文 ｜ 姜娅 刘济玮 王诗然 李振寰 服务消费一直是促消费政策的重要抓手，一方面从供给端而言，服务消费仍有扩容升级空间，一方 面从需求而言，居民在服务消费上的倾向更高，服务消费本身处于相比商品消费的更高增长阶段。 在扩内需政策预期升温的背景下，市场将服务消费作为重点支持的预期方向之一。而其中文旅产业 具有容量大、范围广、韧性高、带动强的特征，期待升温。虽然政策能否落地、如何落地尚不得而 知，但基本面而言，近期五一预订数据显示旅游需求韧性强，我们预计民航日均旅客量同比增 7 . 6%，亦有望形成情绪催化。建议积极关注酒店、景区及OTA等潜在受益的产业链环节相关标的 配置机会。 ▍ 服务消费历来是提振内需政策框架中的重要抓手。 回顾过去各种有关促消费的政策方向，服务消费一直是其中的重要抓手，一方面从供给端而言， 服务消费仍有扩容升级空间，一方面从需求而言，居民在服务消费上的倾向更高，服务消费本身 处于相比商品消费的更高增长阶段。在扩内需政策预期升温的背景下，市场将服务消费作为重点 支持的预期方向之一。近日商务部等九部门联合印发《服务消费提质惠民行动2 0 2 5年工作方案》 提出4 8条具体举措，覆盖餐饮、住宿、 ...

Economic Overview - The first quarter of 2025 showed a good economic start, with March export data exceeding expectations, driven by a "rush to export" effect, leading to a year-on-year export growth rate of 12.4%[6] - Core economic indicators such as consumption, investment, and real estate showed significant improvement, primarily due to the effectiveness of growth stabilization policies[6] - Fixed asset investment grew by 4.3% year-on-year, with manufacturing and infrastructure investment being the main drivers[6] Trade and Policy Implications - The recent trade conflict that erupted in early April did not impact the first quarter's economic performance; instead, the "rush to export" provided some support[7] - The upcoming April Politburo meeting is expected to focus on macroeconomic policies aimed at stabilizing growth, with a high probability of further policy implementation[7] Domestic Demand Expansion - Expanding domestic demand is identified as the government's primary task for 2025, with a focus on childcare subsidies, real estate, and tourism[8] - Recent policies include increased childcare subsidies and support for the real estate market, indicating a commitment to releasing market potential[8] Market Expectations - Since late February, market expectations for the 2025 performance of the Wind All A Index have weakened, with the consensus forecast for net profit declining from CNY 66,149.50 billion to CNY 63,991.29 billion, a drop of 3.26%[10] - This decline reflects a market reassessment of the U.S. government's trade stance towards China, particularly following tariff increases[10] Market Performance - The Shanghai Composite Index increased by 1.19%, while the CSI 300 rose by 0.59%, indicating a stronger performance compared to other indices like the ChiNext and the CSI 500, which saw declines[5] - The overall A-share market's price-to-earnings ratio is currently at 17.95, up by 1.02% from the previous week[5]

广发证券 资深宏观分析师 贺骁束 hexiaoshu@ gf.com.cn 广发宏观郭磊团队 摘要 第一， 工业部门开工率同比涨跌互现，其中钢铁、焦化等内需链仍偏强，纺服产业链相关的江浙织机开工率 有一定放缓迹象，有待后续继续观察确认。截至4月第三周，全国247家高炉开工率（期末值，下同）同比增 长3.0pct；焦化企业开工率同比增长6.8pct。苯乙烯开工率同比增长0.6pct；PTA江浙织机负荷率同比回落 8.1pct，环比回落5.0pct；涤纶长丝江浙织机开工率同比回落16.4pct，环比回落7.7pct；山东地炼开工率 同比回落6.3pct；PVC开工率同比增长0.5pct。汽车半钢胎开工率同比回落2.6pct，全钢胎开工率同比增长 1.9pct。 第二， 中电联口径，截至4月10日纳入统计的发电集团燃煤电厂本月累计发电量同比下降6.4%。这一数据和 3月大致相当，今年3月1-27日同一口径燃煤发电量同比回落6.7%。近年来新能源发电占比迅速提升，火电 对经济的代表性下降，如一季度统计局口径火电、风电、太阳能发电同比增长分别为-4.7%、9.3%、 19.5%，所以燃煤发电数据只有同口径对比的意义。 ...

智通财经APP获悉，开源证券发布研报称，2025年3月社零数据增速环比回升，主要系"以旧换新"政策 扩大范围以及居民消费信心修复。展望2025年随着中美关税冲击影响，预计后续扩内需政策有望显著加 力，大力提振国内消费需求，食品饮料板块有望受益。细分板块看，白酒行业基本处于自身周期底部位 置，后续大概率是平稳上行，进入中长期布局时点。大众品方面，看好具有渠道改革与海外市场扩张红 利的零食板块;建议关注餐饮复苏下啤酒行业的改善;此外建议关注具备生育政策概念催化、原奶价格平 衡点有望加速到来的乳制品行业。 开源证券主要观点如下： 观测季度数据变化情况，2025Q1社会消费品零售总额同比+4.6%，增速环比2024Q4提升0.6pct，居民消 费处于持续改善阶段。2025Q1餐饮及限额以上餐饮收入同比分别+4.7%和+4.7%，增速环比2024Q4分别 +1.5pct和+3.2pct，一季度受益于消费需求改善，餐饮消费增速有所提升。2025Q1粮油食品类、饮料 类、烟酒类同比分别+12.2%、-0.5%、+6.3%，增速环比2024Q4分别+2.3pct、+4.1pct、+3.5pct，粮油食 品保持较高增速，饮料类 ...