食品饮料 2025 年 12 月 14 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2024-12 2025-04 2025-08 食品饮料 沪深300 相关研究报告 《白酒短期批价扰动，西麦新品值得 关注—行业周报》-2025.12.7 《茅台韧性凸显，建议长期配置布局 —行业周报》-2025.11.30 《乳制品供需拐点可期，三大机会驱 动行业成长—行业周报》-2025.11.23 中央经济工作会议积极定调，飞天批价或止跌触底 ——行业周报 张宇光（分析师） 张思敏（分析师） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：政策红利提振消费情绪，贵州茅台加码控价 12 月 8 日-12 月 12 日，食品饮料指数跌幅为 1.6%，一级子行业排名第 21，跑输 沪深 300 约 1.5pct，子行业中其他食品（+0.0%）、乳品（-1.1%）、啤酒（-1.3%） 表现相对领先。本周中央经济工作会议将"坚持内需主导，建设强大 ...

Core Viewpoint - The high-end liquor market, led by Moutai and Wuliangye, is experiencing a price correction, with Moutai's prices rebounding after previously falling below the official guidance price, indicating a shift in the industry's focus towards channel health and genuine consumer demand [1][2][4]. Price Trends - On December 14, 2025, the wholesale price of 53-degree 500ml Moutai rose to 1590 RMB per bottle, an increase of 70 RMB from the previous day, while the price had previously dropped to 1495 RMB per bottle on December 12, falling below the official guidance price of 1499 RMB [1][2]. - The price of Moutai has shown a consistent downward trend throughout the second half of the year, dropping below 2000 RMB in June, 1800 RMB in August, and 1700 RMB by the end of October [4]. Industry Challenges - The liquor industry is undergoing a deep adjustment, with a need to balance channel inventory and consumer demand, leading to a shift from maintaining price benchmarks to ensuring healthy operations for distributors [1][5]. - Other major liquor brands are also facing pressure, with prices for core products declining compared to the beginning of the year, indicating a broader industry trend [5]. Strategic Responses - Moutai has implemented a volume control policy to alleviate pressure on distributors, including a temporary halt on product distribution until January 1, 2026, to prevent forced selling during a financially tight period for distributors [4][6]. - The new chairman of Moutai emphasized a balanced approach between short-term and long-term strategies, focusing on digital transformation and channel integration to adapt to the current market conditions [6]. Market Dynamics - The focus of competition is shifting from price maintenance to value realization and channel health, with industry leaders recognizing the need to clear speculative bubbles and return to rational consumption [7]. - The restructuring of the pricing system is seen as a necessary process for the industry to recover from speculative pressures, with the potential for stronger brands to optimize their internal structures during this period [7].

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry, indicating a positive outlook for key players in the sector [1]. Core Insights - The report highlights that leading liquor companies, such as Moutai and Wuliangye, are taking proactive measures to optimize channels and pricing in response to market conditions, suggesting a potential recovery in valuation and fundamentals for the sector [2]. - The focus on domestic demand as a primary driver of growth is emphasized, with a notable increase in the Consumer Price Index (CPI) by 0.7% year-on-year in November, driven by rising food prices [1][6]. - The report identifies several key players in the beverage sector, recommending a focus on high-growth stocks and those benefiting from policy support or recovery improvements [1][3]. Summary by Sections Liquor Sector - Moutai is enhancing market supply and demand management by controlling inventory and optimizing cash flow for distributors, which is expected to stabilize market prices and boost confidence [2]. - Wuliangye is implementing a series of supportive policies for distributors, indicating a strategic approach to maintain market stability and confidence [2]. Beer and Beverage Sector - The beer sector is entering a seasonal downturn, with recommendations to focus on stable growth companies and those contributing significantly to revenue [3]. - The beverage industry is characterized by intense competition, with new product launches and strategic channel expansions being crucial for growth [3]. Food Sector - The approval of the listing for "Mingming Hen Mang" signifies a positive trend in the food sector, with a focus on expanding retail and operational efficiency [6]. - Salted snacks and health-oriented products are highlighted as key growth areas, with companies like Yanjing Beer and Zhujiang Beer recommended for their strong market positions [3][6].

Core Viewpoint - The liquor industry is currently facing a challenging period, with many companies' stock prices entering a bottom range, as indicated by a 1.7% decline in the Wind liquor index this week and a cumulative drop of over 5% since December [2][4]. Company Summary - Gujing Gongjiu, known as the "King of Huijiu," experienced a significant stock price drop of 6.74% this week, following a previous decline of 6.2%, raising concerns about its ability to recover first in the market [2][4]. - The stock price of Gujing Gongjiu has fallen over 12% in December alone, ranking it second to last among all liquor companies, only ahead of *ST Yanshi, which faces delisting risks [6][7]. - The company is facing challenges such as long-term price inversion of its core product, slow national expansion, and a strategic adjustment that has led to a slowdown in revenue growth [7]. Industry Summary - The liquor industry is under pressure from fundamental, pricing, and market expectation factors, leading to a continued search for a bottom [4]. - The recent central economic work conference emphasized the importance of domestic demand, which may improve the return on equity (ROE) for companies in the medium term, potentially leading to increased spending and improved income expectations for residents [6]. - The beer sector remains stable, with some companies like Hong Kong Shengli Beer and *ST Lanhua seeing stock price increases, while the yellow wine sector shows mixed performance [6].

Core Insights - The retail prices of the top ten liquor products in the white liquor market showed slight stabilization, with an overall price level remaining unchanged from the previous day, indicating a potential market stabilization after a period of decline [1][5][6] - The total price for a package of one bottle from each of the top ten products is 9,073 yuan, reflecting the current market conditions [1][5] - The data collected by "Wine Price Reference" comes from approximately 200 sampling points across various regions, ensuring a comprehensive and objective representation of the market [1][5] Price Movements - Among the products that saw price increases, Xijiu Junpin rose by 6 yuan per bottle, Qinghua Lang increased by 4 yuan, and Qinghua Fen 20 went up by 3 yuan [1][6] - The prices of Feitian Moutai and Wuliangye Pu Wu 8th generation both increased by 2 yuan per bottle [1][6] - Conversely, Guojiao 1573 experienced a significant drop of 7 yuan per bottle, while Yanghe Dream Blue M6+ and Gujing Gong Gu 20 fell by 4 yuan and 3 yuan respectively [1][6] Industry Developments - Recent meetings among Moutai's provincial distributors discussed the channel strategy for 2026, focusing on three core products: Moutai 1935, Feitian Moutai, and Boutique Moutai, with targeted price segments of over 600 yuan, 1500 yuan, and 2000 yuan respectively [1][6] - Non-standard Moutai products, such as zodiac and kilogram Moutai, may see a reduction in quantity, with specific adjustments yet to be determined [1][6] - The market operation of non-standard Moutai products will be based on demand, and the release of unfulfilled quotas for 2025 will be halted to stabilize the market [1][6]

Core Insights - The retail prices of the top ten liquor products in the white liquor market showed slight stabilization, with overall prices remaining flat compared to the previous day, indicating a potential bottoming out after recent declines [1] - The total price for a bundled sale of one bottle from each of the top ten products today is 9,073 yuan, reflecting a mixed market with minor fluctuations [1] Price Movements - Notable price increases include: - Xijiu Junpin: up 6 yuan per bottle - Qinghua Lang: up 4 yuan per bottle - Qinghua Fen 20: up 3 yuan per bottle - Feitian Moutai and Wuliangye Pu Wubai Dai: both up 2 yuan per bottle [1] - Significant price decreases include: - Guojiao 1573: down 7 yuan per bottle - Yanghe Dream Blue M6+: down 4 yuan per bottle - Gujing Gonggu 20: down 3 yuan per bottle - Boutique Moutai: down 2 yuan per bottle - Crystal Jiananshun: down 1 yuan per bottle [1] Market Data - The current prices for notable products are as follows: - Feitian Moutai (53 degrees, 500ml): 1,808 yuan, up 2 yuan - Boutique Moutai (53 degrees, 500ml): 2,280 yuan, down 2 yuan - Wuliangye Pu Wubai Dai (52 degrees, 500ml): 830 yuan, up 2 yuan - Qinghua Fen 20 (53 degrees, 500ml): 385 yuan, unchanged - Guojiao 1573 (52 degrees, 500ml): 873 yuan, down 7 yuan [3][4]

Core Insights - The retail average price of the top ten liquor products in the white liquor market remained stable, showing signs of stabilization after a period of decline [1] - The total price for a bundled sale of one bottle from each of the top ten products is 9,073 yuan, indicating a slight recovery in the market [1] Price Movements - Among the products that saw price increases, Xijiu Junpin rose by 6 yuan per bottle, while Qinghua Lang increased by 4 yuan per bottle [1] - Other notable price increases include Qinghua Fen 20 (up 3 yuan), Feitian Moutai and Wuliangye Pu 58 (both up 2 yuan) [1] - Conversely, the largest price drop was observed in Guojiao 1573, which fell by 7 yuan per bottle, followed by Yanghe Dream Blue M6+ (down 4 yuan) and Guqingong Gu 20 (down 3 yuan) [1]

Investment Rating - The report maintains a positive outlook on high-quality liquor companies, indicating that it has entered a strategic allocation period for these firms [2][7][8]. Core Viewpoints - The report highlights a significant decline in revenue for major liquor companies, with expectations of continued pressure in Q1 2026, but anticipates stabilization in Q2 and a potential turning point in Q3 2026 as inventory clears and demand recovers [2][7][8]. - The report recommends key liquor stocks including Luzhou Laojiao, Shanxi Fenjiu, Guizhou Moutai, and Wuliangye, while also suggesting attention to other brands like Yingjia Gongjiu and Jinhuijiu [2][7]. - For consumer goods, the report emphasizes opportunities in the restaurant supply chain, particularly in condiments and frozen foods, recommending companies like Anjifood, Yili, and Qindao Beer [2][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector saw a decline of 1.63% last week, with liquor down 1.50%, underperforming the broader market [6]. - The top gainers included Yanjin Beer and Xin Dairy, while the largest losers were Xiwang Food and Haixin Food [6]. 2. Market Performance by Sector - The report notes that high-end liquor prices have been under pressure, with Moutai's bottle price at 1500 yuan, down 45 yuan week-on-week, and Wuliangye at approximately 780 yuan, down 20 yuan [8][38]. - The report indicates that Moutai's price has dropped over 100 yuan in three weeks due to increased supply and weak seasonal demand [8]. 3. Industry Events - The report discusses the strategic adjustments made by companies to alleviate channel pressures and boost confidence among distributors, which is expected to stabilize prices [2][8]. - It also mentions the anticipated recovery in the dairy sector, with a focus on solid-state processing products and low-temperature milk [9]. 4. Valuation Table - The report provides a current valuation for the food and beverage sector at a dynamic PE of 19.92x, with a premium rate of 22%, and for the liquor sector at a dynamic PE of 18.60x, with a premium rate of 14% [38].

Investment Rating - The report assigns an "Accumulate" rating for the food and beverage industry [1] Core Insights - The November CPI data continues the growth trend from October, emphasizing the growth of consumer goods and low-value stocks. The price of Feitian Moutai remains volatile, with Moutai signaling stable pricing. The liquor industry is gradually clearing inventory, and attention is drawn to the upcoming peak season's volume and price rhythm [3][10] Summary by Sections Investment Recommendations - The report highlights the importance of the November CPI data, which shows a year-on-year increase of 0.7%, and a core CPI increase of 1.2%. It emphasizes growth as the main line and points out opportunities arising from supply and demand clearing. Recommended stocks include: 1. Liquor: Shanxi Fenjiu, Gujing Gongjiu, Yingjia Gongjiu, Jianshiyuan, Zhenjiu Lidu, Shede Liquor, and Jinhuijiu, with stable stocks like Guizhou Moutai, Wuliangye, and Luzhou Laojiao 2. Beverages: Dongpeng Beverage, Nongfu Spring (Hong Kong), focusing on low valuation and high dividend stocks like China Foods (Hong Kong), Master Kong Holdings (Hong Kong), Uni-President China (Hong Kong), and China Want Want (Hong Kong) 3. Snacks and food raw materials: Recommended stocks include Bailong Chuangyuan, Yanjinpuzi, Weilong Delicious (Hong Kong), Three Squirrels, and Ximai Foods 4. Beer: Recommendations include Yanjing Beer, Qingdao Beer, Zhujiang Beer, and Bai Run Shares, as well as China Resources Beer (Hong Kong) 5. Seasonings and livestock: Recommended stocks include Qianhe Flavor Industry, Baoli Foods, Babi Foods, Anji Foods, Haitian Flavor Industry, Angel Yeast, Yili Group, New Dairy, Youran Livestock (Hong Kong), and Modern Animal Husbandry (Hong Kong) [6][9] White Liquor Market - The price of Feitian Moutai dropped below 1499 yuan but has since rebounded. The liquor sector is seen as a cyclical asset, with stock prices expected to bottom out ahead of fundamentals due to policy expectations. The report notes that the price drop was influenced by a temporary increase in supply and year-end channel funding needs. Moutai has communicated signals of controlled supply and rational distribution, with prices rebounding to above 1500 yuan [11][12] Consumer Goods - The report emphasizes growth in consumer goods, particularly in snacks. The popularity of konjac products continues, with leading brands enhancing their brand value. Recent events, such as the health snack launch by Weilong Delicious and the brand strategy announcement by Yanjinpuzi, are expected to promote sustained growth in konjac snacks [13] Livestock Industry - The report indicates a bottoming cycle in the livestock sector, with potential for a rebound in profitability. Factors contributing to this include a reduction in supply and an increase in demand for processed dairy products. The report anticipates a rise in milk prices in 2026 due to improved supply-demand balance and increased domestic production capacity [14][15]

Core Viewpoint - The high-end liquor industry, particularly Moutai and Wuliangye, is facing significant challenges, not primarily due to younger consumers' preferences but because the era of economic benefits is fading [1][11]. Group 1: Market Dynamics - Wuliangye is reportedly reducing the price for distributors from over 1,000 to 900 yuan per bottle through channel subsidies rather than direct price cuts, which helps maintain brand perception while stimulating sales [3][5]. - Moutai's third-quarter revenue was 39 billion yuan, with a minimal growth of 0.56%, and net profit increased by only 0.48%, a stark contrast to previous quarters where growth was over 10% [7][9]. - Wuliangye's third-quarter revenue plummeted by 52% to 8.17 billion yuan, and net profit fell by 65%, indicating a severe downturn in the high-end liquor market [9]. Group 2: Consumer Behavior and Economic Environment - The narrative blaming younger consumers for the decline in high-end liquor sales is misleading; historically, the primary consumers were not young people but those benefiting from economic growth [11][13]. - The economic environment has changed, with key industries like real estate cooling down, leading to reduced disposable income and less frequent high-end dining experiences [15][17]. - The frequency and scale of business banquets have decreased, resulting in a shift towards more pragmatic and rational consumption patterns [17]. Group 3: Industry Response and Future Outlook - Wuliangye's subsidy strategy is a calculated move to motivate distributors while preserving brand value amidst market pressures [19][20]. - The high-end liquor sector is experiencing inventory buildup and price competition, with many brands now adopting lower-priced strategies, leading to an "involution" in the market [22]. - The recovery of the high-end liquor market is closely tied to the overall economic environment, with hopes for a return to growth dependent on improved economic conditions and consumer spending [24][26].