海澜之家 (600398 CH) 证券研究报告 Q1 稳健增长，京东奥莱成新增长引擎 | 华泰研究 | | 年报点评 | | --- | --- | --- | | 2025 年 4 月 | 30 日│中国内地 | 服装 | 海澜之家发布 2024 年报及 1Q25 业绩：2024 年公司实现营收 209.6 亿元 （yoy-2.7%），归母净利润 21.6 亿元（yoy-26.9%），基本符合我们此前预 期（22.9 亿元）。1Q25 营收 61.9 亿元（yoy+0.2%），归母净利润 9.4 亿元， （yoy+5.5% ），增速回正。利润分配方面，公司拟派发 24 年末期股息 0.18 元/股，连同中期股息 0.23 元/股，全年分红率达 91.2%，延续高分红政策。 公司作为国内男装龙头品牌，稳固服装主业，加码运动赛道，加快全球化步 伐，积极探索京东奥莱新业态、培育电商/海外新增长引擎，我们看好其未 来发展，维持"买入"评级。 多品牌、全渠道协同，京东奥莱/电商/海外业务成新增长引擎 分品牌看，24 年主品牌、海澜团购、其他品牌（包含斯搏兹旗下的 FCC 和 京东奥莱业务）营收分别同比-7.2%/-2 ...

Q1 稳健增长，京东奥莱成新增长引擎 | 华泰研究 | | 年报点评 | | --- | --- | --- | | 2025 年 4 月 | 30 日│中国内地 | 服装 | 证券研究报告 海澜之家 (600398 CH) 海澜之家发布 2024 年报及 1Q25 业绩：2024 年公司实现营收 209.6 亿元 （yoy-2.7%），归母净利润 21.6 亿元（yoy-26.9%），基本符合我们此前预 期（22.9 亿元）。1Q25 营收 61.9 亿元（yoy+0.2%），归母净利润 9.4 亿元， （yoy+5.5% ），增速回正。利润分配方面，公司拟派发 24 年末期股息 0.18 元/股，连同中期股息 0.23 元/股，全年分红率达 91.2%，延续高分红政策。 公司作为国内男装龙头品牌，稳固服装主业，加码运动赛道，加快全球化步 伐，积极探索京东奥莱新业态、培育电商/海外新增长引擎，我们看好其未 来发展，维持"买入"评级。 多品牌、全渠道协同，京东奥莱/电商/海外业务成新增长引擎 分品牌看，24 年主品牌、海澜团购、其他品牌（包含斯搏兹旗下的 FCC 和 京东奥莱业务）营收分别同比-7.2%/-2 ...

本报记者刘钊 4月28日，领克汽车旗下的全新旗舰车型领克900在2025上海车展期间正式发布，标志着极氪科技集团在 双品牌战略下迈出了坚实的一步。这款备受瞩目的大六座SUV不仅承载着领克品牌向"宽"发展的重任， 更体现了极氪科技集团体系化能力的全面提升。发布会后，极氪科技集团CEO安聪慧与极氪科技集团副 总裁、领克汽车销售公司总经理林杰接受《证券日报》等媒体的专访，深入探讨了领克900的市场定 位、公司战略以及未来发展规划。 领克900目标进入细分市场前三强 领克900定位为"智享百变旗舰大六座SUV"，其诞生基于领克汽车的SPA Evo大型电混车专属架构。该架 构以久经考验的SPA架构为基础，融入了864项新能源时代最前沿的智能化、电动化专利技术，为领克 900在安全、空间、性能、智能等方面打下了坚实的基础。 "领克900的首要目标是进入大六座SUV市场的前三强。领克900上市一个小时内大定已经破万，这充分 说明了市场对这款车的认可和期待。"林杰强调，这款车的定价超出了用户的期待，而大定情况也异常 火爆。领克900的推出，不仅是基于市场对大型SUV需求的加速增长，更是领克品牌对细分市场深刻理 解的体现。 谈 ...

源飞宠物 20250429 摘要 • 元飞宠物 2025 年 Q1 营收 3.35 亿元，同比增长 36.3%，但归母净利润 同比下降 30%至 2,500 万元，主要因产品结构调整及国内业务占比提升 导致费用增加，影响整体利润。公司预计 Q2、Q3 调整后，Q4 毛利率将 有所改善。 • 公司通过将对美订单转移至柬埔寨工厂生产，有效规避美国关税影响，同 时国内生产基地专注于欧洲和日本订单。新增关税由客户承担，公司将根 据关税变化灵活调整策略。 • 元飞宠物积极拓展欧洲和日本市场，并持续推进海外产能布局，除柬埔寨 外，孟加拉生产基地预计 2026 年投产。柬埔寨基地零食类产品预计 2026 年产值达 10 亿元，牵引用具和玩具类产品产值约 65 亿元，仍有增 长空间。 • 公司拥有皮卡布、HelloPet 和传奇精灵三大自主品牌，分别定位于不同市 场。团队主要在杭州搭建，以线上渠道为主，并基于收购的源飞公司进行 更新迭代。自主品牌毛利率预期保持在 40%-50%之间。 Q&A 元飞宠物公司 2024 年及 2025 年第一季度的业绩表现如何？ 公司 2024 年的营业收入为 13.1 亿元，同比增长 32%； ...

投资建议：公司收入端增长持续，成本端积极应对并拓展墨西哥产能，1H2025成本端有望免受关税扰 动；新收购AL-KO 子公司有望成为公司全球化品牌战略新抓手，增量业绩快速消化估值。我们预计公 司2025-2027 年实现营业收入45.45/56.23/66.98 亿元，归母净利润2.87/3.93/5.00 亿元，对应PE 分别为 17/13/10 倍，维持"增持"评级。 风险提示：海外产能扩张不及预期；汇率大幅波动风险；海外经济波动。 事件：公司发布2025 年一季度报告。1Q2025 公司营收15.18 亿元，同比+138.72%；归母净利1.94 亿 元，同比+326.94%；扣非归母净利1.40 亿元，同比+199.96%。 提前备货现金流短期承压，预计春夏旺季销售供应无虞。1Q2025 公司经营性现金流量净额-0.27 亿元， 同比-237.86%，主要系公司为应对美国关税波动而加大备货，1Q2025 公司存货10.77 亿元，同比 +12.34%，公司已提前完成旺季备货，有望使春夏旺季出货免受关税扰动。 AL-KO 展望：2025 全年有望贡献1.3 亿元增量业绩，中长期盈利能力仍有提升空间。公司 ...

Core Insights - In Q1 2025, the company reported revenue of 7.593 billion yuan, with a profit growth of 25% to 548 million yuan and a slight increase in net profit attributable to shareholders to 193 million yuan [1] - The company's three main business segments, department stores, shopping centers, and outlets, generated revenues of 420 million yuan, 540 million yuan, and 430 million yuan respectively [1] - The domestic consumption market is showing positive changes due to a series of policies, with a significant acceleration in the growth rate of social retail sales at the beginning of 2025 [1] Business Strategy - The company aims to leverage a "one core engine and two wings" strategy centered on commercial retail, enhancing asset and capital operations to create sustainable growth [2] - The company is focusing on brand empowerment and marketing innovation to build a competitive advantage in the commercial ecosystem [2] - The company has initiated a "brand joint business plan" with 21 brand groups and 44 brands to deepen collaboration through six support areas including space, membership, data, financing, sales incentives, and training [1][2] Marketing and Consumer Engagement - The company has introduced the Dunhuang IP for a themed Spring Festival marketing campaign, enhancing consumer interaction with national culture through various events [2] - The company reported a more than 10% year-on-year increase in restaurant sales during the first two days of March, driven by the participation of nearly 400 dining merchants in Shanghai [2] - The company is actively promoting all-category consumption vitality in core business circles, creating new commercial spaces and innovative consumer experiences [3] Future Outlook - The company plans to continue deepening its innovation strategy focused on "branding, digitalization, and specialization" to provide comprehensive solutions for the industry [3] - The company aims to implement a "data-driven + organizational-driven + capital-driven" approach to adapt to the new consumption era [3]

Core Viewpoint - Luzhou Laojiao reported a revenue of 31.196 billion yuan for 2024, marking a year-on-year growth of 3.19%, and a net profit of approximately 13.473 billion yuan, reflecting a 1.71% increase, demonstrating resilience amid macroeconomic challenges and industry adjustments [2][3]. Financial Performance - The company maintained a strong financial position with total assets of 68.335 billion yuan, an 8% increase year-on-year, and net assets of 47.389 billion yuan, up 14.5% [3]. - Cash reserves reached 33.578 billion yuan, an increase of 8.14%, while operating cash flow net amount rose by 80.1% to 19.182 billion yuan [3]. - The debt-to-asset ratio remained stable at a low level of 30%, indicating strong risk resistance and operational health [3]. Dividend Policy - Luzhou Laojiao plans to distribute a cash dividend of 6.759 billion yuan, with a payout ratio of 65% of the net profit attributable to shareholders for 2024 [4]. - The company aims for steady revenue growth in 2025, focusing on high-quality development and maintaining brand stability [4]. Market Strategy - The company’s high-end brand strategy has been crucial for countering market risks and achieving growth despite increased competition [5]. - Luzhou Laojiao's mid-to-high-end liquor segment generated approximately 27.585 billion yuan in revenue, a 2.77% increase, contributing nearly 90% of total revenue [6]. - Other liquor products achieved revenue of 3.467 billion yuan, reflecting a year-on-year growth of 7.75% [7]. Brand Development - The company is enhancing its brand presence through cultural events and marketing strategies aimed at younger consumers, particularly targeting the Z generation [8]. - Luzhou Laojiao is focusing on low-alcohol products and fruit wines to meet diverse consumer demands, showcasing a long-term potential for brand rejuvenation [8]. Channel and Market Expansion - The company is optimizing its channel structure, with traditional and emerging channels both showing revenue growth, and a gross margin exceeding 80% [12]. - Luzhou Laojiao's international revenue grew by 5.07%, supported by global marketing initiatives [12]. - The company is advancing its digital transformation across various operational aspects, enhancing market control and ensuring price stability [14]. Future Plans - For 2025, Luzhou Laojiao aims to further its digital initiatives, focusing on market expansion, channel development, and consumer engagement strategies [15].

投资要点： 魔芋势能向上，海外市场打开收入空间。展望后续，我们认为公司在各个方面皆有强化。组织端，公司 根据六大品类的味型，成立了辣味、甜味、健康三个品类事业部，前后拉通了生产、产品和品牌，利于 产品聚焦。供应链端，公司积极布局上游原料，魔芋拥有从一产开始的完备供应链，且2025 年预计将 在国内和泰国继续进行产线建设。收入端，魔芋品类进行了全渠道、全球布局，国内"大魔王"势能向 上，助力公司定量流通渠道发展；海外市场将以品牌"Mowo"打通主流销售渠道，公司期望3-5 年再造 一个盐津铺子。 两大单品快速放量，品类品牌支撑增长。分品类来看，2024 年公司辣卤零食/烘焙薯类/深海零食/蛋类 零食/果干坚果/蒟蒻果冻布丁分别实现营业收入19.62/11.58/6.75/5.80/4.84/3.01 亿元， 同比 +32.4%/+17.3%/+9.1%/+81.9%/+81.5%/+39.1%，其中辣卤零食中的魔芋制品营收8.4 亿元，同比 +76.1%，魔芋及鹌鹑蛋两大单品实现高速成长。2024 年以来公司启动品类品牌战略，"大魔王"麻酱素 毛肚上市16 个月单月月销破亿；"蛋皇"鹌鹑蛋打通高势能渠道，定义高 ...

Core Insights - The company achieved a revenue of 5.304 billion yuan in FY24, representing a year-on-year increase of 28.89%, and a net profit attributable to shareholders of 640 million yuan, up 26.53% year-on-year [1] - The company is experiencing significant growth in the konjac product category, with a strong overseas expansion strategy [2][3] - The gross margin has faced pressure, but cost control measures have improved [4][5] - The company has initiated a brand strategy focusing on "Big Demon King" and "Egg Emperor," which is showing early signs of success [6] - Revenue forecasts for 2025-2027 have been adjusted upward, indicating positive growth expectations [7] Financial Performance - FY24 revenue breakdown: spicy snacks (1.962 billion yuan, +32.36%), baked potato products (1.158 billion yuan, +17.31%), deep-sea snacks (675 million yuan, +9.10%), egg snacks (580 million yuan, +81.87%), nuts (484 million yuan, +81.50%), konjac jelly pudding (301 million yuan, +39.10%), and other income (144 million yuan, -36.09%) [2] - Q1 2025 revenue reached 1.537 billion yuan, a year-on-year increase of 25.69%, with net profit attributable to shareholders at 178 million yuan, up 11.64% [1] Product and Channel Analysis - The konjac product line, particularly the "Big Demon King" brand, has driven significant growth, with a record-breaking single product sales milestone [2] - Revenue by channel in FY24: direct sales (188 million yuan, -43.72%), distribution and other channels (3.956 billion yuan, +34.01%), and e-commerce (1.159 billion yuan, +39.95%) [2] - The company aims to replicate its success in overseas markets, with over 80% of international sales currently coming from Thailand [3] Cost and Profitability - Gross margins for FY24, Q4 2024, and Q1 2025 were 30.69%, 27.62%, and 28.47%, respectively, reflecting a decline due to the rapid growth of lower-margin channels [4] - The company has improved its cost control, with sales, management, R&D, and financial expense ratios showing a decrease in FY24 compared to the previous year [4] Strategic Initiatives - The company has launched a category brand strategy, focusing on high-potential products like konjac and quail eggs, aiming for a dual-driven growth model of "products + channels" [6] - The strategic transformation has already led to the development of two major hit products, indicating a successful execution of the brand strategy [6] Investment Outlook - Revenue forecasts for 2025 and 2026 have been revised upwards to 6.594 billion yuan and 7.968 billion yuan, respectively, with a new forecast for 2027 at 9.431 billion yuan [7] - EPS estimates for 2025 and 2026 have also been increased to 3.10 yuan and 3.86 yuan, respectively, with a new estimate of 4.52 yuan for 2027 [7]

公司内部调整致短期业绩承压，一季度降幅有所收窄。公司2024 年实现营收56.79 亿/yoy-13.93%；归母 净利润-8.33 亿/yoy-266.60%；扣非归母净利润-8.38 亿/yoy-366.41%。24 年业绩大幅下滑主要系对前期 收购的海外婴童业务计提商誉减值6.1 亿元，以及国内业务主动战略调整带来的阶段性影响。 投资建议：自2024 年年中公司进行中高领导层换届后，内部调整持续推进中，从结果看，2024 年战略 清理历史包袱导致较多亏损，而2025 年一季度初具成效，公司美护部门和线上渠道均已实现正增长， 后续有望在持续的调整改革中实现品牌矩阵的长期稳定健康发展。考虑到目前公司仍处于内部调整期， 且行业竞争压力加大，公司加大品牌投放以维持一定品牌声量，我们下调2025 年维持2026 年并新增 2027 年归母净利润至4.33/5.04/5.81（原值为4.73/5.03）亿元，对应PE 分别为35/30/26x，维持"优于大 市"评级。 2024 年调整期盈利水平下滑，2025Q1 毛利率有所提升。盈利能力方面，2024年公司毛利率/净利率分别 同比-1.37/-22.25pct；2 ...