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上海车展开启新攻势,“本土化”助力大众品牌迎战新时代
Zhong Guo Jing Ji Wang· 2025-04-28 00:21
Group 1 - The core strategy of Volkswagen in China, "For China, In China," has been fully implemented, showcasing new concept vehicles at the Shanghai Auto Show [1][2] - Volkswagen plans to launch 11 new energy vehicles by 2026, with the three concept cars presented reflecting the brand's design DNA and alignment with Chinese market demands [2][3] - The collaboration with local partners, such as SAIC Volkswagen, enhances the development of new models by leveraging local market knowledge and technology [3] Group 2 - Volkswagen's CEO in China, Meng Xia, emphasizes the importance of local collaboration to overcome barriers between global technology and local market needs, significantly reducing product launch cycles [2][3] - The ID. ERA concept car is noted as Volkswagen's first range-extended vehicle, with ongoing debates about the technology's role in the market [3] - Despite achieving the highest market share in fuel vehicles since 2005, Volkswagen faces significant challenges in the competitive Chinese market [6] Group 3 - In 2022, Volkswagen sold 2.2 million vehicles in China, with fuel vehicles accounting for approximately 2 million, indicating that fuel vehicles remain the core business [6] - The company anticipates a 5% growth in the Chinese automotive market this year, projecting total sales of around 24 million vehicles [6] - Volkswagen aims to balance cost control and product value in the electric vehicle sector, focusing on battery technology and low-cost materials to improve profitability [6] Group 4 - Volkswagen has over 3,000 engineers in China, with a total of more than 8,000 personnel involved in product development, enhancing its competitive strength in the market [6] - The company prioritizes product quality and value over sales volume, aiming to avoid price wars while investing in platform development and innovation [6] - Volkswagen is committed to maintaining its collaborative model with Chinese partners to provide competitive smart electric products in the future [6]
为了700万中国游客,日本最大餐饮平台Tabelog“搬进”微信小程序
21世纪经济报道记者白杨 北京报道 近年来,中国赴日旅游游客数量不断增长。据日本国家旅游局(JNTO)公布的数据,2024年到访日本的中国大陆游客数量近 700万人次,较2023年增长187.9%,增幅居所有国家和地区之首。 游客涌入带来了旺盛的消费需求,但也暴露出一个长期未解的痛点:在日本,想吃上一顿满意的餐,远比想象中更难。 语言不通、文化差异、热门餐厅一位难求、线上预约流程复杂……这让"吃饭"成了不少中国游客在日本的最大障碍。 虽然有些国内产品也能推荐日本餐厅,但通常覆盖的数量不够多,并且无法体现该餐厅在当地的受欢迎程度。更关键的是,在 日本,提前预约是一种很常见的就餐方式,尤其是想要顺利在热门餐厅用餐,提前预约几乎是必不可少的步骤。但国内的产 品,均无法提供预约服务。 面对这庞大的潜在市场,日本知名餐厅搜索与预订平台 Tabelog 开始重新思考对中国用户的服务方式。4月23日,Tabelog与腾讯 云达成战略合作,正式上线了专为中国游客打造的"Tabelog日本美食餐厅预约"微信小程序。 Tabelog微信小程序为中国游客开"小灶" Tabelog是日本境内最大的餐厅搜索和预订平台,收录了超87万家 ...
存量时代竞争困局待破,方太集团发起“本土化”厨电革命
Hua Xia Shi Bao· 2025-03-25 11:07
存量时代竞争困局待破,方太集团发起"本土化"厨电革 命 本报(chinatimes.net.cn)记者石飞月 北京报道 历经多年高速发展后,中国厨电迈入存量时代。尽管受益于以旧换新"国补"政策,大多数厨电品类在2024年实现 增长,但政策红利也催生出"需求透支"的隐忧,于是,众多厂商纷纷将目光投向差异化竞争路线,试图在激烈的 市场竞争中开辟出属于自己的独特赛道。方太选择走本土化路线,近日,其集成烹饪中心的定位升级为"高端厨 房,中国方案"。业内人士认为,方太的探索不仅折射出中国厨电产业从"西化模仿"到"本土适配"的转型阵痛,同 时也为存量竞争时代的行业升级提供了新思路。 以"中国方案"作为卖点 在1月16日晚,在方太集团2024年度总结表彰暨第39届方太杯迎春晚会上,方太集团董事长兼总裁茅忠群透露: 2024年集团全年营收基本保持平稳,但并未透露具体的数字。不过据媒体援引内部人士的话,方太集团2024年营 收与2023年基本持平,2023年该公司销售收入为176.29亿元,同比增长8.53%。 存量市场下"内卷"加剧 事实上,和家电其它品类一样,厨电行业在这几年也进入由增量转向存量为主的新周期,尤其这一品类还 ...
“走出去”更要“融进去”,中国企业如何扎根海外?| 出海峰会
吴晓波频道· 2025-03-15 15:25
Core Viewpoint - The article discusses the evolution of Chinese companies' globalization strategies, emphasizing the transition from merely exporting products to becoming integral participants in local cultures and economies, highlighting the importance of localization and cultural integration in international business [1][3][15]. Group 1: Globalization Challenges - The article identifies three major challenges faced by Chinese companies in the era of globalization 3.0: geopolitical changes, technological shifts, and cultural transformations [3][4][5]. - Geopolitical changes include trade uncertainties due to tariffs imposed by the U.S., prompting companies to adopt a "China + n" strategy [3]. - Technological shifts involve the impact of AI and the need for companies to balance technological innovation with supply chain restructuring [4]. - Cultural transformations require companies to transition from being mere product exporters to becoming active participants in local cultures, necessitating a deep integration into local ecosystems [5]. Group 2: Recent Trends in Globalization - In 2023, China's outward direct investment flow reached $177.29 billion, marking an 8.7% increase from the previous year, maintaining its position among the top three globally for 12 consecutive years [10]. - The current wave of globalization for Chinese companies is shifting from market expansion to ecological reconstruction, indicating a need for companies to evolve from being "global factories" to "global innovation networks" [10][11]. - The article emphasizes the importance of building new supply chain systems abroad, with companies taking their entire industrial chain overseas [11]. Group 3: Support for Globalization - The article highlights that the current wave of globalization involves not only large enterprises but also a significant number of medium-sized and small enterprises, which face unique challenges [13]. - It stresses the need for external support and collaboration for smaller companies, contrasting their resource limitations with the greater capabilities of larger firms [14]. - The upcoming summit will focus on the role of various stakeholders, including industry leaders and experts, in supporting these companies during their globalization efforts [14]. Group 4: Cultural Integration - The article discusses the cultural clashes that arise when Chinese companies operate abroad, citing examples of misunderstandings in work ethics and management styles [15]. - It emphasizes the need for Chinese companies to approach globalization with a mindset of rationality and constructive engagement, rather than aggressive expansion [15]. - The ultimate goal for these companies is to become nodes within a global civilization network, participating in the creation of new rules rather than merely exporting their standards [15].
任泽平年度演讲金句
泽平宏观· 2024-12-23 14:14
。。 金句回顾 第一大预测:这是一个新周期、新时代,顺应新趋势, 把握新机遇,勇敢再出发,一切发生皆有利于我。 正心正念,坚持做长期正确的事,最终就会开花结果。 悲观者正确,乐观者前行,世界终将属于长期乐观主义者。 团队比平台重要,同行的人和沿途的风景,比要去的远方重要。 唯有长期乐观主义才能穿越周期。 比勤奋更重要的是顺势而为。 成功=勤奋+顺势 你永远无法获得认知以外的成功。 2025|毕典经济 泽平宏观 度的土壤。 4 / 房地产能止步 l有什么影响? 未来将有哪些新趋势? 车? 经济会 干而吗? 住来自未来的新机遇? 欧和胡 ii 国家发展需要技术创新,技术创新 需要制度的土壤,企业家也需要制 第二大预测:全球开启降息周期,特朗普 2.0 搅动全球,世界经济增长分化,制度经济学为各国发展带来希望。 所有的宏观经济政策并不复杂,就是为了当下老百姓的就业、吃饭服务。 经济长期看制度、中期看技术、短期看政策。 外部越紧,内部要越松。 包容性制度促进经济繁荣,掠夺性制度导致经济贫困。 经济学是一门伟大的学科,因为她试图拯救世界。 市场经济和法治精神是经济增长的源泉。 有效率地保护产权的制度是促进经济增长的关键 ...