Group 1: Consumer Market Overview - The overall consumer market in China shows vitality, with a 5% year-on-year growth in retail sales of consumer goods in the first half of 2025, reaching 24.55 trillion yuan [1][2] - The contribution rate of final consumption expenditure to GDP growth is 52%, indicating that domestic demand is a key driver of economic growth [1] - The Consumer Price Index (CPI) has shown signs of recovery, with a 0.1% year-on-year increase in June and a 0.8% increase in July, suggesting a continuous recovery in domestic demand [1] Group 2: Emotional Consumption Trends - Emotional consumption has become a significant trend, with the emotional consumption market expected to exceed 2 trillion yuan by 2025, growing at a compound annual growth rate of 12% since 2013 [3][4] - Companies like Pop Mart have seen substantial revenue from emotional products, with LABUBU generating 4.81 billion yuan in revenue in the first half of 2025, contributing to Pop Mart's total revenue of 13.88 billion yuan, a 204.4% year-on-year increase [4][5] - The rise of emotional consumption is reflected in various sectors, including toys, gaming, and entertainment, where consumers are willing to pay a premium for products that provide emotional value [3][4] Group 3: Shifts in Consumer Preferences - There is a notable shift from traditional consumption patterns, often referred to as "old consumption," towards emotional and experience-driven purchases, particularly among younger consumers [6][8] - The traditional liquor and high-end tea markets are experiencing declines, with many companies reporting negative growth in revenue and profit, contrasting with the growth seen in emotional consumption sectors [6][7] - The younger generation prioritizes individual satisfaction and emotional value over traditional status symbols, leading to a decline in "face consumption" [8][9] Group 4: Impact on Specific Industries - The restaurant industry is facing challenges, with major chains like Haidilao reporting a 3.7% decline in revenue, while their takeaway business is growing significantly [14] - The tea beverage market is also seeing a divide, with brands like Mixue Ice City performing well, while others like Nayuki's Tea are struggling with losses [15] - The home appliance sector has benefited from government subsidies, with major players like Midea and Haier reporting over 10% revenue growth, while the smartphone market saw a 65% increase in sales during the subsidy period [16][18] Group 5: Real Estate and Investment Trends - The real estate market is experiencing a downturn, with a 11.2% year-on-year decline in real estate development investment in the first half of 2025, leading to cautious consumer sentiment towards property purchases [18][19] - Investment trends indicate a shift towards stock markets and gold, with A-shares and Hong Kong stocks seeing increased liquidity, while gold prices continue to rise, reflecting a preference for safer assets [19][20] - The overall sentiment among consumers is characterized by a cautious approach to spending, with many preferring to save rather than invest in real estate, leading to a significant increase in second-hand property transactions [18][20]

Group 1: Consumer Market Overview - The overall vitality of the consumer market is improving, with a 5% year-on-year increase in retail sales of consumer goods in the first half of the year, reaching 24.55 trillion yuan [1][2] - The contribution rate of final consumption expenditure to GDP growth is 52%, indicating that consumer spending is a key driver of economic growth [1][2] - The core CPI has shown a continuous upward trend, indicating a recovery in domestic demand [1][2] Group 2: Emotional Consumption Trends - Emotional consumption has become a significant trend, with the emotional consumption market expected to exceed 2 trillion yuan by 2025, growing at a compound annual growth rate of 12% since 2013 [4][11] - Companies like Pop Mart have seen substantial revenue growth from emotional products, with LABUBU generating 4.81 billion yuan in revenue in the first half of the year, contributing to Pop Mart's total revenue of 13.88 billion yuan, a 204.4% increase year-on-year [7][5] - Other companies in the emotional consumption space, such as MINISO, are also adapting their strategies to capture this market, with their sub-brand TOP TOY achieving 740 million yuan in revenue, a 73% increase [8] Group 3: Traditional Consumption Decline - Traditional consumption categories, particularly in the liquor and high-end tea sectors, are experiencing declines, with many companies reporting negative growth in revenue and profit [10][12] - The white liquor industry saw a 5% decrease in revenue and a 7.5% drop in net profit in the second quarter of 2025, with only a few companies maintaining positive growth [10] - The high-end tea market is also struggling, with companies like Tianfu Tea reporting a 17.1% decline in revenue [10] Group 4: Impact of Economic Conditions on Consumer Behavior - Economic uncertainties have led to a cautious consumer sentiment, with many individuals opting for cost-effective options and prioritizing emotional value in their purchases [12][13] - The trend of "old consumption" is fading, as younger consumers focus on personal satisfaction rather than social status, leading to a shift in spending patterns [9][11] - The overall consumer sentiment is reflected in the decline of high-end dining and entertainment, with many consumers opting for more affordable alternatives [17][18] Group 5: Investment and Housing Market Dynamics - The real estate market is facing challenges, with a 11.2% decline in real estate development investment in the first half of 2025, and a 3.5% drop in new housing sales [25][26] - Consumer confidence in real estate has diminished, leading to a decrease in housing purchases and a shift towards investments in stocks and gold [27][29] - The stock market has seen increased activity, with A-shares and Hong Kong stocks experiencing good liquidity, indicating a shift in investment preferences among consumers [27][29]

Group 1: Trend in Toy Industry - The toy industry is experiencing phenomenal growth in 2025, with Pop Mart achieving a revenue of 138.76 billion RMB, a year-on-year increase of 204.4%, and a pre-tax profit of 61.57 billion RMB, up 401.2% [2] - Pop Mart has evolved from a single blind box manufacturer to an "IP full industry chain operator," with 13 artist IPs generating over 100 million RMB in revenue in the first half of 2025 [2] - The card game sector, represented by Ka You, is also seeing significant growth, with a projected revenue of 100.57 billion RMB in 2024, a year-on-year increase of 278% [2] Group 2: Market Dynamics and Consumer Behavior - The rise of emotional consumption and the "Z generation" is driving the toy market, with over 500 million people in this demographic expected by 2024, leading to a market size of approximately 600 billion RMB [3] - The toy market is shifting towards mid-to-high-end products, with blind boxes, building toys, and card games leading the growth [4] - The overseas expansion of Chinese toy brands, particularly Pop Mart, is becoming a new trend, with significant revenue growth in international markets [4] Group 3: New Tea Beverage Industry Transformation - The new tea beverage industry is undergoing a transformation, focusing on "quality-price ratio" and large-scale operations, with major brands like Mixue Ice City and Gu Ming achieving impressive market valuations [7] - Mixue Ice City reported a revenue of 148.7 billion RMB in the first half of 2025, a year-on-year increase of 39.3%, with a global store count of 53,014 [8] - Gu Ming's revenue reached approximately 56.63 billion RMB in the first half of 2025, a year-on-year increase of 41.2%, indicating a strong performance in the mid-tier market [8] Group 4: Competitive Strategies and Market Outlook - The franchise model is becoming mainstream in the new tea beverage sector, allowing brands to expand rapidly with lower capital investment [9] - Supply chain management is emerging as a critical competitive advantage, with leading companies focusing on direct sourcing and optimizing logistics to enhance product quality and profitability [9] - The Z generation's increasing demand for health-conscious options is expected to drive the tea beverage industry towards more refined and stable offerings [9]

Core Viewpoint - The article discusses the rise of the plush brand "Wen Tong Zi," which has gained popularity through its collaboration with the animated series "The Little Monsters of Langlang Mountain," selling nearly 100,000 items shortly after launch, indicating strong consumer demand and interest in high-quality plush products [5][9]. Group 1: Brand Overview - Wen Tong Zi has successfully positioned itself in the high-end plush market, emphasizing quality and cultural expression, contrasting with other brands like JellyCat that focus on cuteness and healing [11][13]. - The brand's products range from affordable items priced at 165 yuan to luxury pieces exceeding 1000 yuan, appealing to a demographic of 18-35-year-olds who value self-expression and quality [7][15]. Group 2: Product Development and Quality Control - The production process of Wen Tong Zi is tightly controlled, with the design team managing all stages except for the actual manufacturing, allowing for high-quality output and quick adjustments based on consumer feedback [17][18]. - The brand has shifted its focus to high-end plush products, which can yield profit margins of 50% or more, compared to the 10%-20% typical for standard plush items, highlighting the importance of brand strength in achieving high pricing [19][20]. Group 3: Market Strategy and Expansion - Wen Tong Zi is transitioning from an online-focused sales strategy to include physical retail locations, recognizing the need for consumers to experience the products in person to appreciate their quality [22][23]. - The brand plans to open exclusive stores in major urban centers, aiming to create a unique shopping experience that differentiates from online offerings while maintaining product quality as a core competitive advantage [25][26].

Core Insights - The report indicates that nearly 60% of young people are willing to pay for emotional value, reflecting a significant shift in consumer behavior towards "emotional consumption" as a new lifestyle and focus in the market [2][3] Group 1: Consumer Behavior - 56.3% of youth choose to engage in "happy consumption" for emotional value or interests, marking a 16.2 percentage point increase compared to 2024 [2] - 44.8% of young people are focused on "quality upgrades," indicating a desire for better experiences driven by emotional needs rather than blind self-indulgence [2] - The average monthly expenditure on emotional consumption among youth is 949 yuan, with 18.1% willing to spend over 2000 yuan monthly [3] Group 2: Motivations and Trends - Core motivations for emotional consumption include emotional tuning and understanding, with significant gender differences: 52.6% of women prioritize happiness and relaxation compared to 42.1% of men [3] - Over 20% of youth are classified as "active emotional consumers," with 43.4% engaging in emotional purchases multiple times a week [3] - Emotional consumption is characterized by three main trends: seeking emotional healing and stress relief, obtaining immediate satisfaction and emotional companionship, and expressing identity within subcultural circles [3] Group 3: Societal Context - The Shanghai Youth Research Center highlights the emotional belonging crisis faced by youth, exacerbated by urbanization and weakened traditional connections [4] - As real-life social interactions fail to provide stable emotional support, youth turn to consumption as a substitute, leading to the notion that "consumption equals companionship" [4] - Promoting rational consumption, enhancing psychological adjustment methods, and building diverse social networks are essential for maintaining the long-term emotional health of youth [4]

Core Insights - The concert market in China is experiencing significant growth, with ticket sales reaching 201.47 billion yuan and over 40.66 million attendees as of September 3 [9] - Emotional consumption is becoming a driving force in the entertainment industry, with concerts serving as important social activities for fans [10][11] - The integration of cultural and tourism sectors is being enhanced by large-scale performances, leading to increased local economic activity [12] Group 1: Market Performance - As of September 3, 2023, the national concert market has attracted over 23 million attendees, generating ticket sales exceeding 16.5 billion yuan [9] - The concert ticket sales are projected to grow by approximately 40% year-on-year in the first half of 2025 [9] - The concert industry is expanding its reach, with over 60% of attendees traveling from other cities for performances [11] Group 2: Emotional Consumption - Concerts are seen as a means of emotional expression and social connection, with many attendees describing their experiences as "happiness" [9][10] - Fans engage in "gift socializing," where they exchange small gifts at concerts, enhancing the communal experience [10] - The emotional consumption trend is reshaping consumer behavior, making it a vital aspect of fan culture [10] Group 3: Economic Impact - Concerts have a local economic multiplier effect, with a ratio of 1:4.8, meaning for every 1 yuan spent on tickets, 4.8 yuan is spent in the surrounding area [12] - The concert industry is driving a one-stop consumption model, impacting various sectors including dining, accommodation, and entertainment [12] - The performance of large-scale events is leading to increased hotel bookings and foot traffic in nearby commercial areas, with a 75% revenue increase reported during a recent concert [11] Group 4: Industry Trends - The variety of performance types is expanding, with significant growth in musicals, dramas, and other live events, indicating a vibrant and diverse entertainment ecosystem [14] - The integration of technology and art is influencing content production and audience engagement, presenting new challenges and opportunities for the industry [14] - The need for high-quality performances is rising, as audiences demand more personalized and diverse experiences [14][15] Group 5: Strategic Recommendations - To transform large performances from "traffic hotspots" to "consumption starting points," cities should implement strategies that extend consumer engagement beyond the event itself [15] - Companies in the entertainment sector are encouraged to innovate and enhance their product offerings to meet evolving consumer demands [15] - Collaboration among government, enterprises, and industry associations is essential for sustainable development in the entertainment economy [15]

Core Insights - The report highlights the rise of emotional consumption among the "post-95" generation, indicating a 16.2 percentage point increase in young people willing to pay for emotional value compared to last year's Double Eleven shopping festival [1] - Emotional value has evolved from temporary comfort to a vital source for maintaining mental health and life motivation for young people, becoming a core engine of the Z generation's consumption market [1] Emotional Consumption Trends - Key emotional consumption keywords include concerts, AI companions, and Labubu, with significant growth in related discussions and searches, such as a 1894-fold increase in posts about AI companions and a 3133.2% increase for Labubu [2] - Nearly 40% of consumers are willing to pay for "value resonance," reflecting a strong demand for spiritual recognition among young people [2] Spending Patterns - Over 40% of young people engage in physical and experiential consumption, with more than 50% spending between 100-300 yuan monthly on physical goods [3] - Social relationship consumption accounts for 28.1%, while digital consumption makes up 27.7%, indicating a polarized spending pattern [3] Psychological Aspects of Consumption - Emotional consumption serves dual purposes: 34.9% of young people spend to celebrate happiness, while 48.4% consume to stabilize emotions during low points [5] - The average monthly expenditure on emotional consumption is 949 yuan, with a notable gender difference in motivations for spending [7] Identity and Social Pressure - Emotional consumption narratives are driven by the need for personalization and community recognition, allowing young people to express their identities and establish a sense of belonging [7] - The pressures of modern society lead to emotional consumption becoming a solution for the Z generation's mental autonomy, shifting consumption behavior from functional satisfaction to emotional repair [7]

Group 1 - The Hong Kong stock market experienced a quick decline on September 4, with the new consumption sector showing continuous fluctuations after opening. The Hong Kong Consumption ETF (513230) saw a slight decrease, while stocks like Bilibili, Baisheng China, Li Auto, Giant Bio, and Bosideng showed notable gains [1] - The Chinese潮玩 (trendy toy) economy is expanding across all age groups, with rapid growth and structural differentiation in the market. The doll category, driven by strong IP resonance and high collectible value, is expected to become a core growth driver for the toy segment. Demand is shifting from Generation Z and female groups to all age segments, while supply is innovating through blind box play and live card unboxing [1] - The medical beauty industry is entering a new phase, with domestic beauty and skincare brands expected to accelerate their breakout. Domestic brands are quickly gaining traction, and the importance of content e-commerce channels is increasing. New raw material registrations are accelerating, allowing brands to strengthen consumer recognition through scientific narratives and technological endorsements [1] Group 2 - Huatai Securities points out that under the joint catalysis of new demands, new scenarios, and new models, the consumption sector is presenting distinct structural opportunities. The demand side is rapidly upgrading towards emotional and personalized experiences, with significant growth in high emotional value categories such as trendy toys and beauty products [1] - The Hong Kong Consumption ETF (513230) tracks the CSI Hong Kong Stock Connect Consumption Theme Index, packaging leading internet e-commerce companies and new consumption sectors. Its constituent stocks encompass nearly all areas of Hong Kong consumption, including new consumption leaders like Pop Mart, Laopuyuan Gold, and Miniso, as well as internet e-commerce giants like Tencent, Kuaishou, Alibaba, and Xiaomi, highlighting a strong technology and consumption attribute [2]

Core Insights - Qingdao's traditional farmers' markets are undergoing a transformation into vibrant social and cultural hubs, attracting a significant influx of young consumers and tourists [1][2][3] - The integration of local dining, cultural experiences, and social interactions is redefining the role of farmers' markets, making them essential urban lifestyle destinations [2][5] Market Transformation - Farmers' markets in Qingdao are evolving from simple grocery shopping venues to complex spaces that offer dining, cultural experiences, and social engagement, catering to the diverse needs of younger generations [2][5] - The average daily foot traffic in these markets has stabilized at approximately 25,000 visitors, with peak periods like the May Day holiday seeing numbers soar to 40,000, predominantly consisting of young tourists [4][7] Consumer Behavior - The shift in consumer demographics is evident, with younger visitors increasingly frequenting farmers' markets, which were traditionally dominated by older generations [5][4] - The markets are now seen as ideal locations for experiencing local flavors, with many tourists prioritizing visits to these markets over other attractions [4][10] Government Support and Investment - The local government has invested over 50 million yuan in 2021 and 2022 to modernize and upgrade farmers' markets, resulting in a total market investment of 120 million yuan and the renovation of 23 markets [7] - Ongoing initiatives aim to create at least 40 standardized farmers' markets annually from 2022 to 2024, enhancing the appeal of these venues to younger consumers [7] New Consumption Models - The emergence of "self-purchase + immediate cooking" models in farmers' markets allows consumers to enjoy fresh seafood at lower prices, enhancing their overall experience [10][11] - The integration of dining options within the markets has led to a significant increase in customer engagement, with some markets reporting over 50,000 diners in just the first half of August [8][11] Cultural and Emotional Value - Farmers' markets are becoming spaces for emotional consumption, where visitors seek not just products but also experiences that evoke nostalgia and connection to local culture [21][22] - The introduction of local coffee shops and creative stores within these markets reflects a broader trend of blending traditional market functions with modern lifestyle elements, appealing to both locals and tourists [18][22] Future Outlook - Experts suggest that the future of farmers' markets will involve a multi-faceted approach, integrating various community services and leveraging digital innovations to sustain growth and attract diverse consumer groups [27]

众多产品以其独特的创意和形式吸引了买家及参展人士驻足咨询。玩法多样的奥特蛋巧克力豆、卡通趣味夹球机等产品，在吸引二次元受众、唤醒童年记忆 的同时，也将"吃"变成了一个充满趣味和互动的过程。脑洞大开的跨界组合，如海盐芝士虎皮鸡爪、中式发酵型茶酒等，创造出令人惊喜的味觉体验；而可 以嚼的咖啡、可以吸的枸杞……都在食品的"好吃"基本属性之外，尽力发掘着符合当代需求的情绪消费点。 展会现场人潮涌动 （中国商报 石叶馨）于深圳会展中心举办的2025SIAL西雅国际食品和饮料展览会进入第二天，现场依然"热力十足"。展会汇集世界各地标志性产品和风物 精华，"新奇特"美食层出不穷，其中，精准切入当代人"情绪消费"的产品不在少数。 可以变形的奥特蛋，各种隐藏版现身展会（图/褚宏辚） 在展会的"保留节目"——SIAL创新大赛上，高情绪价值产品的流行趋势也可见一斑。获得本届创新大赛金奖的产品纸沙拉沙拉脆片含有21种果蔬成分，富 含膳食纤维与蛋白质，以薄如纸张的造型区别于同类产品，健康+新奇的组合让这款产品最终脱颖而出。除此之外，使用助眠配方的巧克力包裹芒果坚果 球、将东南亚小吃化为随身零食的芒果糯米饭脆片、纯素食材制作的一口式黄金 ...