科技中心旗下MCN机构。该 MCN机构为吸引流量，通过收购多个网络账号，编造虚假信息在网络平台散布，非法牟利。公安机关 已于近日对涉案MCN机构相关人员作出治安管理处罚决定。这是理想法务部连续第三天公示整治动 作。9月22日，理想汽车法务部公示法院判决结果：微博账号"A5W工"持有人张某某与所属MCN机构上 海某品牌管理公司构成共同侵权，应当依法承担侵权责任。9月23日，理想法务部表示，自媒体账号"25 度考场"的视频以隐瞒不当操作、剪裁测试过程等方式，制造与真实性能不符的结论，并借此对理想i8 进行恶意贬损，严重损害理想汽车产品声誉，扰乱市场公平竞争秩序，理想方已全面固定证据。 转自：贝壳财经 ...

人民财讯9月24日电，理想汽车法务部发文称，近日，公司发现IP地址位于内蒙古的某网络账号在今日 头条平台发布针对公司未上市新款车型"理想i6"的虚假及误导性信息，贴文内容杜撰使用i6时发生了售 后争议，捏造电池供应、合同条款等方面的谣言。公司法务部于信息发布当日向警方报案。经公安机关 深入调查，确认该账号实际控制人为某科技中心旗下MCN机构。该MCN机构为吸引流量，通过收购多 个网络账号，编造虚假信息在网络平台散布，非法牟利。公安机关已于近日对涉案MCN机构相关人员 作出治安管理处罚决定。 ...