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复刻泡泡玛特资本神话?潮玩老三52TOYS 谋上市,3年累亏近2亿,自有IP盈利乏力
Sou Hu Cai Jing· 2025-06-19 09:16
Core Viewpoint - The toy brand 52Toys, operated by Lezi Tiancheng, has filed for an IPO in Hong Kong, aiming to become the third trendy toy company listed on the Hong Kong Stock Exchange. However, it faces significant challenges compared to its competitor, Pop Mart, in terms of revenue, profitability, and store count [4][10][27]. Group 1: Company Overview - Lezi Tiancheng is recognized as the third-largest IP toy company in China, often compared to Pop Mart, but it lags behind in revenue, profitability, and store presence [4][7]. - As of 2024, Lezi Tiancheng operates only 5 stores, a significant reduction from 19 stores in 2022, while Pop Mart has over 400 stores [7][10]. Group 2: Financial Performance - From 2022 to 2024, Lezi Tiancheng's revenue increased from 463 million to 630 million, but its losses also grew from 1.74 million to 12.2 million [10][11]. - In contrast, Pop Mart's revenue surged from 4.617 billion to 13.038 billion during the same period, with net profits increasing from 476 million to 3.125 billion, marking a 6.5-fold increase [10][11]. Group 3: Sales Channels and Revenue Sources - Lezi Tiancheng relies heavily on distributors, which contributed over 60% of its revenue from 2022 to 2024 [11][12]. - The company has 336 domestic and 90 overseas distributors, but its products have limited visibility in retail stores compared to competitors [12][13]. Group 4: IP Strategy - Lezi Tiancheng's growth is centered around its proprietary and licensed IPs, with over 100 IPs as of 2024, including 35 proprietary and 80 licensed [17][18]. - The revenue contribution from licensed IPs has increased from 50.2% in 2022 to 64.5% in 2024, with the character Crayon Shin-chan alone accounting for over 60% of total revenue [17][18]. Group 5: Competitive Landscape - The domestic trendy toy market is highly competitive, with multiple brands vying for consumer attention, making it challenging for Lezi Tiancheng to stand out [16][27]. - The company faces risks related to the expiration of licensing agreements for key IPs, which could significantly impact its revenue if not renewed [18][24].
恒指跌超2%,恒生科技指数跌2.37%,新消费概念股下挫,毛戈平(01318.HK)跌7.9%,老铺黄金(06181.HK)、布鲁克(00325.HK)跌超7%,泡泡玛特(09992.HK)跌5.7%。
news flash· 2025-06-19 03:54
恒指跌超2%,恒生科技指数跌2.37%,新消费概念股下挫,毛戈平(01318.HK)跌7.9%,老铺黄金 (06181.HK)、布鲁克(00325.HK)跌超7%,泡泡玛特(09992.HK)跌5.7%。 ...
港股新消费概念股走低 泡泡玛特跌超6%
news flash· 2025-06-19 03:47
港股新消费概念股走低,老铺黄金、毛戈平跌超7%,泡泡玛特跌超6%,蜜雪集团跌超3%。 无需港股通,A股账户就能T+0买港股>> ...
港股泡泡玛特盘中一度跌超5%。此前Labubu 3.0首次开启线上预售,黄牛回收价格腰斩。
news flash· 2025-06-19 03:30
Group 1 - The stock of Pop Mart in Hong Kong experienced a decline of over 5% during trading [1] - The online pre-sale of Labubu 3.0 was launched for the first time, indicating a new product release [1] - The resale price by scalpers has halved, suggesting a significant drop in demand or market saturation [1]
泡泡玛特(09992.HK)跌超5%,股价回落至250港元下方,成交额超29亿港元。Labubu3.0首次开启线上预售,黄牛回收价格腰斩。
news flash· 2025-06-19 03:24
Group 1 - The stock price of Pop Mart (09992.HK) has dropped over 5%, falling below 250 HKD, with a trading volume exceeding 2.9 billion HKD [1] - The online pre-sale of Labubu 3.0 has commenced, but the resale price by scalpers has halved [1]
泡泡玛特发布韩国labubu购买新规丨今日财讯
Sou Hu Cai Jing· 2025-06-18 17:53
Group 1 - The Central Financial Committee issued opinions to accelerate the construction of Shanghai as an international financial center, focusing on deepening financial market development, enhancing financial institutions' capabilities, improving financial infrastructure, expanding high-level financial openness, and maintaining financial security under open conditions [2][5] - The Governor of the People's Bank of China, Pan Gongsheng, announced that the Renminbi has become the world's second-largest trade financing currency and the third-largest payment currency globally, with its weight in the IMF's Special Drawing Rights (SDR) basket ranking third [2][5] - The China Securities Regulatory Commission (CSRC) Chairman, Wu Qing, stated that the ChiNext board has officially adopted a third set of standards to support high-quality, unprofitable innovative companies in going public [2][5] Group 2 - The head of the National Financial Regulatory Administration, Li Yunzhe, reported that the total assets of foreign banks and insurance institutions in China have exceeded 7 trillion yuan, with significant growth in various business sectors [3][5] - The China Capital Market Society was officially established in Shanghai, aiming to unite various research forces and become a high-end think tank platform for capital market theory research and decision-making consultation [7] - Multiple listed companies announced share repurchase plans, with a total repurchase amount of 71.71 billion yuan this year, reflecting an increase in efforts to protect shareholder rights [8] Group 3 - The 2024 China Chain Top 100 report revealed that the sales scale of the top 100 chain enterprises reached 2.13 trillion yuan, with a total of 257,200 stores, marking a 4.9% and 13.5% increase from the previous year, respectively [10] - The National Healthcare Security Administration issued a guideline for the pricing of cosmetic surgery services, establishing 101 standardized projects to ensure fair pricing practices [10] - JD.com officially announced its entry into the hotel and travel industry, offering hotel operators a three-year commission-free membership plan to help reduce operational costs [10]
你以为只有LABUBU?泡泡玛特13个破亿IP揭秘
3 6 Ke· 2025-06-18 11:58
Core Insights - The article discusses the rising popularity of LABUBU, a product from the Chinese company Pop Mart, highlighting its success in international markets, particularly in Russia, Europe, and Southeast Asia [2][5][18] - LABUBU's success is attributed to Pop Mart's strategic development of multiple strong IPs, including MOLLY, SKULLPANDA, and CRYBABY, which collectively drive significant revenue growth [7][11][21] - The article emphasizes that Pop Mart's business model transcends the blind box concept, showcasing the company's ability to create valuable cultural IPs that resonate globally [16][21] Group 1: Product Popularity - LABUBU has gained immense popularity, with reports of smuggling attempts in Russia indicating its high demand [5] - In the U.S., LABUBU topped the App Store shopping charts, while in Europe, celebrities like David Beckham and Dua Lipa showcased their LABUBU collections [5][7] - The product's appeal extends to Southeast Asia, where even royalty has shown interest, demonstrating its widespread cultural impact [5][18] Group 2: Revenue and Growth - LABUBU's series, "THE MONSTERS," generated revenue of 3.04 billion RMB in 2024, marking a staggering growth of 726.6% year-on-year [7] - Other core IPs, including MOLLY, SKULLPANDA, and CRYBABY, also surpassed 1 billion RMB in revenue, contributing to Pop Mart's overall financial success [7][11] - Pop Mart's total revenue reached approximately 13.04 billion RMB in 2024, with a gross profit of 8.71 billion RMB, reflecting a gross profit margin of 66.8% [20] Group 3: Cultural Impact - The article highlights Pop Mart's role in cultural export, with LABUBU achieving sales growth of 800% in the U.S. and 500% in Europe [18] - Pop Mart's overseas revenue reached 5.07 billion RMB in 2024, accounting for 38.9% of total revenue, with significant growth in Southeast Asia [18] - The success of LABUBU and other IPs illustrates the potential for Chinese cultural products to break through global markets, enhancing China's cultural soft power [21]
谁在泡泡玛特赚了钱?张坤割肉离场,农冰立“精准抄底”、一年收益40%
Sou Hu Cai Jing· 2025-06-18 10:34
出品|搜狐财经 2024年一季度,谢治宇旗下兴全合宜买入泡泡玛特1437.7万股,市值3.7亿元,为全市场对泡泡玛特持股数最多的基金;算上兴全社会价值三年当时持有的 241.29万股,彼时谢治宇共持有泡泡玛特约1679万股。 据兴全合宜2024年一季报,报告期内泡泡玛特为其第9大重仓股,不过占基金净值比例仅2.82%。由于持仓比例较低,虽然当季度泡泡玛特大涨44.61%,基 金净值仍然下跌4.44%。 回顾谢治宇对泡泡玛特的操作,最早可追溯到2022年第二季度,彼时泡泡玛特为兴全合宜的第45大持仓,不过2022年年底大笔减持。 作者|汪梦婷 一只獠牙坏笑的精灵玩偶,正以令基金经理瞠目结舌的方式颠覆传统消费估值逻辑。 6月10日,上海永乐拍卖会上,一只薄荷色Labubu以108万元落槌,价格堪比顶级艺术品。资本洪流从核心IP向外溢散,2025年至今泡泡玛特股价犹如火箭蹿 升,累计涨幅接近200%,最新市值超过3500亿港元。 截止2025年一季度末,公募市场共有207只基金投资泡泡玛特,相比一年前增加171只。在重仓泡泡玛特的基金经理中,"消费四大天王"却不见踪影,不算已 离职的王宗合,张坤、萧楠、刘彦春全部" ...
帮主郑重:泡泡玛特14倍神话暗藏杀机!做空暴增157%,这波镰刀要挥向谁?
Sou Hu Cai Jing· 2025-06-18 07:31
Core Viewpoint - The stock price of Pop Mart has experienced extreme volatility, with a significant increase from 16.8 HKD at the beginning of 2024 to 283.4 HKD by June 12, 2024, representing a rise of over 200% year-to-date, despite a recent 6% pullback [3] Group 1: Stock Performance - The stock price surged dramatically, reminiscent of Bitcoin's rise, driven by the popularity of the Labubu IP and successful collaborations, such as a limited edition with "One Piece" that sold 600,000 units in a single day [3] - The short interest in the stock increased from 1.438 million shares in early April to 3.692 million shares by June 17, a rise of 157%, but a strong earnings report in March led to a short squeeze, causing the stock to jump 23% in two days [3] Group 2: Financial Performance - The company reported revenue of 13 billion HKD and a net profit of 3.4 billion HKD, with overseas business revenue surpassing domestic revenue [3] - The overseas market revenue grew by 375% year-over-year, accounting for nearly 40% of total revenue, indicating strong international demand [3] Group 3: Valuation Concerns - The static price-to-earnings ratio stands at 103 times, and the price-to-book ratio exceeds 30 times, which is higher than Disney's valuation [4] - Recent actions by company directors and major shareholders to sell off 6 billion HKD worth of shares raise concerns about potential overvaluation and market sentiment [4] Group 4: Future Considerations - Questions remain about the sustainability of Labubu's popularity, the feasibility of maintaining high growth in overseas markets, and the risks associated with high valuations [5] - The North American market aims for 25 billion HKD in sales by 2025, which poses significant challenges for the company [5]
泡泡玛特十倍涨幅背后:潮玩概念股狂欢的产业逻辑与消费变革
Di Yi Cai Jing· 2025-06-18 06:24
Core Viewpoint - The surge in the Hong Kong stock market for trendy toy companies reflects a significant transformation in the Chinese consumer market, with companies like Pop Mart and Blokus achieving remarkable stock price increases and market capitalizations [1][2]. Group 1: IP Economy - The success of IP products in the consumer recovery is attributed to their ability to create "emotional social connections," exemplified by Pop Mart's LABUBU series, which has transformed toys into expressions of individuality for Generation Z [1][2]. - Pop Mart's IP operations have created a unique "nuclear fusion effect," with its Molly series generating related products and even operating a theme park independently of any film IP support [2]. Group 2: Guzi Economy - The rapid rise of trendy toy stocks is driven by the "Guzi economy," which encompasses the peripheral consumer market surrounding anime and game IPs, becoming a growth engine for toy companies [3]. - Collaborations, such as Miniso's partnership with "Jujutsu Kaisen," have led to significant sales, while Blokus has increased its overseas revenue share by tying up with international IPs [3]. - The shift in consumer demographics, particularly among the 18-35 age group, is driving a surge in "self-indulgent consumption," with the market expected to grow significantly by 2024 [3][4]. Group 3: Industry Opportunities and Challenges - The trendy toy market in China is still in its early development stage, with considerable room for growth compared to mature markets like Japan and the U.S. [5]. - Companies are exploring diversified revenue models beyond traditional retail, including online live streaming and NFT initiatives, which could enhance user engagement and create new growth points [5][6]. - Despite the optimistic outlook, the rapid expansion of the industry poses risks, such as the influx of new companies and potential regulatory challenges [5]. Group 4: Cultural Consumption Trends - The journey of Pop Mart symbolizes the shift in the Chinese consumer market from material satisfaction to spiritual consumption, with trendy toys becoming cultural symbols for a generation [7]. - Companies that can consistently create emotional resonance and build IP ecosystems are likely to thrive in the golden age of the trendy toy economy [7].