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高端访谈 || 高通中国区董事长孟樸:技术为基、合作为路 与中国汽车业共创智能化新篇
Core Insights - Qualcomm emphasizes the importance of "technology inclusiveness" and "ecosystem win-win" in its automotive strategy, focusing on three strategic pillars: full-stack layout for automotive business, balancing innovation with safety, and deepening collaboration in the Chinese market [1][2][5] Full-Stack Layout - Qualcomm has been in the automotive industry for over 20 years, evolving from early solutions to the Snapdragon Digital Chassis, which includes platforms for smart cockpit, advanced driver assistance systems (ADAS), and vehicle connectivity [2][3] - The company aims to adapt its focus dynamically based on industry needs, with smart cockpit and driving assistance becoming new growth engines [3][4] Technology and Safety Balance - AI is reshaping automotive interaction and decision-making, with Qualcomm focusing on terminal-side large models and multi-modal model integration to enhance user experience [5][6] - Safety is a core prerequisite for smart driving technologies, with Qualcomm maintaining a defect rate (DPPM) of just a few parts per million to ensure reliability [5][6] Chinese Market Focus - The Chinese automotive market is seen as a core engine for Qualcomm's global strategy, with a high acceptance of new technologies and rapid regulatory responses [6][7] - Qualcomm has established deep integration with Chinese automotive companies, enabling faster application deployment and innovation [7][9] Competitive Advantage - Qualcomm's competitive edge lies in its commitment to forward-looking technology investments and deep ecosystem collaboration, with 20% of its revenue allocated to R&D [8][9] - The company maintains a flexible cooperation model to meet the diverse needs of both new entrants and traditional automakers in the rapidly evolving market [9]