食品饮料 2026 年 03 月 01 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2025-03 2025-07 2025-11 食品饮料 沪深300 相关研究报告 《春节动销趋势向好，聚焦龙头布局 景气赛道—行业周报》-2026.2.23 《包装水行业发展稳健，头部分化孕 育 结 构 性 机 遇 — 行 业 点 评 报 告 》 -2026.2.11 《复苏态势明朗，板块预期乐观—行 业周报》-2026.2.8 节后需求稳健格局优化，健康功能饮品长期向好 ——行业周报 | 张宇光（分析师） | 张思敏（分析师） | | --- | --- | | zhangyuguang@kysec.cn | zhangsimin@kysec.cn | | 证书编号：S0790520030003 | 证书编号：S0790525080001 | zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：春节动销回暖结构分化，看好健康化饮品赛道龙头 2 月 23 日-2 月 27 日，食品饮料指数跌幅为 1.5%，一级子行业排名第 2 ...

报告由艾媒咨询通过市场调查、行业访谈及大数据分析等方法编制，梳理了 2025-2026 年中国坚果炒货市场的发展背景、现状、消费需求及未来趋势，指出 该市场正依托消费升级与健康理念实现稳步扩容，未来发展兼具潜力与挑战。 市场发展迎来多重利好驱动，消费水平升级、健康观念转变与礼物经济崛起成为核心推力。2024 年中国居民人均消费支出与健康素养水平均稳步提升，坚 果的营养价值被广泛认可，且 65.32% 的消费者将补充营养列为购买考量因素；同时 2027 年中国礼物经济市场规模预计达 16197 亿元，39.58% 的消费者因 送礼购买坚果炒货，双重属性推动市场发展。产业链方面，上游涵盖树生坚果、草本籽类等原材料供应，中游是洽洽、三只松鼠等生产型与平台型企业，下 游则包含线上电商、线下商超等多元销售渠道。 市场规模呈持续增长态势，2024 年中国坚果炒货市场规模突破 3000 亿元，预计 2029 年将达 4283 亿元，5 年形成超千亿增量，同时其在休闲食品领域的地 位持续提升，2024 年电商平台市场份额升至 31.9%，并成为新春礼盒购买首选品类。产品端，健康化成为创新核心，头部企业纷纷布局低 GI、零添加 ...

内容概要：随着国民健康意识的全面觉醒，功能性饮料的核心需求已从"解渴、提神"的基础层面，转向 成分透明、低糖/无糖、天然植萃、清洁标签的健康化方向，"减糖、去添加、科学功能"成为产品研发 的核心底层逻辑，同时，消费需求从单一能量补充，向电解质平衡、肠道调理、情绪舒缓、助眠、护 眼、免疫提升等精准细分功能拓展，适配运动、办公、熬夜、酒后、经期等多元消费场景，推动行业 从"通用型功能"向"人群与场景精准匹配"的精细化方向升级，消费频次与市场渗透率持续提升，据统 计，2025年我国功能性饮料行业市场规模达2043亿元，同比增长6.5%，其中，能量饮料品类占比最 高，超60%，为行业核心细分赛道。 上市企业：东鹏饮料（605499）、农夫山泉（09633.HK）、华润饮料（02460.HK） 相关企业：红牛维他命饮料有限公司、河南中沃实业有限公司、福建达利食品集团有限公司、战马（北 京）饮料有限公司、怪兽饮料食品（上海）有限公司、广州黑卡食品饮料有限公司、杭州娃哈哈集团有 限公司、广东健力宝股份有限公司、元气森林（北京）食品科技集团有限公司、百事（中国）有限公 司、天津大冢饮料有限公司、猛事特饮料（上海）有限公司 关 ...

NO.1保乐力加半年业绩营收、利润双降 近日，保乐力加发布2026财年半年报显示，报告期内集团营收52.6亿欧元，同比下降14.9%。2025年下 半年的有机利润下降7.5%。在2026财年第一季度（7月至9月），集团销售额下滑7.6%，而在此前，其 2025财年全年营收已录得3%的降幅。从产品看，旗下马爹利干邑与哈瓦纳俱乐部朗姆酒均出现两位数 跌幅。从区域看，中国市场上半年有机销售额大幅下降28%，主要受宏观经济调整和高端干邑（马爹 利）渠道库存调整的影响。 点评：保乐力加2026财年半年报营收与利润双降，中国市场销售额大跌28%，凸显海外烈酒在华深度调 整。核心受高端干邑渠道去库存、消费需求走弱拖累，叠加连续下滑，印证全球烈酒行业承压。对公司 而言，短期盈利与渠道修复压力加大，需加速库存出清与本土化调整。 NO.22026年春节养生露酒成酒类市场大黑马 据中国酒业协会官方微信，2026年春节，养生露酒成为酒类市场最大黑马，线上规模同比增长。产品方 面，新一代养生露酒"去药化"成效显著，青梅、玫瑰、枸杞等风味成为主流，口感柔和，更易被年轻消 费者接受。劲酒、椰岛鹿龟酒等头部品牌推出春节限定小瓶装，适配家庭小 ...

Core Insights - Kirin Holdings reported strong financial performance for the first nine months of fiscal year 2025, with revenue of 1,756.12 billion yen (approximately 11.3 billion USD), a year-on-year increase of 3.3%, and operating profit of 170.54 billion yen, up 5.2%. Notably, net profit attributable to the parent company surged by 29.7% to 102.83 billion yen, exceeding market expectations [1] Group 1: Business Growth Drivers - The revenue growth of Kirin Holdings is primarily driven by two key pillars: the beer business and the health science business [2] - In the beer segment, Kirin, as the leader in the Japanese beer market, has strengthened its position through product premiumization and channel optimization, with flagship brand "Ichiban Shibori" seeing steady sales growth domestically and a 6% increase in international revenue, particularly in Southeast Asia [2] - The health science segment, focusing on functional beverages and probiotics, has become a new growth driver, with the subsidiary FANCL achieving a 12% revenue increase, contributing over 20% to the group's profits [2] Group 2: Cost Control and Profitability - Despite ongoing pressure from raw material costs and logistics expenses, Kirin has effectively mitigated these challenges through supply chain optimization and digital transformation, resulting in a 0.8 percentage point decrease in sales expense ratio and a 0.5 percentage point decrease in management expense ratio [3] - The overall gross margin improved to 38.7% from 37.2% in the previous year, aided by an increase in the proportion of high-margin health products [3] - The depreciation of the yen has also positively impacted export business, further enhancing overseas profits [3] Group 3: Strategic Acquisitions and Globalization - Kirin's globalization strategy has deepened with two significant acquisitions during the reporting period: a 30% stake in the Vietnamese craft beer brand "Bia Saigon" to strengthen its position in the Southeast Asian beer market, and an increase to 51% ownership in the Australian probiotic research company "BioGaia" to solidify its leadership in microbiome health technology [4] - The management has indicated a focus on the "Asian Growth Corridor" strategy, aiming to leverage Japan as a research center and rapidly penetrate emerging markets like Southeast Asia and India through acquisitions and localized production, with health science revenue expected to reach 40% by 2030 [4] Group 4: Market Outlook - Despite strong performance, Kirin faces challenges such as the long-term decline of the domestic beer market, global supply chain volatility, and intensified competition in the health science sector [5] - The company plans to address these challenges through product innovation, including increased development of non-alcoholic beers and functional beverages, enhancing its sustainable brand image with carbon-neutral beer production lines, and collaborating with top research institutions to deepen studies in microbiome and precision nutrition [5] Conclusion - Kirin Holdings' performance in the first three quarters of fiscal year 2025 validates the effectiveness of its "beer + health" dual-drive strategy, showcasing the resilience of traditional consumer giants amid transformation waves. With ongoing globalization and premiumization efforts, the century-old company is poised to create a second growth curve, demonstrating long-term value potential for global investors [6]

Core Insights - The retail market for leisure food and beverages in China is evolving from a traditional "snack" category to a high-frequency necessity, driven by rising consumer income and changing consumption patterns [1][3][5] - By 2025, the market size of China's leisure food and beverage retail industry is projected to reach 39,653 billion yuan, with a year-on-year growth of 6.1% [1][5] - The market is characterized by a fragmented competitive landscape, with a CR5 market share of only 6% in 2024, indicating a large number of small to medium-sized enterprises [6][7] Industry Overview - Leisure food and beverage retail focuses on convenience and entertainment, catering to individual and family consumers through both offline and online channels [2] - The industry can be categorized into leisure food retail and leisure beverage retail, with further segmentation based on retail channels [2] Development Background - Rising national income and consumption levels are foundational for the growth of the leisure food and beverage retail industry, with per capita consumption expenditure expected to reach 29,476 yuan in 2025, a nominal increase of 4.4% [3][4] - There is a shift in consumer demand from mere indulgence to a combination of health and indulgence, with health-oriented products becoming mainstream [3][5] Industry Chain - The industry chain includes upstream manufacturers of various leisure foods and beverages, midstream retail channels such as supermarkets and e-commerce, and downstream consumers across all age groups [5] Current Market Status - The retail industry has expanded its scope to cover various consumption scenarios, becoming a key part of daily life, with significant growth in consumption frequency and penetration [1][5] - The distribution of market channels by 2025 is projected to be approximately 44.8% for supermarkets, 22.6% for grocery stores, 14.1% for e-commerce, and 12.2% for specialty stores [1][5] Competitive Landscape - The market is highly fragmented, with major players including Hunan Mingming Hen Mang Commercial Chain Co., Ltd., Walmart (China), Yonghui Supermarket, and others [6][7] - Hunan Mingming Hen Mang reported a total revenue of 463.71 billion yuan for the first nine months of 2025, with its two brands contributing significantly to this figure [7] Development Trends - The industry is expected to focus on health and functionality as core competitive advantages, with consumers increasingly favoring products with natural ingredients and minimal additives [8][9] - There is a growing emphasis on quality-price ratio and emotional value in consumer demand, with products serving not just as snacks but also as means for emotional comfort and social interaction [9] - The retail landscape is moving towards a multi-channel approach, integrating online and offline strategies to enhance consumer convenience and engagement [10][11]

【环球网消费报道 记者 刘晓旭】2026年农历马年的钟声即将敲响。春节在中国人的精神谱系中，承载 着厚重的文化记忆与情感寄托。它不仅是"辞旧迎新"的时间刻度，更是一场汇聚情感、记忆与文化的隆 重盛典。琳琅满目的年货与热气腾腾的餐桌，既是传统年味的具象化符号，也是时代变迁的生动缩影。 当前，国人的年夜饭已演变为"吃得好、重品质、寻新意"的深刻变化。站在2026年节点审视，这场餐桌 上的变化早已突破了感官体验的边界——当AI营养师精准定制家宴菜单，当区块链溯源赋予每一道食 材不可篡改的"数字身份证"，当智能温控物流让"鲜味"跨越山海即时抵达，传统年味正被硬核科技重新 定义。这不再局限于口感的改善或包装的升级，已演变成了一场涵盖供应链重塑、技术穿透、标准升维 与管理闭环的系统性变革。 中国营养保健食品协会执行副会长厉梁秋在接受环球网消费记者采访时表示，食品行业正从规模扩张转 向品质化、健康化、规范化高质量发展。品质提升是产业立身之本，企业须坚守安全底线，强化全链条 管控与标准引领，以技术创新夯实质量根基，用诚信与专业赢得消费者信任。在消费理念更新与政策红 利的双重驱动下，中国食品行业正全力奔赴一场向"卓越进阶"的华 ...

春节临近，水果年货市场热度攀升。新京报消费研究院近日调研发现，车厘子凭借大幅下降的价格和稳 定的品质，成为"顶流"单品；草莓、柑橘、蓝莓等水果礼盒持续热销，"高端"水果更加丰富多元；同 时，呼应小型家庭结构消费需求，组合式、拼盘化礼盒走俏；"质价比""高颜值"也是消费者作出购买决 策的关键因素，使得融入非遗元素、寓意吉祥的精致包装，成为传递心意的重要载体。 业内观点认为，如今消费者不仅对水果的品种、甜度和新鲜度有着严格要求，对"有机""低糖""功能 型"等健康标签也尤为看重，同时对"即食鲜切""开盖即享"等便捷体验的需求持续升温，水果消费市场 已形成品质化、健康化、便利化的鲜明趋势。 同时，阿克苏苹果、赣南脐橙、山东维纳斯黄金苹果等，也凭借地域特色占据年货市场的重要一席。 "顶流"车厘子"量价双优" 近日，新京报记者探访北京新发地农产品批发市场看到，在水果精品区，几乎每家商铺门前都摆放着一 排排的车厘子货架，销售不同规格的车厘子。多家店铺老板在介绍货源时，首先推荐的就是车厘 子。"现在卖得最好的就是车厘子"，一水果商向新京报记者介绍。据他透露，目前车厘子价格较上市早 期大幅下滑，2J规格（2.5kg）是99元 ...

Core Insights - The Chinese consumer market in 2025 is characterized by "structural growth," with a shift from basic needs to precise health demands and personalized expressions [1][2] - Key trends include health, functionality, personalization, and intelligence, with consumers moving from "passive selection" to "active definition" of their needs [1] Group 1: Food and Beverage Sector - The food and beverage industry in China reached a market size of 593.67 billion yuan in 2025, with a sales growth of 7.8% and a volume increase of 6.3% [3] - Health-driven consumption is reshaping the industry, with premium products like fresh cakes and plant-based drinks gaining popularity [3] - The beverage market is transitioning from basic sugar reduction to targeted functionality and natural ingredients [3][6] Group 2: Health Sector - The health market achieved a sales figure of 304.38 billion yuan in 2025, growing by 15.8% year-on-year [10] - The largest segment, health supplements, saw sales of 124.48 billion yuan, with a growth rate of 19.9% [10] - The demand for products enhancing immunity is leading the market, with significant growth in categories addressing anemia and sleep management [10][14][17] Group 3: Home Appliances - The home appliance market reached a sales figure of 766.35 billion yuan in 2025, with an 18.1% year-on-year growth [20] - Major appliances dominate the market, while kitchen and lifestyle appliances show strong growth, with central air conditioning leading at a 52.1% increase [20] - The smart lock market is experiencing rapid growth, driven by consumer demand for safety features [25] Group 4: Beauty and Skincare - The beauty and skincare market reached 454.18 billion yuan in 2025, with a 9.7% increase in sales [29] - Anti-aging products are in high demand, with sales of 129.83 billion yuan, reflecting a growing focus on skincare across all age groups [29] - The beauty market is shifting towards health-oriented and high-quality products, moving away from basic offerings [32] Group 5: 3C Digital Products - The 3C digital market surpassed 1.1 trillion yuan in sales, with an 18.5% increase year-on-year [36] - The mobile power market is rapidly evolving, with certified products seeing explosive growth due to regulatory changes [36] - AI toys are experiencing significant market growth, with sales reaching 740 million yuan, reflecting a shift in consumer preferences [39] Group 6: Maternal and Infant Products - The maternal and infant market grew to 223.78 billion yuan in 2025, with a 12.6% increase [45] - The infant formula market is the largest segment, achieving sales of 50.93 billion yuan, with a growth rate of 18.1% [46] - There is a notable increase in demand for maternal nutrition products, particularly among pregnant women [46][49][52] Conclusion - The growth opportunities in 2025 are clear, focusing on the evolution of traditional demands and the deepening of consumer experiences [53] - Brands must transition from merely providing products to creating meaningful experiences that resonate with consumers' lifestyles [53][56]

Core Insights - The Chinese new tea beverage market is experiencing a significant slowdown, with the growth rate dropping from 24.9% (2017-2022) to 6.4% in 2024, indicating a shift from expansion to competition in a saturated market [4][34][37] - The market is projected to reach a size of 3547.2 billion yuan in 2024, with growth rates stabilizing between 5%-7% in the first three quarters of 2025, marking the transition to a phase of stock competition [4][37] - The competitive landscape is characterized by a concentration of market share among leading brands, with smaller brands struggling to survive [5][49] Group 1: Industry Trends - The new tea beverage industry has officially transitioned from a high-growth phase to a period of meticulous management and profitability focus, moving away from rapid store openings and population growth [4][34] - The number of new tea beverage stores opened in the past year was 118,000, while 157,000 closed, resulting in a net decrease of 39,000 stores, highlighting the intense competition and market saturation [5][47] - The health trend in the industry is deepening, with the use of sugar substitutes in milk tea reaching 61.3%, and the application of plant-based ingredients increasing from 18.9% in 2024 to 26.4% in 2025 [7] Group 2: Brand Dynamics - Leading brands like Mixue Ice City and Bawang Chaji are expanding rapidly, with Mixue Ice City surpassing 53,000 global stores and Bawang Chaji increasing to 7,038 stores, reflecting a trend of head brand concentration [5][44] - Mid-tier brands are facing significant challenges, with companies like Nayuki's Tea reporting a revenue decline of 4.7% and a net loss of 919 million yuan in 2024 [6][49] - The market is witnessing a "one super, many strong" structure, with Mixue Ice City holding a dominant position and other brands like Bawang Chaji and Gu Ming rapidly gaining ground [55] Group 3: Market Strategies - Brands are increasingly focusing on emotional marketing, with Bawang Chaji positioning itself as a solution for emotional needs among young consumers [10] - The exploration of overseas markets has become a core strategy for leading brands, with Bawang Chaji's overseas GMV exceeding 300 million yuan in Q3 2025, marking a 75.3% year-on-year growth [8] - The industry is shifting towards value competition, moving away from price wars, as brands like Xicha announce a return to user and brand focus, halting low-price competition [14] Group 4: Consumer Behavior - The rise of the "one-person economy" is driving demand for smaller, high-quality products, as consumers prefer moderate consumption over large quantities [25][26] - The focus on seasonal products has become a fixed rhythm, with multiple brands launching offerings based on seasonal fruits, indicating a trend towards timely innovation [22] - The consumer landscape is stabilizing, with shopping and afternoon tea becoming dominant consumption scenarios, limiting the expansion of new consumption contexts [38]