Core Insights - The global industrial system is undergoing reconstruction, and the map for Chinese companies going abroad is being redrawn, marking a significant shift in the global migration of "Chinese capabilities" [1] Industry Insights - The core driving force for the outbound entertainment industry has shifted from simple business model export to deep empowerment through "AI + culture," with the domestic market expected to reach 67.79 billion yuan by 2025, growing 34.4%, while the overseas market is projected to reach 21.07 billion USD, growing 145.7% [12] - In the cross-border e-commerce sector, the era of "barbaric growth" is ending, with a focus on localization and brand strength. By 2025, global e-commerce growth is expected to slow to 8.8%, prompting a shift towards "regional focus" and "brand cultivation" [15] - The artificial intelligence sector is characterized by a dual drive of "hardware-driven" and "application landing," with significant advancements in AI hardware and software leading to a rapid commercialization of AI applications [21] - The new energy sector is transitioning from "product output" to "ecological co-construction," with China's new energy vehicle exports expected to surge to 3.43 million units by 2025, a 70% year-on-year increase [28] Market Insights - North America remains a strategic high ground for outbound enterprises, characterized by high barriers and high returns, with a focus on compliance and localization due to ongoing tariff adjustments [29] - Europe presents a "quality competition arena" under green barriers, where compliance with stringent environmental regulations is essential for market entry [35] - Southeast Asia has evolved from simple trade to comprehensive investment and localized operations, becoming the largest destination for Chinese outbound investment [38] - The Middle East offers opportunities driven by economic diversification initiatives, with significant growth in exports of vehicles and electrical equipment from China [41] - Latin America is characterized by a demand for high-cost performance products, with a focus on affordable smart hardware and the rapid growth of e-commerce platforms [43] Strategy Insights - The approach to selecting target markets and entry paths is shifting from blind expansion to precise coupling, focusing on infrastructure capacity and user ecosystem maturity [45] - The product channel layout and marketing strategies are evolving towards "AI reconstruction and regional differentiation," emphasizing multi-channel integration and technology empowerment [48] - Compliance with regulations and risk avoidance is becoming critical, with a need for systematic compliance frameworks to navigate complex regulatory environments [53] - Organizational and talent development is essential for building agile global teams, with a focus on creating a unified global skills framework to address capability gaps [55] - The transformation of Chinese enterprises going abroad is moving from "product output" to "systemic rooting," emphasizing supply chain resilience and local integration [56]

来源：@华夏时报微博 华夏时报记者 刘凯 北京报道 2月25日至26日，德国总理默茨完成就任后首次访华。随行代表团中，大众汽车集团CEO奥博穆、宝马集团董事长 齐普策、梅赛德斯-奔驰集团董事会主席康林松三位德系车企掌门人同时现身，成为此次访问的焦点之一。 访华前后，三人密集接受采访并公开表态。齐普策称，忽视中国市场的企业将错失全球增长机遇。奥博穆将中国 定义为大众集团的"全球核心创新中心"，强调只有在中国成功，才能在其他市场成功。康林松则表示，中国汽车 市场的电动化与智能化发展速度，正在改写全球汽车工业格局。 表态之外，合作同步落地。宝马与宁德时代签署协议，围绕动力电池碳足迹开展数据跨境试点。奔驰中国与 Momenta签署升级合作谅解备忘录，进一步深化智能驾驶领域合作。默茨在北京试乘了搭载该智驾系统的新一代 奔驰S级轿车。 组团"打卡"北京，不只是为了握手 在德国的工业版图中，汽车产业一直扮演着压舱石角色。据德国汽车工业协会统计，德国汽车产业直接就业人数 长期维持在78万至80万人之间，占比超过12%。因此，德国政府对汽车产业尤其重视，而中国连续多年成为全球 最大单一汽车市场，对德国车企的业绩至关重要。 不过 ...

Core Viewpoint - Geely is expanding its global strategy through potential collaboration with Ford, focusing on capacity sharing and technology cooperation, which aligns with its previous partnership with Renault, indicating a shift in Chinese automakers' approach to globalization from "market for technology" to "technology-driven cooperation" [1] Group 1: Geely and Ford Collaboration - Geely is negotiating with Ford to utilize Ford's existing factories in Europe for producing vehicles aimed at the European market, while also exploring a framework for vehicle technology sharing, particularly in autonomous driving [1] - The collaboration aims to enhance Ford's factory utilization in Europe and provide Geely with local production capabilities to avoid high tariffs on electric vehicles imposed by the EU [3] Group 2: Geely and Renault Partnership - The partnership between Geely and Renault has established a "technology-capital-market" cooperation system, allowing both companies to leverage each other's strengths, particularly in the Brazilian market where they formed a joint venture to introduce new energy vehicles [2] - This model has proven effective in addressing the challenges faced by traditional automakers in Europe and facilitating Chinese automakers' entry into overseas markets [2] Group 3: Broader Industry Trends - The collaboration model of capacity sharing is becoming a key strategy for Chinese automakers to navigate trade barriers and establish a sustainable presence in foreign markets, as building independent factories is costly and time-consuming [1][2] - Other Chinese automakers, such as Chery, are also adopting similar strategies, partnering with local firms to enhance their production capabilities and market presence in Europe [3] Group 4: Technological Empowerment - Chinese automakers are increasingly taking on the role of technology providers in partnerships, showcasing their technological advancements in the electric and intelligent vehicle sectors, which marks a significant shift from their previous passive roles [4] - This transition reflects the growing technical strength of Chinese automakers and is a crucial indicator of the rise of the Chinese automotive industry on the global stage [4] Group 5: Challenges Ahead - Despite the progress, Chinese automakers face challenges such as cultural differences, varying automotive standards, and geopolitical risks that need to be addressed as they expand globally [4] - Intellectual property issues, including standard essential patent litigation, pose additional risks in the globalization process for Chinese companies [4] Group 6: Future Outlook - The arrival of the electric and intelligent era has positioned Chinese automakers like Geely, Chery, Xpeng, and Leap Motor to take the initiative in global competition through capacity sharing, technology output, and ecosystem collaboration [5] - These strategies are gradually reshaping the competitive landscape of the global automotive industry, pushing it towards a new phase of deep collaboration in electrification and intelligence [5]

车载电源需求放缓信号四季度已率先显现。 （专业服务注册制的市值风云APP） 公开信息显示，该回购计划上限不超过1亿人民币，均价不超过40元/股。 | 作者 | | 观韬 | | --- | --- | --- | | 编辑 | | 小白 | 2月9日盘后，威迈斯（688612.SH）发布2025年业绩快报，预计2025年营收63.42亿，同比下滑 0.48%；归母净利润5.57亿，同比增长39.22%，扣非净利润5.21亿，同比增长46.71%。 营收同2025年基本持平，但利润增长表现亮眼，且规模已经创历史新高。 与此同时，威迈斯于2026年1月26日首次实施回购，回购金额909万，成交价介于32.38元/股至33.20 元/股之间。甚至比公司业绩快报发布后首个交易日的收盘价还要高一些。 车载电源龙头：第三方市场的领先者 威迈斯成立于2005年，早期主要从事工业及消费类电源研发。2010年前后，察觉到新能源汽车产业的 机遇后，开始进行车载电源产品的研发和技术储备，并最终完成从通用电源向汽车级电源的转型。 分具体产品看，威迈斯目前业务主要包括车载电源系统与电驱系统两大板块。其中，车载电源系统包 括车载充电机（ ...

活动中，零跑汽车董事长朱江明与宝马集团董事会主席齐普策进行了深度畅聊。朱江明表示，德国和中国的车企都有自己的特色，把双方优势结合起来，双 方的合作一定能获得"1+1＞2"的效果。去年的上海车展上，朱江明曾透露："零跑产品在海外卖得最好的区域就是德国，销量最大的是德国。"在当前全球汽 车产业向电动化、智能化加速转型的背景下，德国作为传统汽车工业强国，与中国新能源汽车产业的深度对话引发了外界广泛关注。 据悉，自2024年零跑与Stellantis组建零跑国际，其目前出海已覆盖欧洲、亚太、南美、中东和非洲等35国，在海外建立超800家网点，2025年出口超6.7万 台，拿下新势力海外销量冠军。 2月26日，德国总理默茨到访杭州，约30家德国头部企业高管随访，涵盖了汽车、化工、机械制造、人工智能等德国优势领域的头部企业。在杭期间，德国 代表团与包括零跑汽车在内的多家中企会面交流。 ...

点 击 蓝 字 关 注 我 们 本文全文共 989 字，阅读全文约需 3 分钟 中国新能源汽车市场走势 中国新能源汽车市场，2026年1月销售94.5万辆，环比下降44.8%，同比增长0.1%，渗透率达到 40.3%，渗透率维持较高水平 。 其中新能源乘用车销售87.8万辆，同比下降2.4%；新能源商用车销售6.7万辆，同比增长52.5% 。 中国新能源汽车市场结构 2026年1月，新能源轿车占比34.4%，比去年同期下滑9.2个百分点。新能源SUV占比达到53.9%，份 额较同期上升6.7个百分点 。 装车率统计 ——级别分布 2025年1-12月新能源乘用车L2级及以上的辅助驾驶功能装车率达到87.0%，16万以下市场中智驾装 车率进一步增长。随着市场认可度的不断加深，智能辅助驾驶已经成为车企的必然选择 。 装车率统计——AEB自动紧急制动功能 1-12月AEB整体装车率表现良好，乘用车整体装车率达到68.2%，16-24万乘用车整体占比达到 81.4%，目前仍有增长的空间。新能源乘用车市场AEB装车率已经达到76.4%。目前，AEB功能已成 为汽车主动安全的核心技术之一 。 装车率统计——全速域ACC自 ...

此前我们分析了中国品牌在澳大利亚、以色列、新加坡等"关税友好"发达国家的销量表现，经过几年的持续增长，中国品牌2025年在以色列、新加坡的市场 份额都超过了30%，在澳大利亚也超过15%。 不过在更核心的西方市场，对进口自中国的汽车普遍实施了高额关税的壁垒，尤其是北美地区的美国和加拿大，中国在当地市场份额几乎可以忽略不计，而 在壁垒相对宽松一些的欧洲市场，中国品牌开辟市场存在较大困难，但也取得了一定的成绩。 今天我们就盘点一下欧洲市场的数据，看看2025年中国品牌啃下了当地多少市场份额。 01 欧洲整体市场 首先需要说明：这里我们说的欧洲，囊括了欧盟27国、EFTA四国和英国，总计32个国家，整体是全球经济、工业、人均生活水平最高的地区之一。 2025年的欧洲市场，新车销量总计达到1327.1万辆，同比增长2.4%。对于如此大规模的一个市场，2025年能取得整体正增长已经颇为不易。 | | | 2025年欧洲市场汽车品牌销量Top 10 | | | | --- | --- | --- | --- | --- | | 排名 | 品牌 | 領量 | 市场份额 | 同比 | | ר | 大众 | 1444194 | ...

在这样的背景下，朱江明与齐普策的交流备受关注。双方围绕全球电动汽车发展趋势、智能驾驶技术演进、供应链合作以及碳中和目标下的产业转型等议 题进行了深入探讨。尽管宝马与零跑在部分市场存在竞争关系，但此次高层互动也释放出积极信号——在全球汽车产业百年变革之际，开放对话与潜在合 作或许比单纯竞争更能推动行业进步。 德国总理亲自带队与中国科技企业交流，反映出德国对华经贸关系的务实态度，尤其看重中国在电动化、智能化领域的创新活力。而零跑作为被选中的代 表性企业之一，其快速成长的国际化路径，正成为中国高端制造"走出去"的一个缩影。 此次会面不仅体现了中德两国在高端制造业和绿色出行领域的紧密合作，更凸显了中国新能源汽车品牌在全球舞台上的崛起。零跑汽车作为中国造车新势 力的代表，近年来凭借其全域自研的技术路线和高效的全球化战略，迅速打开了国际市场。 据悉，自2024年零跑汽车与全球第四大汽车集团Stellantis成立合资公司"零跑国际"以来，其出海进程显著提速。依托Stellantis强大的全球渠道网络与本地 化运营能力，零跑产品已成功进入欧洲、亚太、南美、中东及非洲等35个国家和地区，并建立了超过800家销售与服务网点。市 ...

我们不要太多，105 万，多一辆都算输。 2026 年春节前，零跑 COO 徐军在一封内部信里透露了零跑在销量上的新目标。这一目标和去年 12 月 定下的 100 万相比，又提升了 5%。 对于零跑来说，把年度销量目标直接拉升到百万级，是一个颇为激进的动作，这几乎要求他们在去年的 基础上再翻一番。在 2025 年，零跑的全年交付量是 59.6 万辆，同比增长 103%。 要达成这个目标，光靠在 10 万到 20 万的舒适区里打转显然不够。零跑必须下沉，必须把手伸向体量最 大、同时也最难啃的那块骨头—— 10 万元级市场。 这两年，这个价位段的竞争要比以前激烈了不少。看看现在的销量榜单，比亚迪早就筑起了高墙，吉利 星愿和五菱宾果也各自占据了一方天地。这些车型都很成熟，续航够用、空间够用、配置够用。它们经 过了市场的筛选，非常懂得如何在成本的红线内跳舞。 在这个对价格极度敏感的区间里，不犯错就是最大的美德。 要在这样一群没有明显短板的对手中突围，仅凭「性价比」三个字已经很难奏效了。常规的打法，很难 让零跑从这些巨头口中抢到足够的份额来实现那 105 万辆的野心。 于是，零跑 A10 登场了。这款小型 SUV，从立 ...

Group 1 - DHL Group's CEO expressed strong willingness to deepen practical cooperation with China, highlighting the active e-commerce sector in Hangzhou [1] - The visit of German Chancellor Merz to Hangzhou included nearly 30 representatives from German businesses, showcasing a significant moment in Sino-German economic cooperation [3] - The group photo taken at West Lake symbolizes the shift from macro consensus to micro implementation in Sino-German industrial cooperation [3] Group 2 - The collaboration between German automotive giants like BMW and Mercedes-Benz with Chinese companies such as Geely and Leap Motor demonstrates a multi-dimensional partnership in the automotive sector [4] - German car manufacturers are recognizing the operational efficiency and cost advantages of China's new energy industry, indicating a promising future for collaboration [5] - The partnership extends beyond automotive to traditional sectors like chemicals, with calls for reinventing cooperation methods to adapt to a rapidly changing world [5] Group 3 - Innovative companies from Hangzhou, such as Yushutech and Qiangbrain Technology, are establishing connections with German industrial giants, indicating a new direction in Sino-German cooperation towards future industries [6] - The visit of Chancellor Merz is seen as an opportunity to broaden cooperation in the global smart robotics industry, with significant involvement from German academic institutions and companies [6] - The alignment of China's 14th Five-Year Plan with Germany's new development strategy emphasizes the mutual expectation for pragmatic cooperation to achieve win-win outcomes [7] Group 4 - Companies like Lingban Technology are leveraging Germany's industrial strengths while focusing on digital innovation and artificial intelligence, fostering a relationship of mutual empowerment rather than competition [8] - Zhejiang enterprises, such as Chint Group, are committed to deepening localized development and promoting green cooperation between China and Germany [8] - The visit concluded with Merz expressing the importance of the trip in enhancing economic cooperation, reflecting a meaningful engagement between the two nations [9]