公众对小米的期待和要求早已远超想象。 文 ｜ 徐蔡钰 编辑 ｜ 李勤 来源｜ 36氪汽车（ID：EV36kr） 封面来源 ｜ IC photo 在交通事故风波后，雷军再次亮相。 5月16日，在小米价值观大赛上，雷军发表了一场演讲，首次在公司内部对高速事故事件进行系统性回应。 雷军坦言，在过去的一段时间里，小米受到了狂风暴雨般的质疑、批评和指责，"我和同事们一样，一下子都懵了"。 虽然曾有熟悉汽车行业的朋友劝他，造车难免会遇上交通事故。但所有人都没想到，此次事故对小米造成了巨大的打击。 首次造车的小米其实非常重视安全，在权威机构的评测中，SU7也拿到了最佳评分。但经历此次事故后，雷军表示，"我们一直觉 得我们是汽车行业的新人"、"但社会和公众，要求我们去承担一家真正的大公司行业领导者的责任"。 小米终于意识到，公众对小米的期待和要求早已远超想象，小米在任何一个行业都失去了新手保护期，消费者将会以更高的标准 要求小米。 雷军说，在过去的一个多月里，小米公司管理层和汽车部门召开了无数次会议，商讨如何系统地解决安全问题，以及如何拿出更 有说服力的经营和治理表现，来回应公众对小米更高的要求。 未来，小米汽车的目标将转换 ...

近几天，关于一部分小米SU7"前保险杠形变"和"退订会造成小米汽车销量崩塌"的传闻，小 米方面均进行了回应。小米集团董事长兼CEO雷军也在小米价值观大赛后的演讲中强调，小 米需要承担起大公司、行业领导者的责任。 回应前保险杠形变问题 5月16日晚，"小米汽车"官方微博账号发布新一期答网友问，回应了"网上讨论有小米SU7的 前保险杠靠近大灯处出现一些形变的情况，这是怎么回事？需要维修么？"这一问题。 近几周，小米汽车销量出现持续下滑。据中国汽车流通协会提供的终端销量数据，2025年第 17周（4月21日至4月27日），小米汽车终端周销量为7000辆，较第16周下滑2.8%。第18 周（4月28日至5月4日）小米汽车终端周销量为5700辆，环比下滑18.8%。第19周（5月4 日至5月11日）销量为5200辆，环比下滑9%。 5月15日晚，网络作家、车主代表"风云XTony"在社交媒体表示，在车主方表达了起诉意向 后，小米汽车副总裁"李XX"及销售交付服务部总经理"张X"于近日与车主进行了长达3个多小 时的线下约谈。双方"充分交换了意见，进行了坦率的交谈"，但没达成最终方案。该博主表 示，小米汽车"宣传有问题是真 ...

小米汽车最新回应！ 近几天，关于一部分小米SU7"前保险杠形变"和"退订会造成小米汽车销量崩塌"的传闻，小米方面均进行了回应。小米集团董事长兼CEO雷军也在小米价 值观大赛后的演讲中强调，小米需要承担起大公司、行业领导者的责任。 回应前保险杠形变问题 5月16日晚，"小米汽车"官方微博账号发布新一期答网友问，回应了"网上讨论有小米SU7的前保险杠靠近大灯处出现一些形变的情况，这是怎么回事？需 要维修么？"这一问题。 小米汽车方面表示："经过排查，我们发现极小范围的小米SU7，车辆保险杠在安装时因间隙调整不一致，边角位置尺寸膨胀释放空间不足，在经过阳光 暴晒后可能会导致局部变形。如果您遇到此类情况，可致电小米汽车官方热线，或通过小米汽车App进行服务预约，我们将为您提供免费的上门取送车和 修复服务(时间约1小时内)。" 近两个月，小米SU7由于车祸事故以及小米SU7Ultra的锁马力、碳纤维前舱盖宣传等问题频频被卷入舆论风波。5月15日，在小米价值观大赛后，雷军对 小米员工发表演讲，在演讲中提及了小米SU7的事故，他表示："3月底的一场交通事故，让小米受到了狂风暴雨般的质疑、批评和指责。" 雷军称，一位熟悉汽车 ...

雷军在演讲中也强调要充分尊重生命，但有些表述很难不让人认为是在推卸责任。 一周之内，小米创始人雷军因为两度回应小米SU7事故，站上了舆论的风口浪尖。 5月10日一早，雷军发布微博称，过去一个多月，是创办小米以来最艰难的一段时间，情绪比较低落， 取消了一些会议安排和出差计划，也暂停了一段在社交媒体上的互动。"最艰难论"随即登上热搜第一。 五天后，雷军再发"苛责论"引发争议。15日晚，雷军一段演讲视频在网络上流传。他在演讲中复盘了 SU7事故的影响，说道：今年是小米创业的15周年，我们准备了一系列的庆典活动。 但是3月底，一场 突如其来的交通事故把这一切都击碎了。我们受到了狂风暴雨般的质疑、批评和指责，我和同事们一 样，一下子都懵了。 但随后雷军演讲的内容就不敢令人苟同了，大体在以下三个方面。 第一，对于汽车安全问题的认识要避免自相矛盾。 雷军表示，"他听熟悉汽车行业的朋友说'造车，遭遇交通事故在所难免'。但是谁也没有想到，这一场 事故的影响如此之大，对小米的打击也如此之大。""听朋友说""谁也没想到" 这些表述，听上去雷军有 些无辜。 但他接下来话锋一转说："回想四年前，我们决定造车的时候，我就一直特别担心安全 ...

Core Viewpoint - Chery Automobile emphasizes safety as a fundamental principle, integrating it deeply into its brand identity and technological advancements, as highlighted during the recent safety night event in Wuhu, Anhui [1][2][3] Group 1: Safety Philosophy - Chery's mission is to combat the inherent dangers of the automotive industry, aiming to make safety an uncompromising baseline through advanced technology [1][3] - The company believes that safety should not be a disposable aspect of technological evolution but rather a constant in industrial civilization [1][4] Group 2: Technological Innovations - The "Guardian" intelligent safety system exemplifies Chery's commitment to safety, featuring a 720-degree cabin, 2ms high-voltage disconnection technology, and advanced driving assistance systems [1][3] - Chery's safety measures include a 14-layer battery safety system, 200KN compression resistance, and rigorous testing protocols that exceed national standards [3][4] Group 3: Global Standards and Market Position - Chery has established itself as a leader in global automotive safety, achieving 41 global five-star models and over 2500 safety patents, thereby reshaping perceptions of Chinese automotive manufacturing [4][6] - The company has successfully navigated various international safety standards, demonstrating its capability to adapt and excel in diverse market conditions [4][6] Group 4: Social Responsibility and Community Engagement - Chery is redefining the concept of "mobile space" by integrating health and safety features into its vehicles, such as a health air system and a safety club that connects vehicle owners with medical and community organizations [6][7] - The company is building a comprehensive safety network that transforms vehicles into life-supporting mobile homes, emphasizing its commitment to societal well-being [6][7] Group 5: Long-term Vision - Chery's safety philosophy transcends commercial interests, reflecting a deep respect for life and a relentless pursuit of technological excellence [7] - The company's approach to safety is seen as a continuous journey, with each step contributing to a legacy of innovation and responsibility in the automotive industry [7]

Core Viewpoint - The recent accident involving Xiaomi's SU7 has significantly impacted the company, leading to public scrutiny and a realization of the high expectations placed on it as an industry leader [1][6][10]. Group 1: Accident Overview - On March 29, a Xiaomi SU7 standard version was involved in a severe traffic accident on a highway, resulting in the deaths of three young women [3]. - The vehicle was operating under the NOA (Navigation on Autopilot) mode at the time of the accident, which issued a warning about an obstacle shortly before the crash [3]. - The last confirmed speed of the vehicle before the collision was approximately 97 km/h [3]. Group 2: Company Response - Following the accident, Xiaomi established a special team to investigate and cooperated with police to provide vehicle data [6][8]. - The company expressed deep condolences to the victims' families and committed to transparency throughout the investigation process [6][9]. - Xiaomi's leadership acknowledged the need to address public concerns and emphasized that the company would not evade responsibility [9]. Group 3: Future Commitments - Xiaomi aims to become a leader in automotive safety, striving to exceed industry standards rather than merely comply with them [1][6]. - The company recognizes the importance of safety in its vehicles and is committed to becoming the safest option in its class [1][6]. - Xiaomi's leadership believes in the company's resilience and determination to overcome challenges and improve its standing in the industry [14].

Core Viewpoint - The ongoing controversy surrounding Xiaomi's SU7 Ultra model has escalated, with numerous consumers seeking resolutions for perceived discrepancies between the vehicle's advertised features and actual performance [10][14][18]. Group 1: Consumer Complaints and Legal Actions - A prominent social media influencer, "风云XTony," reported a meeting with Xiaomi's executives regarding the SU7 Ultra model, but no agreement was reached on compensation for affected customers [2][3]. - A group of over 70 car owners has formed a litigation group, planning to sue Xiaomi for false advertising, demanding a "triple compensation" for their losses [4]. - The dissatisfaction stems from claims that the vehicle's features, such as the carbon fiber hood, do not perform as advertised, leading to demands for refunds of deposits totaling 20,000 yuan [10][14]. Group 2: Company Response and Public Relations - Xiaomi's Vice President, Li Xiaoshuang, publicly denied the accuracy of reports regarding the discussions and emphasized the company's willingness to engage with customers directly [6][7]. - Xiaomi's public relations head supported Li's stance, encouraging open communication with users and dismissing rumors as distractions [9]. - CEO Lei Jun acknowledged the company's responsibility as a major player in the automotive industry, emphasizing the need for enhanced safety standards and accountability following a recent tragic accident involving the SU7 [15][21].

Core Viewpoint - The automotive industry must prioritize safety over flashy technology and marketing gimmicks, as consumer awareness and regulatory scrutiny increase [2][4][5]. Group 1: Consumer Preferences - Consumers are increasingly prioritizing safety in their vehicle purchasing decisions, with 85.67% considering safety as the top factor [15]. - Recent safety incidents have shifted consumer focus from aesthetics and technology to the fundamental need for safe vehicles [6][7]. - The trend indicates a growing rationality among consumers, who are now more critical of marketing claims that emphasize non-essential features [6][7]. Group 2: Industry Response - The automotive industry, particularly new entrants, has been criticized for neglecting safety in favor of marketing innovative features [9][10]. - Regulatory bodies are tightening safety standards, mandating clearer communication regarding vehicle capabilities and safety features [3][17]. - Companies like Xiaomi are recognizing the need to enhance their safety standards in response to public scrutiny following safety incidents [3][4]. Group 3: Marketing and Design Trends - Many automotive companies have shifted their marketing focus towards aesthetics and technology, often at the expense of safety considerations [9][10]. - Features like hidden door handles, while marketed as innovative, have raised safety concerns due to their potential failure in emergencies [11][13]. - The emphasis on "smart" features and design has led to a misalignment with consumer safety expectations, prompting calls for a return to fundamental automotive principles [14][20]. Group 4: Future Directions - The industry must realign its values to prioritize safety in design and marketing strategies to build consumer trust and ensure long-term viability [18][20]. - Companies that integrate safety into their core values and product development processes are likely to succeed in the evolving market landscape [18][20]. - The shift towards a more safety-conscious consumer base and stricter regulations will force the industry to adapt or face significant challenges [17][18].

Core Viewpoint - The automotive industry is focusing on improving vehicle safety, particularly through the implementation of new regulations for Automatic Emergency Braking Systems (AEBS) in light vehicles [1][2]. Group 1: New Regulations - A new mandatory national standard for AEBS has been drafted, requiring M1 and N1 class vehicles to be equipped with this system [1][2]. - The AEBS includes two main functions: Forward Collision Warning (FCW) and Automatic Emergency Braking (AEB), aimed at reducing the likelihood of collisions with vehicles or pedestrians [1]. Group 2: Technical Requirements - For M1 vehicles, the AEBS must be active at speeds between 10 km/h and 80 km/h under all load conditions, while for N1 vehicles, the active speed range is 10 km/h to 60 km/h [2]. - The system must also activate when detecting potential collisions with pedestrians, bicycles, and two-wheeled vehicles at speeds between 20 km/h and 60 km/h [2]. Group 3: Market Impact - Following the announcement of the new regulations, stocks in the automotive parts sector surged, with companies like Jingsheng Electronics and Spring Precision Engineering hitting their daily limits [3]. - The discussion around AEB technology has intensified due to recent accidents involving smart connected vehicles, raising concerns about the effectiveness and reliability of AEB systems [3][4]. Group 4: Industry Debate - There is ongoing debate within the industry regarding the effectiveness of AEB systems, with some executives questioning the reliability of current AEB functionalities and their marketing claims [4]. - Specific incidents, such as the Xiaomi SU7 collision, have highlighted the limitations of AEB systems, particularly in recognizing certain obstacles [4].