证券研究报告 | 2026年02月27日 电影专题系列——2026 年春节档回顾与展望 中性 2026 年春节档票房 51.66 亿，看好 AI 应用推动的内容供给转型 内容供给不足，2026 年春节档票房 51.66 亿。2026 年中国春节档票房 51.66 亿（不含服务费），在高基数下同比下滑 39.6%，主要是由于内容供给的不 足。拆分量价来看，2026 年春节档平均票价 42.9 元，同比下滑 5.9%，主要 是由于特效片的缺乏；观影人次 1.2 亿，同比下滑 35.8%。 内容端：缺乏头部 IP 和特效大片，《飞驰人生 3》相对领先。1）今年春节 档共有 6 部影片上映，其中《飞驰人生 3》贡献总票房 50.8%、《惊蛰无声》 《镖人：风起大漠》分别贡献档期票房的 15.1%/14.0%，头部效应显著；2） 春节档票房贡献绝对值、集中度均较高，反映出观众对优质影片需求较高。 但整体而言，本次春节档的影片供给略显不足，导致春节档票房表现平淡。 渠道端：万达系维持市占率第一，中小影院持续出清，竞争结构持续改善。 从渠道来看，1）Top1 和 Top2 的万达、中影院线市占率呈提升趋势，万达的 市占率从 ...

证券研究报告：家用电器 | 公司点评报告 发布时间：2026-02-26 股票投资评级 买入 |首次覆盖 公司基本情况 | 最新收盘价（元） | 10.45 | | --- | --- | | 总股本/流通股本（亿股）45.27 | / 45.24 | | 总市值/流通市值（亿元）473 | / 473 | | 52 周内最高/最低价 | 11.50 / 4.17 | | 资产负债率(%) | 43.7% | | 市盈率 | 29.86 | | 第一大股东 | 南昌兆驰投资合伙企业 | | (有限合伙) | | 研究所 分析师:吴文吉 SAC 登记编号:S1340523050004 Email:wuwenji@cnpsec.com 研究助理:陈天瑜 SAC 登记编号:S1340125090015 Email:chentianyu@cnpsec.com 兆驰股份(002429) 市场有风险，投资需谨慎 请务必阅读正文之后的免责条款部分 个股表现 2025-02 2025-05 2025-07 2025-09 2025-12 2026-02 -24% -11% 2% 15% 28% 41% 54% 67% 80% ...

Group 1 - The media industry is expected to be driven by AI applications and IP ecosystems, with a positive outlook for fundamentals, maintaining a "leading the market - A" rating, and recommending Kunlun Wanwei, Shanghai Film, and Deyuan Network as key investment targets [1][3] - In 2025, the media industry achieved a cumulative index increase of 27.17%, ranking 9th among 31 primary sub-industries, with the gaming and television broadcasting sectors leading with increases of 60.50% and 20.80% respectively [1][21] - The industry generated revenue of 387.28 billion yuan and a net profit of 32.11 billion yuan in Q1-Q3 2025, representing year-on-year growth of 5.75% and 37.88% respectively, with notable profit growth in the film and gaming sectors at 108.5% and 88.6% [1][26] Group 2 - The AI sector is becoming a core growth engine, with global AI application MAUs exceeding 1.5 billion and domestic MAUs reaching 540 million in 2025, with a projected global market size of over $1.8 trillion by 2030, growing at a CAGR of 37.3% [2][40] - The film industry is expected to progress steadily in 2025, with total box office revenue reaching 51.82 billion yuan, a year-on-year increase of 21.65%, driven by animated films, particularly "Nezha: Birth of the Demon Child," which grossed 15.4 billion yuan [2][59] - The gaming industry continues its growth trend, with a record 1,711 game licenses issued in 2025, and domestic market revenue of 350.79 billion yuan, a year-on-year increase of 7.68%, while overseas revenue reached $20.45 billion, up 10.23% [3][21] Group 3 - The report highlights three core investment targets: Kunlun Wanwei, which maintains a leading position in AI technology; Shanghai Film, which is enhancing its market share in cinema operations and IP development; and Deyuan Network, which has a stable performance in classic IP and a rich pipeline of new products [3][21][57] - The gaming sector is benefiting from AI technology across all stages of development, with an application rate of 86.36%, leading to cost reductions and innovative gameplay experiences [3][21] - The report emphasizes the transition in the film industry from quantity to quality, with an increase in high-quality content supply expected for the 2026 Spring Festival [2][59]

行业研究 | 传媒 证券研究报告/行业研究 2026 年 02 月 10 日 多模态突破+AI 红包大战，双重催 化下 AI 应用赛道价值有望重估 智能科技行业 1 月报（20260101-0131） 中性（维持) 行业指数与大盘走势对比 -10% 0% 10% 20% 30% 40% 08-11 09-11 10-11 11-11 12-11 01-11 传媒 沪深300 研报摘要 行情回顾：智能科技类 ETF 整体呈现普涨态势。近一月市场表现，传媒 ETF（512980）涨幅居首 22.14%；科创人工智能 ETF（588760）、信创 ETF （159537）等涨幅分别为 17.39%、17.21%；人工智能、云计算、软件等核 心科技细分赛道亦均实现正增长，科技板块整体处于上行通道。 数据跟踪：1）开年新游市场回暖，国内与海外新游供给节奏显著提速。 国内市场由腾讯、三七互娱等头部厂商主导，推出《逆战：未来》《全明 星觉醒》《生存 33 天》等端游 IP 及创新品类新游，海外市场辐射全球区 域，涵盖 MMO、IP 改编等多种类型。流水收入方面，国内腾讯《逆战： 未来》预估收入 779W+美元、鹰角网络《明 ...

Investment Rating - The investment rating for Bilibili-W (09626.HK) is "Outperform the Market" [1][4][13] Core Views - 2026 is expected to be a significant year for the gaming industry and AI application advertising, which will likely lead to increased advertising revenue and profits for Bilibili [2][3][5] - Bilibili is anticipated to capture more advertising budgets from gaming and AI application advertisers, driving revenue and profit growth [3][5] Revenue and Profit Forecast - Revenue projections for Bilibili are estimated at 30.2 billion, 32.6 billion, and 36.5 billion for the years 2025, 2026, and 2027 respectively [4][13] - Adjusted net profits are forecasted to be 2.5 billion, 3.4 billion, and 4.6 billion for the same years [4][13] Industry Insights - The gaming industry is expected to see a rapid increase in game approvals, with a nearly 60% year-on-year growth in the number of game approvals in 2025, excluding casual games [3][5] - Bilibili's gaming advertising is projected to achieve over 30% year-on-year growth in 2026 due to increased competition among top game publishers [3][5] - AI application advertising budgets are expected to increase significantly in 2026, with Bilibili's user base overlapping with core AI application audiences [3][5] User Engagement and Advertising Metrics - Bilibili's Daily Active Users (DAU) is expected to maintain a growth rate of over 5% in 2026, with improvements in AI technology enhancing ad load from 6.7% to 7.1% and a projected 5% increase in ECPM [6][7] - The advertising revenue growth for native and brand ads is expected to be in single digits due to macroeconomic influences [7]

Market Overview - On February 9, the market opened high and closed higher, with the Shanghai Composite Index rising by 1.41%, the Shenzhen Component Index by 2.17%, and the ChiNext Index by 2.98%[3] - The total trading volume reached 2.27 trillion, an increase of approximately 110 billion compared to the previous trading day, indicating a market recovery[1] Sector Performance - Major sectors such as communication, media, electronics, and computers saw significant gains, particularly in AI applications where many stocks hit the daily limit up[1] - The top three sectors for net capital inflow were communication equipment, photovoltaic equipment, and semiconductors, while the sectors with the highest outflows were energy metals, oil service engineering, and agricultural chemicals[4] Investment Trends - The overall market remains cautious, with many stocks experiencing limit-up openings but also significant pullbacks, particularly in the space photovoltaic sector[1] - The current market characteristics suggest stabilization rather than aggressive buying, presenting a potential opportunity for early positioning[1] AI Sector Insights - AI application companies in the U.S. are showing high revenue growth, with domestic models like seedance 2.0 gaining traction, indicating a focus on AI applications in the market[2] Fundraising Activity - A total of 43 funds are set to be launched in February, with 33 being equity funds, accounting for nearly 80% of the total, indicating strong interest in new investment opportunities[13]

光大期货金融期货日报 光大期货金融期货日报（2026 年 02 月 10 日） 一、研究观点 | 品种 | 点评 | 观点 | | --- | --- | --- | | | 昨日，A 股市场高开高走，Wind 全 A 上涨 1.89%，成交额 2.27 万亿元，通 | | | | 信板块领涨。中证 1000 指数上涨 2.26%，中证 500 指数上涨 2.02%，沪深 300 | | | | 指数上涨 1.63%，上证 50 指数上涨 1.45%。近期各部位密集出台经济调控政 | | | | 策，对指数形成基本面支撑。近日，发改委召开国新办发布会，表示：（1） | | | | 研究设立国家级并购基金 加强政府投资、基金布局规划；（2）综合整治"内 | | | | 卷式"竞争，将进一步规范地方经济促进行为；（3）正在谋划推进一批"十 | | | | 五五"时期高技术产业标志性引领性重大工程等内容。上周，央行将下调各 | | | 股指 | 类结构性货币政策工具利率 25BP。结构性货币政策工具以定向支持社会特 | 震荡 | | | 定融资需求为主，科技创新、普惠养老、碳减排等近期股市热点题材均涵盖 | | | ...

Summary of YUM China Conference Call Company Overview - **Company**: YUM China - **Key Brands**: KFC, Pizza Hut - **Market Position**: Leading market share in the domestic chain restaurant sector, approximately 8% market share [7] Financial Performance - **2025 Revenue**: $11.797 billion, adjusted net profit of $929 million, with year-on-year growth of 4% and 2% respectively [2][13] - **CAGR (2019-2025)**: Revenue CAGR of approximately 6%, net profit CAGR of about 4% [2][13] - **KFC Contribution**: 75% of total revenue, Pizza Hut contributes 20% [2][13] Future Projections - **2026-2028 Expectations**: Same-store sales growth of 0-2%, system sales growth in the high single digits, operating profit growth in the high single digits, and double-digit EPS growth [2][16][31] - **Store Expansion Goal**: Targeting over 30,000 stores by 2030, with plans to increase store count from approximately 18,100 in 2025 [2][17][32] Brand Performance KFC - **Store Count**: Approximately 13,000 stores in China by the end of 2025 [2][20] - **Sales Growth**: System sales and total revenue growth of approximately 5% and 4% respectively, with a restaurant profit margin of 17.4% [2][20] - **Expansion Plans**: New store formats like K Pro, K Coffee, and mini-stores, aiming for 17,000 stores by 2028 [2][21] Pizza Hut - **Store Count**: Approximately 4,200 stores in China by the end of 2025 [2][22] - **Delivery Share**: 48% of sales from delivery, with membership numbers reaching 590 million [2][22] - **Future Goals**: Maintain high single-digit CAGR for system sales and double-digit growth for operating profit, aiming for over 6,000 stores by 2028 [2][22] Industry Insights - **Restaurant Industry Recovery**: Positive trends in the restaurant industry for Q1 2026, with improved same-store sales and customer spending [3] - **Market Size**: The chain restaurant market in China is approximately ¥1.26 trillion, with significant growth potential, especially in lower-tier cities [5][19] - **Urbanization Impact**: Urbanization rate increasing from 61% in 2019 to 67% in 2024, driving market opportunities in lower-tier cities [19] Operational Efficiency - **AI Implementation**: Enhanced operational efficiency with a 55% increase in marketing effectiveness and a 170 basis point reduction in rent costs as a percentage of sales [3][30] - **Capital Expenditure Reduction**: KFC and Pizza Hut reduced capital expenditures by 35% and 50% respectively [3][30] Franchise Model - **Franchise Expansion**: Plans to increase franchise stores to over 5,000 by 2030, representing more than 20% of total stores [3][18] Consumer Trends - **Single Dining Market Growth**: Significant growth in the single dining market, prompting adjustments in menu pricing and offerings [23] - **New Store Formats**: Introduction of satellite stores and dual-brand stores (KFC and Pizza Hut) to cater to evolving consumer preferences [28] Conclusion YUM China is positioned for growth with a strong market presence, innovative expansion strategies, and a focus on operational efficiency. The company aims to leverage its leading brands, KFC and Pizza Hut, to capitalize on the recovering restaurant industry and urbanization trends in China.

Market Overview - The A-share market experienced a significant rebound, with the Shanghai Composite Index surpassing 4100 points, closing at 4123.09 points, up 1.41% [2][7] - All major indices rose, with the Shenzhen Component Index and ChiNext Index increasing by 2.17% and 2.98% respectively, indicating strong market performance [7] - The overall market turnover reached 2.27 trillion yuan, reflecting a 4.9% increase from the previous trading day, maintaining high trading activity [7] Sector Performance - The technology and photovoltaic sectors led the market rally, with notable gains in communication, media, electronics, and computer sectors, which rose by 5.07%, 3.47%, 2.95%, and 2.84% respectively [6][7] - The media sector saw stocks like Zhongwen Online and Zhangyue Technology hitting the daily limit, driven by advancements in AI video generation technology [6] - The photovoltaic index surged by 5.72%, with companies like GCL-Poly and Aiko Solar reaching their daily limits, supported by ambitious solar capacity targets set by Tesla and SpaceX [6] Bond Market - The government bond futures market saw a slight increase across all maturities, with the 30-year contract rising by 0.14% to 112.73 yuan [11] - The overall sentiment in the bond market improved, supported by a net liquidity injection of 38 billion yuan by the central bank [11] - The downward trend in interest rates and ongoing demand for safe-haven assets are expected to continue driving bond market performance [11] Commodity Market - The commodity index rose by 0.98%, with precious metals and non-ferrous metals showing strong recovery, while chemical products faced downward pressure [10] - Gold prices increased slightly, with the central bank continuing to accumulate gold reserves, which reached 7.419 million ounces by the end of January [10] - The market for canola experienced a decline of 2.54% due to supply pressures, as Canada prepares to resume exports to China [13] Investment Opportunities - The report highlights potential investment opportunities in sectors such as photovoltaic technology, commercial aerospace, and AI applications, driven by policy support and technological advancements [8][14] - The recommendation is to maintain a balanced allocation between technology and consumer sectors, with a focus on buying during market dips [17] - The report suggests that the upcoming release of CPI and PPI data may further influence market sentiment and investment strategies [8]

投资要点 行业评级: 看好(维持) 分析师：冯翠婷 证券研究报告 | 行业点评 | 传媒 传媒 报告日期：2026 年 02 月 08 日 周报：完美世界《异环》三测超预期，AI 应用重点关注字节/漫剧 ——行业点评报告 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1《周报：《飞驰人生 3》等春节 档阵容初定，大厂春节红包抢夺 入口》2026.02.02 2《重仓股配置比例下降，前期 涨幅高的收益确认，AI 应用标 的配置提升》2026.01.26 3《周报：AI 应用快速调整期后 已基本企稳》2026.01.25 http://www.stocke.com.cn 1/4 请务必阅读正文之后的免责条款部分 上周（2 月 2 日~2 月 6 日）传媒板块周跌幅-3.24%，主要系受美股 AI 大模型吞 噬论影响普跌。我们上周周报的春节档相关标的如横店影视（周涨幅 +30.98%）、幸福蓝海（+7.45%）、博纳影业（+7.40%），以及《异环》三测超预 期、我们前期重点推荐的完美世界（+3.87%）录得不错的周涨幅。关于 AI 大模 型吞噬论，我们引用 ...