Group 1: Xiangyuan Cultural Tourism - Xiangyuan Cultural Tourism has successfully created a "cultural IP + tourism + technology" full industry chain layout through asset restructuring and strategic transformation, promoting deep integration and innovation in the cultural tourism industry [2][11] - The company faced challenges in its animation business from 2019 to 2020, resulting in a 45.02% revenue decline in 2020. However, it leveraged its rich animation IP resources to achieve a strategic transformation and enhance profitability, with 2023 revenue reaching 722 million yuan, a year-on-year increase of 55.81% [2][11] - The company has expanded its tourism assets across regions such as "Daxiangxi," "Dahuangshan," "Dachengyu," and "Danangling," forming a national chain of scenic spots and enhancing brand value through diversified offerings [3][11] Group 2: Lexin Technology - Lexin Technology is a small but robust IoT chip design manufacturer with a stable operating team and a concentrated shareholding structure, which enhances team motivation and operational stability [4][11] - The company has established a competitive advantage by developing low-power, high-performance chips based on the open-source RISC-V architecture, which better meets the needs of AI devices at the edge [4][12] - Lexin's ecosystem includes a rich developer community of over 3 million global developers, supporting mainstream IoT applications and creating a platform effect that drives growth [12] Group 3: Tonghua Jinma - Tonghua Jinma has shifted from relying on mergers and acquisitions to innovation-driven high-quality development, focusing on R&D breakthroughs and asset optimization [17][19] - The company is advancing a new drug for Alzheimer's treatment, with a projected peak sales potential of around 7 billion yuan, addressing a significant market need for new therapies [17][19] - The company has a target market capitalization of 22.2 billion yuan, indicating a potential upside of 26% from its current market value, with a "buy" rating assigned [19] Group 4: China Duty Free Group - China Duty Free Group reported a 16.38% decline in revenue for 2024, with net profit down 36.4%, reflecting challenges in the duty-free market [21] - The company is expanding its city duty-free store projects in response to policy changes, aiming to enhance its market presence [21][24] - Despite the challenges, the company is focusing on digital transformation and member engagement to improve customer experience and retention [24]

Core Viewpoint - China Duty Free Group Co., Ltd. reported a decline in both revenue and net profit for 2024, indicating challenges in the duty-free industry amid a slow global economic recovery and increased competition [1][2]. Financial Performance - The company achieved operating revenue of 56.474 billion yuan, a year-on-year decrease of 16.38% [1]. - The net profit attributable to shareholders was 4.267 billion yuan, down 36.44% year-on-year [1]. Market Challenges - The decline in revenue and profit is attributed to a complex set of factors, including a sluggish global economic recovery and cautious consumer spending on non-essential goods [2]. - Increased competition in the duty-free sector, with new license holders entering the market and overseas duty-free markets vying for customers, has impacted the company's market share [2]. - Some stores experienced lower foot traffic due to fluctuations in the tourism market, and the rise of online channels has diverted sales from physical stores [2]. - In Hainan, the company's revenue was 28.892 billion yuan, accounting for approximately 51.16% of total revenue, which represents a year-on-year decline of 7.55 percentage points [2]. Future Opportunities - There is potential for growth if the government relaxes duty-free policies, such as increasing duty-free limits and expanding product categories, which could stimulate consumer spending [3]. - The recovery of the global tourism market is expected to significantly increase both outbound and inbound travel, benefiting airport duty-free stores [3]. - Digital transformation is a key focus area, with plans to enhance online shopping experiences and marketing strategies to tap into online consumer potential [3]. - Strengthening partnerships with brand owners to introduce exclusive and popular brands can enhance consumer appeal and drive revenue growth [3]. - The company is accelerating its global business expansion, having opened 8 new duty-free stores in international hubs like Singapore Changi and Dubai International Airport, and experience stores in key shopping districts [3]. - International business revenue grew by 37% during the reporting period, increasing its share of total revenue to 28% [3].

Investment Rating - The report assigns a rating of "Add" for China Duty Free Group (601888) with a target price based on the last closing price of 61.61 [1] Core Views - The overall performance of China Duty Free Group is under pressure, awaiting a recovery in consumer spending [1] - The significant decline in revenue and net profit is attributed to multiple factors including market conditions and industry cycles, with a notable drop in consumer demand impacting the duty-free sector [5] - The company is expected to see a rebound in profits from 2025 to 2027, with projected net profits of 49.51 billion, 57.09 billion, and 64.41 billion respectively, indicating a growth rate of 16.04%, 15.31%, and 12.81% [8] Financial Performance Summary - For the fiscal year 2024, the company reported revenue of 564.74 billion, a year-on-year decrease of 16.38%, and a net profit of 42.67 billion, down 36.44% [4][5] - The fourth quarter of 2024 saw revenue of 134.53 billion, a decline of 19.46%, and a net profit of 3.48 billion, down 76.93% [4] - The sales revenue from duty-free goods was approximately 386.66 billion, a decrease of 12.58%, while sales from taxable goods fell to about 170.95 billion, down 23.49% [5] - The revenue from Hainan, a key market, dropped significantly by 27.13% to about 288.92 billion, despite an increase in market share [5] Growth Potential - The domestic duty-free business performed well, benefiting from the expansion of visa-free countries and increased international flight volumes, with revenue from Beijing airports growing over 115% and Shanghai airports nearly 32% [6] - The company has made significant progress in channel expansion, securing operating rights for 10 new airport and port duty-free projects, and has signed agreements for six city duty-free stores [6] - The overall gross margin for 2024 was 32.03%, a slight increase of 0.21 percentage points, while the net profit margin was 8.61%, down 2.15 percentage points [7][8] Earnings Forecast - The forecast for 2025-2027 includes expected earnings per share (EPS) of 2.39, 2.76, and 3.11 respectively, with corresponding price-to-earnings (PE) ratios of 26X, 22X, and 20X [8][9] - Revenue projections for the next three years are 61.68 billion, 68.32 billion, and 75.32 billion, with growth rates of 9.23%, 10.76%, and 10.24% respectively [9]

Core Viewpoint - In 2024, China Duty Free Group reported a significant decline in both revenue and net profit, primarily due to the collapse of its core market, the Hainan offshore duty-free business [1][2]. Revenue and Profit Decline - The company achieved a total revenue of 56.474 billion yuan, a year-on-year decrease of 16.38%, and a net profit attributable to shareholders of 4.267 billion yuan, down 36.44% year-on-year [1]. - The Hainan market experienced a drastic revenue drop from 39.65 billion yuan in 2023 to 28.892 billion yuan in 2024, reflecting a decline of 27.13% and reducing its contribution to total revenue from 58.71% to 51.16% [2]. Market Challenges - The decline in Hainan's performance is attributed to several factors: - Outbound tourism diversion as international flights resumed, leading consumers to prefer shopping in destinations like Japan and Southeast Asia [2]. - A downgrade in consumer spending and the rise of domestic brands, with the luxury goods market in China experiencing its first decline in 15 years [2]. - Increased competition with the number of duty-free operators in Hainan rising to six, disrupting the previously dominant position of China Duty Free [2]. Profit Pressure - Despite a nearly 2 percentage point increase in market share, profit margins faced significant pressure: - The gross margin for offshore duty-free business fell by 2.03 percentage points to 23.73% due to increased discounting [4]. - Fixed costs, including rising airport channel rents and inventory impairment losses of 740 million yuan, further compressed profit margins [4]. - In Q4, net profit attributable to shareholders plummeted to 348 million yuan, a staggering year-on-year decline of 76.9%, marking the worst performance of the year [4]. Business Structure Adjustment - In response to the downturn in Hainan, the company is diversifying its channels to balance losses and gains: - Airport duty-free sales grew, benefiting from the recovery of international flights, with revenues at Beijing and Shanghai airports increasing by 115% and 32% respectively [6]. - The company secured operating rights for ten new airport and port duty-free projects, enhancing its channel advantages [6]. International Expansion - To counter domestic competition, the company is accelerating its international expansion: - New openings include duty-free stores at Singapore Changi Airport and Hong Kong International Airport, as well as operations in Japan and Sri Lanka [8]. - A new cargo route from Milan to Haikou has been established, reducing product transport time to two days, facilitating global inventory management [8]. Emerging Channel Potential - The company has won operating rights for six new cities, increasing its total to 13 city duty-free stores, which are expected to contribute significantly to sales [10]. - The membership program has surpassed 38 million members, although the value of consumer reward points has declined for two consecutive years, indicating a need to enhance repurchase rates and average transaction values [11]. Future Challenges and Strategic Outlook - Short-term challenges include uncertainties in consumer recovery and the potential impact of aggressive discounting by competitors on industry profit margins [11]. - Long-term strategies focus on internationalization and digitalization, leveraging initiatives like the "Belt and Road" to expand into South Asia and collaborating with domestic brands to establish overseas duty-free channels [12][13].

投资分析意见：根据公司公告，公司拟向全体股东每股派发现金红利1.05 元，占24 年股东净利润的 50.91%。考虑到终端消费承压及出境游等对海南旅游消费的分流尚未看拐点，我们下调公司盈利预 测，预计25-26 年归母净利润为49.76/61.08 亿元（前值55.98/67.57亿元），新增27 年盈利预测为68.02 亿元，对应25-26 年PE 为26/21/19 倍，维持"买入"评级。 风险提示：终端转化率不及预期，市内免税政策不及预期，海南离岛免税竞争加剧风险。 公司公布24 年年度报告，业绩低于预期。公司公布2024 年度报告。根据公司公告，2024年全年实现营 业收入564.7 亿元，同比下降16.38%，实现归属上市公司股东净利润42.7亿元，同比下降36.4%。公司 2024Q4 单季度实现归母净利润3.48 亿元，同比下滑76.9%。 从客流上海南两机场国内客流吞吐量有所增加，但离岛免税规模下降，公司市场份额有所提升。美兰国 际机场2024 全年累计完成运输航班超过18.5 万架次、旅客吞吐量超过2689万人次、货邮吞吐量超过20.9 万吨，同比增长8%/10.5%/19.7%，三大生产运 ...

近日中国中免(601888)发布公告，2024年实现营业收入564.74亿元，同比下降16.38%；实现归母净利润42.67亿元，同 比下降36.44%。公司经营活动产生的现金流量净额同比下降47.51%，主要是报告期内销售收款减少所致。 按季度来看，公司2024年业绩呈现出加速下滑的态势，2024年第二、第三、第四季度，分别下滑37.6%、52.53%、 76.93%，其中第四季度利润同比降幅最大。公司的盈利能力也明显下降，去年第四季度销售毛利率为28.54%，创出 2023年来最低。以净资产收益率来看，中国中免的困境更为凸显，2024年加权平均净资产收益率仅为7.88%，为历史 同期最低。 需求承压是中国中免业绩下降的重要原因。根据海口海关数据，2024年全年，海口海关共监管海南离岛免税购物金额 309.4亿元，同比下降29.3%。展望2025年公司业绩能否好转依然存疑。今年1—2月，海南离岛免税购物金额84.1亿 元，同比下降13.3%。 部分机构也大幅下调中国中免未来业绩预期。其中，东吴证券最新预测公司2025年、2026年归母净利润分别为49.8亿 元和57.6亿元，此前预测为60.2亿元和69.7 ...

Core Insights - China Duty Free Group (CDFG) reported a decline in revenue and net profit for 2024, with revenue down 16.38% to 56.474 billion yuan and net profit down 36.44% to 4.267 billion yuan [1][2] Group 1: Financial Performance - CDFG's revenue from Hainan decreased by 27.13% to 28.892 billion yuan, accounting for approximately 51.16% of total revenue, down from 58.71% the previous year [2] - The overall duty-free shopping market in Hainan saw a decline, with shopping amounts down 29.3% to 30.94 billion yuan and the number of shoppers down 15.9% to 5.683 million [2] Group 2: Market Challenges - The decline in Hainan's duty-free sales is attributed to factors such as natural disasters, outbound consumption diversion, increased competition from domestic brands, and consumers seeking better value [3] - Despite the challenges, CDFG's market share in Hainan increased by nearly 2 percentage points during the reporting period [3] Group 3: Growth Strategies - CDFG is expanding its airport duty-free business, benefiting from the increase in visa-free countries and the optimization of transit visa policies, leading to significant sales growth in domestic duty-free stores [3] - The company has also won the operating rights for 10 airport and port duty-free projects in the year [3] Group 4: Expansion into Overseas Markets - CDFG is actively seeking new growth opportunities by expanding its overseas presence, opening new stores in locations such as Singapore Changi Airport, Hong Kong International Airport, and Sri Lanka [4] - Recent government policies support the establishment of duty-free stores in qualified cities and promote tax refund services for outbound shopping, encouraging competition in the duty-free market [4] Group 5: Industry Outlook - The increasing number of duty-free players in the market poses ongoing challenges for CDFG, necessitating improvements in supply chain management, channel optimization, and pricing strategies to maintain its competitive edge [5]

本周（2.28-3.7）中信消费者服务行业涨跌幅、商业贸易行业涨 跌幅分别为 3.27%、0.48%，相对上证综指，分别跑赢 1.72pct、 跑输 1.08pct，相对沪深 300 分别跑赢 1.89pct、跑输 0.91pct，在 中信一级行业中排名第 7、23。 板块表现： 社会服务：出境游板块涨跌幅第一（+9.04%），酒店>餐饮>景 区>免税，涨跌幅分别为+0.89%、+0.74%、+0.61%、-1.20%。 商贸零售：电商及服务板块涨跌幅第一（+3.90%），专营连锁> 专业 市场 经营 >一 般 零售 >贸 易， 涨 跌幅 分别 为+3.69% 、 +2.69%、-1.81%、-2.52%。 板块新闻： 证券研究报告·行业动态 政府工作报告强调大力提振消 费，关注扩大内需方向 核心观点 国务院总理李强在政府工作报告中介绍今年政府工作任务时提 出，大力提振消费、提高投资效益，全方位扩大国内需求。促 进消费和投资更好结合，加快补上内需特别是消费短板，使内 需成为拉动经济增长的主动力和稳定锚；实施提振消费专项行 动，推动消费提质升级。扩大健康、养老、托幼、家政等多元 化服务供给。落实和优化休假制度， ...

Summary of the Conference Call on the Tourism, Hotel, and Catering Industry Industry Overview - The conference focused on the tourism, hotel, and catering sectors within the service industry, with a particular emphasis on the outlook for 2025, highlighting the importance of industry infrastructure and the potential for recovery in both volume and pricing [1][2]. Key Insights and Arguments - **2024 Performance**: The tourism and hotel sectors faced a downward trend in volume due to high base effects from 2023, while sub-sectors like catering and duty-free continued to experience pricing pressures [1]. - **Valuation Recovery**: Despite some recovery in valuations since September 2023, leading companies still have valuations below historical averages and comparable overseas firms [1][2][9]. - **Consumer Behavior**: A dual focus on rational consumption and value-for-money is expected to persist, with an emphasis on emotional value and cost-effectiveness [1][17]. - **Policy Impact**: A broader and more robust expansion of catering and tourism policies could lead to demand recovery and a turning point in volume and pricing [2][10]. Key Data Points - **Spring Festival Performance**: Domestic travel saw a 5.9% increase in visitor numbers, indicating resilience despite high base effects from the previous year [3]. - **Price Trends**: Hotel prices experienced a 3% decline, with occupancy rates dropping by 7 percentage points during the Spring Festival [5][6]. - **Duty-Free Sales**: Hainan's duty-free sales reached approximately 2.1 billion, down 16% year-on-year, but showing signs of recovery compared to a nearly 30% decline in 2023 [6]. Sector-Specific Insights Catering Industry - **Market Dynamics**: The catering sector is stabilizing, with leading brands like Haidilao and others showing resilience despite previous pressures on pricing and volume [21][22]. - **Consumer Trends**: There is a shift towards quality and service, with brands focusing on maintaining product quality rather than engaging in price wars [21][22]. Hotel Industry - **Performance Outlook**: The hotel sector is expected to see a gradual recovery, with leading brands like Huazhu and Atour maintaining competitive advantages through superior service and operational efficiency [30][31]. - **Supply and Demand Balance**: The supply of hotel rooms is expected to stabilize, with potential for price recovery if demand policies are effectively implemented [30]. Tourism Sector - **Leisure Demand**: The leisure tourism segment is anticipated to remain resilient, with a focus on high-value experiences despite some price pressures in popular destinations [35][36]. - **Emerging Trends**: The growth of niche markets such as ice and snow tourism is expected to provide new opportunities for companies within the sector [35][36]. Additional Important Points - **Long-Term Trends**: The service consumption sector is expected to grow, driven by structural changes in consumer behavior and increased focus on service quality and brand experience [14][15][19]. - **Investment Recommendations**: Analysts suggest focusing on leading companies with reasonable valuations, those with strong cyclical characteristics, and firms poised for recovery in demand [2][8][21]. This summary encapsulates the key points discussed during the conference call, providing a comprehensive overview of the current state and future outlook of the tourism, hotel, and catering industries.

Investment Rating - The report maintains a "Recommended" rating for the social services industry, highlighting positive trends and growth potential in various sectors [4]. Core Insights - The report emphasizes the significant impact of the "phenomenal IPO" of Mixue Ice City, which set a record in the Hong Kong stock market with a subscription multiple of 5125 times and raised HKD 1.77 trillion, boosting market expectations for the new tea beverage industry [2][9]. - The report notes that the expansion of international business remains a key focus for OTA platforms, with Ctrip reporting a revenue of CNY 12.7 billion in Q4 2024, a year-on-year increase of 23%, despite rising marketing costs [3][10]. - The report highlights the advancements in AI technology driving growth in the education sector, with Duolingo achieving a revenue of USD 210 million in Q4 2024, a 39% year-on-year increase, and plans for further AI investments [6][8]. Industry Dynamics and News Education - AI technology is driving growth in the education sector, with Duolingo's Q4 2024 revenue reaching USD 210 million, up 39% year-on-year, and an adjusted EBITDA of USD 52.3 million [6][8]. - Chinese education companies are accelerating their AI and specialized model applications, with notable developments from companies like Daosheng Education and Xueda Education [8]. Chain Services - The "phenomenal IPO" of Mixue Ice City has led to a reevaluation of the tea beverage sector, with stocks of brands like Gu Ming and Nayuki Tea rising by 79.5% and 23.7% respectively [2][9]. - Brands are adjusting franchise requirements to enhance operational quality and profitability, with Mixue adopting a "couple store" model for rural outlets [9][40]. Tourism - Ctrip's Q4 2024 revenue was CNY 12.7 billion, reflecting a 23% year-on-year growth, with international business expansion expected to enhance long-term profitability [3][10]. - The report anticipates that the international business segment will significantly improve overall scale and profit margins once it matures [10]. Market Performance - The social services industry saw a month-on-month increase of 3.8%, outperforming the CSI 300 index by 1.8 percentage points, with education and professional services leading the gains [43][44]. - The report indicates that the AI sector's growth is positively influencing the valuation of the social services industry, particularly in education and professional services [43].