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外卖大战!奶茶店“爆单” 六家上市茶饮企业谁更赚钱?
天天基金网· 2025-07-09 11:46
近期 京东 、阿里、美团外卖纷纷加大补贴力度,外卖大战白热化态势明显。 7月8日下午, 京东 黑板报宣布, 京东 外卖正式上线4个月,已有近200个餐饮品牌在京东 外卖上销量突破百万。瑞幸、库迪、蜜雪冰城等成为京东外卖上首批销量破亿品牌, 霸王茶 姬 、 古茗 、塔斯汀、华莱士等超10个品牌销量破千万,肯德基、 麦当劳 、 海底捞 、 星 巴克 、汉堡王、 小菜园 、南城香、鱼你在一起、袁记云饺、紫燕百味鸡等品牌上线后销量 快速突破百万。 在这场即时零售巨头战争中,奶茶这枚"棋子"成最直接的受益者。论价格,大部分正餐商家 不参与活动,且很多品质连锁店的客单价要远高于二十多元的门槛;而一杯奶茶十多块钱, 如果单杯凑不到最低消费可以点两杯,或者加几元钱小料凑单。其次,夏季是茶饮消费旺 季,本就具备高频属性,一张满减券往往"引爆"成倍销量,补贴效果立竿见影。 如今,平台补贴成为茶饮市场营收增长的重要抓手,而现制茶饮行业呈现高度连锁化,截至 2024年末,蜜雪冰城全球门店总数达到4.6万家, 古茗 、 沪上阿姨 、 奈雪的茶 、 茶百道 、 霸王茶姬 门店分别为9914家、9176家、1798家、8395家、6440 ...
疯狂!“一天三顿不超过10元”
Chang Sha Wan Bao· 2025-07-09 11:45
Core Viewpoint - The ongoing competition between food delivery platforms, particularly Meituan and Alibaba, has led to significant consumer discounts and promotions, creating a frenzy of consumption among users [1][8]. Group 1: Market Dynamics - The food delivery platforms are engaged in a fierce subsidy war, offering substantial discounts such as "spend 25 get 24 off" and "spend 15 get 15 off," which has attracted many consumers to the instant retail model [1][8]. - Consumers are actively comparing and utilizing various discounts across platforms, leading to a culture of maximizing benefits from these promotions [1][8]. - The competition has resulted in a surge in order volumes, with delivery riders frequently mentioning "explosive orders" due to the high demand driven by these promotions [8]. Group 2: Consumer Behavior - Many consumers are motivated to order food primarily based on the discounts available, indicating that a reduction in promotional offers could lead to decreased frequency of orders [8][10]. - Social media has become a platform for users to showcase their experiences and the extent of discounts they have received, further fueling the competitive atmosphere among consumers [3][4]. Group 3: Future Outlook - Goldman Sachs has projected that the competition among major players like JD, Meituan, and Ele.me will continue, with total investments expected to reach 25 billion RMB by the second quarter of 2025, peaking in September 2025 before potentially stabilizing [11].
从罚款到坐牢!A股大佬“栽了”,监管绝不手软
Core Viewpoint - The recent criminal enforcement actions against executives of Ruiskanda highlight a significant shift in regulatory practices in China's capital markets, emphasizing a trend towards harsher penalties for serious violations, including criminal charges for corporate misconduct [2][3][6]. Group 1: Regulatory Changes - The introduction of the new "National Nine Articles" in April 2024 has led to a notable increase in criminal enforcement actions against listed companies for severe violations [2][7]. - The regulatory framework now emphasizes a "three-punishment linkage" approach, combining administrative, civil, and criminal penalties for serious offenders [3][6]. Group 2: Case of Ruiskanda - Ruiskanda's chairman and a director have been subjected to criminal coercive measures due to allegations of violating disclosure laws, marking a significant escalation from previous administrative penalties [3][5]. - The company was previously fined 7.7 million yuan for inflating its financial performance through fraudulent practices between 2019 and 2020, including a reported revenue inflation of 351 million yuan in 2019 and 281 million yuan in 2020 [4][6]. Group 3: Broader Implications - The trend of criminal penalties for corporate misconduct is becoming more common, with several other companies facing similar actions, indicating a zero-tolerance policy from regulators [6][8]. - The criminal penalties are expected to have a stronger deterrent effect compared to administrative fines, as they can significantly impact the reputation and future opportunities of the offenders [8][10]. Group 4: Recommendations for Future Actions - Experts suggest increasing the severity of criminal penalties, particularly targeting key corporate figures such as controlling shareholders and executives, to ensure accountability [10]. - There is a call for stricter regulations on information disclosure to enhance transparency and protect investors, including the establishment of a credit evaluation system for listed companies [10].
美团守擂、阿里猛攻、京东拓疆:三巨头即时零售争霸战 | 深网
Jin Shi Shu Ju· 2025-07-09 11:30
Core Insights - Alibaba Group has launched a new subsidy initiative called "Super Saturday" as part of its 100-day flash purchase growth plan, offering consumers extremely low prices or even free products [2][3] - The competition in the food delivery market has intensified, with Meituan responding to Alibaba's flash purchase strategy by significantly increasing its own subsidies, resulting in record daily retail orders [3][4] - The three major platforms—Alibaba, Meituan, and JD.com—are collectively investing nearly 100 billion yuan in subsidies to capture market share in the highly competitive food delivery sector [3][4] Alibaba - Alibaba's Taobao Flash Sale has reported over 80 million daily orders, with more than 2 billion active users, indicating strong consumer engagement [2] - The company plans to invest 50 billion yuan in subsidies over the next 12 months, fully funded by the platform [3] - The integration of Ele.me and Fliggy into Alibaba's e-commerce division aims to enhance its competitive edge in the instant retail market [8][9] Meituan - Meituan has recorded a historic daily retail order of 120 million, with over 100 million being food delivery orders, showcasing its strong market position [3][4] - The company is focusing on expanding its instant retail capabilities and has made strategic adjustments to its business model, including the suspension of certain loss-making services [7][8] - Meituan's CEO has emphasized a commitment to winning the food delivery competition at all costs, indicating a willingness to invest heavily in subsidies [4] JD.com - JD.com has announced plans to invest over 10 billion yuan in its food delivery subsidy program, aiming to enhance its market presence [3] - The company is leveraging its supply chain advantages to compete in the instant retail market, although it has faced challenges in establishing a strong foothold [5][6] - JD.com is also exploring cross-selling opportunities in the travel sector, using its food delivery platform to drive traffic to its hotel and travel services [10][14] Market Dynamics - The food delivery market is characterized by intense competition, with Alibaba, Meituan, and JD.com vying for a share of a market that is already heavily dominated by Meituan and Ele.me [4][5] - The shift towards instant retail is seen as a strategic move to capture high-frequency consumer demand, with all three companies adapting their business models accordingly [5][9] - The ongoing subsidy war reflects a broader trend of ecosystem competition, where companies are not only competing for orders but also for user retention and merchant resources [8][11]
不再是铁板一块,广告媒体和谷歌的关系开始松动了
Tai Mei Ti A P P· 2025-07-09 11:13
文 | 刀客doc 在过去十年里,媒体与谷歌是一对牢不可破的盟友:媒体提供优质内容吸引流量,谷歌则借助搜索引擎 和广告网络持续分发这份流量,实现双赢。 但近期,刀客doc发现双方的关系开始出现裂痕。一个开始想要脚踏两只船,一方又开始往回找补,试 图挽回。 事情是这样的。 一、 7月3日科技媒体The Information报道,谷歌正加紧招聘一线广告技术工程师和产品经理,以推进面向媒 体方的新工具开发。这一招聘行动覆盖全球多个主要市场,岗位职责集中在优化谷歌Ad Manager和AdX 平台的功能,尤其是围绕内容解锁和用户付费路径的创新设计。 其实在6月底,谷歌就已经其广告业务线上正式上线了一款面向媒体方的新工具——Offerwall(国内常 称为"积分墙")。简单来说,它是一种介于纯广告与传统付费墙之间的"混合变现"方式:媒体方可以通 过展示奖励式广告、问卷调研或一次性小额付费,为访问者提供内容解锁通道。 虽然市场上早已有类似的"积分墙"玩法,不过谷歌这次是和新闻媒体网站合作的,它将Offerwall直接内 嵌到平台管理界面,让媒体在广告管理后台,在几分钟内即可启用,无需支付额外的开发成本,相当于 一键启动 ...
超70亿元!欧盟资助6大电池项目
起点锂电· 2025-07-09 10:55
活动主题: 换电之城 智慧两轮 主办单位: 起点锂电、起点固态电池、起点两轮车及换电 活动时间: 2025年7月11日 活动地点: 深圳宝安登喜路国际酒店2楼国际厅 活动赞助/演讲/合作单位: 小哈换电/嘟嘟换电/司马出行/雅迪科技集团/台铃集团/新日股份/汇创新能源/中兴派能/孚能科技/保力新/创明新能源/多氟多/博力 威/睿恩新能源/诺达智慧/亿纬锂能/星恒电源/比克电池/鹏辉能源/时代瑞象/优旦科技/逸飞激光/盾创科技/博观科技/尚闻科技/小安科技/先导智能/鑫晟达/精锐 精密等 尽管欧盟电动汽车产业发展不如预期,但欧盟始终没有放弃对锂电产业的政策扶持。 倒计时2天 2025第五届起点两轮车换电大会 暨轻型动力电池技术高峰论坛 Verkor 在法国的牵头的" AGATHE "项目,计划将敦刻尔克电池厂产能从 8GWh 提升至 16GWh ; 保时捷子公司 Cellforce 在德国发起的" CF3_at_Scale "项目,计划采用高镍正极与硅负极建设 1.6GWh 的高性能电池产线; 瑞士背景的 Leclanché 公司,其在德国巴登 - 符腾堡州的" WGF2G "项目旨在将工厂产能扩展至 2GWh ...
燕京啤酒(000729) - 000729燕京啤酒投资者关系管理信息20250709(二)
2025-07-09 10:26
证券代码:000729 证券简称:燕京啤酒 北京燕京啤酒股份有限公司投资者关系活动记录表 投资者关系活动 类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 电话会议 参与单位名称及 人员姓名 景林资产:高翔 Millennium:Becky Lu 广发证券:郝宇新 3 家机构共计 3 人 时间 2025 年 7 月 9 日 地点 公司会议室 上市公司接待人 员姓名 副总经理、董事会秘书、总法律顾问:徐月香 投资者关系活动 主要内容介绍 1、介绍公司概况 2、关于公司推广宣传活动 答:为进一步夯实"中国人自己的啤酒"品牌定位、放大核 心价值,公司开展了多维度举措。在内容与品牌推广上,构建内 容营销体系,开展多样化种草活动,打造覆盖全国与区域的媒介 矩阵;借助品牌代言人,从全国、区域和集团层面推进推广,助 力品牌实现年轻化、时尚化、高端化升级。在营销模式与活动落 地方面,整合各类媒介资源,打造全链路营销模式,强化线上线 下联动,提升跨区域推广活动效果以赋能市场。近期,公司成功 举办"露营微醺夜"直播活动,拉近与消费者距离;并将于 2025 年 7 月 11 ...
爱施德(002416) - 2025年7月7日-9日 投资者关系活动记录表
2025-07-09 10:14
证券代码:002416 证券简称:爱施德 深圳市爱施德股份有限公司 投资者关系活动记录表 编号:2025-006 | | √特定对象调研 □分析师会议 | | --- | --- | | 投资者关系 | □媒体采访 □业绩说明会 | | 活动类别 | □新闻发布会 □路演活动 □现场参观 □其他 | | 上市公司 | 副总裁兼董事会秘书吴海南先生 | | 接待人员 | 投资者关系经理陈菲菲女士 申万宏源证券—赵令伊、李秀琳 | | | 国海证券—芦冠宇 | | 活动参与人员 | 鹏华基金—刘思圣、赵璐、王心璐、陈凯睿 | | (排名不分先后) | 南方基金—竺绍迪、王皆宜 宝盈基金—张婷 | | | 平安基金—朱建明、季清斌、王华 | | 时间 | 2025 年 7 月 7 日-9 日 | | 地点 | 公司 | | 形式 | 线下 | | | 爱施德(股票代码:002416)成立于 1998 年 6 月,于 2010 年 5 | | 月 | 日在深圳证券交易所挂牌上市。公司是国内领先的数字化智慧 28 | | | 分销和数字化智慧零售服务商,深耕以手机为核心的移动智能终端、 | | 3C | 数码产品、通信 ...
新零售成民酒爆款渠道!胖东来自由爱白酒年收入或达10亿元
Nan Fang Du Shi Bao· 2025-07-09 10:13
Core Viewpoint - The white liquor brand "Ziyouai" from Pang Donglai is expected to achieve approximately 1 billion yuan in revenue this year, marking it as a significant product in the market [1][4]. Company Summary - "Ziyouai" is a white liquor brand launched by Pang Donglai in collaboration with Baofeng Distillery, with the product "Baofeng·Ziyouai" being a key contributor to its sales [1][5]. - The product is priced at 75 yuan per bottle and has become one of the top three selling products for Pang Donglai, with daily sales ranging from 3,000 to 4,000 boxes, and potentially reaching 7,000 boxes during holidays [4][5]. - Baofeng Distillery, which was previously struggling, is projected to achieve around 500 million yuan in sales in 2024 due to the success of "Ziyouai" [5]. Industry Summary - The collaboration between liquor companies and new retail channels is reshaping the market, with a focus on creating "explosive" products in the "民酒" (popular liquor) category, particularly those priced below 100 yuan [5][6]. - The new retail model allows for direct sourcing, reducing the role of traditional distributors, and encourages liquor companies to adopt lower-margin strategies while benefiting from high turnover rates [6]. - Recent policy changes, such as the "ban on alcohol" in May, have led to a shift in consumer behavior, with a trend towards lower-priced liquor products [7]. - The China Alcoholic Drinks Association's report indicates that products priced between 100 to 300 yuan, 300 to 500 yuan, and below 100 yuan are seeing the highest sales rates [7]. - There is an increasing interest among liquor companies in the new retail model, with 34.9% expressing a preference for this approach, suggesting potential market expansion and opportunities for explosive growth [7].
(经济观察)破局绿色转型挑战 中国零碳园区建设驶入“快车道”
Zhong Guo Xin Wen Wang· 2025-07-09 08:54
国家发改委能源研究所副所长、研究员李忠表示,中国制造业规模居世界首位,但在全球绿色发展大势 下面临日益严峻的转型压力。加快建设零碳园区,推动绿色能源更有效匹配制造业升级发展需要,既有 利于促进新能源高水平开发和消纳利用,还有利于提升产业绿色竞争力,增强应对国际各类"绿色壁 垒"的底气和能力。 中新社北京7月9日电 (记者 王梦瑶)为破解当前绿色转型难题,中国三部门近日发布《关于开展零碳园 区建设的通知》(下称《通知》),推进开展零碳园区建设。 零碳园区是指通过规划、设计、技术、管理等方式,使园区内生产生活活动产生的二氧化碳排放降 至"近零"水平,并具备进一步达到"净零"条件的园区。 国家发改委有关负责人介绍,当前,中国已进入实现碳达峰目标、加紧经济社会发展全面绿色转型的关 键期,面临着新能源消纳压力增大、高耗能行业深度降碳困难、低碳零碳负碳技术推广应用受限等挑 战,亟待通过政策创新、技术创新、模式创新实现"破局"。 新能源装机大规模增长背景下,消纳问题成为关键。据国家发改委数据,截至今年5月底,中国风电、 光伏发电装机规模分别达到5.7亿、10.8亿千瓦,占全部装机比重达到45.7%,已经超过了火电装机的比 ...