Core Viewpoint - Meituan has launched a support plan for small and medium-sized merchants, providing financial assistance to help more small restaurants achieve stable growth amid increasing competition in the restaurant industry [2] Group 1: Support Plan Details - The support plan includes cash and subsidy investments aimed at small and medium-sized restaurants with a focus on those that have been operating for a long time, have high repurchase rates, and good reputations [2] - By the end of this year, Meituan expects to extend its support to over 100,000 small restaurants, with a maximum assistance amount of 50,000 yuan per store [2]

Core Viewpoint - The platform economy is currently trapped in a cycle of "low-price competition" and "subsidy wars," necessitating a shift towards healthier development practices to avoid long-term negative impacts on profitability and sustainability [1][4]. Group 1: Negative Impacts of "Involution" - The ongoing "involution" in the platform economy, while providing short-term benefits to consumers, leads to reduced profit margins and risks to sustainable development for platforms [4]. - Involuntary participation in this competitive behavior can harm merchants' operations, potentially resulting in a decline in product quality, which contradicts market demands for value [4]. Group 2: Transitioning from "Traffic Involution" to "Value Creation" - Platform managers must recognize the risks of malicious competition and embrace social responsibility by enhancing service quality and protecting the interests of consumers and merchants [5]. - A shift away from low-price marketing strategies is essential, focusing on customer satisfaction and improving communication and service mechanisms in line with modern marketing principles [5]. Group 3: Balancing Government Regulation and Platform Autonomy - Government regulation is necessary to establish service norms and pricing guidelines, while platforms should operate autonomously within these frameworks [6]. - Continuous monitoring and correction of platform behaviors by the government are crucial to ensure compliance with relevant laws [6]. Group 4: Focus Areas for Investigation - The investigation will cover various sectors, including retail e-commerce platforms (e.g., JD.com, Taobao), local life services (e.g., Meituan), cross-border e-commerce (e.g., Amazon), ride-hailing services (e.g., Didi), and online travel platforms (e.g., Ctrip) [10][16].

Group 1 - The Hong Kong stock market has been active since early 2025, even leading global markets at one point, with an average daily trading volume increasing by approximately 80% compared to the same period last year [1] - Despite a weakening overall Chinese economic outlook and ongoing external disturbances, a structural market rally has been observed, with sectors like AI, new consumption, and innovative pharmaceuticals significantly outperforming most broad-based indices in the A-share market [1] - The Hang Seng Technology Index's price-to-earnings ratio (PE TTM) remains at 21 times, indicating a value opportunity, particularly in the e-commerce and local living sectors, which are showing signs of bottoming out [1] Group 2 - The Hong Kong Technology ETF (code: 513020) tracks the Hong Kong Stock Connect Technology Index (code: 931573), which selects up to 50 high-quality companies from the technology sector listed under the Stock Connect program [1] - The index aims to reflect the overall performance of publicly traded companies in the technology sector that can be invested in through the Hong Kong Stock Connect, showcasing significant growth potential and market volatility characteristics [1]

Core Viewpoint - The Chinese government is intensifying its "anti-involution" policies to combat low-efficiency competition in the platform economy, aiming to shift from chaotic "traffic involution" to a new phase of healthy competition focused on efficiency and service [2][9]. Group 1: Policy Background - "Anti-involution" has become a key term in China's economic governance, with significant policy developments from July 2024 to March 2025, including the introduction of the revised Anti-Unfair Competition Law, which prohibits platforms from forcing merchants to sell below cost [2][3]. - The series of policies aims to curb malicious competition, protect stakeholders' rights, and drive the industry towards high-quality development [2][3]. Group 2: Industry Challenges - Various sectors, including live e-commerce, retail e-commerce, food delivery, ride-hailing, and online travel, are deeply entrenched in "involution" and face severe challenges due to ongoing low-price wars and subsidy battles [2][4]. - The food delivery industry exemplifies this issue, where platforms transfer costs to merchants through irrational subsidies and rising commissions, creating a vicious cycle [4][6]. Group 3: Investigation Actions - The "Breaking 'Involution' and Reshaping Ecology" investigation initiated by the China E-Commerce Research Center focuses on major platforms across retail e-commerce, local life services, cross-border e-commerce, ride-hailing, and online travel [9][20]. - The investigation will include real-time monitoring of "involution" issues, extensive research on platforms' responses to policies, expert analyses of industry pain points, and multi-channel dissemination of findings [20][22]. Group 4: Future Directions - The investigation aims to establish a new competitive dimension centered on "efficiency" and "service," moving beyond mere traffic and price competition to enhance supply chain optimization and technological empowerment [22]. - Regulatory measures and legal deterrents are necessary to address the current challenges, but a sustainable evaluation system focused on creating real social value is essential for long-term success [22].

Group 1 - The Hong Kong stock market has been active since early 2025, even leading global markets at one point, with an average daily trading volume increasing by approximately 80% compared to the same period last year [1] - Despite a weakening overall Chinese economic backdrop and ongoing external disturbances, a structural market rally has been observed, with sectors like AI, new consumption, and innovative pharmaceuticals experiencing multiple rounds of leadership [1] - The Hang Seng Technology Index's price-to-earnings ratio (PE TTM) remains at 21 times, indicating it is undervalued, with potential recovery in sectors such as e-commerce and local living services, supported by policy measures in the automotive sector [1] Group 2 - The Hang Seng Technology Index may see upward movement in the third quarter if earnings expectations are revised upward, combined with a recovery in market sentiment [1] - Investors are encouraged to consider the Hong Kong Technology ETF (513020), which tracks the Hong Kong Stock Connect Technology Index (931573), comprising up to 50 high-quality companies in the technology sector [1] - The index aims to reflect the overall performance of listed companies in the technology sector available through the Hong Kong Stock Connect, showcasing significant growth potential and market volatility characteristics [1]

Market Overview - A-shares opened higher and continued to rise, with the Shanghai Composite Index closing at 3559.79 points, up 0.72%, and the Shenzhen Component Index closing at 11007.49 points, up 0.86% [1] - The market saw significant trading volume, with the Shanghai index and ChiNext reaching new highs for the year [1] - Infrastructure stocks surged, particularly in cement and building materials, while agricultural banks and cross-border payment sectors faced adjustments [1] Policy and Economic Drivers - Positive news such as the commencement of "super projects" and intensified "anti-involution" policies bolstered market confidence [1] - The Ministry of Industry and Information Technology announced that a new round of growth stabilization plans for ten key industries, including steel and non-ferrous metals, is forthcoming [1][6] - The "anti-involution" policies are expected to support structural adjustments and the elimination of outdated production capacity [6] Investment Strategy - The market is witnessing a shift in investor sentiment, with a marginal turn in capital allocation as doubts about "deflation trades" arise [1] - The traditional barbell strategy of large-cap value and small-cap growth is facing challenges, with large-cap growth represented by the ChiNext index showing significant valuation advantages [2] - Investors are encouraged to consider opportunities in the ChiNext 50 ETF (159375) and the Sci-Tech Innovation ETF (588360) [2] Sector Performance - The construction materials ETF (159745) saw a strong performance, closing at a limit-up after a significant net subscription of nearly 700 million shares [4] - The commencement of the Yarlung Tsangpo River downstream hydropower project, with a total investment of approximately 1.2 trillion yuan, is expected to boost demand for steel, cement, and other construction materials [4] - The cyclical sectors, including construction materials, infrastructure, and steel, are anticipated to benefit directly from the implementation of "super projects" [9] Market Sentiment and Future Outlook - The current market conditions resemble those of 2015, where proactive policies may break the negative feedback loop between PPI and CPI, positively impacting economic expectations [7] - The valuation logic for cyclical sectors is shifting from "weak expectations - weak reality" to "strong expectations - weak reality," indicating a clearer bottoming out [9] - The technology sector in the Hong Kong market is also showing strength, with the Hang Seng Technology Index up 25.01%, outperforming many broad-based indices [3]

Core Insights - The concept of "instant retail" is becoming a new industry consensus, reshaping consumer habits from waiting for deliveries to expecting one-hour delivery services [4][6] - Instant retail is projected to grow at an annual rate of 47.1% by 2026, significantly outpacing traditional e-commerce growth [4] - The integration of membership systems into promotional events, such as Meituan's "718 Coupon Festival," enhances user experience and allows for personalized marketing strategies [6][9] Group 1: Instant Retail Trends - Instant retail is redefining supply-demand relationships and is crucial for brands to deepen user value and create differentiated experiences [6][9] - The "718 Coupon Festival" emphasized transparency in user benefits and integrated membership tiers for personalized rewards [6][9] - The event expanded its product categories to include flash sales and quality lifestyle items, aligning with seasonal consumer needs [7][9] Group 2: Brand Strategies - Brands are leveraging events like the "718 Coupon Festival" to enhance consumer engagement and brand recognition through emotional connections [13][14] - The festival allows brands to convey their values and engage with consumers in meaningful ways, transforming promotions into brand storytelling opportunities [19][20] - Brands are increasingly focusing on creating experiences rather than just selling products, reflecting a shift in consumer expectations towards emotional fulfillment [20][31] Group 3: Consumer Behavior - Non-essential consumer goods are becoming a regular part of daily decision-making, driven by the convenience of instant retail [21][22] - Younger consumers are actively seeking health and wellness products, indicating a shift towards proactive health management [21][22] - The demand for quality service and experience is rising, with consumers prioritizing value over mere price [28][29] Group 4: Market Dynamics - The "718 Coupon Festival" serves as a platform for brands to capture high-value users and establish differentiated brand positioning [31][47] - The festival highlights the evolving relationship between brands, platforms, and consumers, emphasizing the importance of building sustainable value [47] - As instant retail matures, the focus is shifting from mere transaction efficiency to fostering long-term consumer relationships [37][47]

Core Insights - JD.com and Meituan are actively incorporating embodied intelligence into their core strategies, aiming to revolutionize operational efficiency and build future competitiveness through technological advancements [1][2][22] - Both companies, while taking different paths, share a common goal of leveraging embodied intelligence to enhance their main business operations and secure strategic advantages in the AI-driven industrial competition [2][22] Investment Strategies - Meituan is more aggressive in its investment approach, having made eight investments in embodied intelligence companies since 2024, including notable firms like Yushutech and Miaodong Technology [3][5] - JD.com has also made significant investments, such as a 200 million yuan strategic investment in AI cooking robot company Xianglu Technology in July 2024, indicating a strong commitment to the sector despite fewer overall investments [8][12] Technological Integration - Meituan emphasizes the integration of robotics and AI to enhance its supply chain and delivery systems, aiming to reduce fulfillment costs and connect the physical and digital worlds [1][3] - JD.com is focusing on optimizing its logistics and cloud services through the synergy of embodied intelligence products, aiming to establish a unique market position in the retail channel [2][10] Research and Development - Meituan established the Meituan Robotics Research Institute in 2022, collaborating with over 20 global universities to advance key technologies in robotics and AI [9][19] - JD.com has formed a dedicated business unit for embodied intelligence, hiring key personnel from leading tech firms to drive its research and development efforts [8][12] Market Positioning - JD.com aims to create an ecosystem for embodied intelligence products, leveraging its existing 3C channel advantages and AI technology to establish itself as a leading platform for robotic sales [10][12] - Meituan's strategy involves breaking traditional business boundaries by investing in diverse technology sectors, positioning itself as a connector between offline services and the digital world [20][22]

文｜郭梦仪 来源｜商业数据派 凌晨两点，上海程序员陈磊（化名）盯着电脑屏幕上密密麻麻的代码，手边的咖啡早已凉透。他习惯性地打开淘宝App，搜索"美式咖 啡"，下单付款后，不到半小时，温热的咖啡就送到了公司前台。 "现在急需什么东西，第一反应就是上淘宝闪购。"陈磊的感受，正成为越来越多消费者的日常。 近日，淘宝闪购与饿了么联合公布的一组数据，在消费市场投下重磅炸弹：日订单量突破8000万，日活用户超2亿，非餐饮订单达1300 万。 更值得注意的是，自5月2日全国上线后的短短两个月内，全市场新增的1亿单订单中，足足60%都来自这个刚入局的"新玩家"。 这个增速如果放在互联网增长的黄金年代，可能算不上特别出彩。但要知道近几年，无论是线上还是线下，整个消费市场都处于相对稳 定的市场格局之中，随着淘宝闪购的突围，一场堪称近五年最大的变化，悄然发生。 淘宝闪购为了增长，卯足了劲儿。 7月2日，淘宝闪购启动500亿补贴计划，将在12个月直补消费者及商家。 这次补贴和以往最大的不同，就是破除了"内卷"式竞争。这次的补贴是对商家的直补，范围包括店铺补贴、商品补贴、配送补贴、免佣 减佣等措施，以保障商家利润空间，促进生意增长。 ...

Investment Rating - The report maintains a "strong buy" rating for key companies in the e-commerce and retail sectors, including Alibaba, JD Group, Pinduoduo, and Vipshop [19][21]. Core Insights - The restaurant and tourism sector index increased by 0.71%, underperforming compared to the Shanghai Composite Index (up 1.54%) and the ChiNext Index (up 1.50%) [5][7]. - Taobao Flash Sale launched a subsidy program of 50 billion yuan, resulting in a 140% increase in business for small and medium-sized restaurant merchants [27]. - Meituan's daily order volume for instant retail surpassed 120 million, with restaurant orders exceeding 100 million [28]. - The upcoming summer travel season is expected to boost the tourism sector, with strong demand for short-distance self-driving and family trips [5][19]. Industry Overview Restaurant and Tourism Sector - The top five stocks in the restaurant and tourism sector this week were ST Zhangjiajie (+2.58%), Qujiang Cultural Tourism (+2.17%), and Quanjude (+1.80%) [10]. - The overall performance of the restaurant and tourism sector has shown a decline of 1.09% since the beginning of 2025 [7]. E-commerce Sector - The competitive landscape in the e-commerce sector is perceived to be overly pessimistic, with expectations for profit stability and valuation recovery [19]. - The report highlights the strong performance of Alibaba, Pinduoduo, JD Group, and Vipshop, recommending them for investment [19][21]. Retail Sector - The report emphasizes the positive adjustments in Yonghui's strategy, focusing on quality retail trends and consumer trust [21]. - The retail sector is expected to see sustainable same-store growth due to improved service and product selection [21]. Key Company Recommendations - Meituan is expected to maintain its long-term competitiveness despite short-term competitive pressures in the food delivery market [21]. - Didi Chuxing is recommended due to its stable market share and significant profit growth potential [21]. - Ctrip Group's performance is projected to continue improving, particularly in international markets [22]. Major News - Luckin Coffee has re-entered the U.S. market with two new stores in Manhattan, targeting students and tourists [26]. - Taobao Flash Sale's subsidy program has significantly boosted sales across various food categories [27]. - Meituan has implemented a pilot program for rider pension insurance subsidies in several cities [29].