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火锅生意不好做!海底捞也要靠外卖和“副业”创收
Sou Hu Cai Jing· 2025-08-27 10:03
Core Insights - The core viewpoint of the article highlights the challenges faced by Haidilao in the first half of 2025, with a decline in key financial metrics and a cautious expansion strategy in its core hotpot business [1][2]. Financial Performance - Haidilao reported a revenue of 20.703 billion yuan and a net profit of 1.754 billion yuan for the first half of 2025, showing a decline compared to the same period last year [1]. - The core operating profit was 2.408 billion yuan, indicating a downward trend in performance metrics [1]. Business Expansion and Strategy - The company closed 33 restaurants while opening 25 self-operated and 3 franchised locations, resulting in a total of 1,363 restaurants as of June 30, 2025 [1]. - Haidilao is pursuing a multi-brand strategy and enhancing its takeaway business to seek growth opportunities amid pressures in its main business [1][2]. Sub-brands Development - Haidilao has launched 14 sub-brands under its "Pomegranate Plan," with a total of 126 restaurants contributing 597 million yuan in revenue, a 227% increase year-on-year [3][4]. - The sub-brand "Yuanqing Barbecue" has gained traction, opening 46 new locations in the first half of 2025, accounting for over half of the total sub-brand restaurants [5]. Franchise Business - The company has cautiously expanded its franchise model, with 41 franchise restaurants as of June 30, 2025, a net increase of 40 compared to the previous year [13]. - Franchise revenue surged from 189,900 yuan in 2024 to 9.084 million yuan in 2025, marking a growth of approximately 47 times [13]. Takeaway Business Growth - Haidilao's takeaway revenue reached 927 million yuan, a 59.6% increase from 581 million yuan in the previous year, with takeaway now being the second-largest revenue source [14][17]. - The company is testing new takeaway categories and has launched dedicated stores for "Haidilao Rice," aiming to enhance its product offerings [17]. Customer Experience Enhancement - To attract customers back to physical locations, Haidilao has introduced themed stores and experiences, including fresh-cut meat workshops and family-friendly environments [18]. - The company has opened over 50 fresh-cut themed stores and renovated nearly 30 night snack-themed locations [18]. Future Outlook - Haidilao's exploration in multi-brand development and takeaway expansion has shown initial success, but converting these explorations into stable growth remains a core challenge moving forward [18].
「新消费观察」翻台率普遍失守!“海底捞们”遭遇增长瓶颈,集体走在转型路上
Hua Xia Shi Bao· 2025-08-27 08:38
Core Viewpoint - The restaurant industry is facing significant challenges, with major players like Haidilao, Jiumaojiu, and others reporting declines in both revenue and net profit in the first half of 2025, while budget-friendly brands like Xiaocaiyuan and Green Tea Group show stable growth [2][3][4]. Group 1: Financial Performance - Haidilao reported revenue of 20.7 billion yuan, a decrease of 3.7% year-on-year, and a net profit of 1.76 billion yuan, down 13.7% [2]. - Jiumaojiu's revenue was 2.75 billion yuan, a decline of 10.1%, with a net profit of 60.69 million yuan, down 16% [2]. - Other companies like Xianyin and Quanjude also reported declines in revenue and net profit, while Xiaocaiyuan and Green Tea Group saw revenue and net profit growth of over 20% [3][4]. Group 2: Consumer Trends - The consumer environment has shifted towards budget-friendly dining, with average spending per customer decreasing across many brands [3][4]. - Xiaocaiyuan's average customer spending was 57.1 yuan, down 3.3 yuan year-on-year, while Green Tea Group's was 55.5 yuan, down 2.6 yuan [3]. - Haidilao's average customer spending slightly increased to 97.9 yuan, but this is a decline from 104.9 yuan in 2022 [4]. Group 3: Operational Challenges - Key operational metrics like table turnover rates have declined, with Haidilao's dropping from 4.2 to 3.8 times per day [4]. - Same-store sales for major brands, including Haidilao and Jiumaojiu, also showed negative trends, with Xiaocaiyuan's same-store sales declining by 7.2% [4]. Group 4: Strategic Adjustments - Haidilao is adjusting its store strategy by reducing self-operated locations and increasing franchise operations, closing 33 self-operated restaurants while adding 28 franchises [5][6]. - Jiumaojiu has also closed stores, with a reduction in the number of Taier locations by 68, indicating a cautious approach to expansion [6][7]. - Both companies are exploring new growth avenues, with Haidilao launching the "Pomegranate Plan" to develop new restaurant brands [8][9]. Group 5: Future Outlook - The overall restaurant market is experiencing slow growth, with a reported revenue increase of only 4.3% in the first half of 2025 compared to 7.9% in the previous year [7]. - The industry is shifting focus from scale to quality, emphasizing profitability and customer experience over mere expansion [7][9]. - Jiumaojiu's transformation efforts for Taier are still under observation, while Haidilao's new brands face sustainability challenges [9].
翻台率普遍失守!“海底捞们”遭遇增长瓶颈,集体走在转型路上
Hua Xia Shi Bao· 2025-08-27 08:28
Core Insights - The restaurant industry continues to face significant challenges, with major players like Haidilao, Jiumaojiu, and others reporting declines in both revenue and net profit for the first half of 2025 [2][3][4] - The shift towards affordable dining options has become a mainstream trend, benefiting companies like Xiaocaiyuan and Green Tea Group, which reported revenue and profit growth [3][4] - Key operational metrics such as table turnover rates and same-store sales have declined across many restaurant chains, indicating a tough market environment [4][5] Revenue and Profit Performance - Haidilao reported revenue of 20.7 billion yuan, a decrease of 3.7% year-on-year, and a net profit of 1.76 billion yuan, down 13.7% [2] - Jiumaojiu's revenue fell to 2.75 billion yuan, a 10.1% decline, with net profit dropping to 60.69 million yuan, down 16% [2] - Other companies like Xian Catering and Xiaobai also reported significant losses, with Xian Catering facing over 50 million yuan in losses [2][4] Consumer Trends - The average consumer spending in the restaurant sector has generally decreased, with Xiaocaiyuan's average dining expenditure dropping by 3.3 yuan to 57.1 yuan, and Green Tea Group's by 2.6 yuan to 55.5 yuan [3] - Haidilao's average spending slightly increased by 0.5 yuan to 97.9 yuan, while Jiumaojiu's related brand, Tai Er, saw a 2 yuan increase to 73 yuan, but both are down from 2022 levels [3] Operational Challenges - Table turnover rates have declined, with Haidilao's rate dropping from 4.2 to 3.8 times per day, and Jiumaojiu's Tai Er from 3.8 to 3.1 times [4] - Same-store sales have also decreased across various brands, with Xiaocaiyuan's same-store sales falling from 2.32 billion yuan to 2.16 billion yuan, a 7.2% decline [4] Strategic Adjustments - Haidilao is adjusting its store strategy by reducing self-operated locations while increasing franchise operations, with a total of 1,322 self-operated restaurants, down by 33 [5][6] - Jiumaojiu has closed some of its underperforming stores, with Tai Er's locations decreasing to 566, down by 68 [5][6] - Both companies are exploring new growth avenues, with Haidilao launching the "Pomegranate Plan" to develop new restaurant brands, while Jiumaojiu is upgrading Tai Er's offerings [7][8] Market Outlook - The overall restaurant market is experiencing sluggish growth, with a reported revenue increase of only 4.3% in the first half of 2025 compared to 7.9% in the previous year [6] - Analysts suggest a shift in focus from expansion to quality and profitability, indicating that mere growth in store numbers may not lead to increased profits [6][7]
火锅生意不好做,海底捞要靠外卖和“副业”创收了
Xin Lang Cai Jing· 2025-08-27 06:55
Core Viewpoint - Haidilao's performance in the first half of 2025 showed a decline in key financial metrics, prompting the company to explore new growth avenues through multi-brand strategies and an increased focus on takeout services [1][10]. Financial Performance - Haidilao reported a revenue of 20.703 billion yuan and a net profit of 1.754 billion yuan for the first half of 2025, with core operating profit at 2.408 billion yuan, all showing a decline compared to the same period last year [1]. - The company closed 33 restaurants while opening 25 self-operated and 3 franchised locations, bringing the total to 1,363 restaurants as of June 30, 2025 [1]. Multi-Brand Strategy - Haidilao has launched 14 sub-brands under its "Pomegranate Plan," generating 597 million yuan in revenue, a 227% increase year-on-year, although this only accounts for 2.9% of total revenue [1][8]. - The sub-brand "Yuanqing Barbecue" has gained traction, opening 46 new locations in the first half of 2025, totaling 70 locations [2]. - The company has introduced four new brands in 2025, including "Haini Beef Spicy Soup" and "Shiwa Baking," focusing on affordable dining options [4][5]. Franchise Development - Haidilao plans to expand its franchise model to sub-brands, with 41 franchised restaurants as of June 30, 2025, a net increase of 40 from the previous year [9]. - Franchise revenue surged from 189,900 yuan in 2024 to 9.084 million yuan in 2025, marking a growth of approximately 47 times, although it still represents a small portion (0.4%) of total revenue [9]. Takeout Business Growth - The takeout segment saw significant growth, with revenue reaching 927 million yuan, a 59.6% increase from 581 million yuan in the previous year [11]. - Takeout now constitutes the second-largest revenue source for Haidilao, driven by offerings like "Single-Serve Hot Pot Dishes," which contributed over 55% of takeout revenue [12][11]. Future Plans - Haidilao aims to enhance its takeout offerings by testing new product categories and establishing dedicated takeout stores in various cities [14]. - The company is also focusing on improving in-store experiences to attract customers back to physical locations, launching themed stores and interactive dining experiences [15]. Conclusion - The first half of 2025 has been a challenging period for Haidilao, but the company's multi-brand expansion and takeout service growth are beginning to show positive results, although converting these efforts into stable growth remains a key challenge [18].
海底捞上半年营收207亿接待1.89亿人次客单价97.9元
Mei Ri Jing Ji Xin Wen· 2025-08-27 06:13
【#海底捞人均消费97.9元#,#上半年1.89亿人次吃过海底捞#!你喜欢吃海底捞吗?】8月25日,海底捞 国际控股有限公司公布2025年上半年业绩报告。 2025年上半年,海底捞实现营业收入207.03亿元,净利 润17.55亿元,核心经营利润24.08亿元。在餐厅表现方面,今年上半年海底捞自营餐厅整体翻台率为3.8 次/天,同店翻台率3.8次/天,上半年海底捞接待顾客总数1.89亿人次。此外,2025年上半年海底捞客单 价为97.9元,较去年同期微增。海底捞餐厅翻台率及客流量于2025年上半年有所下降,主要由于餐饮市 场竞争加剧,顾客消费需求变化等影响。(每日经济新闻,泽塔) ...
海底捞(06862):短期业绩承压,“红石榴计划”效果逐渐显现
Investment Rating - The report maintains an "Outperform" rating for Haidilao International Holding [2][14] Core Insights - Haidilao's short-term performance is under pressure, with the "Red Pomegranate Plan" gradually showing effects [1][4] - Revenue for 1H25 was RMB 20.7 billion, a decrease of 3.7% year-on-year, while net profit attributable to shareholders was RMB 1.76 billion, down 13.7% year-on-year [3][13] - The company plans to pay an interim dividend of HKD 0.338 per share, with a dividend payout ratio of 95% [3][14] Revenue Breakdown - Main brand revenue decreased by 9.0% to RMB 18.58 billion, with contributions from various city tiers: 17.0% from tier-one, 37.3% from tier-two, 41.8% from tier-three and below, and 3.9% from Hong Kong, Macau, and Taiwan [4][5] - Other restaurant revenue increased by 227.0% to RMB 0.6 billion, driven by the introduction of new dining brands under the "Red Pomegranate Plan" [4] - Takeout revenue grew by 59.6% to RMB 0.93 billion, attributed to the rapid growth of the "one-person meal" fast food segment [4] - Sales of condiments and ingredients rose by 55.0% to RMB 0.46 billion, while franchise revenue surged by 4684.0% to RMB 0.09 billion [4] Operational Metrics - As of 1H25, Haidilao operated 1,363 restaurants, including 1,322 self-operated and 41 franchised [5] - The average customer spending was RMB 97.9, a slight increase of 0.5% year-on-year, while the overall table turnover rate decreased by 9.5% to 3.8 times per day [5][6] - Same-store sales declined by 9.9% in 1H25, with tier-one and tier-two cities experiencing declines of 9.4% and 13.3%, respectively [5] Financial Forecasts - Revenue projections for 2025-2027 are RMB 44.45 billion, RMB 47.06 billion, and RMB 49.89 billion, representing year-on-year growth of 4.0%, 5.9%, and 6.0% respectively [8][14] - Net profit attributable to shareholders is forecasted to be RMB 4.63 billion, RMB 4.95 billion, and RMB 5.33 billion for the same period, with net profit margins of 10.4%, 10.5%, and 10.7% [8][14] - The valuation has been adjusted from 23x PE to 20x PE for 2025, leading to a target price of HKD 18.22 per share [8][14]
海底捞交出上半年成绩单,“红石榴计划”夯实第二增长曲线
Bei Ke Cai Jing· 2025-08-27 01:48
Core Viewpoint - Haidilao's financial report for the first half of 2025 shows a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan, indicating challenges in the competitive dining market, but a significant increase in "other restaurant" income by 227% to 597 million yuan highlights a potential growth avenue through its multi-brand strategy [1][5][6]. Group 1: Financial Performance - In the first half of 2025, Haidilao's revenue decreased by 3.7% year-on-year, and net profit fell by 13.7% [5][6]. - The table turnover rate dropped from 4.2 times per day to 3.8 times per day, with total customer visits nearing 190 million but showing a slowdown in growth [5][6]. Group 2: Multi-Brand Strategy - The "Pomegranate Plan" initiated in 2024 has led to the creation of 14 new restaurant brands, with 126 locations opened nationwide, positioning it as a second growth curve for the company [2][6]. - The multi-brand strategy is seen as a necessary response to the increasingly competitive dining market and changing consumer demands, with industry experts noting that it has become a survival strategy for restaurant chains [7][8]. Group 3: Market Trends and Consumer Behavior - The Chinese dining industry faced challenges in the first half of 2025, with national dining revenue growth slowing to 4.3% in the first half and further down to 1.1% in July [5][7]. - The emergence of diverse consumer needs, particularly among the "Z generation," has made it difficult for single brands to meet all market demands, thus necessitating a multi-brand approach [7][8]. Group 4: Future Outlook - Haidilao plans to focus on optimizing single-store models and developing prototype stores for key brands, aiming to enhance the success rate of its entrepreneurial brands [9][11]. - The company intends to involve more franchisees in its expansion efforts, particularly for its second brands, indicating a potential acceleration of the "Pomegranate Plan" [11].
海底捞 - 业绩回顾:优化运营,在消费市场复苏前景下培育新品牌;买入评级
2025-08-27 01:12
Summary of Haidilao International Holding (6862.HK) Earnings Review Company Overview - **Company**: Haidilao International Holding - **Ticker**: 6862.HK - **Market Cap**: HK$82.9 billion / $10.6 billion - **Enterprise Value**: HK$76.9 billion / $9.8 billion - **Current Price**: HK$14.88 - **12-Month Price Target**: HK$14.70 Key Highlights from the Earnings Call Industry Context - The catering industry is facing competition and changing consumer demands, prompting management to enhance service differentiation and product offerings [1][2] Operational Strategies 1. **Service Differentiation**: Management is focusing on providing unique services and enhancing product offerings, including freshly sliced products and frequent regional product launches [1] 2. **Store Format Diversification**: Introduction of themed stores, such as night snack venues, has resulted in a 10%-20% increase in table turnover compared to previous formats [1] 3. **"Pomegranate Plan"**: This initiative aims to lower barriers for launching new brands and attract external business opportunities, such as the acquisition of the conveyor belt hot pot brand Jugaogao [1][8] Growth and Expansion 1. **Store Openings**: The company targets a mid-single-digit percentage (MSD%) growth in gross openings for the Haidilao brand, with expectations of over 40 new store openings in the second half of 2025 [1][11] 2. **Franchise Strategy**: The franchise business is set for steady expansion, focusing on converting existing stores to franchise operations, which helps ensure operational consistency [9] Financial Performance 1. **Delivery Sales Growth**: Delivery sales increased nearly 60% year-over-year, attributed to a more diversified product offering, particularly in single-serving fast food [1][10] 2. **Earnings Forecast Revision**: Earnings forecasts for 2025-2027 have been revised down by 7%-14% due to slower store count and sales growth, alongside near-term margin pressures [2] Shareholder Returns - The company maintains a strong cash position with net cash of RMB 9 billion in the first half of 2025, indicating a commitment to balanced shareholder returns while continuing business expansion [1][12] Financial Metrics - **Revenue Estimates**: - 2025E: RMB 42.631 billion (down 1.1% from previous estimate) - 2026E: RMB 44.391 billion (down 2.2%) - 2027E: RMB 46.922 billion (down 2.3%) [13] - **Net Income**: - 2025E: RMB 3.843 billion (down 14.2% from previous estimate) [13] Risks and Considerations - Key risks include variability in table turnover recovery, expansion pace, and potential cost inflation or food safety issues [2][15] Conclusion - Haidilao is navigating a challenging catering environment with strategic initiatives aimed at enhancing service differentiation and expanding its brand portfolio. Despite facing margin pressures and a revised earnings outlook, the company remains committed to shareholder returns and operational growth. The current investment rating is Neutral with a target price of HK$14.70, reflecting a cautious outlook on future performance [2][15].
海底捞:已报警,将彻查全貌
Zhong Guo Xin Wen Wang· 2025-08-27 00:54
Core Points - A video posted by a netizen in Hohhot, Inner Mongolia, revealed that a customer received a response containing insulting language from a customer service representative after placing an order through a food delivery platform at a Haidilao restaurant [1][4] - On August 25, a representative from Haidilao stated that a special investigation has been initiated regarding the incident and that any potential issues would be reported to the police [1][4] - The restaurant involved is identified as Haidilao Hot Pot at Wutasi Primary School, and the service hours for this location have been changed to "closed" after the incident [4] Company Response - Haidilao has committed to thoroughly investigate the situation and will hold accountable anyone involved in actions that violate regulations or harm customer rights [1][4] - The company has acknowledged the inappropriate content and account issues on the third-party platform related to the incident [4]
海底捞(06862.HK):强化差异化产品服务 静待翻台回升和业绩改善
Ge Long Hui· 2025-08-26 19:50
Core Viewpoint - Haidilao's 1H25 performance slightly underperformed expectations, primarily due to higher-than-expected effective tax rates [1] Financial Performance - Revenue decreased by 3.7% year-on-year to 20.7 billion yuan [1] - Net profit attributable to shareholders fell by 13.7% year-on-year to 1.76 billion yuan [1] - Core operating profit declined by 14.0%, with a core operating profit margin down by 1.4 percentage points to 11.6% [1] - The number of restaurants as of June 2025 was 1,363, with a net closure of 5 restaurants in 1H25 [1] - Same-store revenue decreased by 10%, with a same-store turnover rate of 3.8 times per day compared to 4.2 times in 1H24 [1] - Average customer spending increased by 0.5% year-on-year to 97.9 yuan [1] - A mid-term dividend of 1.67 billion yuan was declared, with a payout ratio of 95% [1] Cost Structure - Raw material cost ratio increased by 0.8 percentage points due to enhanced customer experience [1] - Labor cost ratio rose by 0.5 percentage points due to increased employee benefits and optimized scheduling [1] - Expense ratio improved by 0.7 percentage points, excluding depreciation of right-of-use assets [1] - Effective tax rate increased by 3.6 percentage points to 33% [1] Development Trends - The company is deepening the "Different Haidilao" initiative, expecting improved turnover rates in 2H25 [1] - Plans to enhance customer connection through dedicated managers and improve employee welfare to boost service quality [1] - Introduction of "fresh-cut" and "seasonal" product lines to better meet market demand [1] - As of June, nearly 30 night snack-themed stores and over 50 fresh-cut product-themed stores have been transformed, with plans for further expansion [1] Brand and Franchise Potential - The company has established 14 restaurant brands with a total of 126 stores as of June [2] - "Yanqing Barbecue" opened 46 new stores in 1H25, reaching a total of 70, with expectations to reach around 100 by year-end [2] - The franchise model combines "old stores + new stores" to help franchisees quickly adopt brand concepts [2] - The takeaway business saw a significant revenue increase of 59.6%, with "Xiaofan Cuisine" contributing over 55% of takeaway revenue [2] Profit Forecast and Valuation - The company's net profit forecasts for 2025 and 2026 have been revised down by 9% to 3.78 billion yuan and 4.38 billion yuan, respectively [2] - The current stock price corresponds to a P/E ratio of 20 times for 2025 and 17 times for 2026 [2] - The target price is maintained at 16 HKD, corresponding to a P/E ratio of 22 times for 2025 and 19 times for 2026, indicating an upside potential of 8% [2]