注：本文由格隆汇和网易号联合共创 在国际环境的频繁变动下， "促内需"已经成为很长一段时间以来，国内经济的主旋律。 图源： 图虫创意 在零售商超中，传统商超大卖场渠道下滑 11.4%，已经是连续第四年下滑，2024年全国样本超市中关店数量达994家。 量贩零食店却在此时杀成一片红海。仅 2024年一年，万辰集团旗下好想来开店就接近一万家。 对比最为明显的，是作为传统消费的代表之一，高端白酒价格接连下跌，白酒行业集体遭遇库存压力 ——飞天茅台批发价格下探至2000元/ 瓶，茅台1935出现严重价格倒挂。 从以旧换新国家补贴，到各类大额消费券，无一不展露出， "消费"，在当今社会中的重要地位。 目前，我国居民消费在 GDP中的比重不足40%，对比美国的70%和日本的60%占比，仍有巨大提升空间。 但在近两年，我国的消费市场中却出现了显著的冷热不均。 一边，传统消费普遍持续下行，陷入低迷。另一边， "新消费"却连连创下纪录，刷新人们的认知。 在餐饮行业中，经典的餐饮品类节节败退，湊湊火锅 2024年一年关店73家，亏损超3.5亿元，呷哺集团去年亏损近4亿。 新茶饮却 "登堂入室"——今年蜜雪冰城门店已经超过4.6万 ...

Core Viewpoint - The article discusses the shift in consumer behavior in China, highlighting the rise of "new consumption" and its contrast with traditional consumption, emphasizing the importance of emotional value in purchasing decisions [1][2][4][30]. Group 1: Current Consumption Landscape - Domestic consumption in China accounts for less than 40% of GDP, compared to 70% in the US and 60% in Japan, indicating significant growth potential [3]. - There is a notable disparity in the consumption market, with traditional sectors declining while new consumption categories are thriving [4][5]. - Traditional dining categories are struggling, with brands like 湊湊火锅 closing 73 stores and incurring losses exceeding 3.5 billion yuan, while new tea beverage brands like 蜜雪冰城 are rapidly expanding [6]. Group 2: Traditional vs. New Consumption - Traditional consumption focuses on essential daily needs, while new consumption shifts towards "self-pleasing" demands [21][22]. - The rise of "emotional consumption" is evident, with over 40% of young consumers prioritizing emotional value in their purchases [31]. - The concept of new consumption encompasses various sectors, including snack retail and new tea beverages, reflecting a broader trend towards personalized and emotional purchasing [34]. Group 3: Market Trends and Future Outlook - The article notes that new consumption trends are not merely a passing fad but are rooted in changing consumer environments and behaviors [54]. - Despite the current enthusiasm for new consumption, many companies are experiencing stock price corrections, indicating potential overvaluation [52][53]. - Long-term prospects for sectors like pet economy and new consumer electronics appear promising, with emerging trends suggesting continued growth [55][56].

Core Viewpoint - The trend of "traveling with pets" is gaining popularity among consumers, leading to the development of pet-friendly tourism projects that stimulate cultural and tourism consumption [1][5]. Group 1: Pet-Friendly Tourism Initiatives - In Qinhuangdao, a "pet-friendly" sailing tourism initiative has attracted over 1,500 pet owners, generating more than 20 million yuan in direct consumption [3]. - Shanghai has launched a "customized pet travel line" with over 70% occupancy, connecting various landmarks and offering specialized services for pets [5]. - The search volume for pet-friendly accommodations and activities has increased over three times year-on-year, with related hotel bookings doubling and ticket sales for pet-friendly attractions rising by over 150% [5]. Group 2: Emerging Pet-Friendly Commercial Spaces - New "pet-friendly" shopping districts and theme parks are emerging across various cities, enhancing consumer engagement [6][8]. - In Shanghai, pet-friendly shopping areas have seen a 10% to 15% increase in foot traffic and sales [8]. - A new theme park offering comprehensive services for pets has attracted over 100,000 visitors [8]. Group 3: Growth of Pet-Related Services - The pet economy index in the A-share market has risen by over 35% this year, reflecting increased consumer willingness to spend on pet-related services [10]. - Pet store owners are transitioning to "pet event planners," creating new consumption experiences for pet owners [11]. - A pet-themed social space in Nanchang has seen a significant increase in monthly revenue, reaching 150,000 yuan, with various service packages experiencing a year-on-year doubling in consumption [15].

● 本报记者王辉 证券私募行业近期业绩与仓位"双线走高"。来自第三方机构的监测数据显示，今年以来证券私募行业整 体业绩表现亮眼。与此同时，随着投资信心的增强，百亿级股票私募持续加仓，平均仓位水平已悄然攀 升至接近80%的年内高位。这一举措的背后，既反映出机构对政策面和经济预期的积极研判，也体现了 私募对当前A股估值吸引力的普遍认可。从重点投资方向来看，科技、新消费、贵金属等板块以及红利 资产，成为不少私募机构的加仓重点。从核心逻辑来看，私募机构普遍关注投资的"确定性"。 股票策略产品前五个月平均盈利近5% 来自第三方机构私募排排网的最新监测数据显示，截至5月31日，有业绩记录的12843只私募证券产品， 今年前五个月的平均收益率为4.34%；其中9608只产品实现正收益，占比为74.81%。 与此同时，在私募五大投资策略(股票策略、多资产策略、期货及衍生品策略、组合基金策略、债券策 略)产品中，股票策略产品今年前五个月的业绩领跑。有业绩记录的8487只股票策略私募产品，今年以 来平均收益率为4.81%，在五大策略中排名第一。其中，6238只产品在今年前五个月实现正收益，占比 为73.50%。 从今年前五个月私 ...

Group 1 - The report highlights the significant growth of China's consumption market, which reached 48.8 trillion yuan in 2024, with a year-on-year increase of 3.5% [10][11] - Service retail sales in China grew by 6.2% in 2024, outpacing goods retail sales by 3 percentage points, indicating a shift towards service consumption [10][18] - The penetration rate of new energy vehicles (NEVs) is expected to exceed 50% by 2025, driven by policy support and technological innovation, with sales growth projected at nearly 30% [23][71] Group 2 - The traditional consumption sectors are experiencing diverse growth, particularly in the automotive sector, where NEVs are the main growth driver, with sales of 1.29 million units in 2024, a year-on-year increase of 35.5% [21][22] - The home appliance market saw significant growth in 2024, with total revenue reaching 1.95 trillion yuan, a 5.6% increase from the previous year, supported by government policies [28][30] - The liquor industry is entering a phase of stock competition, with high-end brands like Moutai and Wuliangye showing stable revenue, while overall production has been declining since 2016 [33][39] Group 3 - The report identifies emerging consumption trends, such as the pet economy, which is projected to exceed 300 billion yuan in 2024, driven by increased pet ownership and higher spending per pet [59][60] - The潮玩 (trendy toy) industry is expected to grow at a compound annual growth rate of 24% from 2022 to 2026, with retail sales projected to reach 110.1 billion yuan by 2026 [62][74] - The beauty economy, encompassing cosmetics, personal care, and medical aesthetics, is also expanding, with the cosmetics retail sales reaching 114.9 billion yuan in the first quarter of 2025, a 3.2% year-on-year increase [69][70]

北京商报讯（记者 王维祎）给宠物做spa、下单保洁选"宠物家庭"、日式搬家等需求不断出现，消费也 在多元化增长。6月17日，北京市统计局发布数据显示，1-5月，全市市场总消费额同比增长1.3%，比1- 4月提高0.3个百分点。其中，服务性消费额在信息服务、文体娱乐等领域带动下增长4.9%。服务性消费 成为拉动北京总消费增长的重要领域。行业企业服务时效、服务质量、品类细分，带动订单量增长。 服务消费的快速增长不仅反映了消费结构的升级，也为城市带来了新的发展机遇。作为服务性消费中的 基础消费之一，家政服务增长尤为明显。58到家数据显示，今年1月以来，日常保洁订单不断增长，北 京地区家政服务需求同比增长13%；今年春节结束后，北京地区保姆钟点工、育儿嫂的需求同比增长 43%。其中一老一小的照护需求最多，环比增长58%，同比增长46%。 值得关注的是，家政服务需求在全年周期内实现可持续增长。58到家相关负责人表示，夏季，家电使用 频率高，家电清洗、维修需求出现高峰；暑期前后，搬家、接送孩子的钟点工需求也出现高峰，年末 时，深度保洁则持续增长。 北京嘉人家政公司总经理姬建华也提到，今年以来，客户对养老保姆、育儿嫂的咨询 ...

Group 1: Background and Current Status of the New Consumption Market - The rise of the new consumption market is driven by stable economic growth, increasing disposable income, and enhanced consumer purchasing power, laying a solid economic foundation for its development [1][8]. - Rapid advancements in internet technology, particularly mobile internet, along with the application of big data and artificial intelligence, have enabled precise marketing and personalized services, accelerating the transformation of the new consumption market [1][9]. - Government policies support the new consumption market, with plans to establish a system and policy framework for promoting new consumption over the next 3 to 5 years, and approximately 300 billion yuan in special bonds allocated to unleash consumption potential [1][10]. - In 2024, the total retail sales of consumer goods are projected to reach 487,895 billion yuan, a 3.5% increase from the previous year, with online retail sales showing significant growth at 155,225 billion yuan, up 7.2% [1][11][13]. Group 2: Consumer Behavior and Key Areas in the New Consumption Market - Consumer behavior is evolving, with increasing demand for quality, health, environmental sustainability, and personalization, driven by the internet's expansion of awareness and choice [2]. - Key areas in the new consumption market include the dairy and beverage sector, which is innovating products to meet health demands; the pet economy, which is experiencing significant growth; the medical beauty industry, which is evolving under the "self-care" trend; and the jewelry sector, where younger consumers are becoming the main force [2]. Group 3: Trends in the New Retail Industry and Future Outlook - The new retail industry is characterized by the mainstreaming of omnichannel retail, with deepening integration of online and offline channels, providing seamless shopping experiences [3]. - The application of artificial intelligence and big data enables precise marketing and personalized recommendations, enhancing customer service efficiency [3]. - Supply chain optimization through advanced logistics technology and collaboration improves cost efficiency and delivery speed, increasing consumer satisfaction [3]. - Future trends indicate a continuous upgrade in consumption structure, with a rise in service consumption, rapid growth in tourism, entertainment, and health services, and a strong market for green and low-carbon products [3].

| 排序 | 公司简称 | 被私募调研次 数 | 5月涨跌幅(%) | | 季度持有 持有流通股数 机构持有流通股 | | 所属方向/板块 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 的机构数 | (万股) | 市值(万元 | | | 1 | 菜绅通灵 | 5 | 67.81 | 6 | 6303.03 | 41284.82 | 饰品 | | 2 | 曼卡龙 | 3 | 45.48 | 9 | 11026.41 | 131986.07 | 谷子经济、饰品 | | 3 | 潮宏基 | 3 | 45.30 | 29 | 44106.18 | 358583.23 | 盲盒经济、饰品 | | ব | | 7 | 44.16 | 3 | 514.83 | 12175.85 | 宠物经济 | | 5 | | 1 | 34.78 | 3 | 5826.66 | 83146.44 | 为泡泡玛特提供 产品设计服务 | | | 烦请扫码 | 1 | 30.36 | 3 | 25492.89 | 354606.15 | 饮料乳品 | | | | 15 ...

Core Viewpoint - Huatai Securities remains optimistic about the large consumption sector in 2025, suggesting four structural investment themes within the consumption sector [1] Group 1: New Consumption Investment Opportunities - Head brands in beauty and personal care, as well as domestic fashion, are achieving market share breakthroughs through product innovation and omnichannel strategies [1] Group 2: High-Growth Emotional Consumption Sector - The market for emotional consumption, including trendy toys, pet economy, and immersive services, is building a high-prosperity market worth hundreds of billions through social and scenario-based consumption models [1] Group 3: Booming Silver Economy - The silver economy, focusing on age-friendly smart appliances and elderly education tourism, is expected to enter a golden development period supported by policy and changing perceptions [1] Group 4: "AI+" Consumption Technology Empowerment Opportunities - Companies providing computing power services and solutions, along with leading consumer stocks that are first to implement these technologies, show significant growth potential [1]

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