Investment Rating - The report suggests a cautious approach towards the real estate sector, recommending selective investments in companies with strong fundamentals and potential policy benefits [7]. Core Insights - The A-share real estate sector saw a slight increase of +0.3% while the Hong Kong real estate sector rose by +1.7% during the week of June 28 to July 4, 2025 [3][18]. - The land market's premium rate has decreased, with a total of 762,000 square meters of residential land sold across 300 cities, reflecting a week-on-week decline of 35% and a year-on-year decline of 15% [3][29]. - The first half of 2025 showed a significant improvement in land market performance, with a total supply of 21,930 million square meters and a total transaction of 17,390 million square meters, indicating a narrowing decline compared to previous years [5][14]. Summary by Sections Market Overview - The report highlights that the sales volume of commercial housing in 47 cities reached 514,000 square meters, with a week-on-week decrease of 3% and a year-on-year decrease of 8% [4][34]. - The average new home price in May showed a slight decrease of 0.2% month-on-month and a year-on-year decrease of 4.1%, indicating a gradual stabilization in the market [4]. Land Market - The average transaction price for residential land in the first half of 2025 across 300 cities was 4,953 yuan per square meter, with significant year-on-year increases across different city tiers [5][14]. - The top five companies in terms of land acquisition amount included Poly Developments, Greentown China, China Overseas Development, Jianfa Real Estate, and Binjiang Group, with acquisition amounts of 41.4 billion, 40.1 billion, 39.3 billion, 34.1 billion, and 31.3 billion yuan respectively [29][33]. Sales Performance - The total sales amount for the top 100 real estate companies in the first half of 2025 was 1,782 billion yuan, reflecting a year-on-year decline of 11.4% [6][16]. - The report notes a divergence where the decline in sales is greater than the decline in investment, indicating a challenging sales environment for real estate companies [6][16]. Investment Recommendations - The report recommends investing in real estate stocks during market dips, particularly focusing on developers with strong operations in core first and second-tier cities [7]. - Suggested companies include Jianfa International Group, China Overseas Development, and Binjiang Group for developers, and Beike for real estate intermediaries [7].

Investment Rating - The industry investment rating is "Positive (Maintain)" [5] Core Insights - In June, the sales of the top 100 real estate companies saw a year-on-year decline, with total sales amounting to 370.7 billion yuan, a decrease of 21% compared to the previous year. The total sales area was 16.8 million square meters, down 30% year-on-year, indicating a widening decline compared to May [2] - The cumulative sales for the first half of the year for the top 100 companies decreased by 11% to 1.8 trillion yuan, reflecting a seasonal decline in the second quarter after a temporary stabilization in the first quarter due to policy effects [2] - The report anticipates that the launch of more "good housing" in core cities will lead to a hot market in first and second-tier cities, while third and fourth-tier cities will continue to experience low transaction volumes [2] Summary by Sections Sales Performance - In June, the sales performance of the top 100 real estate companies showed a significant decline, with the top 10 companies experiencing a 26% drop in sales, while the second and third tiers saw declines of 13% and 18% respectively [2] - The report highlights that the sales decline is expected to narrow in 2025 due to improved housing quality and stability in new home prices in high-energy cities [2] Market Dynamics - The report discusses the competitive pressure of high-value new homes on the second-hand market, emphasizing that the advantages of new homes stem from local government concessions on land prices and planning [3] - It notes that the second-hand housing market has seen a significant drop in transaction volume since April, with new residential prices in 70 cities declining by 0.22% month-on-month and 4.08% year-on-year as of May [3] Policy Outlook - The report suggests that there is a high likelihood of new supportive policies being introduced in the third quarter, especially in first-tier cities like Beijing and Shanghai, where there is still room for relaxation of purchase restrictions [3] - Potential policy measures include easing of provident fund withdrawal policies and monetary policy support, which could stimulate short-term market recovery [3] Investment Recommendations - The report recommends focusing on stocks with strong price elasticity, including Beike-W (02423, Buy), Jindi Group (600383, Increase), Longfor Group (00960, Buy), Poly Development (600048, Buy), and China Merchants Shekou (001979, Buy) [7]

Core Viewpoints - The concept of "Good House" has become the core guiding principle for brand communication among real estate companies in the first half of 2025, with firms focusing on product, marketing, and community engagement to enhance brand recognition and influence [1][3]. Group 1: Product Development - Real estate companies are innovating in product creation. For instance, Jianfa Real Estate utilizes a "culture-value-strategy-technology" framework to build a new Chinese-style product system, highlighting craftsmanship through four major product series [1]. - China Overseas Land & Investment has launched the Living OS system, which includes 16 product systems to meet 172 customer needs, promoting an image of "comprehensive service" [1]. - Xiangyu Real Estate's "Lifetime Home" brand aligns with specific spiritual values and high-end product lines to meet customer demands [1]. Group 2: Marketing Innovation - Real estate firms are leveraging AI and new media to break through communication limitations. Poly Development initiated the "Starry Sky Plan - Star Sea Alliance," aggregating numerous online influencers and fans for an upgraded marketing strategy [1]. - Huafa Group's "Home with AI Understands You Better" campaign attracted significant user participation through immersive experiences, achieving both sales conversion and brand exposure [1]. - Deep Industry Group's "May AI Purchase Festival" integrated AI robots into various scenarios to enhance brand innovation [1]. Group 3: Community Engagement - Community operations are crucial for implementing brand values. Greentown China expanded its community through the "Hundred Flowers Neighborhood Festival," enhancing homeowner belonging [1]. - China Resources Land combined sports and ESG concepts in its activities to shape a responsible real estate image [1]. - China Merchants Shekou's "24-Hour Global Spring Viewing Live Broadcast" broke regional limitations to convey brand positioning [1]. Group 4: Brand Communication Rankings - In the brand communication power rankings for the first half of 2025, Greentown China, Poly Development, and China Resources Land ranked in the top three due to their comprehensive advantages, followed closely by China Overseas Land & Investment and China Merchants Shekou, showcasing strong brand competitiveness [2].

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [1] Core Insights - The report highlights that the Ministry of Housing and Urban-Rural Development is committed to stabilizing the real estate market, with new policies being introduced in Hainan and Guangdong to facilitate the conversion of commercial loans to provident fund loans [9][16] - The report notes a decline in both new and second-hand housing transactions, with first-hand housing transactions down by 40.8% year-on-year and second-hand housing transactions down by 13.7% year-on-year [7][36] - The report emphasizes the importance of financially stable leading real estate companies, suggesting that investors focus on firms like Yuexiu Property, China Merchants Shekou, Poly Developments, and others that can effectively respond to market fluctuations [9] Summary by Sections 1. Weekly Market Review - The real estate index increased by 0.29%, while the CSI 300 index rose by 1.54%, indicating underperformance of the real estate sector compared to the broader market [6][14] 2. Industry Fundamentals - In the week of June 27 to July 3, a total of 39,921 first-hand homes were sold across 38 key cities, reflecting a year-on-year decrease of 40.8% and a month-on-month increase of 3.1% [7][22] - The total area sold was 4.553 million square meters, with a year-on-year decrease of 33.3% and a month-on-month increase of 21% [7][22] - For second-hand homes, 18,203 units were sold, down 13.7% year-on-year and 10.9% month-on-month, with a total area of 178.6 million square meters sold [36][47] 3. Company Announcements - Poly Developments reported a signed area of 152.33 million square meters in June 2025, a decrease of 26.20% year-on-year, with a total signed amount of 290.11 billion yuan, down 30.95% [20][21] - China Merchants Shekou and Yuexiu Property also reported declines in their sales figures for June 2025, with year-on-year decreases of approximately 29.4% and 39.7% respectively [20][21]

Group 1 - The core viewpoint of the articles indicates that the real estate market is experiencing fluctuations and adjustments, with a need for further policy support to stabilize the market [1][6][7] - In the first half of the year, the total sales of the top 100 real estate companies reached 18,364.1 billion yuan, a year-on-year decrease of 11.8%, with only four companies exceeding 100 billion yuan in sales [2][4] - The land acquisition strategy is shifting towards core cities such as Beijing, Shanghai, and Chengdu, with the average premium rate for land transactions increasing to 9.2% [4][5] Group 2 - Major cities like Beijing, Shanghai, and Guangzhou have shown significant growth in new residential sales, with Guangzhou experiencing a 16% year-on-year increase [3][6] - The government is expected to continue implementing policies to stabilize the market, including measures to enhance housing demand and improve supply [6][7] - The trend of "good cities + good houses" is emerging, indicating structural opportunities in the market, with a focus on product innovation to meet changing consumer preferences [7][8]

Core Viewpoint - The number of billion-dollar real estate companies in China is sharply declining, with only a few remaining amidst a cooling new housing market [1][2]. Group 1: Sales Performance of Real Estate Companies - In the first half of 2025, only three companies—Poly Developments, Greentown China, and China Overseas—achieved sales exceeding 100 billion yuan, with sales figures of 133.61 billion yuan, 122.11 billion yuan, and 114.12 billion yuan respectively [1]. - The overall sales performance indicates that by the end of 2025, it is estimated that only seven companies may reach the billion-dollar sales mark [2]. Group 2: New Housing Market Trends - The new housing market is experiencing a downturn, with a 2.9% year-on-year decrease in the sales area of newly built commercial housing from January to May 2025, and a 3.8% decline in sales revenue [3]. - The sales of pre-sold properties fell by 10.0%, while the sales of existing homes increased by 13.2% during the same period, indicating a preference for existing homes over new constructions [3]. Group 3: Market Segmentation and Pricing - The demand for homes in the 90-120 square meter range remains dominant, but there is an increasing interest in larger units (120-140 square meters and 180-220 square meters), reflecting a shift towards both first-time buyers and those seeking improved living conditions [6]. - In major cities, such as Shanghai, high-end projects are seeing strong demand, with some properties selling out quickly, while peripheral areas face significant challenges with low buyer interest [5]. Group 4: Land Market Dynamics - The residential land market is showing signs of recovery, with a nearly 30% year-on-year increase in land transfer fees across 300 cities, and an average premium rate of 10.2% [7]. - Core cities like Beijing, Shanghai, and Hangzhou are experiencing high demand for quality land parcels, with significant premium rates achieved during land auctions [8][9].

Group 1 - The core viewpoint is that the Poly Dushi project has achieved significant sales success, ranking first in residential sales in the Jianghai District for the first half of 2025, following its previous title as the sales champion in 2023-2024, indicating strong market recognition for its product quality [1][4] - Poly Dushi is positioned as a comprehensive urban living complex, featuring a prime location with access to major roads, scenic rivers, and multiple parks, along with essential amenities such as a commercial street and quality educational institutions nearby, enhancing the living experience for residents [2][4] - The project is recognized as Jiangmen's first 4.0 residential development, offering innovative design features such as high ceilings and private gardens, with a high utilization rate of space, which has attracted significant attention from homebuyers and set a new standard for living quality in Jianghai [3][4] Group 2 - Poly, as a central enterprise, has been deeply involved in Jiangmen for 13 years, focusing on understanding and developing the local market, which has led to a successful strategy of combining quality products, services, and brand reputation [4] - The continuous sales success of Poly Dushi reflects the effectiveness of Poly's strategy to prioritize customer satisfaction and quality living, contributing to the high-quality development of the industry [4] - In the context of the "housing for living, not speculation" policy, Poly aims to create enduring quality living spaces that contribute to the modernization of Jiangmen as a coastal city [4]

Group 1: Regulatory Changes - Beijing's housing authority has proposed a notification to regulate individuals renting out 10 or more housing units, requiring them to register as market entities and file with housing management departments [1] Group 2: Real Estate Transactions - China State Construction Engineering Corporation acquired a land parcel in Beijing's Yanqing District for a base price of 560 million yuan, covering an area of approximately 22,300 square meters with a planned construction area of about 36,100 square meters [2] - Yuexiu Property reported a contract sales amount of approximately 10.8 billion yuan in June, representing a year-on-year decline of about 29.4%, with a sales area of approximately 293,000 square meters, down about 39.7% year-on-year [3] - Poly Developments disclosed a contract signing amount of 29.011 billion yuan in June, with a signed area of 1.5233 million square meters, reflecting a year-on-year decrease of 30.95% [5] Group 3: Financing Activities - Vanke A announced an application for a loan of up to 6.249 billion yuan from its largest shareholder, Shenzhen Metro Group, to repay bond principal and interest, with a loan term of no more than three years [4]

Group 1 - The total sales amount of the top 100 real estate companies in the first half of 2025 was 1,836.41 billion yuan, a year-on-year decrease of 11.8%, with the decline rate expanding by 1 percentage point compared to the first five months of the year [1] - In June alone, the sales amount of the top 100 real estate companies decreased by 18.5% year-on-year, with the decline rate increasing by 1.2 percentage points compared to May [1] - The top three companies by total sales were Poly Developments, Greentown China, and China Overseas Property, with sales amounts of 145.2 billion yuan, 122.1 billion yuan, and 120.14 billion yuan respectively [1][2] Group 2 - The contribution rate of sales from first-tier cities increased significantly, with 40.0% of sales coming from these cities, a year-on-year increase of 9.0 percentage points [3] - The top three cities contributing to sales in the first half of 2025 were Shanghai, Beijing, and Guangzhou, with contribution rates of 16.9%, 10.6%, and 9.0% respectively [4] - Shanghai's sales contribution rate increased by 4.5 percentage points compared to the same period in 2024, marking the largest increase among the top 10 cities [4] Group 3 - The total land acquisition amount for the top 100 companies in the first half of 2025 was 506.55 billion yuan, a year-on-year increase of 33.3% [5] - The top three companies by new land value added were Poly Developments, Greentown China, and China Jinmao, with new land values of 89.9 billion yuan, 83.1 billion yuan, and 74.9 billion yuan respectively [5] - The average premium rate for land sales in 300 cities exceeded 10%, showing a significant increase compared to the same period last year [6] Group 4 - The main players in land acquisition were state-owned enterprises, with eight out of the top ten land acquirers being state-owned [5][7] - Core cities such as Beijing, Shanghai, and Chengdu saw intense competition for quality land, while many third and fourth-tier cities continued to see land sold at base prices [6] - The Yangtze River Delta region led the four major city clusters in land acquisition, with the top ten companies in this region acquiring land worth 147 billion yuan [6]

Summary of Poly Developments Conference Call Company Overview - **Company**: Poly Developments - **Industry**: Real Estate Development Key Points and Arguments 1. **Expansion and Investment**: Poly Developments has achieved a total expansion amount of 42 billion yuan this year, maintaining a high equity ratio of 85%. The proportion of incremental projects has increased to 65%, indicating strong investment activity in new projects [2][3] 2. **Market Performance**: In the first five months of 2025, the company reported a cumulative sales amount of 116 billion yuan, a year-on-year decrease of 12%. Despite this, the company performed relatively well within the industry, with major cities like Guangzhou, Shanghai, and Beijing contributing significantly to sales [3] 3. **Market Conditions**: The overall real estate market is experiencing downward pressure, with the company noting that the market has been underperforming expectations each month this year. The third quarter's market conditions are difficult to predict due to potential impacts from seasonal factors and policy changes [4] 4. **High-Performing Cities**: Core cities such as Shanghai and Guangzhou are experiencing high market activity. For instance, the Poly Tianyu project achieved a sales rate of 96% upon its launch, indicating strong demand in these areas [5] 5. **Policy Impact in Guangzhou**: The tightening of housing area ratios in Guangzhou aims to stabilize land and housing prices but may negatively affect the new housing market. In contrast, Hangzhou maintains stable ratios to ensure predictable land prices [6] 6. **Government Response**: Local governments are cautious regarding the recent decline in the real estate market and have not yet defined specific stimulus measures. The company emphasizes that long-term recovery relies on macroeconomic stability and confidence restoration rather than short-term policies [7] 7. **On-Site Sales Policy**: The company has successfully implemented on-site sales in Sanya, achieving significant sales figures. They have shortened the preparation time for projects to 14-16 months, demonstrating that the financial turnover time for on-site sales is manageable [8] 8. **Land Reserve Status**: The company has a total land reserve of approximately 62 million square meters, with 10 million square meters being incremental projects and 52 million square meters as existing projects. They are also working on 15 million square meters of land exchange regulations [9][10] 9. **Inventory and Land Exchange**: The company is negotiating land exchanges and returns at original prices due to development obstacles. They are also actively participating in bidding for new land in cities like Changchun and Zhaoqing, where they have confidence in project viability [11] 10. **Profit Margins**: New projects are expected to achieve a gross margin exceeding 20%, while older inventory projects may only break even due to significant discounting [12] Additional Important Information - The company is focusing on optimizing its asset structure by increasing the sales proportion of finished products and diversifying the revitalization of existing projects [2] - The company is advocating for policy support to help stabilize the real estate market, emphasizing the need for a recovery based on economic fundamentals rather than temporary measures [7]