2025年4月27日，世界马拉松大满贯赛事——伦敦马拉松赛场，上演了一场经典对决，埃塞俄比 亚选手蒂格斯特·阿塞法（Tigist Assefa）穿着阿迪达斯ADIZERO ADIOS PRO EVO 1跑鞋，以2 小时15分50秒的佳绩，打破了纯女子马拉松世界纪录。 当镜头聚焦于她足下的这双b u ff叠满的运动"黑科技"时，全球运动产业的目光正见证着一个 新 时 代 的 诞 生 —— 单 鞋 （ 中 国 码 2 6 5 ） 重 量 仅 1 3 8 克 ， 大 约 等 同 于 两 颗 鸡 蛋 的 重 量 ， ADIZERO ADIOS PRO EVO 1刷新了全球竞速跑鞋轻量级纪录。 这款集阿迪达斯尖端科技之大成的竞速利器，正在重塑竞技体育的物理边界与商业逻辑。同 时 也 揭 示 出 一 个 残 酷 现 实 ： 当 EVO 1 的 克 重 突 破 生 理 学 感 知 阈 值 （ 1 5 0 克 ） ， 运 动 品 牌 已 进 入"纳米级创新"时代。 在运动科技军备竞赛白热化的当下，阿迪达斯展现出的不仅是技术突破，更是对竞技体育本 质的深刻理解——顶尖装备应是人体运动潜能的放大器而非替代者。在全球运动产业正经历 ...

Core Insights - The marathon events across China are significantly boosting local economies and creating new consumption scenarios, with a notable increase in participation and related spending [1][10] Group 1: Event Participation and Trends - Over 43 marathon events took place on April 20, showcasing the growing popularity of the sport across various cities in China [1] - The Beijing Half Marathon attracted over 20,000 participants, indicating a strong community of running enthusiasts [3] - In 2024, a total of 749 running events were held nationwide, with a cumulative participation of 7.0486 million people [10] Group 2: Consumer Spending and Market Opportunities - More than 90% of runners are spending on sports protective gear, highlighting a robust market for athletic equipment [5] - 59.34% of runners spend over 1,000 yuan on wearable sports devices, with 30.21% spending over 2,000 yuan and over 10% spending more than 5,000 yuan [5] - The influx of marathon events has led to increased consumption in various sectors, including hospitality and tourism, with hotel occupancy rates rising significantly around event dates [6] Group 3: Regional Economic Impact - In Hangzhou, ticket revenue for scenic spots increased by 75.3% compared to the previous month, demonstrating the economic benefits of hosting marathons [6] - In Chongqing, participants enjoyed free access to local attractions, enhancing the overall experience and promoting regional tourism [8] - The collaboration among cities in the Yangtze River Delta region is being fostered through marathon events, further driving economic growth [8]

以下文章来源于正商参阅 ，作者信瀚 正商参阅 . 原《政商参阅》，做价值的传播者！连续两届获评胡润年度影响力财经自媒体、21世纪经济报道年度传 播力财经自媒体、新浪财经、经济观察报年度影响力财经自媒体、新榜年度社会关注新媒体荣誉奖等。 作者： 信瀚 来源： 正商参阅（ID：zhengshangcanyue） 昔日风雨昔日云，彼时云淡彼时殇。 特朗普的关税大棒刚挥出，尚未吓退"外敌"，却先刺痛了自己。 近日，一则重磅消息引爆全球汽车业：拥有 玛莎拉蒂、 Jeep 等 14 个品牌的全球第四大车企 —— Stellantis （斯泰兰蒂斯）突然宣布裁撤 900 名美国工人 ，关闭加拿大和墨西哥两家工 厂，北美生产线陷入瘫痪。 几乎同一时间， 捷豹路虎宣布暂停对美出口一个月，奥迪则扣押 3.7 万辆新车拒绝交付美国经 销商。 最讽刺的是，这场风暴的中心不在海外，而在美国本土消费者和工人的饭碗上。 墨西哥工厂的停工，让美国工人丢了饭碗，欧洲豪车的断供，已让经销商无货可卖，而斯泰兰蒂 斯、捷豹路虎、奥迪们 肯定不会默默承担 25% 的成本，而是将其全部转嫁到价格上。 即便福特、通用等 美国品牌在本土生产，仍有 40% ...

Core Viewpoint - In a challenging market environment in 2024, Li Ning Company reported a solid performance with a revenue of 28.68 billion yuan, a year-on-year increase of 3.9%, and a gross profit margin improvement of 1 percentage point [1] Financial Performance - Revenue for 2024 reached 28.68 billion yuan, up 3.9% year-on-year - Gross profit increased by 6.0% to 14.16 billion yuan - Operating cash flow grew by 12.4% to 5.27 billion yuan - Cash reserves increased by 2.06 billion yuan to 7.5 billion yuan - Dividend payout ratio rose to 50% [1] Strategic Focus - The company maintains a "single brand, multiple categories, and multiple channels" strategy, which has been crucial for sustaining operational quality in a challenging market [1] - Li Ning emphasizes that "steady operation does not mean conservative operation," indicating a proactive approach to business management [1] Product Categories and Market Position - Li Ning focuses on a single brand strategy while deepening its multiple product categories, including running, basketball, training, badminton, table tennis, and lifestyle sports [3] - In 2024, running, basketball, and training categories accounted for 64% of total sales [3] - The running category saw a retail sales increase of 25% in 2024, with significant sales of core running shoe lines [4] Inventory and Channel Management - Li Ning has optimized its inventory management system, maintaining a healthy inventory turnover ratio of 4 months and controlling inventory turnover days at 64 days [6] - The company has a total of 6,117 brand stores and 1,468 Li Ning YOUNG stores as of the end of 2024, with ongoing efforts to explore innovative channel models [6] Professional Sports Engagement - Li Ning has strengthened its position in professional sports by becoming the official partner of the Chinese Olympic Committee and supporting various national teams [7][8] - The company’s long-term partnerships with elite sports teams have contributed to its professional credibility and market presence [7][8]