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新茶泡出新年味,新潮玩法解锁新消费|马上到“场”
Sou Hu Cai Jing· 2026-02-15 12:42
新春的成都街头,茶香里混进了咖啡味,科技让运动有新的体验。一边是鹤鸣茶社走出百年公园, 用"茶咖"和文创让年轻人对茶文化保持新鲜感;一边是沉浸式卖场和智能竞技场……老字号正以新的语 言对话新一代,科技与传统的碰撞,在这个春节悄然解锁了成都人的新消费方式。 百年茶社"走出"公园 老字号在新地标里泡出"新茶味" 在鹤鸣茶社三千集店,广场角落的竹椅上,大三学生小王正举着手机拍刚上桌的茶拿铁。镜头对准杯 子,又转过去扫了一圈周围——设计感的座椅、错落的绿植、三三两两低声交谈的年轻人。"发个朋友 圈,定位得带上'鹤鸣'。"他笑着收起手机,端起杯子抿了一口。 常去人民公园鹤鸣的人都知道,那儿是游客打卡的"硬指标",盖碗茶配掏耳朵,竹椅挤着竹椅,热闹得 像赶集。如今,凝聚着历史记忆的"鹤鸣"二字匾额"走"出了人民公园,悬挂在新店的门楣上。 在鹤鸣茶社三千集店,传统盖碗的旁边,悄然多了咖啡杯的身影。"我们推出了'茶咖'系列,把特制茶 粉加入拿铁里。"负责人莫一晓向记者介绍。他算了笔账:20多元一杯的价格,几乎等同于一杯普通奶 茶的消费,"我们想让年轻人用喝一杯奶茶的钱,用他们习惯的方式,接触并爱上茶文化。" 莫一晓告诉记者, ...
一名河北乡村主播的“突围”
Xin Lang Cai Jing· 2026-02-15 10:37
此后,付天开启了长达十余年的创业尝试。从开办票务公司到转战餐饮、家政,起伏成了常态。多次的"起落"让他沉淀下一个质朴的商业逻 辑:无论生意形式如何变化,持续的经营与供应链的稳定,才是能走远的压舱石。 2020年,直播电商大潮涌起。付天在接触直播带货之初,敏锐地察觉到了行业的"痛点":市面上货品良莠不齐,很多消费者因为信息不对称而 花冤枉钱。 (来源:河北新闻网) 转自:河北新闻网 从河北承德的深山到直播间的聚光灯下,付海明(艺名付天)走了整整40年。这段职业路径横跨航空票务、餐饮、家政、直播电商,在这漫长 旅途中,他始终在做一件事:在变动的时代里,寻找一份属于普通人的"确定性"。 付天的生活经验,最早来自乡村,给果树打药、搬水泥、上山刨药材,用零散收入补贴家用。曾经,为了凑齐40元的学费,他借遍全村无果, 最终奔波80公里,才在亲戚家凑齐。"印象中,我一直穿别人的旧衣服。" 这种对物质匮乏的深刻记忆,让他比同龄人更早地意识到:想要改变命运,必须往外走。带着家人不解的目光和兜里仅有的260元钱,付天登 上了开往天津的列车。 他在天津、唐山等地辗转,从事过几十份工作。最困难时,他一边跑招聘会,一边在地铁站里吹笛子 ...
习近平:当前经济工作的重点任务
国家能源局· 2026-02-15 09:49
Core Viewpoint - The article emphasizes the importance of focusing on key tasks for economic work in 2026, highlighting the need for a strong domestic market, innovation-driven growth, and coordinated development across regions and sectors [4][10]. Group 1: Domestic Market and Consumption - The strategy aims to enhance domestic demand by promoting consumption and investment, leveraging China's vast market advantages [4]. - Initiatives include implementing consumption stimulus actions, increasing urban and rural residents' income, and optimizing the supply of quality goods and services [5]. - The government plans to increase central budget investments and improve the management of local government special bonds to boost project construction [5]. Group 2: Innovation and Technology - The focus is on driving innovation to foster new growth engines, with an emphasis on technology-led industrial upgrades [6]. - Plans include increasing support for basic research, enhancing the role of enterprises in innovation, and developing international technology innovation centers in key regions [6]. - The government aims to promote the application of new technologies and products, particularly in emerging industries like integrated circuits and biotechnology [6]. Group 3: Reform and Market Dynamics - The article outlines the need for reforms to enhance high-quality development, including establishing a unified national market and improving the business environment [9]. - Measures will be taken to revitalize idle resources and deepen state-owned enterprise reforms, while also supporting the growth of small and medium-sized enterprises [9]. - The government will promote market-oriented reforms in various sectors, including finance and energy, to foster sustainable growth [9]. Group 4: International Cooperation and Trade - The strategy emphasizes the importance of opening up to enhance cooperation and facilitate domestic and international dual circulation [10]. - Plans include expanding service sector openness, promoting digital and green trade, and enhancing the investment environment for foreign businesses [10]. - The government aims to sign more trade agreements and support the development of the Belt and Road Initiative [10]. Group 5: Regional Development and Urbanization - The article highlights the need for coordinated development between urban and rural areas, focusing on county-level urbanization and rural revitalization [11]. - It emphasizes improving infrastructure and public resource allocation in rural areas to support economic growth [11]. - The government will support the development of major city clusters and enhance regional cooperation to boost overall competitiveness [11]. Group 6: Green Development and Sustainability - The strategy includes promoting a comprehensive green transition, focusing on carbon reduction, pollution control, and environmental sustainability [12]. - Initiatives will involve advancing energy efficiency in key industries and expanding the use of renewable energy sources [12]. - The government plans to strengthen environmental protection measures and enhance disaster response capabilities [12]. Group 7: Social Welfare and Employment - The article stresses the importance of prioritizing people's livelihoods, with a focus on stabilizing employment for key groups [14]. - Plans include enhancing vocational training, supporting flexible employment, and improving healthcare access [14]. - The government aims to implement policies to encourage childbirth and support families, while also ensuring food and drug safety [14]. Group 8: Risk Management and Financial Stability - The strategy outlines measures to manage risks in key areas, particularly in the real estate market and local government debt [15]. - The government will implement policies to stabilize the housing market and support reasonable financing for real estate companies [15]. - Efforts will be made to address local government debt risks and enhance financial support mechanisms [15].
包厢靠抢,套餐变小,私厨上门成顶流……马年年夜饭怎么吃?
虎嗅APP· 2026-02-15 09:39
Core Viewpoint - The article highlights the booming demand for "New Year's Eve dinners" in the restaurant industry, with many establishments experiencing a surge in reservations and a shift towards smaller, more intimate dining experiences [4][8]. Reservation Trends - Many mid-to-high-end restaurants and time-honored brands have reported that reservations for New Year's Eve dinners are selling out quickly, indicating a strong market demand [4][5]. - For example, Quanjude has seen a 16% year-on-year increase in reservations, with a total of 919 tables booked by February 2026 [4]. - Haidilao has received over 50,000 reservations for New Year's Eve dining, with more than 1,000 locations operating on the holiday [4]. Market Changes - The New Year's Eve dinner market is evolving, with a noticeable trend towards smaller, more manageable dining packages for families and small groups [11][15]. - In Shanghai, many traditional restaurants have already sold out their New Year's Eve dinner seats, leading consumers to seek alternatives like "New Year's lunch" [10]. - The demand for 3-6 person packages has surged, reflecting a shift towards smaller family gatherings [11][15]. Innovative Offerings - Restaurants are introducing innovative dishes and themed packages to attract customers, such as Quanjude's "Bite Spring" set menu and Haidilao's collaboration with the My Little Pony brand [20][21]. - Many establishments are focusing on high-quality ingredients and personalized service to enhance the dining experience [6][20]. Home Dining Trends - There is a growing trend of families opting for home-cooked New Year's Eve dinners, with pre-packaged meal kits seeing a 180% increase in sales [26]. - Various restaurants and retailers are launching ready-to-eat and semi-prepared meal kits, catering to the demand for convenience [27][28]. Emotional Value in Dining - The article notes a shift in consumer expectations, with families prioritizing emotional connections and experiences over mere presentation and extravagance [32]. - The competition in the New Year's Eve dinner market is increasingly focused on product quality, service, and overall value rather than just price [32][33].
2026年中国餐饮行业报告——连锁化进程加速,加盟模式主导行业发展-勤策消费研究
Sou Hu Cai Jing· 2026-02-15 09:23
2025 年中国消费市场稳健增长,社会消费品零售总额首破 50 万亿元,餐饮收入达 57982 亿元,占比 11.6%,虽同比增长 3.2% 略低于整体消费增速,但展 现出强韧性,人均餐饮消费支出 4127 元,占居民消费支出 14%,稳居服务型消费基础地位。行业景气指数呈现高波动、强季节、显韧性特征,受节假日影 响显著,暑期为增长窗口,长假前夕则存波动风险,年末站稳荣枯线,考验企业弹性运营能力。 行业已从增量竞争转向存量竞争,2016-2024 年餐饮法人企业数与从业人数大幅增长,线上外卖普及和私人资本涌入降低创业门槛,连锁化成为发展核心趋 势,2024 年行业连锁化率升至 23%,百店及以上规模品牌增长最快,501-1000 家规模区间门店数涨幅达 93.6%。市场格局呈现本土低价品牌主导特征,沙 县小吃、蜜雪冰城形成双寡头,茶饮咖啡赛道扩张迅猛,人均消费以 11-20 元、21-30 元区间为主,中高端门店占比低迷,大众消费成市场主流。 餐饮产业链正迎来转型,上游生鲜农产品产量稳步增长,供给从总量保障转向质量提升与精准配送;下游成本结构发生变化,原料、人力、房租占营收近 75%,人力成本和外卖费用成为新 ...
“年夜饭”预订火爆 深圳不少餐厅除夕当天包间或大桌已订满丨新春走基层
证券时报· 2026-02-15 09:14
农历马年春节长假来到,城市 "年夜饭" 的预订也逐渐火了起来。 "年夜饭"预订火爆 证券时报记者近日以顾客的名义咨询和走访了深圳多家连锁餐饮门店和地方特色菜餐厅发现,尽管不少深圳市民已返乡过年,但深圳地区餐厅 "年夜饭" 预订情况依然普遍比较火爆,选择在农历除夕当天就餐的 "年夜饭" 预订更为火爆,不少餐厅除夕当天的包间或大桌已订满。 记者了解到,部分深圳市民为了避开除夕当天的 "年夜饭" 预订高峰,也可能预订更早一点时间的 "年夜饭" 位置,比如腊月二十八,甚至腊月二 十七的餐厅包间或大桌。 一家客家菜餐厅工作人员2月14日对记者表示,如果是预订该餐厅除夕当天的 "年夜饭" ,包间和大桌目前已经订满了,但普通小桌还有余位,如 果就餐人数较多的话,需要看顾客是否接受拼桌。 另一家面向社区居民的店面面积较大的粤菜餐厅相关负责人2月14日下午对记者表示,该餐厅除夕正常开业,彼时还剩下两个包间可供预订,不 过由于除夕当天供货商已不送货,预订 "年夜饭" 的话需要先点菜,以便食材供货商提前为其配好货。 在菜式方面,上述客家菜餐厅工作人员表示,该餐厅面向春节假期会提供客家盆菜菜式,面向有相关需求的顾客;一家粤菜餐厅工作 ...
有火锅店需排队三小时、翻台率涨三成!成都春节消费市场“热”力全开
Sou Hu Cai Jing· 2026-02-15 08:51
2月14日晚8点30分,拖着行李箱的江西游客韩女士在成都万象城一家餐厅外,经过三小时排队,终于落座就餐。"成都商场太火爆了,到处都要排队。" 这个春节假期,成都跻身2026年春节全国热门目的地前列。同程旅行数据显示,成都位居国内机票热门目的地前二。"80后""90后""00后"年轻客群占比超七 成,成为出行主力。 春节假期期间,大家在成都逛商场、吃美食,不仅本地居民乐享其中,外来游客更是络绎不绝。记者了解到,2月1日到2月14日铁像寺水街营业额同比增长 29.2%,客流量同比增长10.9%;万象城客流实现同比双位数增长。 晚上7点,费大厨辣椒炒肉(成都万象城店)门口还有二三十人在排队等候,取号员正忙着为不断涌来的顾客排号。"临近春节,最近排队的人明显增多,过 年前一周,工作日中午也有不少人来排队。"门店工作人员说。记者了解到,为应对春节客流高峰,费大厨已提前预演应对措施,人员储备充足,"同时,门 店的新鲜食材储备也会比平时增加30%以上,排队期间等位超过1小时的顾客还会赠送特色点心一份。" 铁像寺水街 排队三小时、翻台率涨三成 春节成都餐饮市场热力爆棚 2月14日晚6点,记者在春熙路的海底捞成都银石广场店看到 ...
为了喝海底捞9块9的糖水,我甘愿当它的气氛组
东京烘焙职业人· 2026-02-15 08:32
Core Viewpoint - The article discusses how Haidilao, a well-known hot pot restaurant chain, has creatively transformed a shoe-shining area in a Shanghai mall into a dessert shop selling sweet soups at an affordable price of 9.9 yuan, which serves as a strategic move to attract customers and generate foot traffic [4][11][14]. Group 1: Business Strategy - Haidilao's decision to sell 9.9 yuan desserts in a high-cost area like Shanghai is seen as a clever strategy rather than a foolish one, as it aims to "buy people" and increase customer flow [14][16]. - The low-priced dessert acts as a "bait" to draw in customers who are looking for affordable options, creating a bustling atmosphere that attracts more patrons to the restaurant [16][17]. - The company effectively turns customers into "free atmosphere groups," where their presence helps promote the restaurant, making it appear popular and busy to passersby [17][21]. Group 2: Customer Experience - The article highlights that customers can enjoy a comfortable environment with air conditioning and attentive service for a low price, contrasting with other establishments where they might feel unwelcome or overcharged [11][22]. - The interaction between Haidilao and its customers is framed as a mutually beneficial exchange, where customers receive affordable desserts while the restaurant gains the necessary foot traffic and visibility [21][22]. - The overall experience is described as satisfying and respectful of ordinary people's needs, positioning Haidilao as a brand that understands and caters to its customers' desires [21][22].
“更”新“焕”新活化千年历史肌理 美景生“金”释放消费新潮活力
Yang Shi Wang· 2026-02-15 07:32
央视网消息:经过城市更新后的莆田兴化府历史文化街区,不仅保护活化了千年的历史肌理,还让旅拍这一新业态快速在这里生根 发芽。一步一景处处都是出片点,千年古街现在已经成为了年轻人的新春打卡地。 由于来这里穿汉服打卡旅拍的年轻人越来越多,旅拍店由最初的两三家,目前已经发展到10多家。在一家旅拍店里记者看到,由于 顾客太多老板一人既要干化妆,又要负责造型。 在春节期间,兴化府历史文化街区以状元文化、妈祖文化、莆商精神三大核心为主题,结合马年奔腾向上的寓意,打造沉浸式的新 春体验场景,吸引了许多汉服爱好者,在保存完好的官宅府第、古巷深宅中取景定格。 得益于兴化府历史文化街区的更新保护,林华伦的生意越做越红火,店面也从最初的十几平方米扩大到近500平方米。业务范围从 单一的拍照扩展到服装、配饰的制作,形成了"妆造—拍摄—周边"的旅拍产业链。 2026年以来,随着当地旅拍在各个社交平台上的名气逐渐增大,生意越来越火的同时,反过来又进一步带动了当地文创、餐饮等产 业的发展。像这家才入驻一年多的传统工艺伴手礼店,就借着旅拍热潮实现了营业额稳步增长,更靠着文旅流量为传统工艺发展注 入了新活力。 ...
年夜饭预订爆满,北京老字号“焕新密码”是什么?
Bei Jing Qing Nian Bao· 2026-02-15 05:53
春节临近,北京青年报记者走访发现,北京多家老字号餐厅年夜饭预订火爆,不少门店早在一个月前就 已订满。近年来,这些老字号在传承传统优势的同时,积极借助数字化转型、AI赋能、文创创新等方 式开辟新路。最新数据显示,近一年老字号相关搜索中,35岁以下年轻消费者占比已达48.5%。百年老 店主动拥抱时代,赢得了越来越多年轻消费者的青睐。 年夜饭预订火爆 记者致电北京多家老字号餐厅发现,年夜饭预订已基本售罄,不少门店的回复是 "早就订满了"。 "年夜饭两个月之前就订满了,中午两波、晚上两波全都满。" 便宜坊朝阳公园店的工作人员在电话中 告诉记者。 白森森在采访中表示,华天集团直属门店接入美团 "智能掌柜" 后,"系统能自动统计当日经营数据,并 对比同行表现,替代店长手工统计,单店每日至少节省1小时"。尤其在春节期间咨询量和预订量猛增的 情况下,门店中越来越多的用户咨询由AI直接承接,显著降低了人工成本,提升了经营效率。 记者咨询了解到,今年年夜饭价格从百元到数千元不等。全聚德包间推出每人400元标准的套餐,4—6 人起订;便宜坊6—8人套餐1000多元,10人套餐2000多元,"烤鸭、宫保鸡丁、干炸丸子都是特色菜"; ...