Investment Rating - The industry investment rating is "Positive" and maintained [12] Core Insights - The beer industry in China has transitioned from a volume-driven growth phase, which peaked in 2013, to a focus on premiumization and diversification due to weakening demand in on-premise consumption and slowing price increases [2][5][29] - Since 2018, beer companies have been optimizing product structures and launching premium products, leading to a sustained increase in average prices and profitability [5][21] - As of 2023, beer companies are actively exploring diversification strategies to adapt to changing market conditions [29][40] Summary by Sections Industry Overview - The beer industry's growth phase driven by volume has ended, with companies now focusing on premiumization and product optimization [2][5] - The average price of beer has been increasing due to the rising share of mid-to-high-end products [21] Company Strategies - **China Resources Beer**: Initiated a dual-growth model by entering the liquor market, acquiring several liquor brands, and leveraging its management experience [6][29] - **Tsingtao Brewery**: Engaged in strategic restructuring with local beverage companies to expand into new beverage and biotechnology sectors, including a new production base for biotechnology [7][30] - **Yanjing Beer**: Developed a significant beverage and health product line, including a successful natto series, and launched a new soda brand to synergize with its beer business [8][32][36] - **Chongqing Beer**: Expanded its product range to include non-beer beverages, leveraging its parent company's product matrix to enhance sales channels [9][40]

证券代码：600132 证券简称：重庆啤酒 公告编号：2026-001 重庆啤酒股份有限公司 2025年第三次临时股东会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 | 1、出席会议的股东和代理人人数 | 383 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 304,199,437 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 62.8548 | (四) 表决方式是否符合《公司法》及《公司章程》的规定，会议主持情况等。 本次会议召集人为公司第十一届董事会，会议以现场记名投票和网络投票相结 合的方式进行表决；本次会议由董事长 João Abecasis 先生主持，会议的召开及 (一) 股东会召开的时间：2025 年 12 月 31 日 (二) 股东会召开的地点：广东省广州市天河区金穗路 62 号侨鑫国际金融中 心 13 层 (三) 出席会议的普通股股东和恢 ...

北京市中伦（重庆）律师事务所 关于重庆啤酒股份有限公司 2025 年第三次临时股东会的 法律意见书 二〇二五年十二月 北京市中伦（重庆）律师事务所 关于重庆啤酒股份有限公司 2025 年第三次临时股东会的 法律意见书 致：重庆啤酒股份有限公司 北京市中伦（重庆）律师事务所（以下简称"本所"）接受重庆啤酒股份有 限公司（以下简称"贵公司"）委托，指派律师出席贵公司2025年第三次临时股 东会（以下简称"本次股东会"），并就贵公司本次股东会的召集和召开程序、召 集人资格、出席会议人员资格、本次股东会的表决程序、表决结果等相关事项出 具本法律意见书。 本法律意见书根据已发生或存在的事实，根据《中华人民共和国公司法》（以 下简称"《公司法》"）、《上市公司股东会规则》等法律、法规、规范性文件以及 《重庆啤酒股份有限公司章程》（以下简称"《公司章程》"）的相关规定出具。 本法律意见书仅供贵公司本次股东会之目的使用，不得被其他任何人用于其 他任何目的。本所律师同意将本法律意见书随贵公司本次股东会其他信息披露资 料予以公告。 一、本次股东会的召集、召开程序 （一）本次股东会的召集 1．本次股东会由 2025 年 12 月 ...

Market Overview - The non-white liquor sector experienced a decline of 1.42% on the previous trading day, with Huichuan Beer leading the drop [1] - The Shanghai Composite Index closed at 3965.28, up 0.04%, while the Shenzhen Component Index closed at 13537.1, down 0.49% [1] Stock Performance - Key stocks in the non-white liquor sector showed varied performance, with Baijiu Co. closing at 21.49, up 0.09%, while other notable declines included Chongqing Beer at 52.51, down 0.70%, and Gu Yue Long Shan at 9.20, down 0.43% [1] - The trading volume for Baijiu Co. was 59,400 shares, with a transaction value of 128 million yuan, while Chongqing Beer had a trading volume of 18,700 shares and a transaction value of 98.4 million yuan [1] Capital Flow - The non-white liquor sector saw a net outflow of 81.52 million yuan from institutional investors, while retail investors contributed a net inflow of 9.23 million yuan [2] - Notable capital flows included Yanjing Lang with a net inflow of 18.08 million yuan from institutional investors, while ST Yedao experienced a net outflow of 9.32 million yuan [3]

Group 1 - The core viewpoint of the article highlights the trends in China's beer import and export market, indicating a significant decline in imports and a notable increase in exports for November 2025 [1] Group 2 - In November 2025, China's beer import volume was 0.26 billion liters, representing a year-on-year decrease of 23.6%, while the import value was $0.38 billion, down 13.4% year-on-year [1] - Conversely, beer exports in November 2025 reached 0.66 billion liters, showing a year-on-year increase of 22.5%, with an export value of $0.44 billion, up 14.8% year-on-year [1] Group 3 - The article references a report by Zhiyan Consulting, which provides an analysis of the non-alcoholic beer industry market dynamics and competitive strategies in China from 2026 to 2032 [1] - Zhiyan Consulting is noted as a leading industry consulting firm in China, specializing in in-depth industry research reports, business plans, feasibility studies, and customized services [1]

Core Viewpoint - The "Vibrant Light · Daohua Fragrance 2025 Star Concert" in Huanggang showcased a blend of music and local culture, creating a memorable experience for attendees and reinforcing the brand's connection with consumers [4][34][70]. Group 1: Event Highlights - The concert featured popular artists who delivered powerful performances, creating an electrifying atmosphere that resonated with the audience [4][8][70]. - The event was held at Huanggang Sports Center, where the audience engaged passionately with the performances, highlighting the emotional connection between the artists and fans [4][12][70]. - The concert included a variety of classic songs that evoked nostalgia and a sense of shared experience among attendees, enhancing the overall enjoyment of the event [12][25][70]. Group 2: Brand Engagement - The concert served as a platform for the Daohua Fragrance brand to strengthen its identity and connection with consumers, emphasizing its commitment to quality and consumer-centric values [35][50][70]. - The event was meticulously planned, incorporating local cultural elements and a high-quality stage design to create an immersive experience for attendees [38][42][50]. - Daohua Fragrance's marketing efforts included extensive promotional activities leading up to the concert, generating significant buzz and anticipation within the community [56][65][68]. Group 3: Cultural Significance - The concert not only celebrated music but also highlighted the cultural heritage of Huanggang, integrating local history and sentiments into the performances [38][39][70]. - The event was described as a "two-way journey" between the brand and consumers, reflecting a deep emotional resonance that transcends mere entertainment [70][72]. - The concert's theme song, "Vibrant Light," encapsulated the spirit of the event, leaving a lasting impression on the audience and becoming a symbol of the city's cultural identity [72][73].

Core Insights - The Chinese liquor industry in 2025 is undergoing significant transformation amidst challenges such as a sluggish macro environment, consumption differentiation, production contraction, and weak sales, leading to a reshaping of the industry landscape [2] - The industry is encouraged to innovate and break old rules to find new growth paths, reflecting a mix of pressure and hope [2] Group 1: Industry Developments - The Ministry of Industry and Information Technology has classified liquor production as a "historical classic industry," elevating its status and marking a shift towards high-quality development [3] - A stringent "ban on alcohol" was introduced, impacting high-end liquor sales and indicating a shift from government consumption to market-driven consumption [4] - The launch of "Da Zhen·Zhen Jiu" by Zhen Jiu represents a strategic move towards creating a "super product" in the liquor market, emphasizing quality and innovative packaging [5] Group 2: Market Strategies - The establishment of two platform companies by Wuliangye's distributors aims to enhance market control and stabilize high-end product prices, reflecting a shift towards a dual-driven model of channels and capital [7] - Sichuan Province has released a 21-point action plan to promote the high-quality development of the liquor industry, focusing on production capacity and market expansion [8] - Wuliangye's 12·18 conference emphasized the importance of quality, cultural heritage, and innovation in navigating market changes [9] Group 3: Consumer Engagement - The return of the white liquor milk tea "Drunk Step on the Road" by Tea Baidao highlights the growing trend of "micro-drunk" consumption among younger consumers [13] - The fifth live broadcast by Zhen Jiu's chairman garnered significant attention, showcasing innovative business models and strong consumer engagement [10] Group 4: Awards and Recognition - The 16th China (Dalian) Light Industry Commodity Expo featured a wine exhibition and quality competition, showcasing the strength and cultural appeal of Chinese liquor brands [16] - The announcement of the first batch of Chinese consumer brands included notable liquor brands, indicating recognition of quality and market position [5][6] Group 5: Future Outlook - The liquor industry is expected to continue evolving with a focus on quality, cultural integration, and innovative marketing strategies, as seen in the initiatives from various companies and government bodies [18][19]

Core Viewpoint - The non-white liquor sector experienced a slight increase of 0.12% on December 25, with Kuaijishan leading the gains. The Shanghai Composite Index closed at 3959.62, up 0.47%, while the Shenzhen Component Index closed at 13531.41, up 0.33% [1]. Group 1: Market Performance - Kuaijishan (601579) closed at 21.10, with a rise of 1.98% and a trading volume of 109,700 shares, resulting in a transaction value of 230 million yuan [1]. - Weilang Co. (603779) saw a closing price of 6.65, up 0.91%, with a trading volume of 60,800 shares [1]. - Zhirun Co. (002568) closed at 21.60, increasing by 0.84%, with a trading volume of 55,200 shares [1]. - The overall non-white liquor sector had a net inflow of 38.61 million yuan from main funds, while retail investors experienced a net outflow of 17.34 million yuan [2]. Group 2: Fund Flow Analysis - Huichuan Beer (600573) had a main fund net outflow of 29.06 million yuan, with a retail net outflow of 13.31 million yuan [3]. - Kuaijishan (601579) recorded a main fund net inflow of 10.01 million yuan, but a retail net outflow of 6.47 million yuan [3]. - Jinfeng Wine Industry (600616) experienced a main fund net inflow of 6.48 million yuan, with a significant retail net outflow of 5.36 million yuan [3].

重庆啤酒股份有限公司 二零二五年第三次临时股东会 会议资料 二零二五年十二月三十一日 股东会会议须知 尊敬的股东及股东代表： 您好！ 欢迎参加重庆啤酒股份有限公司 2025 年第三次临时股东会。为保证本次会议的顺利 进行，以下事项希望得到您的配合和支持。 一、董事会以维护全体股东的合法权益、维持大会正常秩序和提高议事效率为原则， 认真履行《公司章程》规定的职责，做好召集、召开股东会的各项工作。 二、股东参加股东会依法享有发言权、质询权、表决权等权利。股东参加股东会， 应认真履行其法定权利和义务，不得侵犯其他股东的权益，不得扰乱大会的正常秩序。 三、大会设立秘书处，具体负责大会有关程序方面的事宜。 四、参加会议的基本情况 本次会议采取现场投票与网络投票相结合的方式。本次股东会将通过上海证券交易 所交易系统向公司股东提供网络投票平台，股东可以在网络投票时间内通过上述系统行 使表决权。 现场会议召开时间为：2025 年 12 月 31 日（星期三）下午 15:00； 网络投票时间为：2025 年 12 月 31 日（星期三）上午 9:30－11:30，下午 13:00－ 15:00。 五、投票表决的有关事宜 1、出 ...

Summary of Chongqing Beer Conference Call Industry Overview - The beer industry is experiencing a stable performance in 2025, but the on-premise channel remains weak, particularly in dining and entertainment sectors. Companies are actively developing off-premise channels and collaborating with instant retail partners. New product categories and packaging, such as tea beer and one-liter cans, are emerging. The cost of raw materials is contributing positively to gross margins, while sales expenses remain stable. A cautious outlook for 2026 is anticipated unless significant stimulus policies are introduced [2][3][4]. Company Strategies and Developments Chongqing Beer - Chongqing Beer is focusing on developing off-premise channels, including O2O and instant retail, and has launched customized craft beers in collaboration with platforms like JD.com and Weima. The company is increasing its investment in one-liter canned products and innovating new categories and packaging under multiple brands to counteract the weakness in on-premise channels [2][3][4]. - The company is committed to a premiumization strategy, continuously launching craft series, high-end one-liter products, and unpasteurized beers. Collaborations with online platforms and instant retailers, along with promotional activities, are aimed at enhancing brand image and market competitiveness [2][4][6]. - The company’s urban strategy focuses on deepening existing channels rather than expanding the number of channels, aiming to increase market share within current channels [4][14]. Uusu Brand - The Uusu brand has been significantly impacted by its reliance on the dining channel, but the company has taken measures to revitalize it through brand ambassadors, image adjustments, and product innovations. The brand has seen a positive sales trend, with a diverse product matrix including various beer types [2][5]. - Uusu is expanding its off-premise channels and has achieved double-digit growth in canned products, compensating for some losses in on-premise sales. The brand will continue to focus on product, brand, channel innovation, and supply chain management [5]. Jing A Brand - Jing A, a craft beer brand under Chongqing Beer, is expanding its product matrix and brand influence through offline craft bars and online sales channels. The brand has introduced new packaging and flavors, although overall sales remain modest [10][11]. Market Trends - The premiumization trend in the beer industry is expected to continue into 2025, particularly in the price range above 8 RMB, which has shown resilience. Brands like Carlsberg have achieved double-digit growth in this segment. The mid-range beer segment faces uncertainty due to policy impacts, making predictions for 2026 challenging [8][9]. - The company’s canning rate reached approximately 29% in the first three quarters of 2025, an increase of 2-3 percentage points year-on-year. However, aluminum can prices are expected to rise slightly in 2026 [15]. Financial Outlook - The dividend policy is expected to maintain a high payout ratio. Despite a long holiday period in October, the dining and entertainment sectors have not shown significant improvement, remaining weak since 2023 [19]. Additional Insights - The company is exploring the beverage sector with initial products like the Tianshan Fresh Fruit Garden series, focusing on taste and channel innovation [13]. - The introduction of low-alcohol white spirits by some companies has not significantly impacted the beer market, as beer remains a widely consumed product with diverse sales channels [16]. - Chongqing Beer is embracing new retail channels and aims to develop customized products and activities to enhance market presence [17]. This summary encapsulates the key points from the conference call, highlighting the company's strategies, market trends, and financial outlook.