Market Overview - The Shanghai Composite Index closed at 3628.53 points, above the six-month moving average, with an increase of 0.52% [1] - The total trading volume of A-shares reached 1,102.239 billion yuan [1] Stocks Breaking Six-Month Moving Average - A total of 58 A-shares have surpassed the six-month moving average today [1] - Stocks with significant deviation rates include: - Fenglong Co., Ltd. (5.52%) - Rongke Technology (4.53%) - Keyuan Wisdom (3.66%) [1] Detailed Stock Performance - The following stocks showed notable performance: - Fenglong Co., Ltd. (10.03% increase, turnover rate 7.67%, latest price 17.34 yuan) - Rongke Technology (5.47% increase, turnover rate 6.14%, latest price 18.91 yuan) - Keyuan Wisdom (4.36% increase, turnover rate 8.52%, latest price 25.60 yuan) [1] - Other stocks with positive performance include: - Zhaoyi Innovation (4.47% increase) - Yuntian Lifa (5.06% increase) [1] Additional Stocks with Minor Deviations - Stocks with smaller deviation rates that just crossed the six-month line include: - Chahua Co., Ltd. - Tangshan Port - China Gold [1]

Group 1 - The stock price of Chongqing Beer closed at 56.22 yuan on July 29, 2025, down by 0.29 yuan, a decrease of 0.51% from the previous trading day [1] - The company is a major player in the brewing industry in China, with a diverse product line and a strong market share in the southwestern region [1] - In 2024, Chongqing Beer achieved a revenue of 14.645 billion yuan and a net profit of 2.249 billion yuan [1] Group 2 - Chongqing Beer is deepening its collaboration with platforms like Meituan to promote the O2O (online-to-offline) model, which is expected to enhance its distribution channels [1] - Data from instant retail channels indicate significant growth in beer consumption during dinner and nighttime, presenting new opportunities for the company's channel expansion [1] - The company recently completed a smooth board of directors transition, maintaining stability in its management team [1] Group 3 - On July 29, 2025, Chongqing Beer experienced a net outflow of 26.645 million yuan in main funds [2]

Core Insights - The Chinese beer industry is undergoing a significant leadership transition, with major companies experiencing management changes over the past nine months, reflecting challenges in performance growth and strategic transformation [1][2][4] Group 1: Leadership Changes - Zhang Yong has been appointed as the new general manager of Zhujiang Beer, marking a shift in leadership as part of a broader trend affecting major beer companies in China [1] - In 2024, Qingdao Beer and Lanzhou Yellow River also saw significant management changes, with new leadership taking over after the retirement of long-standing executives [2] - International beer companies are also adjusting their leadership in China, with Budweiser China appointing Fabio Sala as the new China president, ending a three-year vacancy in the position [2] Group 2: Industry Challenges - The beer industry is facing a transition from volume growth to a new phase where both volume and profit are stagnating or only slightly increasing, prompting companies to seek new growth avenues [3] - A significant number of beer companies are reporting declining revenues, with four out of seven major listed companies experiencing revenue drops, including Budweiser Asia Pacific and China Resources Beer, with declines of -8.9% and -0.76% respectively [4][5] - The overall beer production in China decreased by 0.6% in 2024, with major companies like China Resources Beer and Budweiser Asia Pacific also reporting declines in sales volume [5] Group 3: Market Dynamics - The beer market is witnessing a shift in consumer demand, with challenges in high-end product growth and a decline in immediate consumption channels, leading to a need for strategic adjustments [6][7] - The competition in the beer sector is evolving from channel acquisition to exploring consumer scenarios, particularly in the high-end beer segment [6] - The online penetration rate in the alcohol industry has reached 35%, with the beer instant retail market experiencing significant growth, indicating a shift towards more diverse and health-oriented products [7]

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Views - The liquor industry is strengthening its internal capabilities, with companies focusing on management, product, and channel improvements. The industry is currently at a low valuation and is expected to stabilize as sales pressure eases [2]. - In the beer and beverage sector, East Peak Beverage reported impressive mid-year results, while the industry continues to show high growth potential despite intense competition [3]. - The report highlights the ongoing transformation in product selection at Sam's Club, emphasizing operational efficiency through local supply chain adjustments [4]. Summary by Sections Liquor Industry - The liquor sector is in a phase of continuous improvement, with major companies like Guizhou Moutai and Shanxi Fenjiu enhancing their management and product offerings. The industry is currently experiencing a seasonal downturn, but valuations are low, suggesting potential for recovery [2]. Beer and Beverage Sector - The beer segment is advised to focus on high-growth products and structural performance, with companies like Yanjing Beer and Zhujiang Beer being highlighted. East Peak Beverage's revenue for the first half of 2025 reached 10.737 billion yuan, a year-on-year increase of 36.37% [3]. Food Sector - Sam's Club is undergoing a significant product selection transformation, with a shift towards national best-selling items to improve operational efficiency. The report notes that the low-temperature dairy market is performing better than the ambient temperature segment [4][7].

Investment Rating - The report maintains an "Overweight" rating for the beer industry, expecting the industry index to outperform the market index by over 10% in the next six months [5]. Core Insights - The beer production in China for the first half of 2025 reached 19.044 million kiloliters, showing a slight year-on-year decline of 0.3% [3]. - In June 2025, the beer production from large enterprises was 4.12 million kiloliters, down 0.2% year-on-year, indicating some pressure on demand due to recent government regulations affecting consumption [4]. - Strong brands like Yanjing Beer and Zhujiang Beer are expected to maintain double-digit growth in their half-year performance, with Yanjing's net profit projected to increase by 40%-50% and Zhujiang's by 15%-25% [4]. - The beer demand is anticipated to recover marginally due to the peak consumption season and positive consumer sentiment, as recent government comments have aimed to correct the negative market sentiment caused by previous regulations [4]. - The report suggests focusing on companies such as Qingdao Beer, Yanjing Beer, and Chongqing Beer as potential investment targets [4].

Investment Rating - The report maintains a "Recommended" rating for the food and beverage industry, particularly highlighting opportunities in the liquor sector and food products [1] Core Insights - The liquor industry is undergoing extreme pressure testing, with a significant focus on inventory clearance and bottoming out of financial reports. The second quarter has shown weak demand due to seasonal factors and regulatory impacts, leading to a notable decline in sales and pricing pressures [5][10] - High-end liquor brands like Moutai are expected to maintain growth, while mid-tier brands face challenges with declining revenues and profits. The overall industry is in a deep clearance phase, with potential for recovery as regulations stabilize [5][12] - The consumer goods sector shows mixed performance, with snacks and beverages remaining strong, while other segments like frozen foods and chain restaurants face ongoing demand pressures [20][25] Summary by Sections 1. Liquor Sector - The liquor industry is experiencing extreme pressure, with weak demand in the second quarter and significant inventory levels. Major brands like Moutai and Wuliangye are expected to show modest growth, while others like Yanghe and Luzhou Laojiao are facing declines [5][11][12] - Moutai's revenue is projected to grow by 7% in Q2, while Wuliangye is expected to see a 1% increase. In contrast, brands like Yanghe and Luzhou Laojiao are forecasted to decline by 35% and 8% respectively [11][12] 2. Consumer Goods - The overall demand for consumer goods remains weak, but segments like snacks and beverages are performing well. For instance, East Peak is expected to see a 33% increase in revenue, while other snack brands are also showing positive trends [20][25] - The beverage sector is projected to see positive growth, with major brands like Qingdao Beer and Yanjing expected to report increases in revenue and profit [25][26] 3. Investment Recommendations - The report suggests focusing on high-performing stocks in the short term while considering long-term investments in liquor brands that are currently at their bottom. Brands like Moutai and Gujing are recommended for their lower risk profiles [7][8] - For consumer goods, companies like Anqi and East Peak are highlighted for their growth potential, while traditional dairy brands like Yili and Mengniu are suggested for a bundled investment approach [7][8]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [4] Core Insights - The food and beverage sector in A-shares has shown a mixed performance, with a 1.53% increase over the past two weeks, underperforming the Shanghai Composite Index by 0.26 percentage points and the Shenzhen Component Index by 2.33 percentage points [12] - The retail sales growth in June was 4.8%, indicating a slowdown compared to May, with total retail sales amounting to 42,287 billion yuan [55] - The report highlights the resilience of high-end liquor companies and the growing consumption trends in various segments such as beer and snacks [57] Summary by Sections 1. Market Review - A-shares in the food and beverage industry increased by 1.53% in the last two weeks, lagging behind major indices [12] - Within the sector, liquor (+2.30%), meat products (+1.27%), and dairy (+0.86%) performed well, while soft drinks (-2.11%), snacks (-1.86%), and baked goods (-1.33%) saw declines [12] - Notable stock performances included Huangshi Group (+18.11%), Huang Shang Huang (+13.54%), and Liangpinpuzi (+12.95%) [12] 2. Key Data Tracking - The average price of fresh milk in major production areas was 3.04 yuan/kg, down 6.2% year-on-year [37] - The national market price for pork was 25.46 yuan/kg, down 11.9% year-on-year [40] - The price of PET for packaging was 6,100 yuan/ton, down 16.4% year-on-year [40] 3. Key Events Tracking - June retail sales data showed a total of 245,458 billion yuan for the first half of the year, with a year-on-year growth of 5.0% [55] - PepsiCo reported a net sales revenue of 22.726 billion USD for Q2 2025, with stable growth in its Chinese market share [55] - The World Health Organization initiated a health tax proposal aimed at increasing the prices of tobacco, alcohol, and sugary drinks by at least 50% by 2035 [55] 4. Important Company Announcements - Liangpinpuzi's actual controller is set to change to the Wuhan State-owned Assets Supervision and Administration Commission [56] - Yanjing Beer expects a net profit of 1.062 to 1.137 billion yuan for the first half of 2025, a year-on-year increase of 40% to 50% [56] 5. Investment Recommendations - Focus on high-end liquor companies with strong brand and channel capabilities, such as Kweichow Moutai and Wuliangye [57] - The report suggests monitoring companies in the beer and snack segments, as well as dairy firms like Yili and New Dairy [57]

Core Insights - The report indicates a stabilization in food and beverage demand, with signs of recovery becoming increasingly clear [1] - The core conclusion emphasizes a transition between old and new market dynamics, prioritizing market share [4] Industry Review - The food and beverage industry faced pressure in Q2 due to seasonal consumption declines and policy impacts, with significant differentiation among segments. Notably, the liquor and beer sectors were most affected, while beverages and snacks continued to show good growth [6] - Alcoholic beverages, particularly high-end liquor, are undergoing adjustments due to policy changes, while lower-alcohol options are experiencing growth. The report suggests monitoring long-term trading opportunities in the liquor sector [6][12] - The beverage sector remains robust, with double-digit growth expected in categories like electrolyte water and coconut water. The report highlights the upcoming IPO of a coconut water brand, projecting an 80% revenue growth for 2024 [6] - The snack industry is transitioning from channel expansion to category-driven growth, with strong momentum expected to continue into 2026 [6] - The restaurant supply chain is experiencing weak demand, but signs of stabilization are emerging, particularly in basic condiments and frozen prepared foods [6] Investment Recommendations - The report recommends focusing on sectors sensitive to policy changes, such as liquor, beer, and dairy products, with specific stock picks including Guizhou Moutai and Yanjing Beer [6] - It suggests selecting strong individual stocks with clear market share gains or strong earnings certainty, such as Dongpeng Beverage and Haitian Flavoring [6] - High dividend yields are highlighted as a significant safety net in the current weak market environment, with Chongqing Beer being a notable example [6] Liquor Sector Analysis - The liquor index has underperformed the broader market, with a 12% decline year-to-date, primarily due to weakening consumer demand and increased competition [12] - The report notes that the performance of individual liquor stocks has diverged, with some brands gaining market share while others struggle [13] - Guizhou Moutai's price has seen a significant decline, with a year-on-year drop exceeding 20%, impacting overall sector valuations [12][19] Profitability Forecasts - The report anticipates that many companies will struggle to meet their growth targets in 2025, with a general downward revision of revenue growth expectations [44] - It highlights that the external environment remains uncertain, putting pressure on demand, and companies are focusing on inventory reduction and sales promotion [45]

Core Insights - Chongqing Beer has been recognized as the only liquor brand from Chongqing in the first batch of "Chinese Consumer Famous Brands" selected by the Ministry of Industry and Information Technology in April this year [2] - Despite a 30% decline in beer production over the past decade and a mere 32% consumption share among Generation Z, Chongqing Beer managed to achieve a 1.93% increase in sales in Q1 2025, positioning itself among China's top five beer companies [2][5] - The company has a rich history, being one of the first beer manufacturers in New China, and has successfully launched high-end products like Chongqing Pure Draft since 2002 [3] Industry Context - The Chinese beer industry has entered a painful transformation phase, with a 30.1% decline in production from its peak in 2013 and a 5.7% decrease in industry revenue in 2024, making it the only declining category in the food and beverage sector [5] - The industry is now in a "stock game" phase, focusing on brand competition rather than volume expansion, prompting Chongqing Beer to target younger consumers while maintaining its brand heritage [5] Marketing Strategies - Chongqing Beer has engaged in innovative marketing strategies to resonate with younger audiences, such as hosting a symphonic concert that attracted nearly 2.9 million online viewers, blending classical and local music [6] - The company organized a dragon boat race event that incorporated interactive elements and social media engagement to appeal to younger demographics, successfully revitalizing traditional activities [7] - A vertical marathon event at the deepest subway station in the country was branded as "Chongqing Pure Draft Ascend Race," connecting with young people's aspirations and urban experiences [8][9] Brand Representation - The brand's approach to endorsements has evolved, recently featuring Hong Kong star Chen Xiaochun as a spokesperson, aligning with the brand's image of camaraderie and resonating with local culture [9] - The inclusion of diverse brand ambassadors, such as Sichuan singer Jike Junyi, aims to reach various regional preferences and interest groups [9]

Summary of the Conference Call for Chongqing Beer Industry Overview - The beer industry in China is experiencing stagnant sales in the first half of 2025, with Carlsberg maintaining stable performance in traditional stronghold regions but pausing expansion into new areas due to weak consumer demand [2][4] - The decline in raw material and packaging costs positively impacts gross margins, but overall production and sales volume remain critical variables to monitor [2][8] Company Performance - The company has no plans for new production capacity expansion in 2025, with a significant reduction in capital expenditures expected. Shareholder returns will primarily come from cash dividends, which have reached a high level [3][31] - The company’s overall performance in 2025 has been affected by external factors, particularly the impact on the restaurant industry, which is a key consumption scenario for beer [4] Brand Performance - The Lebao brand continues to grow and has become the largest brand, while the Wusu brand faces challenges but is actively innovating and upgrading its product structure [2][9][16] - Wusu beer's annual sales are approximately 800,000 tons, with over 60% sold in its home region, but it faces pricing pressure in external markets [2][13][12] - The 1,664 brand has remained stable in Q1 2025 but is expected to face pressure in the second quarter due to the lack of recovery in entertainment channels [15] Sales Channels - The revenue share from on-premise channels has decreased to below 44%, while off-premise channels now account for over 56%. New retail models are causing structural changes in the market [19] - The company is actively exploring new channels such as Yima Delivery and Jiuxiaoer, with positive feedback on new products launched in one-liter cans [19][21] Product Innovations - The company has introduced a one-liter canned craft beer product and is diversifying into non-beer categories, testing products like Dali Fat Child Soda and Tianshan Fresh Fruit Orchard Orange Soda [21][22] - The beverage business is part of a broader strategy initiated by Carlsberg Group, with local teams making independent decisions on product development [23][24] Financial Outlook - The company expects gross margin performance to benefit from procurement cost savings, but overall production and sales volume will be key determinants [8] - Sales expenses are balanced with overall sales and structure, and there are no plans for significant capital expenditures aimed solely at increasing production capacity in 2025 [30] Strategic Direction - The company is open to mergers and acquisitions within the beer industry or related sectors, such as the beverage business, but will not venture into unrelated industries [32]